Michael:
What's the most underrated part of a great message?
2
:
Well, it's certainly not the words.
3
:
Everyone knows that these matter.
4
:
It's not the stories you tell.
5
:
Everyone knows that too, or the delivery,
everyone knows that delivery matters.
6
:
I'd say it's the silence in between.
7
:
The pause.
8
:
Why is that so important?
9
:
Because the pause is where
the reflection occurs.
10
:
It's in that moment, just after
you've said something profound,
11
:
where your audience truly hears it.
12
:
Too many communicators
just rush past this moment.
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:
They fill the silence with more
words, more data, more arguments.
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:
But when you don't pause, you don't
give them the chance to feel it,
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to process it, to make it theirs.
16
:
That's when your point sticks.
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:
Not in never ending streams of arguments.
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:
In the pause.
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:
Most people think a pause is just silence,
just something that sits there waiting.
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:
But I think it's better to
think of it as working for you.
21
:
Try it and see what happens
when you trust your words to
22
:
resonate just a little longer.
23
:
And then perhaps still a bit longer, long
enough to feel slightly uncomfortable,
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long enough for your audience to lean in.
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:
And watch what happens.
26
:
Keep lighting the path.
