We’ve put these five strategies together to take your business podcast to the next level. 

Podcasts are as important to content marketing and branding as a blog was a few years ago! So, if you thought podcasts were just a fun way to create content for your prospective customers….think again! It’s now become a vital way to do so.

Podcasting for Businesses

Podcasting is a great way to raise awareness for you, your business, and the products and services you sell. For whatever size business stage you are currently. But, it’s not without a steep learning curve.

You may need help along the way. At Circle270Media Podcast Consultants, we don't let our podcast clients remain. Our goal is to develop unique data-driven marketing strategies for each business we serve. Our ultimate goal is to help our clients grow and continue to do all the amazing work they do.

Our team of podcasting professionals can help you get off the ground quickly and effortlessly. Our approach is to let you focus on your content. 

Do you still want to try podcasting on your own? We understand. 

Keep listening to learn 5 Tips to Successful Podcasting!

Have you already started your very own podcast? Are you thinking of launching one soon? Either way, here are the rest of these podcast tips to learn 5 strategies for success. And, at the end of the podcast, we’re going to help you find professional podcast help if you need it!

Define a Successful Podcast

What does success look like to you? Success means many different things to many different people.

For some business owners and their podcasts, it’s all about the downloads! For others, it's earning a full-time living from their shows. Many business podcasters see success as developing leads from their content for the products and services they offer. And yet for others, it’s simply a case of having a creative outlet and a platform to create awareness and tell their stories.

So, what does success look like to you? 

Do you have a “Why”

You can be the most prepared podcaster, but when you run a podcast, things don’t always go to plan. 

Knowing your “why” will keep you focused, even when things go wrong. Equipment malfunctions, guests not showing up, etc., the list goes on. It’s really not a matter of if, it’s a matter of when.

So, what’s your “why”?

It’s a marathon. Not a sprint.

Most aspiring podcasters don’t want to hear that it can take years to build an audience when you’re working without a team of professionals.

As a business owner, you know you wear many hats. And in order to make a successful podcast, you need to be prepared to turn up consistently and regularly over the next couple of years. Circle270Media Podcast Consultants offers the type of assistance that will help you focus on your business, your content, and shorten the podcasting learning curve.

If you’ve recently launched your podcast and it’s already making you miserable, then don’t hesitate to give Circle270Media Podcast Consultants a call. We’ll get that initial energy back into the creation of your business podcast.

Can You Sustain?

It shouldn’t be a battle but it often is. A big part of enjoying the process of podcasting is that it shouldn’t turn into work to get new episodes recorded, edited, and out the door. You should look forward to every recording session! It’s easy to dedicate time during the planning stages. But is it sustainable long-term?

The key is to make sure creating each episode for your podcast isn’t something you dread. You need to build a strong team around you. They will develop a workflow of sustainability. They will keep you accountable for creating content that is your specialty.

If you’re looking for a way to simplify your planning, production and editing process, contact us at Circle270Media Podcast Consultants.

Get Off the LaunchPad

All too often podcasters spend too much time focused on the launch of their new podcast. It’s perfectly normal. But those who focus on long-term goals and long-term success are realistic about what the success of the podcast means for the business’ overall marketing objectives.

The reality is that – unless you’ve already developed a certain level of community or industry awareness before your podcast goes live – nobody really cares about it. That’s actually okay. 

Early on your focus should be on getting your presentation, recording, editing, and promotion skills perfected.

Start small. Learn the ropes. Let your audience grow naturally with your podcast. Over time you’ll find your stride, develop a following, and create interest for your product or service.

Don’t get paralyzed by the thought that certain things aren’t perfect before publishing that first episode. Your podcasting skills will continue to grow, episode after episode.

Hopefully, you’ve taken a lot from these podcast tips. We put them together to help you create a successful podcast for your business. These podcasting tips are beyond the usual “What podcasting equipment should I buy?” and “What media host should I use?” questions. Following these tips show that you’re constantly looking to improve your business podcast. And you want to take things to the next level.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when completed. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.