How do athletes feel when their time as a competitor seems over? When the last fan leaves the stadium and the lights go out for the what might be the final time? For British Olympian Margie Pedder, the period that followed competing in the 2000 Olympic Games in Sydney Australia was a bit uncertain. After training so hard for that singular goal, she found that what came next presented it’s own, somewhat unexpected challenges. Fortunately, the resiliency she’d honed in years of intense competition paid off in other ways. She moved the US, swam competitively for USC, got her degree, and ultimately landed in the role she occupies today: leading Visa’s partnership efforts with the NFL. In this episode, Margie and I talk about her path the to the Olympics, the challenges associated with making the transition from the sports world to the Business world, and what makes Visa so effective with their sports marketing efforts.

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