Today's episode is a bit different because my guest is not a Tarot reader or teacher, or an artist. It's a SEO specialist (which, by the way, stands for Search Engine Optimisation) whose approach helped me immensely with being found online.

So if you first came across my shop Las Vistas Tarot & More (and/or this very podcast!) through a search engine or even an AI search, that's because I implemented a lot of Brittany's advice - and I want the same for you, whether you are a Tarot reader, a witch, an artist, a deck reseller or anyone, really, who wants to be found online by people who've never heard about you before.

Have a listen to my conversation with Brittany Herzberg a.k.a. The SEO Queen, and if you feel like you need more Brittany in your online life, you can find her on her website brittanyherzberg.com, on Threads and Instagram at @brittany_herzberg, as well as on LinkedIn. And of course, listen to her The Basic B Podcast, wherever you listen to podcasts.

Host: Gosia Rokicka of Las Vistas Tarot & More

Guest: Brittany Herzberg, The SEO Queen

This podcast is sponsored by Las Vistas Tarot & More, an online shop with indie Tarot & Oracle Decks. For a 10% discount in the Las Vistas Tarot & More shop exclusive to podcast listeners, use code PODCAST10 at checkout.

To be up to date with Las Vistas Tarot & More news, join the inner circle and sign up to the newsletter.

Disclaimer:

Tarot readers, healers and practitioners of "woo" can offer valuable support, but they’re not substitutes for licensed mental‑health professionals. Listeners needing therapeutic help should seek accredited counsellors.

Mentioned in this episode:

The Tarot Fayre | 18 July 2026 | Brighton, UK

Come to The Tarot Fayre on Saturday 18 July in Brighton, UK. Book your tickets here: https://thetarotfayre.co.uk/tickets/ and, until 31 May, use the code TAROTANDMORE at checkout for £5 off. See you in Brighton in July!

Hello, magical beings and creatures of the forest.

Welcome to the Tarot and More podcast.

I'm Goa, your host,

and today I have a guest who is very different to the guests I have usually, and today's

episode in general is a bit different.

And I would like to do something like that every couple of months and invite a person who

is not really inside of the tarot world,

but who has some expertise which can be useful for people who are tarot readers or artists

creating decks or shop owners like me,

general witches and practitioners of various magical endeavors.

And obviously we all,

you know, we all live in a very modern world.

We all, some in one way or another, work online.

Even if people are actually working in person,

they still need to be found online.

Right?

And I just think it is really useful to have some kind of outsider perspective.

And today I have a first guest in this, well, let's call it a segment.

She's called Brittany Herzberg and she is an SEO expert, an absolutely wonderful person who

taught me quite a lot about SEO.

And I came across Brittany in a very good

moment, the right moment for me,

when I was about to open my own shop, which previously existed only on Etsy and now it has

its own website, lasvistas.co.uk and just before I actually opened this shop,

I randomly came across Britney and her SEO.

I think the first, first time it wasn't even a

work workshop, it was some kind of presentation or a very small freebie or

something like that.

And I really, really vibe with her and I discovered she had a podcast which is called a

Basic Bee.

And yeah, I, I started listening.

I realized that not only SEO seems doable,

seems like something that can help me make my shop discoverable to people around the world.

And also that actually Brittany is teaching it in a very, very easy to understand way.

So I decided to invite her to my podcast so she can give some advice to all of you and

especially to those of you who are self employed, who are working for themselves and

who rely on being discovered by their customers and clients.

So have a listen now to my conversation with Brittany Hesberg.

Hello, Brittany.

Great to have you here.

Hi, I'm so excited to be here.

I'm.

Yeah, you are my first guest who is not a

tarot reader, tarot teacher, or like creator of decks and artists.

It's something completely different.

So could you tell us more about yourself and what you're doing and what's

your, what's your job?

Sure. Yes. So for anyone who's ever heard of SEO,

that is what I help people master, understand,

implement on their websites so that they can get things like tarot cards.

People can find them and purchase them from them or if they have a service, maybe if they

have like tarot readings, people can find you online and book with you.

So I got here through massage therapy and then copywriting for websites and blog posts and

that kind of thing.

But what I realized is that people don't really know what they don't know to help

themselves get found online.

So that's what I get to do now.

And it's super useful.

And we met because I was interested in that

because obviously I have a tarot card shop and we want the shop to be found by people and

people to come and buy cards.

So I started getting interested in various ways how to improve my visibility.

And I came across you, I think in some business bundle or something.

And I just thought, oh, that's a person with a good vibe and clear way of expressing,

explaining stuff.

Yeah. And then it re.

I, you know, I realized that SEO is not as

difficult and as scary as I thought it is.

So could you, like, let's imagine we have this tarot reader,

for example, can be an artist,

can be even a person like me who has a shop.

But let's imagine a tarot reader because I

know there is quite, quite a few in the audience and this person obviously wants more

customers, more clients, more people to read to.

And, and what should they do first?

Like let's say someone maybe originally was only reading in like a local cafe or a, or a

bookstore, but they want to start working online.

They want to be, to be also found online.

What is the most important thing they should do?

We're going to start somewhere that you may not expect.

So Gosha knows this, but not everybody may know this.

I want you to get very, very clear on three answers.

There's three questions that I'll ask you and I want you to get clear on them.

So who is it that you help? Who is it that you really want to attract,

stand out to get to purchase your decks or even do some readings for.

That's question one.

Then question two is, how are you going to

help them? Do you want to offer certain readings for

certain types of things?

Like is it for.

I don't know, I'm just making things up on the

fly, which is always risky.

But is there something perhaps with their

business or something with their love life, what is it that you really want to draw people

in for?

Or if you have a deck that you've created and you're an artist.

What is that deck about? Like, what stands out about it?

What do you want that deck to get found for?

And the last thing is what makes you different?

What makes your deck different or special?

Do you have maybe like a bigger book or more artsy book where you've included more drawings

or something like that? Like, what is it that makes yours a little bit

different?

Because we all know there's so many different tarot readers, there's so many different tarot

card decks and we want yours to stand out to the right people who are looking for that

thing.

So an example might be like, I love animals.

I am all about different animals.

So when I was looking for a tarot deck, that's one thing that I was very interested in were

some like, force foresty kind of like animals like foxes and bears and that kind of thing.

So that's what I was looking for.

So when I was searching,

those are the types of things that I was typing in.

I have friends who have different kind of decks where it's maybe a little bit more with

like archangels or something like that.

Maybe it's more of an oracle deck.

But the point is they have different themes

for these different tarot card decks and we want yours to stand out for the person who's

looking for that thing.

So it's.

It may seem a bit counterintuitive for some

people that.

Because normally you think, oh my God, I want to sell it to everyone.

Like, I want everyone,

I want everyone to buy.

Especially with the deck, I guess because if

you are a reader, you may, you might also as well.

I can read about any topics.

I just need money.

I just need someone to come.

So people tend to like,

sometimes we tend to cast the net very wide because, oh, I don't want to alienate anyone

because like anyone can be my customer.

I work with people of any gender, I work with

people with different interests and so on.

I just want to be for everyone.

But that's not really helping, right? Being.

No,

not at all.

Not at all.

And I mentioned that I was a massage therapist specifically because this comes up because I

could massage anyone.

I could work on like little kids.

I could work all the way up to like 90 year olds.

But that doesn't help me get booked, that doesn't fill my calendar, that doesn't bring

in money, that doesn't actually help me help anyone.

So you have to get a little specific in especially on like your web pages or your

product listings or your service listings or even blog posts.

If you're writing those so that the right people can find you.

Because if it's just like I'm a tarot reader,

great.

What kind of reading, like, where are you located?

What's the session going to be like, any of that stuff.

So it's not that you're saying no to people, because that's one big fear that I hear people

talking about is if I go and call out specific people or specific themes or whatever the

thing may be.

Oh no, I'm saying no to other people and I'm closing the door.

And that's not the case.

So you could say you've got a, you know, a tarot card deck that's like with forest

animals or something like that.

I'm just gonna go with that.

But that doesn't mean that someone may not come to you and see that you have another deck

or come to you for a certain kind of reading about their business.

But that doesn't mean that they won't.

You won't also attract people who are looking

for some other type of reading.

So I like to make that clear too.

It's not that you're saying no to other things

or other people or closing a door.

It's that you're helping yourself stand out at

least for a couple of things.

And that will obviously attract other people as well.

And also sometimes I can imagine that repelling wrong people may be not such a bad

thing as well.

Exactly.

Because we are not for everyone.

Like no one is for everyone.

If you are for everyone, you are for no one.

So really it may be also a good thing.

But I think having a very strong personality

which shows up in your description, in the communication, what's in your website and

stuff, it kind of attracts to you because you seem like a confident person who knows what

they are doing.

Yes.

And I think that maybe that may be helpful.

But yeah, we are talking a lot about the website and I, I'm in this camp.

I think you should have a website.

I remember when I first, my first business was

in 2009 and I had a dog walking business and that was what my partner was saying.

You have to have a website and you have to have prices on the website because.

And I knew I totally said yes, I, I have to.

And I did, I did myself a website which was

very basic.

It was, but it still was on Squarespace and was very proud of it.

Although completely different than now.

But I really, it was this beautiful time when I, after a couple of months I was on the first

page of Google for Don't walk in East London.

So that was really.

You can't do it now much, much harder because

there's much more competition.

Came from the fact that most dog walkers in my area, there was a lot of them but they were

all still old school using word of mouth at that time and when.

And customers were started already looking online for things.

So I was the first one was coming up.

So all my customers, pretty much all of them

came from search.

They liked my website because they looked

professional.

I think it looked professional when you compared with other businesses of the same

type of.

Because it was still done by me but it was

fairly pretty and people at that time didn't have pretty websites.

And now I think it's.

Obviously everyone knows they have to be

online but I think this kind of word of mouth thing was replaced by social media.

So people are on social media and they kind of put their whole effort in it and they kind of

close themselves in this,

in this like for example, Instagram.

I mean I, I'm not on TikTok at all.

I, I stopped using social media really pretty much.

But I still have Facebook and Instagram accounts and I sometimes look at them and I,

there was a couple of years when I was very much on Instagram and I felt like you can't

like if you're not on Instagram,

like no one ever will ever find you.

And I think lots of people are a bit like that and I can see it a lot with tarot readers and

artists that it's Instagram or TikTok I think the most because they are more visual and this

is kind of a visual, visual thing and it's just like they,

they don't even have a website.

And I just feel like it's a bit of the same

thing as 15 years ago was with word of mouth vs website.

I still think,

you know, I think you agree this website is necessary.

Oh yes, definitely.

And even, I mean you said even for that dog

walking business you had a one page site.

I started my massage practice with a one page

website.

And even now a one page website would still be helpful because it's giving you another avenue

to get found.

They always say, you know, Instagram accounts can go away tomorrow.

Facebook accounts, TikTok accounts, which is true.

And it's also kind of like you can have your social media profiles, but why not go ahead

and have a website even if it's one page.

You could sell your services directly, you know, book people for readings.

You can sell your tarot card decks there.

I know people Also like being on Etsy.

But if you can have your website, you're able to reach them.

People can.

I as a customer, I love being able to connect

directly with the artist or directly with the reader and do a vibe check and see do I like

them, do I get a good feeling, you know,

because it does matter.

So at least have a one page website.

Yes.

And if you're firmly in.

I only want to be on social media,

at least optimize your profile, which you can do this too for SEO.

But yeah, I'm pretty firmly in the camp of you need a website.

Yeah, there is something about like of course you don't own anything on social media.

They can close your account.

And it does happen to people.

I know a few people who lost their accounts, their access to the accounts just because

something,

because someone clicked something was flagged that it was inappropriate or there was a

mistake and there is no one to talk to about it.

And you may lose everything in one day,

really.

But also it's just the algorithm changes and suddenly your stuff is not being shown to

people who are even following you and you have,

you can't do anything about that while the website is yours.

Yes,

but what to do to have this website actually ranked?

Because I heard there is a very high possibility that you said it.

I can't remember someone said this, that where is the best place to bury a dead body on the

second page of Google search.

That's such a terrible line.

But it's very accurate.

Yeah, absolutely.

No one ever looks on the second page.

So. So how to be on the first one?

Yeah, and I will start off by saying I never promise anything, but what I have seen be

very, very effective is to start by optimizing your main website pages.

So at the very least there's something called an SEO title and a meta description.

It may be called something else on the back end of your website and if you're curious

about that or confused, you can always just Google it.

You can say what's the SEO title for a Shopify website called.

And it'll tell you and it'll tell you where to find it.

The SEO title and the meta description.

At least start there.

So let's back up a little bit because I had those three questions.

You answer them.

We by the way, with those answers, we want them to be pretty clear.

So if it's sticking with a business owner, if the tarot card deck or the tarot reading is

for a business owner and you really want to reach those, then you could say that Tarot

reading for business owner or entrepreneur.

Tarot card deck for business owner or entrepreneur.

You can find keywords that way, and that's part of why it's very helpful with your

answers to be succinct.

And then you can take those answers and use

those to do keyword research.

So you can find.

We're going to assume that people have found

keywords.

Then you can go to your SEO title, then you can go to your meta description.

These two pieces still show up in the traditional Google search results page.

And it's basically like a headline and a summary.

Your SEO title is the headline, your meta description is the summary.

And I know I'm throwing lots of words at you that you probably haven't heard before and

panicking a little bit, but the cool thing is these places exist on the back end of every

website, every website page, every product page, every blog post page, and they're there

just waiting for you to fill them in.

And I have seen, even if people only fill these two things in, it helps their pages, it

helps their products, it helps their services go out and get found and attract the right

people to them simply by having those filled out.

Because otherwise those little robots for AI searches or Google searches, they're guessing

and we don't want them guessing.

We want to be very clear about what we have

and what we're offering and who we want to help and who we want to reach.

And we want to say that in those places.

So those are a couple places you could look

to.

Yeah, and I. They usually are not really hidden.

They are even when you write on, I don't know, Medium or substack or if you, if you have a

blog post on your.

Whichever system you are using software for your website, it's usually at the end

somewhere just before publishing or somewhere on the bottom there is.

There is a SEO title and sometimes SEO Description or meta description, it says there

is a.

There is a box for it.

And sometimes it even shows if you, if you go

over the number of characters, it flashes red, but sometimes doesn't.

But it says so you don't know how much you need to write.

But it's, it's.

And I used to in the past because I published

mostly like also on my websites, but also when I was writing articles on Medium, I was always

leaving this empty because I thought it's some kind of a code.

I thought I didn't understand that I need to just write a sentence about what it is this

article about,

rather than.

I just thought, oh, that.

That needs to be some atm, HTML or something

like that there.

And I didn't know.

So it was always leaving it empty.

And I think, what a waste.

But we don't know.

I. I didn't know this stuff.

People so often come to me and they're like feeling ashamed or bad that they didn't know

to fill things in.

I didn't know.

Another thing I know you've heard me talk about.

This is your H1 headings.

It's the big title on top of any page and you

need there to be one and only one.

It's very important for accessibility.

It's very important for discoverability.

Again, whether it's an AI search or a Google search or something like that.

I had like nine on my homepage when I started learning SEO and I was like, oh, goodness,

this is really, really bad.

I just thought it was a cute font.

So many of us don't know to fill things in, like the SEO title or the meta description.

We don't know how many H1s there need to be.

We don't know.

This is another thing I know you've personally done.

We don't know that we can change the titles of our pictures that we upload to our.

That is.

Oh, no, you have to talk about that.

This is a game changer.

This is.

Tell. Tell people about that.

Because I don't think anyone knows a book.

No, we don't know.

So I have my own podcast as well.

And one time that this comes up pretty frequently each week is if I have a guest on

the show.

Their headshot.

Their headshot is always like red headshot 42.

Who are you?

Who's in the picture? Who do you help?

Like, what's your title? Any of that stuff?

So that's something that I. Being slightly neurotic about this stuff and wanting people

to get found.

I'm always changing the headshot names before I upload it into any of my stuff for my

guests.

You can also change the name of pictures that

you bring in for again, product pages,

your product page.

You can have a picture of your tarot card deck

and you can title it whatever it needs to be so that that helps you get found.

A couple of important things to point out.

You want to retitle it when it's on your

computer before you pull it into your website.

You want to title it so that it's like Word Dash, Word Dash, Word Dash.

You don't want the underscores, you don't want spaces, you don't want periods.

The only way that the robots can read these things quote unquote is if they have the

dashes.

So those are some things to know.

But you really want to do that.

Takes a little bit of extra time, but Goja knows how.

So tell them that it is.

It is like.

Yeah, I was lucky that before I actually.

When I, when I actually found you just before I was doing my proper website for my show

before it was on your netsuite.

So I luckily didn't have to do this all over again.

I knew straight away that before I uploaded pictures and obviously there is a picture,

several seven pictures for each product.

I titled them with the name and then I thought about it what I want them to be found for and

I realized I don't care that it's the name of my shop.

I'm not famous.

I mean now after several months people start

googling the name of my shop.

I can see it in Google Search Console but

before.

And that's still the best way how people find my shop is they Google for a particular Google

but the name of a particular deck they are looking for.

And sometimes it's like the name of the deck UK because they want to

buy it here or in general.

So I titled every, every picture has the name of the deck, the full name, not some shortened

version which I use in my, you know, like my notes and stuff.

No, it's a proper name of the deck how people would look for it sometimes with the name of

an artist,

if the artist is famous and could be also looked up and.

And then just the number for the.

At the end of the last dash and the number so

they are in order the pictures just to differentiate them.

But otherwise it's just the name of the deck and they come up, they come up in Google

images a lot.

And then people click to my website because I

see it in Google Search Console that people do come not as many as through normal Google

search, but they do and they,

they come up high, all of them.

So I guess many people don't do that.

Maybe even including, maybe even including the artists,

the authors, all sorts of things, they just don't do that.

And it's.

So it's important to have.

Yeah, to have something not EMG5033 but also something that you actually really want.

So I don't put my name on it because I don't, I don't need that.

I put, you know, just the words what.

What you really want it to be found for,

not what you.

If. If. Yeah, what.

What you think people would be looking for.

Rather than,

you know, your favorites.

You know, if you, I just think like, even,

even the name of my shop is not that relevant because ultimately people, I mean, I do have

now growing email lists and people who come back who actually check my shop first before

they check others.

But generally it's a shop, people come to buy something, this thing they want, not from a

particular shop, but from, but this particular thing.

So I, I, I rather highlight the products themselves.

So then through the products, people come to the shop and I think it's brilliant.

It's a lot of work because you have to rename every picture, but once it's done, is done

forever.

It is.

Yeah, exactly.

And then you don't have to go and re upload

it.

But so you did this like, definitely the

easier way where you knew all of this stuff going into creating your shop.

But I don't want that to discourage anyone who has a shop and who's like, oh no, I have to go

back and do this stuff.

And you could organize or prioritize it a

little bit differently.

You could choose one deck that you're going to go back and optimize the page for, for the

month or for the week, whatever that is.

You could decide to go, maybe you're going to spend a week or a weekend and just retitle all

the images and bring them all into your website, re upload them.

You can tackle this.

However, it works well for your energy, for

your capacity, for your calendar.

And that's one thing that I really love about

SEO, is that you can make these tiny tweaks along the way.

Everything that you're doing is optimizing it so that it can get found, so that you can

bring the right customers or the right clients to you, to your website so they can buy the

thing or book with you.

And I know that SEO can just feel very overwhelming.

So I want to let anyone who's listening just know that it's okay.

It can be one step at a time.

And you were also saying about optimizing your social media bios and other things you are

which are not on your website.

So assuming someone doesn't have a website and

they feel, oh my God,

it's overwhelming, it's too much, I can't do this, I don't have time or capacity.

But I do have this Instagram or TikTok or something else, how can they,

what should they put there to be found?

Yeah,

you're so let's use Instagram as an example.

This is what I'm constantly telling people

About.

So you have the name field, not your handle,

but your name.

Most people just put their name or their shop

name or something like that.

And maybe you happen to have tarot, the word tarot in there, but maybe you don't.

You definitely want to make sure that tarot is somewhere in there, whether it's tarot shop,

tarot card shop, tarot card deck, tarot readings,

and if something else is a better fit for you and you're listening to this and you just

happen to be listening to this,

use whatever word works for you, but it definitely is.

What do you want to get found for? What do you.

What's a service or what's a product that you really want to sell more of or book more of?

Put that in that name field there is a certain character count and they're always changing.

So I usually just tell people to Google it, but it's called your name field as of right

now.

So it's like, what's the character count for the Instagram name field?

And then in the bio section, you could add a couple of keywords in there too.

You don't have to force any of this.

It's really just looking at how you could be a little bit more specific.

How can you be a little bit more clear about what it is that you have or what it is that

you offer and put that in those couple of fields.

You can also.

Now that Google and Instagram are friends, you

can also title your images before you upload them.

Even something like a cover image for a reel or carousel images, just like what you were

saying.

You can have whatever the title is, dash one, dash two at the very end so that you can

organize them properly for the carousel.

But all of those little things matter.

Yeah,

that's true.

And it's the same on any social media on

substack, on Medium, on things that actually they very often I notice that I do have

articles written on Medium and they come up very high in searches,

sometimes higher than like even if you look for my shop for the Last Vistas, Taro and

more.

And then you've got Medium articles coming up

far higher than my website because that is another thing which is maybe.

Is it important or not? The. The ranking of the website?

The trust.

What is it?

This number? The trust ranking?

This like there is the.

Which we can check in Ubers search, I think.

What's ranking? So like, you know, YouTube has 99, but my

website has five.

It's like a trust ranking.

What is it?

Trust ranking.

I'm not familiar with this term is it.

Maybe I'm just doing it up.

No, what, I mean,

I'm just thinking what, what is this, this number that is allocated to every we website

and the, the more,

the more, the longer, the website exists, the more backlinks it has, the number goes higher.

I think it might be the domain ranking or the domain authority.

Yeah. And it still matters and you want to just make sure that you're following the

basics so that stuff is in place.

But this number, it's out of a hundred.

And something like Google has like, they don't quite have a hundred, but they have like up in

the 90s and,

and they've been around forever.

They have proven that they can help matchmake people with products or people with services

or programs, whatever that may be.

And it is showing that, hey, people trust this and they come back and they use it.

So the way to get that, yes, you want people linking to your shop, AKA backlinks.

You want people spending time on your shop, on your website, on your pages.

You want people actually going through and making purchases.

So there's all of these different indicators that are telling the search engines and now

the AI searches as well.

This is a trustworthy website.

This is a trustworthy business and business owner.

And it's all of those, all of the factors play a role because if you're very clear on who it

is that you want to reach, what it is that you want to sell or do or offer,

and it's very clear,

you know what you're about and who's the best fit for you,

and then you have people coming over to your website after they find you in a Google or an

AI search and then they're purchasing.

All of these steps add up to saying, hey, this

is a very trustworthy website in person and business.

But there is no need to panic if you look up and you see, oh my God, my website is only 5.

No, no, no, YouTube has 99. So yeah, there is a reason for it.

Yeah. And also I've noticed a good thing is to be.

Well, you can't really fully control that because obviously it's what people say about

you.

But being mentioned in Reddit, on Reddit or in

comments on, on videos, I just, I just found.

And it's like literally yesterday because I, I do check in different search engines how, how

my things come up and how my shop comes up and I was checking Bing and one of Those, on first

two pages there was a video, TikTok video.

I'm not on TikTok. So I knew it's not mine so I was clicked.

I don't even have a TikTok account but I could watch it on the, on the, just as a lurker and

it turned out is one of my customers who bought a deck and she reviewed the deck like

did a little video on of unboxing of this deck and she mentioned that she bought it from my

shop and,

and mentioned in the comments because someone asked where did you buy it?

And that triggered the coming.

It showed, it showed my shop in search.

So obviously, obviously it's also good to,

good to be mentioned by other people but that is a bit like collaboration or being

trustworthy enough that people do recommend you and, and, and Reddit.

Reddit is full of people recommending different things to different people.

So I think yeah, yeah, that's really exciting.

You can, it is a little tricky to control that

of course like you said but you can do some things to encourage that.

So you could always encourage people to leave you like a Google business profile review.

You could encourage them to tag you on Instagram if you are someone who has a shop or

something that's like on social media.

Yeah you can always do that type of

encouragement.

You could have that listed on your webpage, you could say that in a blog post or of course

you could do something like an email.

So yeah, it's all about, it's all about that.

It's creating the feel that you want and encouraging people to be able to find you, be

able to talk about you, be able to tag you.

All of it matters.

And then there is a big elephant in the room.

The AI.

AI searches.

Now people start searching far more using AI

to, to advise them different things.

I,

I do only, I, I do it only for checking how my shop shows up,

having stupid conversations, chat GPT which I just don't find helpful at all.

It's like sometimes I really start arguing like God sake.

I ask for a particular deck which I know I only sell in the UK and it just gives me

websites of other shops which don't sell it.

So if I was a customer I would just start clicking on this other website and then you

can't find it.

It's so frustrating and it's just, yeah,

I don't find it great.

But people do use ChatGPT and Claude and other

other AI helpers to, to search for things they, they want to buy or they want to advise

on.

And how does it tie with SEO? Because many people say oh SEO is dead because

now everyone uses it.

Yes, they do say that.

And they are very, very, very wrong.

The reason that a. So there's things called like aeo, which is like AI search, basically

optimizing for AI search, then you also have something called geo and they're probably

going to come out with another phrase like next week.

They're always coming out with these phrases.

The only reason, or a very, very, very large reason that these things work aeo, GEO is

because SEO is in place.

And even if people are not even realizing that they're optimizing their pages,

they might be, and that might be very likely why they are showing up in these searches.

Like they could be using their H1 heading.

Well, they could be, oh, I see this SEO title.

Let me add something here.

Like they might be stumbling onto things.

But the point of the matter is that if you follow the basics of SEO, optimizing your

pages,

making sure things are linked to each other, making sure that your website is saying

something very similar to anything that your social profiles are saying,

it gives the robots a very clear picture of you and they're able to recommend you.

So following the SEO basics enables things like AEO and GEO to work.

SEO is not dead.

If you haven't done SEO yet, you're still going to need to start there in order for you

to get found in an AI search.

And actually just this week I have a client

who got an inquiry.

It's a therapist practice.

They got an inquiry from AI search and we

haven't done any of these like tricks or crazy wild things that work for AEO or geo.

We've just followed the basics.

Getting her website, her main website page is optimized blogging each month optimizing any

kind of off site profiles like Instagram, so that there's a really good cohesive picture of

her practice and it worked.

And yeah, that is a good point as well.

Cohesive picture of every.

So do you think it's worth using the same wording in your Instagram bio, the same

picture which you have on the website and let's say you have an Etsy shop, but you also

have your website shop and then you have Instagram or TikTok.

Should you use the same pictures, should you of yourself as the same wedding in the bio?

Does it help?

Yes, it very much helps.

And especially with AI searches and wanting to

get shown.

There they are.

The AI robots are scanning much more holistically now.

So having the same words.

This is why I start people with their websites

first.

So ideally I'll do that.

But if you don't Have a website.

You could start with your social profile or your Etsy listing, something like that.

But you can take the keywords and the wording from like your about page or your contact page

or your shop page, and you could take that and use it on your Instagram bio or your TikTok

bio or something like that.

But yes, very, very important to have this cohesive message, the.

The same basically, like the same language for what it is that you sell, what you're known

for, who it is that you want to get in front of, who you want to reach.

Have that for your website, have that for any kind of Etsy listing, social profiles.

And it really helps you to.

To get found a lot easier and for the robots

to make sense of what it is that you do and what you have.

And to be honest, it helps, I think also real humans, your customers, if they click, oh,

that's this person, you know, you kind of have this visual image.

Oh, I've seen that before.

It's. Oh, yeah, yeah.

It's definitely the Instagram of that person

whose shop I've.

Or whose website I've been to.

Because it's, you know, the same colors, the same wording.

Yeah.

So that helps, I think also not only our friends robots, but our human friends as well.

Yeah. And please don't forget, I mean, I think your audience and you are very aware of like

people first, people, other people worry so much about the robots.

It's like, no, there's still humans here that ultimately have the credit cards or have the

buying power.

They're the ones you need to be speaking to also.

Apparently now it's.

That may be actually more in America.

So maybe you, you.

Because I don't think it works in Europe.

The kind of buying through AI so people can send like through like that.

You can ask ChatGPT to find you.

I don't know, I want to buy something.

And then it makes a decision.

Once it finds it, it analyzes where it's the

cheapest and it kind of purchased.

Once you gave a command that you want to

purchase it 100.

It buys without,

like with your.

Has your credit card, your details, and it

just buys it for you without.

You don't do this final press.

Yes, I'm buying it like AI.

Your AI assistant is doing it for you.

Of course you have to.

You have to ask for it first.

I'm gonna hopefully start buying random shit

on your behalf.

But it's kind of getting into this.

But apparently there's some research that

people are not fully trusting.

No,

that is true.

And that's something that I've seen, whether

it's.

I have a client who is an editor for

nonfiction authors in their books.

And there's a lot of things that are coming up with AI like books being written just by AI,

books being read by a quote unquote AI voice.

It's weird.

And what I'm seeing at least is that people

don't like that.

Even if, you know, on threads or on Instagram,

people get enraged that they watched a video that was AI generated.

They're not loving it.

So we're being told people are loving things.

But then what I'm actually seeing from humans is not that I do think that there are places

where AI could be helpful, you know, generating ideas or synthesizing something.

But all of this to say I don't think any tarot card shop owners or artists or readers need to

worry because it is a very human to human kind of thing.

So I still think that we're going to get the humans that are looking for you,

looking to purchase from you, looking to book with you.

So don't get too distracted with all of the AI chit chat.

It's just, it's bizarre.

It's a weird time.

It is.

And actually this is.

But this is a different conversation.

But AI is very much in a tarot.

I mean this is a very big topic as well because more and more decks are being created

by AI.

I mean obviously not AI itself, but they are.

They.

People are using it, just whipping out more and more stuff in quick because it's such a.

It's such a popular item now, a product and lots of people are buying it.

And obviously if you can use AI, you can do it cheaper and quicker.

So. But there is a big pushback.

Like it's.

It just becomes a big discussion that on Kickstarter and places where people just show

produce their new work.

And there is a lot of the questions about is

the AI used now?

Is the.

The obligation to disclose if.

If AI was used and how.

And the biggest pushback is against decks which are using AI but not disclosing it or

actually like lying about that.

There is a lot of.

There is a lot of.

I mean it does become like the.

It's the same with writing, creative writing.

There is less trust now.

Like people are very.

Is there a lot of EM dashes in that? Maybe it was written by a.

Or like it's so ridiculous.

It just becomes.

But at the same time, AI was trained on

people's art and people's Writing,

So obviously it's gonna mimic.

So now we just feel like we have to prove we are not mimicking AI, Although it's.

It becomes a bit ridiculous at some point.

But I think it's quite interesting that people

are not loving it as much as tech companies, I think, would like us to love it.

Yeah.

And that they're telling us that people love it.

It's like, I don't know where you're getting your information,

so thank you very, very much.

Could you tell us how people can find you and.

And where and what can you help them with? I mean, SEO, obviously, but how are you.

How are you helping.

Helping people?

Yeah. So you can always go to my website, brittanyherzberg.com I am on Instagram,

Brittany, Underscore Herzberg.

And don't worry, you don't have to spell it.

I'll give.

I'll give the link to.

They'll be below.

Yeah, the links will be downstairs.

And then I do have my podcast and I've been doing a lot more solo episodes and I

definitely go in depth with SEO things.

So that's the basic BE podcast.

And then if you're interested in doing anything to improve your SEO, I do have an

image optimization workshop, which I think might have been the one that you were at or

listened to.

Yeah, I was.

Yeah, yeah, yeah, I did.

Yeah.

So there's the image optimization workshop there.

There's other workshops.

I have an SEO shop.

And then the best way, if you want to work with someone to optimize your SEO is going to

be something called the SEO sprint.

So I work with you one to one in a very short container.

We get your website optimized, and that could include products or collection pages or

readings pages, anything like.

And if you're ever curious,

you can just reach out to me and I'd be happy to talk you through that.

And you do work with people all around the world, not only in the.

Oh, yes.

Yeah, that's a very good point.

I forgot because sometimes people think, oh, it's very, like, based in one place and kind

of even people with physical shops.

I remember on one workshop, the workshop there

was like two people from Canada.

And

yeah, I do have a pretty international audience.

It's pretty cool.

And client base, too.

It's very fun.

Thank you very, very much for sharing all your knowledge and wisdom about that.

And I hope people feel inspired to get more easier found online.

Yes. Thank you so much for having me.

So this is it for today.

I hope you enjoyed my conversation with Brittany and that you got some inspiration for

improving your own website and your online presence in general.

And if I can advise one thing to do,

definitely name those photos in a way that they include keywords for which you want to be

found and your website, you want your website to be found,

because that made a big difference to how my website shows up online.

So I'm not sure what's going to be in the next episode.

We'll see.

It may be an interview,

but I have a feeling that I'm going to record another walkcast and take you for a walk in

the forest, because I am going to Poland in a couple of weeks,

and I will be for a few days in the forest,

which is my favorite place.

And I may take you for a walk in Polish forest in the Lake District of Poland.

We'll see.

And until then, stay magical.

Sam.