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#92: What Marketing ROI Actually Looks Like in Landscaping - and Why It Takes Time
Episode 965th May 2026 • The Landscaping Growth Script • Script Marketing
00:00:00 00:25:03

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What kind of ROI should you actually expect from marketing in a landscaping business? 

It’s one of the most common questions - and one of the most misunderstood. 

In this episode, we break down what marketing ROI really looks like in design/build and maintenance companies, why it doesn’t show up the way most owners expect, and how to evaluate it in a way that actually makes sense for this industry. 

We walk through: 

  • Why ROI in landscaping is harder to measure than in other businesses 
  • The 3 phases of the Landscaping ROI Curve—and what to expect in each 
  • Why more leads don’t always mean better results 
  • What “good ROI” actually looks like over time 
  • The biggest reason marketing ROI feels unclear (and how to fix it) 

If you’ve ever felt like your marketing is working - but you can’t clearly connect it to revenue - this episode will give you the clarity you’ve been missing. 

Download The Landscaping ROI Tracker here.

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