Shownotes
What kind of ROI should you actually expect from marketing in a landscaping business?
It’s one of the most common questions - and one of the most misunderstood.
In this episode, we break down what marketing ROI really looks like in design/build and maintenance companies, why it doesn’t show up the way most owners expect, and how to evaluate it in a way that actually makes sense for this industry.
We walk through:
- Why ROI in landscaping is harder to measure than in other businesses
- The 3 phases of the Landscaping ROI Curve—and what to expect in each
- Why more leads don’t always mean better results
- What “good ROI” actually looks like over time
- The biggest reason marketing ROI feels unclear (and how to fix it)
If you’ve ever felt like your marketing is working - but you can’t clearly connect it to revenue - this episode will give you the clarity you’ve been missing.
Download The Landscaping ROI Tracker here.