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Getting Paid On Time for Your Influencer Campaign
Episode 515th August 2023 • The Business Of Influence • Karan White
00:00:00 00:09:54

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There are seven important

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steps I want you to take

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to make sure your paid

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your campaign fee on

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time, so you're still

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in this early stage of

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tidying up your campaign

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quote or scope of works.

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And these are steps.

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one through four, you're

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going to take before you start

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working on your campaign steps

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five, six, and seven, you are

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going to do at relevant stages

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of the campaign completion.

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So it might be partway

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through the campaign or after

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the campaign's completed.

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So let's get into a

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step-by-step guide on securing

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your paycheck without a hitch.

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Number one,

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confirm the entity.

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So always verify the

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business name of the

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company you are working for.

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You are going to need this

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for your invoice and it's an

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essential step to streamline

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your payment process.

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So ask whoever you are

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dealing with, who am

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I going to invoice?

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What is the company

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name that I am going

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to invoice for my work?

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Really straightforward

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question.

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Number two, confirm

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the contact details

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for accounts payable.

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That's who's responsible for

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paying your invoice, who you

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need to send your invoice to.

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Ask the business to Provide

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you with the phone number and

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the email of the person you

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need to send your invoice to.

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Don't just get an email.

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Don't just deal

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with it via dmm.

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You want the phone number

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and the email because this is

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really important when we get

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to step six and step seven.

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Number three, clarify

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the payment terms and.

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Or negotiate terms

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that suit you.

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So if you are working on

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a larger campaign, so lots

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of content deliverables or

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content deliverables over

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an extended period of time,

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consider progress payments.

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So that is that you might

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invoice the brand for 50%.

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On booking you to complete

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the work and 50% on completion

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of content delivery,

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or it might be 25% on

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acceptance of the work, 50%.

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On delivery of draft content

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and 25% on final publication

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of content on your own

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channels, negotiate terms

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that suit you, or if they're

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smaller brand campaigns.

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So you might just be producing

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limited content, so it might

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be a single post or two posts.

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Clarify the payment terms

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with the brands in your

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communication with them.

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Say, What are your

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payment terms?

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It's that simple.

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And if you don't like

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what they come back with,

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negotiate those terms.

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You might say, oh, they're

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not in line with, my

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acceptable payment terms.

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I need to be paid within 14

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days of publication of content

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on my channels, or 30 days,

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you know, smaller campaigns,

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I would expect you're paid

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within seven to 14 days.

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Step number four,

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vendor onboarding.

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This is really important

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if you are working

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with a big brand or an

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agency, on a larger scale

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campaign because often.

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You'll be required to complete

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a vendor onboarding form.

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So if you are working with

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a large agency or an agency,

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you're not dealing B two

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B business to business.

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Ask if you need to

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complete any vendor.

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Onboarding forms because if

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you don't ask this upfront,

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what will happen is you go

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and send your invoice and

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the agency might come back to

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you and say, oh, we need you

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to fill in all these forms,

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and suddenly you are waiting

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an extra 30 or 45 days for

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payment of your invoice.

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So ask upfront if there's

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any vendor onboarding forms

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that you need to complete.

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Now step number five

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is prepare an invoice.

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So whether that's at the

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beginning of the campaign, a

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progress invoice, or at the

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end of the campaign, whatever

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the payment terms that you've

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negotiated in step three, you

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need to prepare your invoice.

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You need to make sure that

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your invoice complies with

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any national standards of

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your country and include any

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necessary information like

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your name, your business name,

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your contact details, a clear.

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Invoice description.

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So that might be a narrative

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that says, for creation

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and delivery of content on

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the business of influence

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channels for this date,

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whatever the narrative is

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that describes the campaign

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that you've just worked on.

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A price breakdown, so.

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Excluding tax and

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including tax if

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applicable, a total price.

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And then you need to clearly

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set out your bank account

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details and the payment

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terms, so those payment

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terms that you've negotiated.

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Make sure that they

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are reflected on

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your invoice as well.

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So the accounts payable

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person or the business or

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the brand knows when you've

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agreed that you'll be paid.

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Once you've completed your

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invoice, you go into step

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number six, and that is

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email your invoice, send

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your invoice over with

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a cover email expressing

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your appreciation for

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the opportunity to

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work on the campaign.

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You might wanna add a further

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personal note as well, because

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a little bit of courtesy

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goes a long way, hopefully.

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You'll be done and dusted.

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Your invoice will be paid

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and you'll end up with

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that, brand campaign fee

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in your bank account.

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Congratulations.

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Sometimes things don't

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go smoothly though, and

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we need to move into step

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number seven, and that's

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if we've got to chase

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up an overdue payment.

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Stay on top of this as soon

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as your invoice is seven

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days past due for payment.

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Send a friendly

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reminder via email.

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So you remember you

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got contact details.

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You might wanna say

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something like, hello and

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insert the person's name.

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I've noticed that my invoice

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number, whatever your invoice

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number is, is now seven

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days past due for payment.

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Could you please follow up

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on this payment of account

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per our agreed terms?

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I look forward to receiving

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confirmation of payment

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without further delay.

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Kind regards and your name.

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Now, if you don't receive

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a response to this email in

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two to three business days,

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then phone the business

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and speak to someone

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directly because you've

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got those contact details

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back in step two, right?

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You know who you need to

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ring when your invoice

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hasn't been paid, and you

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wanna chase up that payment.

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It's frustrating when you have

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to do this, but you want to

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make sure that you have all

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the relevant contact details.

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So if your invoice.

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Is overdue.

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You know exactly who to

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contact, what their email

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contact is, and what

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their phone number is.

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Get on the front foot, make

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the call, hustle them along

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and get that payment in.

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You can download the checklist

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for getting paid on time

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for your influencer campaign

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and some extra resources

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from today's episode at the

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business of influence.com/.

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At five, that's EP five, and I

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hope you won't have any bumpy

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roads to getting paid for your

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campaign, but these are really

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great steps for you to take.

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They're ones that I've been

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using in my own business for

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a very long time, and I've

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found them to be the most

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efficient and successful.

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Now, next episode is going

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to be a bumper episode.

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We are going to start

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putting together.

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All the learnings that we've

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gathered up from episodes

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through one to four and start

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bundling up your campaign

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quotes or statement of work.

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So we've stepped through

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understanding the brief.

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We've looked at

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pricing your campaign.

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We've looked at

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upselling deliverables.

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We've looked at how you're

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going to get paid on time.

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Now we're gonna start looking

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at the statement of work.

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