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What is a Creator?
Episode 416th October 2021 • Creator 50 • Doc Rock
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Aloha, welcome to the "Creator 50" podcast. I am Doc Rock, your content creation, coach, and host for the Creator 50 podcasts. Today, we're going to be talking about what is a creator? 

 Some say, creator, that's what I use. Some say, content creator. I use that sometimes as well. Some say content, entrepreneur. The general public thinks all creators are YouTubers, and that's not the case. So what exactly is a content creator? When you look at yourself in the mirror, do you call yourself a creator?

What I don't want you to do is get stuck on platform names. Because if you ask the media, what a content creator is, they'll say "Youtuber." More recently, some of the media will say they're TikTokers. 


I am curious, in your own words, what is a creator?


Transcripts

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Aloha and welcome to "The Creator 50" podcast.

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This is episode four and we will be talking about "What is

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a creator I am your host Doc Rock, Content Creation Coach.

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I like to help creators, get out of their own way, tell their stories

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and share it with the world.

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First off before we get started talking about exactly what is a creator?

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I would like to clear up some mysteries around this subject because it's a

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word that gets thrown around a lot.

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I want to apologize for not being here last week.

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I was speaking at a conference, people, a video in Albany, New York,

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and the conference was absolute fire.

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I thought I was going to record in a hotel, but I was so busy just having

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amazing conversations and getting to work with some amazing creators,

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brainstorm sessions, conference talk, taking notes, doing interviews

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like it was, it was incredible.

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It was absolutely incredible.

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So, first of all, thank you, Dan Currier from creative fundamentals and Dale L

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Roberts for self publishing with Dale for inviting me to speak at this conference.

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Literally people, it was my first gig speaking at a conference since

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diving full on into being a content creator a little more than a year ago.

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I have done three virtual conferences, but this was live in-person onstage

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and it was absolutely incredible.

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I had the opportunity to speak last, which I won't say it was nerve

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wracking, but it was definitely something a little bit different.

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I mean, I'm following Roberto Blake, Diana Gladney, Shelly Nathan AKA Shelley Saves

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the day Meredith Marsh, Roger Wakefield, Eddie Garrison, of course Dan and Dale...

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amazing conference.

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Now, I have this under my belt.

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I see bigger things coming, or at least I'm setting the intention.

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Remember that setting the intention.

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So this is the perfect time to actually record this episode because I would

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like to cover what is a creator

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Some say creator, that's what I use.

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Some say content creator.

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I use that sometimes as well.

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Some say content, entrepreneur.

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The general public things, all creators are YouTubers, and that's not the case.

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So what exactly is a content creator?

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When you look at yourself in the mirror, do you call yourself a creator?

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I do.

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It's actually one of my daily affirmations.

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Get up.

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I stare at myself in the mirror and I say, I am a creator.

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So loosely defined a content creator or a creator.

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If you will, is someone responsible for the contribution of information to

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any media, especially digital meida.

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Creators, usually target a specific audience in a specific context.

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And I'm glad that we get to talk about this because one of the first

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thing we told my YouTube bretheren is if you want to grow your channel,

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you have to learn to niche down.

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Don't be a random drive by poster, like I used to be.

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Niching down fits the description.

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Creators, usually target a specific audience in a specific context.

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That's cool.

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Think about that for a minute.

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Maybe write that down as you start to plan your avatar for

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who your key people might be.

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What I don't want you to do is get stuck on platform names, because if

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you ask the media, what is a content creator, they'll just say "Youtuber".

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More recently, some of the media will say they're TikTok.

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I mean, straight from a report recently done by The Tilt, media, basically

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focused on young influencers with viral hits on TikTok and YouTube, but it's

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time to debunk that stereotype content, entrepreneurs span all age groups...

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"Creator 50"...

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industries and channel.

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For most success isn't based on a viral hit or a massive audience.

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Let's get back to that 1000 true fans idea.

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As creators and why I made this podcast for generation X is in that same report

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by the tilt, it has been discovered that generation X is actually one of the

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largest groups of creators out there.

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The breakdown is as follows gen Z only 5%, millennials

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32%, gen X 40% and boomers 23%.

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We are the largest segment, but you wouldn't know this because the media

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makes you think as little kids doing stuff that's funny on TikTok and

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YouTube, and that's not really the case.

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That's why I wanted to start this podcast and get it, spreaded so that people

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with experience people, with knowledge, people with skills can share that with

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the world by creating their content.

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Maybe it's not a podcast a podcast is a form of content.

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We're talking blogs, photographs, and video.

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Those are some of your primary forms of content.

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Again, specifically in digital media.

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Targeting specific audiences and specific context.

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One thing I would like to add to that is for us bloggers photographers, video

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creators, we often worked to optimize this content for discoverability.

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I think that's what makes you more of a creator as opposed to a person sort of the

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hobbyists, the conscience entrepreneur, the YouTube entrepreneur, the TikTok

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entrepreneur, the Instagram entrepreneur, or the blogging entrepreneur.

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We're making content designed for discoverability.

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Share-ability repeat a bit.

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So I want you to get rid of the concept of under 30 viral TikTokers or Youtubers.

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The largest and most financially stable segment of content

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creators right now is gen X.

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That's us 41 up basically 41 to 60, roughly.

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So that's us.

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That's who I'm creating this podcast for.

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And this is why I say the time is now.

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No longer should we be running around hoping that we can get viral

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or doing this stuff the kids...

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don't just copy the kids dance on TikTok.

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We had better dancers.

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Anyway, we had better music.

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So we can, rule this right now.

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We are ruling this right now and I think more of you should dive in.

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So I'm curious.

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I want to hear your definition of a creator.

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I want you to put in the comments or send me your feedback, whatever you can find

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me all over the internet at Doc R O C K.

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I'm basically everywhere under that.

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Send me on Instagram or, Facebook messenger, probably the easiest.

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I'm just really curious gang.

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What do you consider the creator or do you already consider yourself a creator?

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I mean, are you working with the purpose of making money, expanding

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your business, just honing a skill or you just want to do this as a hobby.

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Let's talk about it.

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I'm really curious.

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That'll give us some more things that we can get down the pipe.

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Now again, if you want to break down the segments, like why people are doing this,

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the number one reason given out over 78% of the population say the benefit of being

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a content creator is independence 73.

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Says it's to pursue their passion.

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Of course, there's the flexible work hours.

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Challenge yourself, earn more than your traditional job.

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These are the things that come out there.

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The one I hope you don't fall into is you want to prove something to

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other folks because that's not it.

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So let's talk about this for awhile and remember, don't

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get stuck on platform names.

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Me I'm multi-platform.

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When you talk to your family at a gathering or if you're like me as a

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full-time content creator, when people say, Hey, what are you doing now?

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I heard you sold your business.

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I'd normally do what I shouldn't do and say when you full-time

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YouTube or, and they're like, what?

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Cause it just becomes hard to explain.

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I think we need to change that.

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Now it's time for us to own it.

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Us creators over 50 it's time for us to own it.

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I'm just going to stick to my story.

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I am a creator.

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I have the shirt, says it right here on my shirt today.

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I am a creator.

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Oh, by the way, if you want a shirt like this, it's at DocRock.live/merch.

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You can get the shirt.

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I am a creator that wraps it up for another edition

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of the "Creator 50" podcast.

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Again, I am curious in your own words, what is a creator?

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You can leave it as a comment on the site, or again, hit me up on the socials.

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I'm absolutely curious what you think and we'll be back again soon with another

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edition of the "Creator 50" podcast.

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Once again, I'm Doc Rock.

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You can find me all over the internet at D O C R O C.

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K

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Aloha!

ANNOUNCER:

The Creator 50 Podcast is a production of Doc

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Rock Media, Copyright 2021.

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The show is supported and sponsored by listeners like you.

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Please visit buy me a coffee dot com slash doc rock.

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You can find the show notes at creator fifty dot com.

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