Aloha, welcome to the "Creator 50" podcast. I am Doc Rock, your content creation, coach, and host for the Creator 50 podcasts. Today, we're going to be talking about what is a creator? 

 Some say, creator, that's what I use. Some say, content creator. I use that sometimes as well. Some say content, entrepreneur. The general public thinks all creators are YouTubers, and that's not the case. So what exactly is a content creator? When you look at yourself in the mirror, do you call yourself a creator?

What I don't want you to do is get stuck on platform names. Because if you ask the media, what a content creator is, they'll say "Youtuber." More recently, some of the media will say they're TikTokers. 

I am curious, in your own words, what is a creator?

Aloha and welcome to "The Creator 50" podcast.

This is episode four and we will be talking about "What is

a creator I am your host Doc Rock, Content Creation Coach.

I like to help creators, get out of their own way, tell their stories

and share it with the world.

First off before we get started talking about exactly what is a creator?

I would like to clear up some mysteries around this subject because it's a

word that gets thrown around a lot.

I want to apologize for not being here last week.

I was speaking at a conference, people, a video in Albany, New York,

and the conference was absolute fire.

I thought I was going to record in a hotel, but I was so busy just having

amazing conversations and getting to work with some amazing creators,

brainstorm sessions, conference talk, taking notes, doing interviews

like it was, it was incredible.

It was absolutely incredible.

So, first of all, thank you, Dan Currier from creative fundamentals and Dale L

Roberts for self publishing with Dale for inviting me to speak at this conference.

Literally people, it was my first gig speaking at a conference since

diving full on into being a content creator a little more than a year ago.

I have done three virtual conferences, but this was live in-person onstage

and it was absolutely incredible.

I had the opportunity to speak last, which I won't say it was nerve

wracking, but it was definitely something a little bit different.

I mean, I'm following Roberto Blake, Diana Gladney, Shelly Nathan AKA Shelley Saves

the day Meredith Marsh, Roger Wakefield, Eddie Garrison, of course Dan and Dale...

amazing conference.

Now, I have this under my belt.

I see bigger things coming, or at least I'm setting the intention.

Remember that setting the intention.

So this is the perfect time to actually record this episode because I would

like to cover what is a creator

Some say creator, that's what I use.

Some say content creator.

I use that sometimes as well.

Some say content, entrepreneur.

The general public things, all creators are YouTubers, and that's not the case.

So what exactly is a content creator?

When you look at yourself in the mirror, do you call yourself a creator?

I do.

It's actually one of my daily affirmations.

Get up.

I stare at myself in the mirror and I say, I am a creator.

So loosely defined a content creator or a creator.

If you will, is someone responsible for the contribution of information to

any media, especially digital meida.

Creators, usually target a specific audience in a specific context.

And I'm glad that we get to talk about this because one of the first

thing we told my YouTube bretheren is if you want to grow your channel,

you have to learn to niche down.

Don't be a random drive by poster, like I used to be.

Niching down fits the description.

Creators, usually target a specific audience in a specific context.

That's cool.

Think about that for a minute.

Maybe write that down as you start to plan your avatar for

who your key people might be.

What I don't want you to do is get stuck on platform names, because if

you ask the media, what is a content creator, they'll just say "Youtuber".

More recently, some of the media will say they're TikTok.

I mean, straight from a report recently done by The Tilt, media, basically

focused on young influencers with viral hits on TikTok and YouTube, but it's

time to debunk that stereotype content, entrepreneurs span all age groups...

"Creator 50"...

industries and channel.

For most success isn't based on a viral hit or a massive audience.

Let's get back to that 1000 true fans idea.

As creators and why I made this podcast for generation X is in that same report

by the tilt, it has been discovered that generation X is actually one of the

largest groups of creators out there.

The breakdown is as follows gen Z only 5%, millennials

32%, gen X 40% and boomers 23%.

We are the largest segment, but you wouldn't know this because the media

makes you think as little kids doing stuff that's funny on TikTok and

YouTube, and that's not really the case.

That's why I wanted to start this podcast and get it, spreaded so that people

with experience people, with knowledge, people with skills can share that with

the world by creating their content.

Maybe it's not a podcast a podcast is a form of content.

We're talking blogs, photographs, and video.

Those are some of your primary forms of content.

Again, specifically in digital media.

Targeting specific audiences and specific context.

One thing I would like to add to that is for us bloggers photographers, video

creators, we often worked to optimize this content for discoverability.

I think that's what makes you more of a creator as opposed to a person sort of the

hobbyists, the conscience entrepreneur, the YouTube entrepreneur, the TikTok

entrepreneur, the Instagram entrepreneur, or the blogging entrepreneur.

We're making content designed for discoverability.

Share-ability repeat a bit.

So I want you to get rid of the concept of under 30 viral TikTokers or Youtubers.

The largest and most financially stable segment of content

creators right now is gen X.

That's us 41 up basically 41 to 60, roughly.

So that's us.

That's who I'm creating this podcast for.

And this is why I say the time is now.

No longer should we be running around hoping that we can get viral

or doing this stuff the kids...

don't just copy the kids dance on TikTok.

We had better dancers.

Anyway, we had better music.

So we can, rule this right now.

We are ruling this right now and I think more of you should dive in.

So I'm curious.

I want to hear your definition of a creator.

I want you to put in the comments or send me your feedback, whatever you can find

me all over the internet at Doc R O C K.

I'm basically everywhere under that.

Send me on Instagram or, Facebook messenger, probably the easiest.

I'm just really curious gang.

What do you consider the creator or do you already consider yourself a creator?

I mean, are you working with the purpose of making money, expanding

your business, just honing a skill or you just want to do this as a hobby.

Let's talk about it.

I'm really curious.

That'll give us some more things that we can get down the pipe.

Now again, if you want to break down the segments, like why people are doing this,

the number one reason given out over 78% of the population say the benefit of being

a content creator is independence 73.

Says it's to pursue their passion.

Of course, there's the flexible work hours.

Challenge yourself, earn more than your traditional job.

These are the things that come out there.

The one I hope you don't fall into is you want to prove something to

other folks because that's not it.

So let's talk about this for awhile and remember, don't

get stuck on platform names.

Me I'm multi-platform.

When you talk to your family at a gathering or if you're like me as a

full-time content creator, when people say, Hey, what are you doing now?

I heard you sold your business.

I'd normally do what I shouldn't do and say when you full-time

YouTube or, and they're like, what?

Cause it just becomes hard to explain.

I think we need to change that.

Now it's time for us to own it.

Us creators over 50 it's time for us to own it.

I'm just going to stick to my story.

I am a creator.

I have the shirt, says it right here on my shirt today.

I am a creator.

Oh, by the way, if you want a shirt like this, it's at DocRock.live/merch.

You can get the shirt.

I am a creator that wraps it up for another edition

of the "Creator 50" podcast.

Again, I am curious in your own words, what is a creator?

You can leave it as a comment on the site, or again, hit me up on the socials.

I'm absolutely curious what you think and we'll be back again soon with another

edition of the "Creator 50" podcast.

Once again, I'm Doc Rock.

You can find me all over the internet at D O C R O C.

K

Aloha!

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