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Finding God’s Path in Business: How to Discover What People Need Online
Episode 17714th October 2024 • Faith Based Business Podcast • Robert Thibodeau
00:00:00 00:05:11

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How to Find a Niche - pt 6

Are you seeking God’s guidance on what your business should offer? In this episode, we’ll explore how to find out what people are searching for online—by looking at trends, advertising, and where the demand really is. I’ll show you how to tap into what God may be leading you to offer, so you can build a business that not only serves others but also glorifies Him. Let’s discover together where the opportunities lie for your faith-based business!

Watch on video: https://youtu.be/0Fk37yag9lg

Check out FaithCaster Academy for information on our training programs: https://FaithCasterAcademy.com

Takeaways:

  • To choose a profitable niche, identify areas of interest through online advertising trends.
  • Sustained advertisements on major platforms indicate potential profitability and market demand.
  • Take note of classified ads as they reveal what products are currently being sought after.
  • Understanding your niche's audience is essential for providing solutions that meet their needs.
  • Tracking advertisements over time can help you gauge market interest and competition viability.
  • Aligning your business offerings with God's guidance ensures your efforts serve others and glorify Him.

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Mentioned in this episode:

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Transcripts

Pastor Bob Thibodeau:

Hello, everyone everywhere.

Pastor Bob Thibodeau:

Pastor Bob Thibodeau here.

Pastor Bob Thibodeau:

Welcome to the faith based business podcast for today.

Pastor Bob Thibodeau:

We're so blessed you're joining as we're continuing our study and how to choose a niche.

Pastor Bob Thibodeau:

I mean, we're launching now into the second week and we got some great information for you today.

Pastor Bob Thibodeau:

Amen.

Pastor Bob Thibodeau:

Let me go ahead and get this here started off and make sure that all this is set up correctly.

Pastor Bob Thibodeau:

And that's it right there.

Pastor Bob Thibodeau:

Praise the Lord.

Pastor Bob Thibodeau:

And you should be seeing me now.

Pastor Bob Thibodeau:

Praise God.

Pastor Bob Thibodeau:

Now, we need to find areas of interest online.

Pastor Bob Thibodeau:

The last time, when we left off last week was what are some ways to determine what areas online people are interested in?

Pastor Bob Thibodeau:

And of course, you know, we're still talking about how to choose a niche for your podcast.

Pastor Bob Thibodeau:

Youre a online marketing platform, your sales platform, your ministry, whatever the case may be.

Pastor Bob Thibodeau:

Amen.

Pastor Bob Thibodeau:

So we covered last week how important it is to first select a niche that you are interested in and that you have products and services that will help support that niche and that the people of that niche, they have a problem that they're wanting to get solved.

Pastor Bob Thibodeau:

Okay, so what are some ways to determine what areas online people are interested in?

Pastor Bob Thibodeau:

Well, one way again, we simply go online, go somewhere where there's a lot of advertising dollars being spent.

Pastor Bob Thibodeau:

Maybe you know, any of the news websites, a lot of the news websites have what's called classified ads on them.

Pastor Bob Thibodeau:

Okay?

Pastor Bob Thibodeau:

Just take a look at those classified ads and you can look at the topics of those classified ads and see if there's something in there that is in your niche.

Pastor Bob Thibodeau:

You can even take a screenshot of the classified ads today and then do it a week from now and a month from now.

Pastor Bob Thibodeau:

Take another screenshot, see if the same people are advertising the same products, because that's going to tell you a lot.

Pastor Bob Thibodeau:

In fact, in the advertising world, many people just advertise one time.

Pastor Bob Thibodeau:

If it fails, they don't advertise again.

Pastor Bob Thibodeau:

The only way to know if advertising works is to buy the advertising.

Pastor Bob Thibodeau:

We talked about opening a restaurant.

Pastor Bob Thibodeau:

The only way you're really going to know if that restaurant is going to be profitable is if you go through all the expense, headaches and heartaches and time of opening it.

Pastor Bob Thibodeau:

I mean, you can do all the research you want, but you'll never really know until you actually do it.

Pastor Bob Thibodeau:

And it's the same way with running ads.

Pastor Bob Thibodeau:

Okay, before, you know, I've done that before, I bought ads that didn't work.

Pastor Bob Thibodeau:

I only bought it one at a time.

Pastor Bob Thibodeau:

But if I buy it again and again and again and again.

Pastor Bob Thibodeau:

You can assume that I'm doing one of two things.

Pastor Bob Thibodeau:

I'm either trying to throw the competition off.

Pastor Bob Thibodeau:

Amen.

Pastor Bob Thibodeau:

Or just trying to get them all to buy the same advertising so they'll waste their money, or I'm actually making money with this ad.

Pastor Bob Thibodeau:

Okay.

Pastor Bob Thibodeau:

The truth of the matter is, 99% of the time, when you see advertisers advertising month after month after month after month, they're doing it not because they want to trick their competitors, but because they're actually making money.

Pastor Bob Thibodeau:

Amen.

Pastor Bob Thibodeau:

Look at the ads on the big websites, you know, like the big news sites and all that.

Pastor Bob Thibodeau:

If you take a screenshot today and take a screenshot a month from now and they're running, they're the same advertisers running on the same ad, you can probably guess those people are making some money.

Pastor Bob Thibodeau:

Does that tell you there's a big demand?

Pastor Bob Thibodeau:

No, it doesn't tell us anything about demand.

Pastor Bob Thibodeau:

What it does tell us, though, is there are some people in that niche making some money.

Pastor Bob Thibodeau:

And really, if you get down to the bottom line, that's all it tells us, isn't it?

Pastor Bob Thibodeau:

Next time, I'm going to share some information on is there room, though, for more competition in our niche?

Pastor Bob Thibodeau:

And that's what we're going to talk about next.

Pastor Bob Thibodeau:

Amen.

Pastor Bob Thibodeau:

Praise the Lord.

Pastor Bob Thibodeau:

So till next time, this pastor, by reminding you to be blessed in all that you do and go down, click the links, hit the subscribe button there so you know when our next episode comes out.

Pastor Bob Thibodeau:

And go visit faithcasteracademy.com, where we put all this training together for, for you and members on the Faithcaster Academy.

Pastor Bob Thibodeau:

They get all the training as part of their membership.

Pastor Bob Thibodeau:

Even the new products being added, even the live webinars I do, they're all included in your membership.

Pastor Bob Thibodeau:

Just check it out.

Pastor Bob Thibodeau:

Faithcasteracademy.com till next time, it's Pastor Byromion.

Pastor Bob Thibodeau:

Be blessed and all that you do.

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