The Cost You Pay isn’t necessarily in dollars…

It’s much greater.

But before we get into that, let’s do a little recap of the last week.

In last week’s episode, I talked about ‘burning the boats’ and simplifying everything in my business. Sharing that and getting the podcast published was the fuel I needed.

There is something about putting stuff out there that lights a fire in me.

I love setting up some sort of accountability that keeps me on track.

Whether it’s to a mentor, a friend or publicly putting it out there – it works. I used to judge myself because I always felt like it was weak to need that (this was many years ago), but now it feels like a superpower.

I know what works for me, and I’m running with it.

I also did something last week I’ve been putting off for far too long – I got back in front of the camera! Go me!

And here’s the truth… which I’m guessing most women will be able to relate to: I was having a really good hair day and basically told myself, “Girl, your hair is on point today. You need to record a video.”

Whatever it takes, right?

So, I raised my desk, decided on the topic, and hit record. I posted the video to both my Facebook business page and personal page. Then I posted it to the biz page first and then to my personal page. On the personal page, I asked people to tell me where they saw it first.

I got more comments on my personal page than on my business page, but it’s all a process.

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Here’s the crazy thing…

After having a conversation with my friend, Emma Hersh, and my experiment posting the same question on Twitter, Linkedin, and Facebook – I’ve decided I’m going to focus on Facebook, YouTube, and TikTok.

Emma was great and sent over some data she found, and let me tell you, Facebook is NOT dead. Gen Z may not be there, but my audience is.

Then the next day, I came across a Gary V video (and I haven’t watched or listened to him in a long time), and he said the three platforms people should be focusing on are: Facebook pages, YouTube shorts, and TikTok.

So that felt a little confirming.

That being said, I say show up where you feel most comfortable, create what you enjoy creating, and go all in.

Because I’ve made the commitment to do more video, it’s easy to repurpose what I’m doing across all three platforms.

So, that being said, here’s where you can follow me on all three. And bear with me as I start reworking my profiles on these platforms:

• Facebook business page
• YouTube
• TikTok

Here we go, friends.

The Cost You Pay

I get super giddy when I come across someone new who inspires me.

You’ve heard me talk almost non-stop about Dr. Benjamin Hardy and the books he’s written with Dan Sullivan. I had come across Ben Hardy last year, but for whatever reason, I wasn’t quite ready for that work.

Clearly, that’s changed.

Well, last week, I came across someone I had never heard of, who is killing it, and I have been bingeing her content. What I love about this woman is that she’s not in the BS guru internet marketing/creator space.

I won’t go sideways ranting or throwing shade at anyone here, but I think you get my point.

The people who are unrelatable, keeping themselves at arm’s length from their audience, and whose message feels tired (or is this just me?)

Anyway…

I’m referring to Tiffany Carter of ProjectMEwithTiffany.com.

In a nutshell, she’s got two businesses. One is an 8-figure business, and one is a 7-figure business. She’s this brilliant mix of direct business strategy, spirituality, mentoring, and keeping it real.

I’m putting this out there now that I fully intend to have her on the podcast.

I don’t even remember which podcast episode I was listening to, but when she said, “… the cost of not doing things,” I wrote it down instantly and knew it would be the next podcast episode.

Logically, we all get this.

It’s not a difficult concept, but we get in our own way and create excuses as to why we don’t do the things we know will help us reach our goals.

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Here are two perfect examples- one business and one personal:

1. Email Marketing: if you’ve been in this space for any length of time, you’ve heard over and over again how important it is to build an email list. You may or may not have an opt-in on your site, or you have a small list but don’t really know where to start, so you don’t do anything about it.

No matter what niche or market you’re in, you need an email list. I’ve said so many times that the only regret I have in my business is not focusing on email marketing sooner. And I stand by this.

Question: where would you be today if you had stuck with it and put in the consistent effort… not making it a big deal, but every week you dedicated a few hours to email marketing?

2. Health: even though I’d consider myself a pretty healthy person, it’s been a long time since I’ve been happy with my weight.

Who am I kidding… as a woman raised in Western culture, have I ever been happy with it?

When my kids were little, I had a great routine of taking them to school and then going straight to the gym. I also got into juicing years ago (maybe ten years ago) – and love it (even though it’s kind of a pain in the ass, I know the amount of nutrition I consume is really good for me). I’ve always drank a ton of water, don’t over-indulge in alcohol, etc.

The last 6+ years were challenging, to say the least. I had a lot of issues with my son during high school, and the first couple of years after high school, I lost my Mom in 2019, then the pandemic hit, etc. We all have those ‘seasons’ in life where things feel extra hard. I would definitely say I’ve been an emotional eater and used food for comfort.

I don’t judge myself for any of that behavior; I truly felt like I was in survival mode.

However, now that I’m settled in California (for now), I’ve made my health a priority again. I’m releasing weight, moving more, and trusting the process. Is it as fast as I want? Not really, but the time is passing whether I do it or not. And by the end of the year, I’ll have reached a significant goal I’ve set for myself with my health.

Question: Where could you be by the end of the year if you made a few simple changes in your lifestyle that support your health goals?

The cost you pay by not taking action isn’t just that you don’t hit your goals.

You’re betraying yourself.

As someone who has done a lot of personal work, I can tell you that nothing feels as bad as self-betrayal.

When I realize that I put someone else’s needs or comfort before my own, it stings.

Deeply.

And here’s the thing…

When you truly commit to who you want to be, what you want to create, and how you want to live your life?

The people that matter respond accordingly.

This is where you can pull in the “What If” game and completely reframe how you think.

If you haven’t heard me talk about the “What If” game, here’s a quick story and explanation.

Years ago, in a session with my therapist (this was right after my husband passed away from a car accident), I had said something like, “What if we hadn’t” – and I don’t remember exactly what it was I said, but it was basically implying that had we done something differently, maybe he’d still be here (nothing like kicking yourself when you’re down, eh?).

Her reply was so powerful.

She told me that if I was going to play the “What If” game in this scenario, then I needed to play it on both sides. Meaning, “What if he had survived the accident but was paralyzed from the neck down?” Or had a brain injury…

Ouch.

That made me think of “what if” from an entirely different perspective.

So I put a different spin on it.

Now I only play the “what if’ game in a way that serves me.

Example:

• What if this could be fun?
• What if it were easy?
• What if my audience is waiting to hear this from me?
• What if I listened to myself first?
• What if this is what I’m really supposed to be doing?

You get the point.

So the real cost you pay isn’t in dollars.

It’s letting yourself down.

I remember listening to Dr. Wayne Dyer once, and he was telling the story of why he carried the book, The Death of Ivan Ilyich by Leo Tolstoy with him. He read it when he was in the Navy as a young man.

I’ve never read the book, but he shared that on his deathbed, Ivan Ilyich looked up at his wife and says, “What if my life has been wrong?”

Ouch.

That weighed so heavily on me that I knew at that moment that I had to live my life on my terms.

Sometimes the real cost is intangible.

It’s not always easy to quantify, nor does it jump out at us.

This is why taking the time to reflect, plan, and be still makes all the difference in the world.

When we get caught up in being busy and checking things off a to-do list, we miss being present, and we live life on autopilot. Unaware that our one precious life is passing us by.

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You’re Invited to Costa Rica

This has been a LONG time in the making… my first-ever Women’s Business Retreat!

Introducing IGNITE Women’s Business Retreat

Unleash Your Inner Spark & Discover Your Next Chapter

I have wanted to do an in-person workshop/retreat for as long as I can remember.

I’ve attended my fair share of live events and masterminds. The live events have been all different sizes, but most have been “big” events. Most of the big events are selling a program at the end, but I go for the content and connections.

Right now, those aren’t super appealing to me.

The mastermind events I’ve attended have been predominantly male and not really my vibe. I’m glad I went – I’ve had some incredible experiences, but that’s also not really my cup of tea.

So I’m hosting my own!

Actually, I’m co-hosting with my dear friend and amazing branding expert, Liz Weaver.

This whole thing came about in a pretty divine manner.

I had been wanting to go back to Costa Rica in the fall to visit friends and was planning a trip with another friend, but she ended up backing out. We could have done something else, but I really wanted to go back to Costa Rica (a special piece of my heart is there), which is why I had mentioned it to her in the first place.

We had reserved the last two weeks in October at my mentor’s house (an incredible house on the beach), and because she rents it out regularly now, I knew I needed to either let her know we weren’t going to rent it OR…

I could host a retreat.

I called her and asked if she could give me a week, and she said she could give me two.

Within 24 hours, I had two people say yes, sent out some more invitations, and voila!

There’s only space for ten people, and five of those spots are gone.

We’ve really made this a no-brainer deal. Our goal with this first event is simply to cover our costs.

It’s a four-day retreat that includes:

• Your stay at the house
• Transportation to & from the airport
• All your food
• 2.5 day workshop & a deep dive into your business (everyone gets to be in the hot seat)
• Professional photographer! We want pictures of the event, so we’re also going to make sure you get some personal photos you can use in your own business & branding
• Sunset catamaran cruise (this is my absolute favorite activity in Costa Rica – you can’t beat the sunsets!)

We have it set up now with a deposit and balance due by September 13th, but we can work out another payment plan if necessary.

The workshop itself is based on a brand-new proprietary SPARK framework I’ve created. It combines mindset, lifestyle, and business, helping you define and achieve income goals, create an additional recurring revenue stream, and increase your quality of life.

Each attendee will have some “pre-event” homework to do, which you’ll submit to us so we can do a review and prepare for your “hot-seat”… err, “SPARK seat” haha…

Anyway, I expect these to go fast once we start “officially” marketing the event. This is the lowest price it will ever be, so if you want to join us, now’s the time.

You can also email me directly if you have any specific questions (kim@kimdoyal.com).

Register for IGNITE Mastermind – Costa Rica here

Lastly, I’ll be hosting a two-part workshop with my brilliant friend, Jason Resnick, called “Conversion Countdown: Craft Offers that Crush Black Friday Cyber Monday.

This is a LIVE paid workshop.

We’re going to help you craft an offer for Black Friday Cyber Monday weekend in a way that not only serves your audience but that you feel good about.

In other words, we’re not going to tell you to offer deep discounts and sell your soul with sleazy marketing.

You’ll do this in a way that makes this what Alex Hormozi calls “an offer so good they feel stupid saying no to.”

And you’ll know you’re providing something of incredible value to the right people at the right time.

We’re splitting it into two parts, so after the first week, you’ll know how to craft your offer, and in the second week, you’ll learn how to create the emails and automations to make this as hands-off as possible.

We want you to go and take action between the two workshops so you can walk away with the structure completely set up.

Stay tuned for that announcement soon!

And on that note…

Have a wonderful day.