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Marketing Campaigns With Big Ideas = Bigger Impact - With Pete Coles
Episode 194th July 2024 • Marketing Freed • David Richter
00:00:00 00:25:56

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In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..

In this episode, we discuss:

  • The importance of a big idea for a campaign
  • What crucial information should be included in the brief
  • Why your campaign needs to be disruptive






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