Ep. 85: Nearly all buying decisions are made in the subconscious brain. And while it is very illogical, it's also predictable too - with the help of our guest, Melina Palmer. Melina is the founder of The Brainy Business and helps companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” to increase conversions and ROI. We chat about website tips for conversion, the psychology of buying, along with consumer decision-making for small businesses.

Connect with Melina:

The Brainy Business website

The Brainy Business Podcast

The Brainy Business Instagram

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Minna's company Lil' Labels

Jacqueline's company Designer Consulting Co-Op