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The Joy of Marketing - Machine Labs EPISODE 10, 19th March 2021
Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites
00:00:00 00:25:17

Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research.

In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites.

We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual interviews, moderating the group ourselves or getting an outside expert.