Welcome to another episode of Trustbuilders, where we sit down with Jim Schultz, a seasoned entrepreneur and CEO coach. From humble beginnings in his parents' basement, Jim's journey is one of grit, innovation, and the relentless pursuit of educating customers and building trust.

Jim candidly shares the pivotal moment in 2011 when he made the high-stakes decision to switch to a subscription model, a move that shook the foundations of his company and tested his resolve. We'll explore how embracing the discomfort of change and the "They Ask, You Answer" philosophy saved his business and spurred growth and success by focusing on customer education and trust.

We will discuss the importance of genuine curiosity, effective listening in leadership, and the widespread struggles CEOs face in customer acquisition including the demographic challenges in today's job market, particularly when finding the right people for their teams.

In today's Trustbuilders, you'll learn why sales and marketing alignment isn't just a buzzword but a critical factor for company culture and leadership effectiveness. Prepare to be inspired by the stories of personal sacrifice, the power of asking the right questions, and why, in the end, trust is the most valuable currency for any business owner. Let's build some trust, right here, right now, on Trustbuilders.