On this week's episode of the Unpolished MBA, Monique speaks with Mike DiCioccio about his unique journey from corporate sales to entrepreneurial podcast innovator. Mike is the Founder, President, and Head Producer for Social Chameleon, a podcast production, distribution, and content agency that focuses on producing, distributing, and marketing best-in-class podcasts and media for a range of corporate and private clients. 

In this conversation, Mike shares his passion for creativity, love of music & media, and vision for the future of the podcast industry both for entrepreneurs and small businesses. Mike also shares how his faith and inspiration from fellow content creators helped him overcome challenging times when his future was uncertain. 

In addition to leading Social Chameleon, Mike is the host of MIKE’D UP!, a podcast that showcases inspiring entrepreneurs, award-winning authors, thought leaders, business & mindset coaches, peak-performers, entertainers, and other talented individuals who join the show to share their personal stories and deliver key insights to provide the ammo needed to level up and achieve your greatest dreams.

Topics Include:

• Setting Up Success in Sales 
• Creativity Within Entrepreneurship 
• Overcoming Your Uncertainty 
• The Current State of Podcasting 
• Leveraging Podcasts for Your Business 
• Leading From a Place of Passion 

Connect with Mike:

IG: https://www.instagram.com/mikedicioccio

LI: https://www.linkedin.com/in/mikedicioccio

Mike’D Up! Podcast: https://linktr.ee/mikedicioccio

Follow Monique:

LinkedIn: https://www.linkedin.com/in/moniquemills/

Website: https://unpolishedmba.com/

Coming up on Unpolished MBA.

So we know what obviously happened between '98 and

now 2022, it just blew up like crazy.

Everybody has a website, so I'm not saying everybody should or will have a podcast,

but the idea of it being kind of this quirky thing that you tell your friend

about " Hey, I'm listening to the sports podcast or this business show "and their

response may be, oh, I never listened to those or I don't really get it.

That's over with.

This show is sponsored by TPM Focus, the strategy and

execution consulting firm focused on generating revenue and finding

product market fit for new innovation.

Head over to TPMFocus.com to learn more.

Hello everyone and welcome back to our most recent episode of Unpolished MBA.

Today I have with me, Mike DiCioccio.

Hi Mike, how are you?

Hey, what's going on, Monique?

Thanks for joining us today.

I want to start by asking you the same two questions that I ask everyone else.

The first one is, are you an entrepreneur or a corporate employee?

Currently entrepreneur.

I do you have a background in corporate as well.

Oh, we're going to get into that MBA or no MBA?

No MBA, I'm an Unpolished MBA-er.

Exactly.

I think we all are to a certain degree.

I started off very unpolished, let's just say.

Well, I like that.

I think regardless of education or not, I'm very down to earth.

So I consider that being unpolished.

So tell me a little bit, you mentioned that, you know, you

have the corporate background, let's start from the beginning.

Yeah, so I ended up getting into the sales side of things

and it really kind of found me.

I never woke up one day and said "Hey, I want to have a sales career."

Right?

It kind of becomes a thing that you either find you're naturally gifted at and you

have success and you continue to pursue.

A lot of times it could start off as a retail sales job, and that's

actually kind of how I got into it.

To share just quickly before getting into the corporate story.

As a kid, I was not into that really at all.

I mean, I was into music.

I started drumming when I was 10 years old, and I was always into film.

I loved watching film and kind of studying it and watching like

the behind the scenes clips.

There's actually a movie magic show that used to be on TV.

I used to watch them create the miniatures for all the behind the scenes.

I remember watching the Star Wars documentary, it's

all that kind of cool stuff.

So, I have an interest in film and even screenwriting, directing,

acting, and I ended up going to school for media production.

I went to Buffalo State College and I have a degree in media

production, a Bachelor of Arts degree.

Aside from that, I ended up having the most success in my early twenties,

into my early thirties in sales.

It all started off when I worked at a music store, as you know, I'm a musician,

so I was working at a local guitar store.

Oh, that sounds awesome.

It was a lot of fun.

I met a lot of cool people.

I was in a band at the time, you know, so it was just cool.

I was around great people, fun people, I had instruments galore around me.

Drum kits, I was kind of the drum manager they called me, but it was just kind of a

fun title it didn't really mean anything.

I was the drummer in the store that if someone came in and had a drum question,

they would throw everyone in my direction.

I ended up leaving there after a year and knowing more about guitars than

anything, cause it was Guitar Factory.

Not to be confused with the corporate Guitar Center, that's a different company.

So yeah, I was working at The Guitar Factory early twenties saving up

for an engagement ring at that time to put it kind of on a timeline.

By the time I was 25, we got married.

I was probably 23 or so working at this music store, saving up for the ring, get

married when I'm 25 years old, I ended up leaving the music store and working for

Sleep Number, which is a great company.

They're the sleep number bed you've probably heard of, you

see a ton of commercials now.

You mean that expensive bed?

My average sale when I left the company was $4,700 a sale,

and I did very well with the company.

When I started with them in, I want to say it was 2011 originally

because I had two stints with them.

First, I did two years in sales and then I came back for a third

year and I was a store manager.

The company was more in magazines and on TV channels that were more

home-based, you know, that kind of stuff.

Home improvement channels and stuff like that.

Now they have a partnership with the NFL.

Everybody knows them, they're all over the place.

So, it's cool to see that company actually grow and I sleep on a Sleep Number bed.

That's actually the company that I want to give a lot of credit to turning

me into a professional sales person.

At the music store, I was fun, I was Mike people came in, they got to meet me.

I didn't really have a professional presentation, you know, as far as

when someone comes in, I'm going to use this framework to close the deal.

It was kind of, it happened and it was a little bit loosey goosey, but at Sleep

Number, I learned how to have a process.

You know, you don't want to be a robot and do it robotically like as the script

says to do it, but there was a rhyme and reason to let's get to know somebody.

We called it discovery, and then from there we would show them what's called

the "wow bed" , it's kind of the first experience they have with the product

and then listen to their hot buttons, take them to the proper places in the

store to showcase what we can do to provide a solution to what they need.

Then I got great at presenting the proposal, everyone else called it a quote.

I called it a proposal because to me, quote, is I want a price and I want to

run, and I was like, no, we don't do that.

I'm going to put together everything we talked about as a solution to why you're

here, and then that's the proposal.

Every single person who came and talked to me got one.

I told my sales team, a hundred percent of the times you don't

present a proposal, you do not sell anything, a hundred percent.

Probably 75% of the times I did print it, I sold it.

So, you know, I'm giving myself three out of four chance here to close a deal.

So that's when I really learned how to become a professional.

Then LinkedIn came out in 2012 or so, and I was probably one of the first

people in my own network of friends at that time that was on LinkedIn.

And the only thing I ever heard about it was I'd get an email once

in a while that someone inboxed me.

At that point it was recruiters, and they're typically trying to

bring me over to their organization.

Every once in a while I would get something that caught my attention,

kind of another side story, my wife at that time, her uncle was probably

the most financially successful person I've ever met in my life.

He had an insurance agency for 30 plus years in Indiana.

We're from Buffalo, New York.

He moved from Buffalo to Indiana, has a huge insurance agency there.

When Liberty Mutual reached out to me to bring me on board, I thought,

this may be a sales opportunity where there's some money in the game.

That kind of got my attention.

At Sleep Number, as much as I like working there, I was in

a storefront that people came to me and I was kind of limited in

exposure of who I could sell to.

I always thought I'd be really good at being on the road, going

to networking meetings and kind of the door to door sales of let me

meet with you at your kitchen table.

I meet you, your husband, your wife.

I can put the presentation in front of you here.

It doesn't have to happen at the store, and I can kind of

dictate how I scale my success.

Like a real sales process.

Right, and I'm in control of that, right?

The funnel and the prospecting and sourcing.

So I actually took them up on the offer and eventually, it was kind

of a process as you know, bigger corporations to kind of have you

go through the steps and all that.

But really what sold me, you're going to laugh.

Imagine this 26 year old kid, newly married, you know, planning on having a

kid on the way I get presented a company laptop and two weeks in Florida for

training and I'm coming from Buffalo.

It was winter, it was snowing sideways, and they're like, we'll

get you to Florida for two weeks and we'll get you a company laptop.

I'm like, "sign me up."

So I know nothing about insurance, can I just disclaim that upfront?

I don't know what this is.

They said, don't worry about it.

If you're good at sales, and if you're good at doing the process we

will teach you what you don't know.

I said, that's fair, let's do it.

So I did that for about three and a half years at a high level, you know,

provided for the family did really well.

Then I got that heart tug, like, man, you know what happened to the little 10 year

old, running around with the camcorder and creating and writing and experiencing

and doing all this cool stuff.

Yeah.

I kind of felt like I was dying inside a little bit.

It wasn't like my wife was telling me not to be creative.

I was supporting our family.

You know, I still felt like I was me when people met me, I was happy and I was

always happy to help people and sell and know that I was doing the right thing and

providing the right solution every time.

At the same time, I felt like my creativity was really starving.

So, I eventually did go back to Sleep Number when the store management

opportunity came about because it was something I always wanted.

I felt like, now that it's available, let's go back and do that.

I did really well for that year, you know, broke some records, all that fun stuff.

I ended up going through a divorce, which is where the next

part of my story happens in 2017.

I was 31, it's like a super early midlife crisis where once I got

divorced, it was an opportunity to reevaluate who I wanted to be as a

person and what I wanted to be doing.

Even though I was successful in corporate America, up to that point, I knew it was

my opportunity to become an entrepreneur.

There was nobody that can answer to that, except for the man I

looked at in the mirror that said, what are you waiting for?

That's a lot of changes at one time though, that

had to take a lot of courage.

I would say yeah, it took courage, but it was almost like, it was

definitely a dark place, but I felt like, that's where you can really build up now.

When you knock something down, you can start to build something new

with the right processes in place.

So I'm talking about me personally.

I did not get married thinking I would ever get divorced.

I thought we were going to be together forever, but once that became not the

reality, I just realized and thanks to podcasts and the people I was

listening to, I was really putting a lot of positivity into my think tank.

Who were are you listening to?

Ed Mylett, Lewis Howes, some Grant Cardone, Tony Robbins.

Ok, no wonder they lifted you up.

They were lifting me up and it was very much like the

message in my head was why not me?

Why not me?

Because most of the guys I'm listening to started from either nothing or

at some point in their life had literally a few bucks in their

pocket and have become who they are.

So why not me?

And I wasn't only after money.

I was actually after being the best version of myself, number

one, and serving the world.

I do believe in God, and so I felt I was in service number one to God, but

the best version of Mike is someone that's serving and everybody else is

going to benefit from it in some way.

So I knew that I was limited in being able to do that at a company, because I

had to be kind of employee XYZ, opposed to someone who can create a movement,

which is what Social Chameleon has become.

To something that's much larger than me.

When eventually it can operate without me, you know?

It's like, I plant the seed and it becomes this thing that's

much larger than me over time.

I had that vision for it from day one.

I'm someone who is probably the creative background, the little kid

with the dream is always in my heart.

When I thought to start a company, I wasn't thinking about it like,

oh, you know, how much money do I need to make rent this month?

I was thinking about how do I build the next largest company.

A vision for what it's going to look like in 20 years.

I was already having that dream from day one.

I can just say that you're a special person, because most people

wouldn't think that way, especially at that time, even if things are going great,

they're not going to think that way.

They usually would go into self survival mode where you're like, shoot the

sky's the limit, what is there to lose?

I know that there is something to gain and I know I can personally do it.

That's a special person.

So you definitely got to give yourself credit for that.

I appreciate that.

I give, first of all, God, the credit, because you he created me and put

me in position to do these things.

But also I have to give credit really Ed Mylett, listening to

his show, which is the Ed Mylett Show or people know it as Max Out.

One of the lessons I learned from him that changed my perspective when I

was going through those hard times in 2017, is that when you flip the lens

to everything happens for us, not to us, you change the victim mentality.

Obviously going through a divorce is a difficult time.

It's maybe not the best time, you know, it's laughable now to think

about it financially changing consistent good income to, "Hey,

I'm going to be an entrepreneur and basically eat what I kill."

The whole hunting mentality.

Right.

It's a different lifestyle.

I definitely had to take a lot of steps back to go forward, like a Slingshot.

When I heard Ed say "everything happens for you, not to you."

he was explaining the very difficult things he went through in life.

Now with a different lens, I realized, you know what?

I didn't want to go through a divorce.

I didn't think that was in the cards for us, but once it happened, I realized I

could either lay there in my apartment and sulk and just be miserable and

feel bad for myself, or I can pick myself up and be a new version of me.

It's chapter two now lets go.

So I'd say I probably was down in the dumps for, you know, maybe a few days.

Then all of a sudden I kind of sprung up and was like, I get to write the blank

pages and I'll tell you , picture this.

I'm in a brand new apartment my entire life is boxed up at this

point because I'm just moving.

So all my belongings, I have everything, you know, it's like I

found yearbooks from when I was in like fifth grade that I didn't even

know I still had in these boxes.

Basically anything that was mine in our house that I had together with my ex-wife

was in these boxes and the apartment was empty because it was day one.

I remember looking around thinking the walls in these rooms, all

this empty space, that's my future and all these boxes are my past.

I want to create new memories, new things, and appreciate the

past, but not be defined by it.

That's really how I put my best foot forward.

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So once you made that transition into business, what was it like

when you first got started?

Did you know what to do?

You know, you mentioned your ex's uncle was pretty successful

or from your experience in sales and in corporate America.

How did you know what to do?

The most naive thing I ever thought and actually experienced

was because I was good in sales and I was great at networking and loved

meeting new people and helping them out.

I assumed, which is obviously a key word you want to kind of stay

away from everyone says don't make an ass out of you and me.

I assumed that because I was good in sales and I thought

that was a strong sales manager.

Oh, yeah, I can run my own company too.

I can sell XYZ, pick a product, I'll sell it.

That was definitely a mistake on my part, because being an entrepreneur, you

have to be much more than a salesperson.

That's a huge skill and trade that you do need, but organization, execution,

business planning, understanding taxes, understanding corporation,

I'm an S-Corp but I didn't even know what that meant at the beginning.

So having all the legalities of it taken care of, there's a lot to learn.

So, to answer your question, the best thing I did or could do,

really, the only thing I could do is my best in meeting new people.

You know, new opportunities, that's the lifeblood of business.

I was going literally door to door, business to business,

trying to help them out.

Day one of Social Chameleon we were not what we are today.

Today, we're a podcast agency.

2017 we were a media and marketing company doing a lot of social

media advertising, videos, we were doing Facebook ads, AB

testing, all that good stuff.

We also were website designing and we were doing SEO and SEM, which is

just a boring way of saying, helping get traffic to somebody's website.

That's what we did in the early days.

Then I started to realize I wasn't even loving it, and it's like, wait, I walked

away from corporate because I really wanted to rediscover myself and invigorate

some of that energy of that child like excitement and I started to lose it.

Then really where the story takes a big turn, a positive

turn is in 2019, November 4th.

My first podcast episode comes out with my friend, Jackie Roach, who

encouraged me to start the podcast.

I said, "Hey, you know what, I'm going to have you on as my first guest."

I've done over 130 episodes of Miked Up, and that show actually, after a month

in December, then of that year, one of our clients who I did a testimonial

video for, they actually came to me.

They emailed me and said, our board of directors is looking to start a podcast

and we have no idea how to do it.

We know that you just did yours, we see it, we like, it looks good.

Can you help us?

I thought they meant coach them a little bit or give them

some insights on how to do it.

Eventually I realized the conversation was not just help them, it was to take

the project on and do it all, edit, distribution artwork, the whole deal.

I was like, oh my God, of course yes.

I realized, this is what I love to do.

It lit me up, I was excited.

So then all of a sudden I added it to Social Chameleons ammo, right?

Our repertoire of what we could do.

A lot of business coaches and mentors that were meeting with me for coffee

and helping me out said, you are doing too many different things.

What are you the best at?

I said, you know what?

I know every aspect of podcasts because I taught myself how

to do it from the ground up.

I have a media production degree, so I understand audio engineering, I

understand what goes into a good video, I understand how to market something.

I had all these different skills that kind of came together and they said, well, you

know, it seems like that's your thing.

You're the guy people are now knowing as kind of the podcast dude.

I was like, you know what?

I do have to get organized and pick one thing I want to run.

So before the pandemic I decided, and I put out some new marketing

content and I rebranded us as Social Chameleon, podcasting done for you.

It was the best decision I ever made because not only did the company

grow, my fulfillment grew and surprise, surprise profit grew because I was

happier, I was a better business person.

When people met me, they could feel that energy.

It was more electric than before, when I kind of was doing things, I was not

even really enjoying at that point.

It made a big difference, and obviously that's how you and I met and the

rest is kind of history, right?

Absolutely.

I know so many people that want to do a podcast, you know, they don't have the

time to go and try to learn everything.

Then what about distribution?

And what about artwork?

They've got to learn Canva.

I mean, it's a lot of moving pieces and not many people would want to

do that and take the time to do it, but they do want a podcast.

So your service is do it for you.

Is that literally from beginning to end or describe a little bit more

about what you do for those who either have a podcast or want to start one.

Yeah, it literally is done for you.

That's the concept.

What I realized is a lot of people, they have the energy and

excitement to start a podcast.

They have a great idea.

Maybe they're great at a microphone.

They have a huge network.

People are like, oh yeah, I want to be on your show.

Awesome.

They're great at hosting the show, they're passionate about delivering a great show.

Typically, most people do not love the tedious editing, and I'm going to

give a shout out to our editor, one of our editors, Todd, who I know is that.

Working with us on your show.

So shout out to Todd and everyone at Social Chameleon, Randall,

Samantha, and Nate as well.

I have a beautiful team that grew over time, but I realized that most people

that start a podcast, they start to get burned out and you see there's a drop-off

around episode 15, because it started as a passion project becomes a part-time job.

5 to 20 hours of work a week if you're doing it all and you're doing it

the right way and not just throwing it together and spitting it out.

You're actually putting together a nicely produced show.

So then what happens is someone usually hires like, all right,

I'll get an audio editor at minimum I need it to sound good.

Then they do that, but they like don't have great artwork.

Now I'm going to hire Stew to do the artwork and Sam to do, you know,

the audio and then they realize well, how do I get it on my website?

Or do they even know how to do the distribution, they end up

hiring a third or fourth person.

I realized, instead of just coaching people, we will do

all of that stuff for you.

You know?

And that's really the best feeling is knowing that someone gets to

be the best host of their show.

They're kind of the face of it, but there's a supporting team behind the

scenes that's making it all happen.

It's very similar to Late night with Jimmy Fallon.

He comes out, he walks out of that curtain, he's his best self.

He tells the jokes, he's reading the monologue and he's great with his

guests, he does his funny segments.

Imagine if Jimmy then after that had to go and edit everything and turn

it into the social media content.

Nobody would assume any of that.

So what we're looking to do is provide that professional quality, that studio

quality for somebody, and we do it.

It really is when you figure out the cost of it, very affordable to work

with us, considering if you hired everybody out per hour, tried to

nickel and dime your way through it.

You end up spending just as much, if not more.

Absolutely, and then the project management of it all,

it's just, it's too much going on.

So, you know, podcasting is very popular now.

What do you see as far as the future of it though?

Yeah, here's the thing it's been up for a while, but it's like

websites, like in 1998, the last time I heard stats on this, the amount of

podcasts today, which are about two and a half million podcasts that are active.

That same amount was the amount of websites that existed in 1998.

So we know what obviously happened between 98 and now

2022, it just blew up like crazy.

Everybody has a website, so I'm not saying everybody should or will have

a podcast, but the idea of it being kind of this quirky thing that you

tell your friend about like, "Hey, I'm listening to the sports podcast or this

business show" and their response may be, oh, I never listened to those or I

don't really get it, that's over with.

Everybody, like my mom understands podcasts and the guy down the street

knows that if you follow a sports team, that sports team has their own podcasts.

If you follow a TV show, there's usually a podcast.

Either the network has one, the show might have one, fans of the show have one.

My point is they're not going away anytime soon, they're being utilized so

much more in branding and marketing for small, medium and big organizations.

What's exciting is there are all different spaces.

There's entertainment, there's business, there's everything in between.

So it's exciting to be in this.

That was part of the reason that I was excited to pivot because I knew I'm

not pivoting to a dying thing, like website design, as much as it is, it's

in necessity at this point, really.

I mean, there's pro designers who are going to make these really

expansive sites and they're beautiful, and their functionality

is, you know, the UI is amazing.

User experience also is amazing.

At the end of the day, it's kind of just serving what it needs to be.

It wasn't that exciting for me and the clients just kind of

wanted it to work and provide ROI.

When I talked to someone about their podcasts, we're all excited about

the creativity that goes into it.

So it's just a better space.

I feel I'm actually being utilized as a person more in this space

because I get to be me a lot more.

Then I'm the best version to help and serve.

I love doing my show, every day I look at my calendar and I see there's a Mike'd

Up episode in there, it just has more energy than just a day of, you know,

meeting new people, which I love to do.

When I know that there's going to be, this show created that day,

it always amps me up even more.

Absolutely.

I can certainly feel that energy just with us working together too.

The great thing about it is you come with ideas, right?

A lot of times when people are trying to piece together, different individual

people who don't know each other who have no communication throughout

each other, it's very hard to kind of have this collaborative effect.

So working with a dump for you and then someone that this is what they thrive

on, this is what they enjoy doing.

It makes a huge, huge difference.

When you mentioned podcasting kind of being like, you know, the websites of

1998, I really had to laugh at that.

You know, right now sometimes people, cause I know with us, we

don't update our website often.

Maybe like once a year we'll change it, literally change the

design every year and a half.

When someone needs to know more information, I send them there.

I also see that people with podcasts, don't say, oh, even if

it's not their own, people will reach out to them for information,

or what's your thoughts on this?

Can I pick your brain?

They'll send them a podcast episode they did with someone, you know?

Well, here's the thing.

What's exciting about it is there's no shortage of information

in the world we live in today.

There's obviously Google, which is the primary source of people are going to

Google something and get information.

Now podcasting is also becoming that, that extra tier, because it's not only the

Google process of getting the information.

Now it's active information.

There's people explaining it.

There's people talking about it on a higher level.

You can dive into conversations, you can be a fly on the wall.

What I love about podcasts is you're getting to be a fly on the wall for people

in conversation that you normally wouldn't get to meet or talk to like Ed Mylett

interviewing at the time he interviewed and was also interviewed by Tony Robbins.

These two guys, it felt like you're sitting at coffee, hanging

out with these guys and they're sharing their life stories and how

they did these incredible things.

I feel like I'm hanging out with these guys.

So that's the whole cool thing with podcasts is it's more

active as a university on wheels.

Whenever I'm driving, either to go get my daughter, take

her somewhere, go to church.

You know, and do some volunteer work, anytime I'm in my car and I'm

driving, I'm using that is podcast time, so I can learn something new.

Then you got to apply what you learn, you know, that's the action behind it.

But, it's, it's a beautiful thing.

You know, I'm not trying to shoot down school, but I will say in the seven

years or eight years that I've been listening to podcasts, I learned more

than the 20 years I was in school.

You know?

Yeah, a lot of people say that and it's definitely much

more informative and entertaining and all of that than the radio.

I never turned the radio on in my car, never.

Well it's on demand and you know, you turn the radio on,

you have to hope it's a song you care about or the DJ you want to hear from.

If it's a business show, where are you gonna find that on the

radio, like 2:30 in the afternoon.

With podcast, we're in an on demand society right now.

Everybody knows Netflix and Hulu your way through it, and the DVR mentality

of watch it when you want skip through.

So essentially podcasts provide that.

Now what I kind of teased earlier is, do I think that everyone will have one?

I don't, I don't think that's necessarily right, because not

everybody is the right fit for it.

Not everyone is comfortable doing it, wants to do it, or has a

personal brand or business that could be connected to it in some way.

So it's not like everybody, necessarily needs it.

I do feel there's going to be a high, high percentage, there already is, of

active listeners where it's whatever the numbers are of people watching TV

in 1980, to basically everybody, like before the internet is the thing everyone

did was came home from work and watch TV.

Well now podcasts are already that form of entertainment

that everybody's tuning into.

It's a household thing that's known.

It's not this uncomfortable thing to talk about.

It's here, it's being utilized and what's really the reason

I don't see it going away.

People can do it while they're driving their car, working out in between

meetings, you could watch a podcast on YouTube if you want to be more engaged

and physically watch the guests and the host or whatever the show might look like.

So you can do it while staying busy.

While I'm cutting the grass, I actually look forward to cutting the grass

because that's an hour and a half of podcast time for me, you can obviously,

I don't want to say multitask because I learned that that's not even a good thing

because you're not giving to everything.

The point is, if you're doing something that's just mundane, you're cleaning

the kitchen, you can learn at the same time by listening to a podcast.

So I think that's why A.

it's so popular and B.

I don't see it going away anytime soon.

I know video is, you know, I'm all into video, and video is great

and YouTube channels continue to grow and provide a lot of value.

The thing is with video, if that's the only form of your content, then people

have to choose when they're going to watch it, where with audio, they can

actually tune in and you're giving them more of a window when they can do that.

That's a great point and a great way to really promote

where podcasts is now and where it will continue to be because we're

not slowing down in his world.

I want to be able to drive and not have to look at a video

to hear what you're saying.

Right?

So I really believe that it's not going anywhere and if

anything, it'll be enhanced.

Now, how it is enhanced, is still yet to be seen but Mike, I really want to

thank you for joining the show today and sharing your journey with us, but

also talking more about podcasts because everyone just said, oh, this is a fad.

It's another one of those things.

As you explained, that's not so.

Thank you so much for spending some time with us today and sharing your journey.

Yeah, absolutely.

I enjoyed being on and I just want to say thank you for all the

great content that you provide.

You're doing it yourself.

You know, everything we've talked about, you're doing at a high level.

Let's be transparent, with your help.

So yes, for those who are interested in working with you and your company,

what's the best way they can find you?

Yeah.

If you're looking to tune into Miked Up and kind of get more of

the personal brand, you can go to MikedUpPodcast.com and we'll make that

clickable in the show notes for you.

If you're interested in Social Chameleon and what we can do to

launch your podcast and create the content and publish that for you, then

you would go to SocialChameleon.us also in the show notes for you.

I'd love you guys tuning in to connect with me on LinkedIn, shoot me a DM

and let me know that you tuned in.

If you got value from this, I would love to hear that.

Obviously Monique, when she posts that the show is out, that's a great opportunity

for you to show some love to her and let me know what you think of the show.

We want to be active and engaged with the audience.

So I just want to say thank you again for the opportunity to be here and do that.

I love anyone to reach out, if you mention that you have tuned into this episode

and you're interested in launching a podcast, let me know directly, and I

will definitely get you a discount on Social Chameleon services for tuning in.

Wow.

That's nice, that's really nice.

You're much nicer than I am.

So, the reason I didn't put an exact dollar amount

or percentage is because I'd need to work with someone and see what they're

interested in and then basically give them the hookup, the Monique hookup.

Right.

Well, thanks again, Mike.

Unpolished MBA, make sure you take Mike up on his offer.

They do an excellent job, as you can see, many of you guys have listened to

the past couple of seasons and Social Chameleon has been behind that for us.

We appreciate all of your help and your partnership.

Mike, thank you so much for being on today.

Thank you for having me.

Thank you for listening to the Unpolished MBA podcast.

To hear more episodes or to request to become a guest,