In today’s Ask The Expert interview, we’re bringing you the 3x Best-selling Author, Speaker, Life & Leadership Coach, Psychologist and Founder of Self-Publishing Made Simple, Dr. Emee Vida Estacio. She's helping coaches, consultants and business owners expand their reach with a #1 Best-Selling Book on Amazon. In today's episode, Michelle and Dr. Emme talk about publishing a book, turning podcasting into books and Dr. Emee's proven formula to get to #1 Best-selling Author.

Don’t miss:

●     Clarify your purpose and whys first and foremost

●     Book as a way to elevate your brand, establish expert status, and drive leads into business

●     Before starting to write a book do keyword research and market research to validate your ideas and help you to focus on a particular topic

●     Have a look at your business model and see where the book fits in your funnel

●     Different ways that you can use your book to grow your business

●     Understand how the Amazon algorithm works, optimize your page, use the power of Amazon to do the heavy lifting of the marketing and promotion for you

●     Power of creating a series

●      If you already have existing content, it's just a matter of organizing your content into themes

About Dr. Emee Vida Estacio:

Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon!

Self-Publishing on Amazon is a great way to build your brand and attract clients. Through her online programs and signature 12-Week Get It Done Challenge, she guides her students through a proven self-publishing process to successfully launch a book on Amazon, even without a publicist. Every single one gets the same result -- #1 Amazon Best-Seller during launch week! You can check her out on Facebook and connect with her tribe inside the Self-Publishing Made Simple Community.

Self-Publishing Made Simple Facebook Community: https://www.facebook.com/groups/selfpubmadesimple/

LinkedIn: https://www.linkedin.com/in/emeevida/

Instagram: https://www.instagram.com/emee_estacio/

Website: https://selfpublishingmadesimple.thinkific.com/

The 12-Week Get It Done Challenge: https://thepamecode.com/get-it-done/

About the Host:

Michelle Abraham - Podcast Producer, Host and International Speaker.

Michelle was speaking on stages about podcasting before most people knew what they were. She started a Vancouver-based Podcasting Group in 2012 and has learned the ins and outs of the industry. Michelle helped create and launched over 30 Podcasts in 2018 and has gone on to launch over 200 shows in the last few years. She wants to launch YOURS this year!

17 years as an Entrepreneur and 10 years as a Mom has led her to a lifestyle shift, spending more time with family while running location independent 7 Figure Podcast Management Agency, Amplifyou. Michelle and her family have been living completely off the grid lakeside boat access for the last 5 years and loving life! 

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This is amplify you the podcast about you discovering your message and broadcasting to the world.

If you're a coach, author or speaker, you'll want to tune in. If you're looking for the best return on your time investment, to get your message out to the world in a bigger way, we're giving you full access behind the scenes look of how we're running our podcasts, how our clients have found success, and what you can do to launch your podcast today. The world needs your message. I'm Michelle Abraham, the host. Join my family as we unleash your unique genius and find the connections you need to launch your venture today. Join us and let's get amplified. Hello, hello amplify you family. Michelle Abraham here your host, I am so excited to bring you this Ask the Expert interview today. So today I am joined by me vitta Sasha, and she's coming to us all the way from Athens, Greece. So hi, me, how are you?

Hi, Michelle. Thanks for having me. It's It's wonderful to be here.

Oh, so glad you're here. So let me tell you guys a little bit more about me. So Amy is the creator of self publishing Made Simple. And so she has done so many incredible things. She's a three time bestselling author. She's a psychologist and founder of the self publishing Made Simple. And she helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world's largest online retailer, Amazon. So this is awesome. And so today, me and I are going to talk about all things publishing, how to get your book going and for our podcasters in this audience are both thinking about podcasting. How can we take the content that we're creating through podcasting, and maybe repurpose it and turn it into a book, we've talked about all sorts of different publishing before. And I just wanted to bring me on today because she adds a new twist to it as well. She also sees self publishing on Amazon is a great way to build your brand and attract clients and through her online programs. And she's got a signature program called Get it done before we get it done challenge. So she guys are students who have proven publishing process to successfully launch books on Amazon, even without a publicist. Thank goodness. And then everyone gets the same result number one best selling author during launch week. So let's, without further to do research on me, and let's find out a little bit more about you. So how did you get into publishing? Well,

it's actually not something that I just went straight on. As an academic, I've been a psychologist for over two decades, actually, I may have a baby phase. But yeah, I've been studying psychology since I was 15. And I'm nearly 40 now. But I was going down that academic route that doing my undergrad in psychology, did my master's, my PhD, became a lecturer in the university. And they eventually wrote research papers, x books, and so on. So originally, I'm traditionally published. So I would write stuff handed over to my publisher, and they deal with everything. So it's easy for me, because the publisher will, will deal with that. However, when I thought about publishing my self help books, I felt that self publishing was the way to go. Because with self publishing, I could get my books out there in a matter of hours, like literally, some of my students, I go through the process with them, we would upload the book together. And by the end of our call, it's live, it's like, crazy. So you know, you can actually have your book out there immediately, especially if it's a you know, it's a topical issue that that you want to explore using your book, self publishing is a great way to do it. And if you're publishing it on Amazon, you're literally putting your brand in front of millions of users on there. It's the world's biggest platform when it comes to books. So for me, I explored going down the self publishing route. But that terrified me. Because Yeah, as an academic, my background is I will write my books, pass it on to my publisher, and they do that but as a self published author, it means that I will write my book and then I will have to prepare it for publication, I will have to package it, you know, the marketing, the promotion and so on. And at the start, I absolutely had no idea how to do that. I was absolutely terrified that if I write something and then it flops, you know, what's that gonnado to my reputation?

So what I did instead of letting the fear stop me from getting on with that, because I knew that self publishing myself helpless, you know, was the way to go. I educated myself Have I reached out to people who have done it, I was mentored by the best. And I did it, you know, I follow the self publishing sequence. And with my first book, I launched it outrank Tim Ferriss. I know the number one spot, I was a total newbie. I didn't have any social media followers, I didn't have a mailing list. I just followed a sequence outrank Tim Ferriss and celebrated like way, number one, so I thought, okay, maybe it was just Beginner's luck, you know, maybe it was a fluke. So I tried, again, published my second book three months later, follow the same sequence and got the same result number one bestsellers. And then a few months later, because I was earning enough royalties from my books, that gave me the confidence to actually quit my job as a university lecturer and then move to Athens or by the end of the year, we Yeah, I published my third book, same result number one bestseller, and people started reaching out to me, like me, how, how are you doing this? Like, how did you do this? You? You're actually not a big influencer? You know, we can see that we don't have a big audience yet. How are you getting to number one? And they keep getting asked that question. And they adventures in art. Let me just know, put it all together as a course. And now I'm putting together a membership? Because I've been getting asked the same question. And and my students, you know, so many of my students have been through the process already. Every single one who follows the launch sequence gets to number on their search. I'm really very proud of that. And yeah, as you can see, it wasn't something that I originally intended to do is just that people saw the results, they reached out to me and yeah, taught them and they got the same result.

Yeah, that's awesome. I love that you were able to kind of create a formula from what you saw the getting results, and that now you can replicate and everyone else is also getting the same results. I think that's, that's really powerful when you can dissect something like that. So can you walk us through a little bit of the process? I know you've created a whole formula around and

yes, absolutely. I have to say, Michelle, one of the biggest mistakes that I've seen new authors make is that when they have this idea, like oh, you know, I want to write the book. I think I'm going to write the book and they just dive straight on to writing a book because yeah, they they want to so they get on with it. That's That's good, because these are action takers. The problem that that some of them have is that initial energy dwindles, eventually, life happens, more urgent things get in the way, kids family, Corona, things happen and other priorities kick in, and that initial surge of energy dwindles, eventually. So the in so what I tell my students to do, even before they start writing a book, is they need to clarify their purpose. First and foremost, they need to ground themselves in their purpose. I suppose this is also coming back from my roots in psychology. You don't just Of course, you can yet go ahead and do what you want to do. But sometimes, yeah, that energy dwindles. But when you are grounded in your purpose, and when you clarify your why it makes you more resilient, and it reminds you why you started doing something in the first place. And that really builds on the motivation. And for most of my students, their their purpose, because I'm attracting heart centered, purpose driven entrepreneurs, their main purpose really is to share their message, you know, they have this, this willingness to serve, they have this passion that we want to share with the world so that it is at the forefront, you know, that is their main purpose, why they are writing their books, but at the same time, because most of their most of them are online entrepreneurs. And I have to say, I've attracted a lot of podcasters as well, Michelle, over the years, they they are using their books as a way to grow their business to get new subscribers for their podcasts or if they have a Facebook community to drive traffic into their Facebook community. So another purpose is to grow their business use their book as a way to elevate their brand, to establish their expert status and to drive leads into their business. So the very first thing that they asked my students to do is to clarify their purpose and make sure that this is very clear if they can have it written down. Get someone who will keep them accountable. Don't just say to yourself, it's nice to save yourself and put it on the wall so that when things become more difficult, you will remind yourself why you started this project in the first place because right thing in self publishing a book, it's a long process, you know, you don't just sit down write a book and in an hour, it's done, you know, it would take a couple of weeks, especially if you are going to do this property. So start with your purpose, understand your your personal motivation, whether it's to do with sharing a message with the world, serving your audience, gaining extra passive income for you growing your business, or whether you just really want to contribute something and leave a legacy in this lifetime, make it very clear, share it with others, share your mentor or accountability buddy, and use that to ground yourself as you go through the process. So that's the first thing, that's the first thing always start with your y. The next thing that I asked my students do, and I think this is a step that a lot of, let's say amature authors fail to do is that once they have their idea, they start writing, which is not bad if you are inspired. But what happens is if you start writing and not really understand your market, you might end up spending a ton of time and energy writing something that people aren't really interested in. You know, it may be interesting for you, but it might not be interesting for your audience. So the second thing that I asked my students to do, is to do their keyword research and their market research, even before they start writing their books, when they when we do our keyword research and market research. Actually, inside my getting done challenge we spend an entire week doing our market research and keyword research even before my students start creating their outlines. Because first it validates their idea. When you do your market research and keyword research, right, it confirms or this confirm that your topic is worth pursuing. So if you find that there are several 1000 people who are searching for a book like yours, it gives you the confidence to go for it. Knowing that there are people who are actively searching for a book like that, if you see that your book is your abs not quite there yet or not really hitting those high traffic keywords that we're looking for. It just means that you probably need to look at it from a different angle, maybe tweak it a little bit, maybe niche down a little bit more. So the market research and your keyword research will help to validate your idea, but will also help you to focus on a particular topic, especially for example, with podcasters, who may have a ton of episodes already. And it's a lot of things, you know, maybe you can write in books. For all the episodes that you've already recorded in your podcast. When you do your keyword research and market research, it helps you to find a particular focus for a book and maybe even to explore writing a series of books, for example, especially I think this particularly applies for for podcasters, who have a ton of content already, it's quite hard to squeeze everything in just one book. When you do your keyword research and market research, you will find ways on how you could organize your books into themes, and perhaps release one book every three months and create a series of books instead of just one book and build a What do you call that you build a brand, you know, you build your portfolio on Amazon, which actually helps to improve your visibility and trigger the Amazon algorithm when you do publish your book. So that's the second thing Michelle and I do hope if there's one thing that your listeners can take away from this episode is Please do your market research and research before you start writing your books. I mean for for my students who are podcasters my pod, you know, podcasters are my best students, because they sort of have that marketing edge or they understand the importance of understanding the market and creating your What do you call that on on podcasting, like your little

thing or your show notes,

in your show notes. And in the in the cover? You know, some of the principles actually do apply in self publishing as well. So there's quite a lot of overlap. But keyword research and market research super important, because that's one of our secrets, actually in self publishing made simple is that you're tapping into the power of the Amazon algorithm. So instead of relying On your friends and family, I'm sure you know your friends and family will be super supportive and will help you out.

You're wondering what kind of book you hear, right? Yeah,

yeah. But if you really want to reach your audience, and if you understand keyword research and market research, then you are leveraging the power of Amazon as a search engine. So that when people are typing in those keywords on the search bar, when they look for books on Amazon, if you've incorporated those in your title, your subtitle, your book description, and then how it all flows in your book, it becomes easier to market it becomes more visible on Amazon. And yeah, you will find yourself at the number one bestseller spot during launch, because you've done your homework, even before you started writing your books.

Does that make sense? It totally makes sense. And, you know, I think we have the same philosophies of the getting your podcasts going. So if you're going from having a podcast already, to then writing a book on the same topic, then half of your work is already done, you've done that keyword research you've done that, you know, looking into the market, and it really is helpful. I love what you're taking us through these steps me because it's really, it's really important. And especially when, you know I've, I've started writing a book and like, you know, like Vinay do is taking a long time. And it's like you really remembering that why why are you doing? What's the reasoning and the purpose behind this book, and it's gonna help you push through that end of that. So those are fabulous tips I'm really enjoying these

is and they have to say, Michelle, so after they've done their market research, their keyword research, maybe their next step would be maybe they want to start writing now. But I tell my students again, hang on a second, we're not we're not done with the with the foundation's yet, we're not done with the preparations yet, especially for my podcasters students. Because they are using their books as a way to drive traffic into their podcasts or to drive new leads into their business, I do ask my students who already have an online platform to have a look at their business model, have a look at their business model and and see where the book fits in their funnel. So inside my I have another course it's called content to client, it's a 90 minute course. So it's it's really quite easy to digest, easy to implement. But in that particular course, I I show my students that there are different ways that you can use your book to to grow your business, obviously, you can use it for brand awareness, because as a self published author, you're putting your brand out there in front of millions of users of Amazon. So it's really fantastic for brand awareness. You can use it as a lead magnet, particularly if you if you are for example promoting your podcast in your book, you know, you do mention people to check out their podcasts. Maybe you have a lead magnet inside your book and you were growing your mailing list by asking your your readers to download your book and then you nurture them in your list. That's a really great way to use your book to promote your business. But they also have students who already have an existing platform. So one of my students Celia Kibler, she's a parenting coach like, like she calls herself a family empowerment coach is absolutely fantastic. And she already has a podcast, she has like a ton of clients already. But she's actually using her book as a way to as an asset. So she uses it as an upsell or as a bonus to her membership. So it's it's a really great way to use your book as an asset. But at the same time, you can also use it to nurture your your existing clients. So one of my other students, Dr. Catherine Sykes, she's a cognitive behavior therapist and she she helps stressed out lawyers in the city you know, recover from burnout and so on. And she she uses her book to nurture her existing clients, you know that it establishes loyalty, and and you know, that connection with her existing or her existing clients by giving her books to her clients. So there are many ways there are many ways but for most of my students who are online entrepreneurs, the main way they use their books is to raise awareness about their their brand, establish their expert status, and it's a fantastic way to generate leads if your business specially if you're using your book as a lead magnet and driving traffic into your podcast.

You know what I mean? Is there a way like a specific way that we need to write it if we're wanting to use our book as a lead magnet versus than just like you know, a framework for our course or something within with thinner book. Right? Yeah,

again, when it comes to doing the market research and the keyword research and then mapping it out in your, in your business, in your business funnel, for most of the lead generation raising awareness, kind of book, this is more of a general book that you're, you're telling your readers, this is who I am, this is what I stand for. This is what this is what I represent. And it's almost like an introductory book to whatever topic that you are trying to do to serve your audience. For for if you're using your book for later, and of your of your funnel, then you can actually go into more depth, something that's more niche, something that's more specific. And especially for, for some of my students who already have an existing course, for example, they would create a workbook, or they would create a planner or a journal that would supplement their already existing material. So certainly, that's why it's really important if you are, if you already have existing content. And if you already have an online business and you're using your book, as part of your funnel, you need to map it out. So that you will know at which point you're, you're your, your reader will enter into your funnel and make it appropriate for that particular point. Hmm,

I love it. Yeah, a little bit of thought needs to go into Okay, just like a podcast, he has a slough it up. And if you do, you'd have to redo it over again. So yeah, that's really great. I'm thinking about that strategy ahead of time, really knowing I was thinking about, you know, the example of a parenting coach or parenting podcast or so they might do a podcast, on parenting in general and parenting your kids, and then you know, or there might be a book on that. And then another subsequent book could be just on behavior or just on like wellness or just on, you know, something a little bit more styled in and specific love the idea of not just doing one book, but doing like many books within your brands, that just creates more brand awareness for your, for your business. I love that.

No, yeah. And I have to say, Michelle, when again, I geek out about the Amazon algorithm, because that's a really great way to to really leverage the power of Amazon instead of relying on on your own audience. Because with Amazon, you're really attracting more people into your circle it especially if it brand awareness is your main agenda, you need to understand how the Amazon algorithm works, particularly tapping into the high traffic keywords, and having this very specific launch sequence as well. I mean, with my students, I tell them, it's actually the writing bit is the easy part. Especially if you have existing content already. With the existing content, it's just a matter of organizing your content into themes, maybe editing it a little bit. So it flows into a book. But the harder part, you know, the thing that they really have to learn is how you are going to package your book, so that you optimize it, that to optimize it and make it suitable to compete on Amazon. So we optimize the title, the subtitle, the book description, the cover, we strategically select the categories as well. So you identify easy categories, competitive categories, and evergreen categories. And we do have a promo sequence as well, for most of my students who publish some people might think that they are an overnight success, because they will hit the publish button and a couple of hours later, they are number one, and they would they go What's going on? What's the one that is witchcraft, sorcery? It's it's not that they are an overnight success. What what people don't see behind the scenes, is that my students have been working hard, you know, they've spent like six weeks before they hit the publish button, building their launch team, optimizing their page, you know, putting together their promo schedule, so that by the time they hit the publish button, they're ready. You know, they don't go running around like a headless chicken, asking everyone for help, because they already asked for help and build the launch team who are supporting them for the past six weeks. So by the time they launch, you know, it's smooth sailing, and you know, it's just time to celebrate with the publisher and hit the number one bestseller on Amazon. So it's about understanding how it works, how the algorithm works, and optimizing Your page, so that you are using the power of Amazon to do the heavy lifting of the marketing and promotion for you. And as we've been talking about earlier, the power of creating a series is amazing. Because if people discover you in book five, and realize that you have other books in the series, they might buy the entire series. So if people, for example, are just interested in potty training, you know, that's book number five. And it turns out that you also have a book on picky eaters, because you are a parenting like a toddler coach, you have so many aspects that, you know, you can talk about when it comes to parenting, but if someone discovers you in book 10, and sees that you are covering a lot of other aspects in your other books, you know, it's really good for for the disability, and one of my good friends in self publishing, he's published over 120 books on how to play the guitar, like how, like, over 120 books on how to play the guitar, and he built a seven figure business, you know, from from that? So? It's Yeah, it does take time and patience to build your portfolio, but it can be done specially I have to say with the podcasters. Because you you are producing content, you have episode after episode, you have content, it's just a matter of repurposing what you already have. packaging it leveraging the power of Amazon and go for it.

Absolutely. I mean, I see, we're on so many other platforms as podcasters with millions of people there, that if we're not on Amazon, I think that's really crazy. So why not write a book that you know, even if you take what we just just a bit taking our interviews? And does that work to have the transcriptions then turn into the books? Or is that quite a lot of work? Is it easier to just write, maybe re interviewed is the person as you're writing the book?

Yeah, that would probably depend on how you've structured your your podcasts, some of my students would have their podcasts transcribed. And then again, it's all about mapping it out and see what you already have. But you will still have to write some bits and pieces around like your intro, and making sure that it flows well as a book. But for for my academic audiences, you know, my academic students, for example, if they already read in the deeper example, a thesis or a dissertation, that's when I ask them to look, you have to start from scratch. Because the thing that the existing content that you have was written was produced for a different audience. So for my academic, audience, my academic students, because I'm attracting people who are very similar to me, those who have a very academic background, and they are interested in repurposing their thesis, you know, their master's dissertation and so on, and they want to turn it into a book, I actually encouraged them to start from scratch, because the style of writing from the academic writing is completely different to Amazon writing now, for the podcasters. Especially if you are very conversational and engaging, then yes, you that could potentially work, transcribe it, see how it flows. As a written piece, do a little bit of edits, add an intro, add the conclusion, and then tie the chapters together. And yeah, that could work. But you have to map it out and see, again, you know, we'll have to go back to the market research and keyword research to see what works well in that particular genre.

That's a big piece of it. Is that research ahead of time? And if you can get those keywords right, Oh, my gosh, I think that just helps so much. It's so much easier. So now you see a lot of books or compilation books or people going out they're not getting Amazon bestseller. So me from what I understand from you is that it's a bit of a process, there's a specific algorithm you need to hit. And by not hiring the support, like having someone like you help them through, then they're not chances are I'm not getting that Amazon bestseller. Right? Yeah,

I have to say, Michelle, if if you don't know what you are doing, and you're just trying to wing it, people who already know have that advantage. There are millions of books on Amazon. And that was my biggest fear. When they went into the self publishing route with my fear was if I publish something and there are millions of books there already, how would people find me and how are they going to buy my book? So when it comes to self publishing, that identifying the keywords, leveraging the The Amazon algorithm and following a very specific sequence, having the promo schedule ready. If you know the sequence, you will be surprised at how easy it is to get to number one bestseller because they are it's about triggering the algorithm, the timing the you know, the strategy behind it. If you just try to publish something, cross your fingers and hope for the best. If you already have an existing audience of let's say, 10,000 20,000 people who are loyal and follow every word you say, then you have a good chance of getting to number one bestseller. But if you are just starting out, or maybe you know, maybe you just have a handful of followers, maybe you can pull it off. But if your aim is to use your book to grow your audience, yeah, you need to educate yourself. And if you know the sequence, and you have the support as well, in that countability you will be surprised at how enjoyable it is and and how surprisingly easy it is. If you know how it works.

Yeah, I'm sure I'm compared to writing a dissertation, it probably is a lot easier to wear a thesis or something like that. It's probably a much more enjoyable process. Oh, yeah, totally. Yeah, that's awesome. So do you think like 12 weeks is like a is like that's a length of your program? Is that like an average? Like the time that's like probably a good enough amount of time for someone to write a book?

Oh, yeah. Well, my program is a 12 week program. So I've, I've laid it out. So there are specific tasks every week. But certainly, because most of the students that I'm attracting are online entrepreneurs, most of them are busy parents, they have a busy family life, social life running a business, some of them have a full time job as well. So they're, they're juggling a lot of things you can stretch out, you can stretch out that 12 week program, and I'm rolling out the monthly membership now. So it's it's presented as a 12 week program. But it's entirely up to you how you're going to interpret what one week means to you. Does that make sense? Yes. So in in week one, we lay the foundations, you know, we ground you in your purpose, do your keyword research and market research, prepare your outline. And all that week two, we start creating your outline really, really mapping out what your book is about doing your research and putting all the the putting the skeleton if you like for your book, weeks, 345 and six, I know it's only four weeks, but that's the time where where you write your book. And inside my membership, I do encourage my students to sign up to my daily writing prompt. So they they sign up to my to that prompt, and they get an email from me every day, just to remind them, hey, you're writing? Could you tell me how many how many words you've written today. So it just helps them to keep their books in their radar to build that momentum. Because one of the feedback that I got from my students is that, you know, they say, look, me, I know that I'm writing a book, but I get so busy. Sometimes I forget that I'm writing a book. So many things were happening in my life. So just having that daily prompt, we aim for those zero days. So even if it means writing one book or adding a question mark on a page, it means that the book is still within your radar. So with my students during that four week period, because I encourage them to write a series, I tell them look, you could aim to write a 15,000, maybe 20,000 words for your first book. So that's something like 5000 words a week, which is 1000 words a day, if you are working. That is that's around seven to eight chapters. So it's that That's right. 100 120 pages. So yeah, 1000 words a day. Sometimes it could be 150 words a day. But if you look at it from the perspective of here, it's only 15 to 20,000 words. And if you already have existing content, it's just a matter of organizing then seeing the pattern and seeing how it flows. And certainly four weeks is super easy. For for the podcasters because you you you live and breathe and eat and sleep with your content. You know, you're always thinking about your

Yeah, and you know, you have your podcast and you talk about it. So it's quite easy to have it all laid out over that four week period. So that's weeks 126. From week seven to 12, we switch gears. And that's when we put our publishing hat on. So, week seven, I asked my students, okay, let it go. Give it to your editor and give it to your advanced readers, I have to say, so many of my students are maladaptive perfectionist, because I think, yeah, I attract people who are very similar to me, we can let it go, we would say it's not ready. Oh, I know. It's super embarrassing. And so many errors. Yeah, I can do better. But it's like, yes, of course, you can do better. That's why we are asking you to give it to your editor, giving someone three then so you can get feedback. So that's week seven. And week seven is also the time when we start optimizing the title, the subtitle, we really do the market research and make sure that we use those high traffic keywords in the title and subtitle and in your series title if you're writing a series, so whenever people type in those keywords in Amazon, your book pops up, because you incorporate them in your in your title and subtitle, the following week, and week eight, we do the covers, and then the following week, your your draft comes back from your editor and your launch launch team. So you start editing, you know, revising, formatting, and then putting in the the bits and pieces. Like if you have a lead magnet, you know, you prepare your landing page, you prepare the sequence. So that's happening in the background from weeks, 789 and 10. So by the time we get to week 11, that's the time when we upload the book on Amazon. And there's something that I need to clarify with my students, there's a difference between publishing and launching. So we publish on week 11. That means that's the time when we put it on Amazon hit the publish button and launch the following week. It takes us around five to seven days after publishing before we launch because there are a lot of things happening in the background. Before we officially launch, we get the reviews going we organize the promos, we, some of them, they upload their audiobooks, you know, so there are a lot of things happening in the background. So we publish, we upload our books on week 11 do a lot of extra things to prepare for the launch. And come week 12. That's when we go blast off launch week, get the number one celebrate. And and yeah, I mean, after that, it's just a huge relief for my students. And it's, for most of my students, it's something that they wanted to do for a long time, but just didn't know how to do it. That's right. And by having a sequence like that, doing something every just made it more manageable. And as I said more enjoyable because my students, they they go through the process together. And again, I keep saying this, I attract people who are very, very similar to me, very friendly, happy, supportive people. We go through the process together and it certainly makes my job a lot easier because the people who are in my community are are helping each other, they're supporting each other they going through the process together. So when someone feels the fear someone experiences imposter syndrome, or someone just wants to give up because it's too hard. We do come together. We have group coaching sessions, q&a is in the community is just wonderful.

Help us support each other as you're launching, then you can give each other reviews and

yeah, yeah, that's the thing. You know, they review each other. They give feedback on their covers they get and the magic happens is that when someone someone feels that imposter syndrome, specially as they are about to launch, they would say something like, I don't think I can set this to the public because it's just absolutely rubbish. But we validated and without without that person, look, we've read it, and I'm the kind of person who's really honest, like, if I see something is crap, I'm not gonna I'm not gonna let you publish it because I don't want you to fall flat on your face. If if I see something is not ready, I tell them, like, Look, you need to tweak this a little bit more. This is a bit confusing. You need to fix this before you publish, so that when you get the green light from me, you can have the confidence that yeah, I think it's time. Yeah, it's fun and you know, you can let it go and because the longer you wait, the longer you're your readers will read as well. And you know, you'll be serving your audience with your book, the sooner you publish it.

Another trick I learned when I was trying to write my book is hire, hire and pay the editor. You're getting close to finishing, because then they're gonna keep harassing you. Where's the where's the copy when it's, you pay for it? And I need it. Yeah. That really helped kind of push me countability Go, go, go Go for it. Exactly. I love it. Well, I mean, thank you so much for joining us today. This has been really helpful. And I think it's given our we've had other book publishers on talking about what you're talking about is slightly different in the fact that you're talking to us about a formula, a proven system to get to number one bestselling author, plus, also a way that you really use the keywords which were really a fan of in podcasting, too. And then how can you set up like start a series on your podcast, and turn your podcast that content into clients and so really interested in learning more about your workshop and sending our clients over your way? So I thank you so much to me for being with us today. It's been a pleasure. And I know our audience has gotten tons of value out of this presentation. So thank you so so much, where can we find out more information about you?

Well, you can find me on Facebook that's where I'm most active. So if you go to self publishing Made Simple community on Facebook. That's where Yeah, I go there live every week. You can ask me anything and you can just see how how friendly and supportive are my people are and you know, we can start from there.