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You Can't Do Everything on Canva
Episode 917th April 2023 • More Than A Brand • Lindsay Tramel-Jones
00:00:00 00:11:39

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Disclaimer: I love Canva. I really do. They’ve been adding tons of new exciting features, and I’m here for it. But, if you’re looking to walk into these corporate spaces, you’re going to need a website that’s a lot more powerful than the landing page you can build on Canva.

Listen in for more about why that easy little page isn’t good enough for:

  • SEO
  • Multiple page capability
  • Powerful functions that you need to be taken seriously with corporate clients

Now, if you just need a quick landing page, do it. When it’s time to bump it up to a big boy site, WordPress is the way.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music credit: Trust The Vibes by Vincent Tone

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Transcripts

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Hello, hello, hello, and welcome to episode nine of More Than a Brand Podcast.

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All right, y'all.

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Now, I might ruffle some feathers with this episode.

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I might even lose a few listeners because I'm about to talk

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about everybody's favorite, everybody's bay, Canva, and, and.

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Before we get into this episode, let me start with a disclaimer.

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I thought I had to give a disclaimer, like, um, when you're watching already

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movies, this disclaimer is I like Canva.

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I really do.

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I use it.

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I use it.

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A lot of the, um, presentation designs that I do, I use it in proposals

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because Camba is easy, camba, and during the time that I'm recording this

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episode, Canva just released a ton.

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When I say a ton, a ton of new developments that

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they're offering on Canva.

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However, Canva can't be used for everything.

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Now Camba has the magic, right?

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I will a hundred percent stand behind using the magic right too.

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Especially if you struggle with creating content.

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It can give you some ideas that you can expound upon when

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you're just lost in the sauce.

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Canvas's easy for making your brand cohesive.

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Now, when I say cohesive, I mean if you want to, if, if you have the pro

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package, you can have like your colors, your special fonts and everything

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uploaded into Camba says your brand stays the same across Canva, just, Develop

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and released an animations option.

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Not necessarily sure how that works.

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Like I said, all this just happened right before I recorded this episode, but there

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is an option for animations can, the also released a draw option, which is something

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that I always felt like it missed that it needed, because sometimes just these

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little raggedy shapes ain't getting it.

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Canva rolled out its website option a while ago, and if you listen to

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season one of more than a brand and you know that there is an

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episode about Canva in that season.

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But although Canva has all those great things, it is not.

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The number one tool are the tool that you should be using, especially if

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you are getting into these corporate spaces as your primary website.

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I'm gonna say that again.

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I'm not saying don't use Canva.

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I'm just saying that if you are getting into corporate spaces, if you are being

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seen as an expert, Canva does not have the ability to give you a multi-page website

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at this time, but that may happen later.

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But right now, on March, I don't even know what day it is, but I think it, it's

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like March 22nd, 2023 at five 19 Eastern.

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Canva does not have what you need to create a multi-page

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website that is s e o friendly.

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Now you want a quick landing page?

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Put that bad boy in Canva.

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If you go back to listen to season one of more than a brand, then you

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know that I talked about Canva.

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And I talked about that Canva does not have the ability at that point,

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they did not have the ability for you to have a mobile friendly

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website built on their platform.

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They've changed that, so it always evolves.

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But at this point in time, if you are using Canva for your website purposes

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you're looking for a multi-age with many functions, with all the things

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that you get on a WordPress site.

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It's just not going to deliver for you.

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It's not gonna get you where you want to be.

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Another thing that Canva does not give you when it comes to your

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website is that s e o piece, and that was talked about in season one.

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And I also, I wanted to make sure, you know, I wanna make

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sure I give you the facts.

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You know, I want to make sure that I give you.

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Things, honestly, and do my research.

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So I looked at Canva to make sure that they haven't changed this,

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but at this point in time, they do not have an SEO capability.

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Now, the name of your website, cuz right now, you can connect

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it to your own personal domain.

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You can use a free canvas domain.

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So those things are SEO searchable, but that's only one element.

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Of that, landing page or that one page site that you're able to build

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on Canva that is SEO friendly.

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And I will tell you while I'm harping on seo, because SEO is

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important, if you get your seo.

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the names of your photos, your copy.

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If you get your SEO aligned, then that will bring you naturally start bringing

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you more organic traffic to your website.

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And there's ways to analyze why things are working that way and

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what is driving people to your site.

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What keywords are working.

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So it's important to think about that when you're thinking, I'm

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just gonna use can because it's easy, it's cheap, and it's easy.

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But cheap ain't always right and easy isn't gonna necessarily

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get you to where you want to be.

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As a D E I professional.

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Now I'm not against using Canva for landing page.

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Use it.

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It's easy, it's cheap, it's quick.

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Especially when you have an idea that you haven't sold yet,

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but you're looking to sell.

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I'm here for it.

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But if you are using Canva and you are my ideal client, I'm gonna give you

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a a at, like I tell my, like I tell my two year old A at put that back.

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We not doing.

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Because it's not gonna get you where you want to go.

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It's not gonna provide you with the tools that you need to excel in your

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business the way you want to excel.

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Now y'all remember, what is that?

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Lula Ru Y'all remember Lula Ru and I remember this was in like

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20 17, 20, um, 16 timeframe.

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Everybody, and a mama was selling Lula RU because it was marketed as,

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this is easy, you gonna make money, especially if you're a housewife,

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you're gonna be able to get your own income, sell these leggings, and they.

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10,000 different leggings and the startup was essentially pretty, low

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cost startup, and people that sold LA Ru expected to get rich Quick Offer

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these products because it was low cost.

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It's easy.

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And those people that sold Lru and also the rest of the world at

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once, Netflix put it all out there.

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Found out that because it was cheap, because it was easy, didn't mean

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it was right, didn't mean it was the right direction to go in that.

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How I feel about Canva when it comes to websites, because it's easily

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accessible, because it's quick, because it is cheap, doesn't make it the

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right choice for your website needs.

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Now, Canva is given.

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Adobe a run for they money.

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I'm not even gonna lie, I'm an Adobe fan, but Canva is slowly growing to where it

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is making some of the Adobe, suites, some of the Adobe Creative Cloud suites in

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particular, not needed, but it has yet to reach the status of a WordPress website.

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It just does not have what it means for you to excel in your

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business with your website.

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So if you're thinking about WordPress and you're thinking about, well, should I

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go on WordPress or should I go on Canva?

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That easy drag and drop that you have on Canva, you can

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easily create it on WordPress.

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With the use of Elemental Pro, that's my favorite.

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And there's several other builders that you use on WordPress to

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give you that drag and drop.

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But if vacillating between Canva and WordPress, and you are at the

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point where you're reaching corporate clients, don't you go with Kim

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because you think it's cheap and easy.

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when money is sent out, it comes back to you.

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So when you take the time to invest in yourself the right way, you will get

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the results that you're looking for.

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But when you hold on to the investment and not investing yourself and

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going the cheap way with can.

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You gonna get cheap results.

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So just think about that as you are going back and forth.

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Should I just put it on Camba?

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Don't you try to put that whole website on Camba.

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You know you got five pages.

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What you gonna do?

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Five different domains?

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That's a hot mess.

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Don't you put that website on can just because it's easy.

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Doesn't make it right now.

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Hopefully I didn't lose you cuz I talked about everybody's bay camba.

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I love Camba, but it's.

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The right tool you need for taking your Hot mess website to yes, just

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because it's easy, because you don't understand WordPress, you haven't been

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educated enough on how to make your WordPress site work for you, don't mean

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you jump ship and go to camp because that is not the way to go and it's not

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gonna give you the results you need.

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And you gonna be messaging WordPress, talking about some,

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Hey bighead, don't do it.

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That is it for this episode.

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If you have any questions, always feel free to DM me.

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Send me a note and let me know what you think, and I will see you in episode 10.