This week Joe Fier sits down with renowned coach, entrepreneur, and AI enthusiast Krista Mashore. The conversation dives into how Krista transitioned from a background in education and real estate to building a thriving coaching business, leveraging cutting-edge AI tools and innovative event models. Discover practical insights for business growth, creating interactive lead magnets, and redefining the sales process—all while keeping things fun and approachable. Whether you’re an entrepreneur looking to scale, a coach eager to boost engagement, or simply curious about using AI to build your brand, this episode delivers actionable strategies and inspiring stories.

Topics Discussed

1. Krista’s Journey: From teaching to top 1% real estate agent, then launching her own coaching and consulting business.
2. Monthly Virtual Events: The proven process Krista uses for lead generation, qualifying buyers, and selling high-ticket offers through repeatable online events.
3. AI in Business: How Krista integrates AI tools (like custom bots and mind clones) to create interactive experiences, streamline operations, and personalize content.
4. Building Lead Magnets: Why interactive lead magnets (quizzes and custom apps) outperform static downloads in today’s market.
5. Optimizing Offers & Event Strategies: Krista’s process for continuously refining event offers, bonuses, and pricing to maximize conversions.
6. Tools for Non-Techies: How platforms like Abacus AI, Lovable, Bolt, and Wispr Flow enable anyone (even with zero coding experience!) to build apps and automation by just talking to the computer.
7. Audience Evolution: Challenges and lessons learned as Krista expands her coaching programs beyond real estate into entrepreneurship and AI.
8. The Human Side of AI: Why scaling with AI enhances, rather than replaces, real human connection and accountability in coaching programs.
9. Removing Barriers to Success: Strategies for helping clients build belief in themselves, overcome objections, and achieve their goals with support and accountability.

Resources Mentioned

1. Abacus AI: https://abacus.ai
2. Lovable: https://lovable.dev
3. Bolt: https://bolt.new
4. Wispr Flow: https://wisprflow.ai
5. Delphi Mind Clone: https://hustleandflowchart.com/delphi

Connect with Krista (don't forget to DM here "BOT" for access to her constraint bot)

1. Website: https://constraint.kristamashore.com
2. YouTube: https://www.youtube.com/@KristaMashoreCoaching
3. Instagram: https://www.instagram.com/kristamashore
4. Facebook: https://www.facebook.com/kristamashore/
5. LinkedIn: https://www.linkedin.com/company/krista-mashore-coaching/
6. X (Twitter): https://x.com/coachingkrista

If you enjoyed the episode, don’t forget to subscribe to Hustle & Flowchart wherever you listen, and share your favorite takeaway on social media! Curious about interactive lead magnets or how AI can scale your business? Drop us a message, join our community, and let’s keep the conversation going. Your next breakthrough might be just one episode away!

Connect with Joe Fier

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I built this in a matter of a weekend, drinking some wine

while my husband was racing.

And I, if somebody would've brought that to me and built it for me, I would've

paid them five grand for it because I can use it as a lead generation tool.

I built zero code, zero experience just by talking to this, the

computer and it building it for me.

You say, I want to build this, and here's the buttons that I want.

Here's the colors that I want and I want it to be able to, to do this.

And it just starts building it for you, just by you talking

Krista, how are you doing today?

It's good to

I'm good, Joe.

Thanks for having me.

I'm excited to be here.

Of course.

Yeah.

We've been chatting a lot lately.

I was just at your show and like we met, oh my God.

It feels like we've known each other for a long time, but it's

only been like two months I think.

Yes.

We got a lot of accomplished in two months.

No kidding.

Yeah, so just a little background.

We met out in, uh, Austin at, um, with Joe Doty's Event Prime, uh, the mastermind

that you guys are in, I was speaking there, and then here's Krista front

row, you know, just basically eating it all up, everything clone and yeah, I've

chatted a lot about that here on the show, so, um, we'll circle back, but what's,

uh, I mean, you are like everywhere.

I feel like you know, you.

I feel like you're, you're, you're, you're, the content you're putting

out there on all the channels.

I was just on your podcast, but also you're running events it

feels like every single day, but I know that's not the case.

How do you keep up with all this stuff?

It's just, I mean, you know, you gotta make a living so you gotta

make a buck or two kind of a deal.

Unless I'm obsessed with it.

I like it like sales and marketing is just, you know, kind of been

my, been my thing for a long time.

So.

Yeah.

Well, not always, right?

You start as a teacher in education, right?

Yep.

I was a teacher for six years and then I left that I got into real estate.

It was top, top 1% real estate for 19 years.

And then, uh, just about eight years ago, I left, uh, real estate

completely to be a full-time.

Coach.

So I've been coaching, you know, uh, for a while it was just real estate agents

and lenders, and we've just recently, over the past, you know, year ver uh,

changed into the vertical of like coaches, consultants, experts, entrepreneurs,

teaching them sales and marketing.

So I'm using your Delphi, my mind clone to help me sell that,

which has been really awesome.

Yeah, I know.

It's funny, everybody has a different name for it.

Mind clone, uh, clone whatever, digital twin.

Yeah.

But yeah, you, I mean, that's the thing, like working with you in the last

couple months here and the team, it's like you're expanding what's possible

with AI and that clone, but I know you're doing way more with AI and, you

know, you're, you're running an event, I think around that pretty often.

Right.

Yeah.

Yeah.

So I've been doing, uh, virtual events for the past five years, every single month.

And so we will do like multiple webinars, kind of like the process

is a free webinar, and that will sell a $47 virtual event ticket.

And then we sell high ticket on the virtual event.

And, um, we've done it every single month for five years.

Come, come January.

And we haven't missed and we just, every single month we

optimize, test or tweak one thing.

So we'll, for example, we will, you know, we'll, we'll test like the

type of offer where we send people to or just something within the event.

We'll change, even change the price at times or what the bonuses are.

And the goal is just to see what moves the needle the most and what doesn't.

There's been months where we made, like one month we didn't.

We made a decision where we had people go directly to a link to

purchase, and we found out really quickly that was not a good idea

for, for the price of our ticket.

We lost about $900,000 that month because it was a 24,000 offer and

people just needed to speak to somebody.

So even though we have, I think we did $367,000 directly to a link.

Without have, just speak to somebody, but we should have done almost 1.5 million.

So we, it wasn't a very good decision.

So we, we learned, don't do that again.

So that's the kind of the idea we did behind testing and tweaking and refining.

So now we also do the same type of thing for an AI offer.

We teach businesses how to utilize AI and uh, to either enhance their business,

be more productive, be more profitable, or to start a new business using ai.

Mm, well it's, it's like, I wouldn't call it a, it's kind of a blue ocean

right now where, yeah, it's like, I know AI's the talk of the town everywhere,

but it is evolving so rapidly.

But I feel like most people are just so confused.

They don't know where to start, let alone build a whole business around it.

Especially if they're reinventing themselves, right?

Yeah, I, I think, well, you know, it's, it's like AI can be so confusing, and

I think there's a lot of, there's a lot of hype about AI and people are kind of

really not being as honest as possible at the stage that we're at right now.

That's gonna change and evolve very, very quickly.

But they're, they're, they're utilizing agents or sys assistance,

which are basically just, you know, custom GPTs that can do a lot.

Right.

And then utilizing things like innate in or lovable, you can

kind of put agents together to.

To do quite a bit, but it is a little bit more complicated than most say.

And I think, uh, um, but I mean, that's all changing really rapidly.

If you're following ai, like they're, they're talking about like truly

over the next probably 12 to 18 months, they're gonna have agents

that can just do so much for you.

I mean, right now it's like you can have your agent in Canva or booking your

appointments and booking flights and stuff like that, but I mean, you know,

It's all, that's like pennies compared to like what this thing's

gonna be doing pretty soon.

And like, yeah, it's hard to keep up with it.

So I guess I don't wanna go like, there's like 2D different directions.

Let's start with the AI one and then I want to go back to the

events and like break that down.

But like, how do you, how do you start with people who might not be as

immersed in Immersed in AI and like.

How do you educate them and get them, I guess, comfortable and really indoc

indoctrinating that into their business or life so they actually use it properly?

the first thing is just kind of asking them like what,

what they're doing every day.

Like what do they do every day, all the time, right?

And then what their goals are.

So a lot of people, they wanna build their brand.

They wanna start, you know, creating content more.

They wanna market themselves more.

Um, and AI is actually excellent for marketing, for sales because you

can, you know, you can really, there, there's different prompts you can use

in different gpt you can use, where you can really identify who your custom.

Customer is their hopes, their dreams, their fears.

And then you can create content based upon so much more easy, where you can

have viral hooks that are created.

You can have scripts that were created yesterday.

I actually, um, I have a custom bot that I made that can go in and find

a different video that you like on, let's just say YouTube, and then it

takes that video and then this bot.

So I did one on dog poop, so it was a. A video on how not to have

your dog eat dog poop because my dog's been eating your dog poop.

So I took this video and I put it into the custom bot, and then I drag and

dropped my client avatar, um, prompt.

And I said, create me a video that is for my avatar on what I do

and who I serve and how I do it.

And create me a, a beautiful script for YouTube.

You know, and there's all the instructions.

Were in the bot and it took this.

Video, this video that was about dog poop and made me the most amazing video script

that, that was to my avatar about who, how I teach and what do I do and how I serve.

It was unbelievable.

So things like that are fun for, you know, utilizing, um, you know, ai,

I mean, just so much more than that.

That's just like the very beginning edge of it.

Uh, you

know, as, as you know.

You said it's fun and like that's the piece.

I feel like people find AI intimidating, especially if they've

been see, they see how noisy it is and like, oh, do I use chat GPT?

Or now there's like Gemini three that just rolled out, so

that's like all the rage and

Yeah.

Yeah.

But you know, it's crazy.

Like you can just talk now.

So there's, there's like super cool, um, apps out there, like Lovable or

Abacus or, you know, even like Claude Code where you just talk to it and

you see, you say, I want to build.

This, and here's the buttons that I want.

Here's the colors that I want and I want it to be able to, to do this.

And it just starts building it for you, just by you talking and it's,

and, and, and now as we talked about, like you built an app recently, right?

That you, and even host it for you so you don't have to do anything.

I mean, it's so many, it's just there's so much potential.

Like recently I built so.

Uh, the first, I used this new software and I would've

paid somebody $5,000 for this.

It's, it was basically like the constraint bot that I was telling you

about, and I was like, I built this in a matter of a weekend, drinking

some wine while my husband was racing.

And I, if somebody would've brought that to me and built it for me, I would've

paid them five grand for it because I can use it as a lead generation tool.

Geez.

Yeah.

What do you use?

Like what?

I guess like quickly, just very fast.

Like

Yeah, so for example, like I'm on this, this, this podcast with you, right?

And so what this, this, um, app that I built does is it, it it asks people

a series of questions and then it identifies what the constraints are in

their business, and then it gives them an action plan of what they need to do.

To be able to fix those.

Like it, it helps them identify where their gaps are and what they

can do to fix it and gives them like a custom plan for the next 30 days.

And that right there is awesome because it's a, you know, it's,

it's a lead magnet that's also interactive and people love quizzes.

They like to be identified as something and it gives them action steps and it

identifies what their weaknesses are.

And I can use that after, when I do a podcast.

I can use it, you know, in DMing, I can put it on my website, I can give it to.

Anything give to students and it collects their contact information, puts them into

my CRM, gives them the information and data, and now all of a sudden I've given

them value and they're following me.

But I, and I built zero code, zero experience just by talking

to this, the computer and it building it for me and it's simple.

Well, so was that lovable?

Uh,

That was Abacus.

Abacus?

Abacus Do AI, A-V-A-C-U-S ai.

Okay.

I don't get anything from people using that.

I mean, I, they don't even like, it's like they have a $5,

something like that referral.

It's like the most lamest affiliate, but it works really, really well.

what you're saying, Krista, there, and I want everybody like, I just wanna submit

this down right now, is like you just created an app in a night, drinking,

having some fun, you know your husband was out Ra what's he raced by the way?

I'm

At BMWs, he does BMWs.

All right.

So he is on the track racing around doing his fun stuff and here you are talking

to the computer in like probably a couple hours and boom, you have an app now that

you didn't have to pay someone five.

I would say that's more like a 10,000

I know it is.

Especially if you, if you see what it was like.

Yeah.

And we built this thing, and I just built one this past

weekend where it is a trip, man.

It's like we're helping people identify how to, um, either create

a business with AI or how to support their current business.

And what it did was it built, it gave all these different industries and it

said like what these industries are weak in what these industries need.

And if you would see it.

I was like blown away at what it created for me.

And I'm like, wow, now I'm gonna going to use that at my event.

And it's, yeah, so it's like you don't have to play with things.

You have to play with.

I think people are afraid and once they start playing with it and

they realize how simple it is, it's like they get addicted to it.

Kind of.

I'm kind of addicted to it.

I, I'm, that's why I'm like anchoring it.

I'm like, this gonna be fun and it should be play.

And like literally with you doing that, like you mentioned, the app that I,

and I'll have to, I'll have to do a solo episode on how I built the app.

It's like this breathwork app and it's essentially that like.

Had an idea.

I was hanging out with the family, went to the hot tub and kinda scoped

it all out while I was on chat.

Gbt, and then boom, went to Bolt new and it was done within

45 minutes and, and usable.

So like,

And I and I, you stick me to that app and I was like, you built this in 45 minutes.

Like it's a trip.

yeah, yeah.

And people love it.

I gotta push it out to the market and, you know, app store, but whatever.

Other step.

But, uh, the other thing is lead magnet.

The fact that you just built an app, so like lead magnets are

completely changing with ai.

Like using Yeah.

Abacus lovable bolt, whatever, you know, cursor.

All these like no code talking tools basically that can just crank

something out with a prompt or two

Yeah, well, they're kind of saying like lead magnets are getting to a point where

they're kind of starting to be dead, and so people are wanting interactive

lead magnets, and basically all that is is it's just giving people something of

value that they can actually interact with, and it will give them that custom,

customized data that really will support.

And it seems more personalized.

And it, and it, again, it's just like having an idea, being able to properly,

like what you put into something is what you get out so properly understanding

what it is you wanna create, um, the problem it's gonna solve who it's for

and the benefit they're going to get.

And if you can, if you can really kind of work with that,

then it's easy to build things.

And I don't know about you, but what I do is I'll go on

to a language learning model.

Let's just say chat, DPT or Claude.

And I'll talk about what it is that I'm trying to do, and I'll have,

I'll have it work through it with me, and then I'll say, Hey, I'm

gonna be building this in this app.

You know, tell me what I don't, what I'm not thinking about, what

questions I should be asking and what I can do to make it work better.

And by doing that, it saves tokens and points and it, it makes the,

the process more streamlined.

So, before building, do that first,

Talk it through.

Yeah.

No, I love using, yeah chat.

GBT is good for that.

Um, I'm also finding, you know, if you want to dump like a bunch of data, so

Gemini three just rolled out like days ago as, I mean now it's probably old news, but

I know by the time this podcast is gonna be like Gemini 27.

Exactly.

So like the point is try different models 'cause they're all different.

They're good at different things.

But, um, another little app, and I don't know if you use this

Krista, is called Whisper Flow.

Do you

Yes.

I actually have it right here.

Yes, I have it.

F FN and

Oh yeah.

F in, yeah.

Yeah.

Your function cap.

If you double tap, then you don't need to hold it down.

Yeah,

But like e everyone and I, I, uh, I was at an event the other day and I

found, I came across a what vision?

Ani from, uh, Mindvalley.

I was chatting with him and I saw, like we were, and I was

like, oh, you got the Whisper app?

Like, you know, it's like, or whisper flow.

I'm like, no one should be typing as much anymore.

Oh yeah, for sure.

Yeah, so yeah.

Whisper.

Yeah.

W-I-S-P-R flow.

It's like weird spelling, but definitely go snag that.

That's just a little side note.

Um.

But I want to go back to, well actually closing the loop.

Can someone go test out that constraint

Yeah, if you just, if you look up Krista Masho, it's K and

then Ma Shore is M-A-S-H-R-E.

If find me on any social and if you just, you know, DM me the word bot,

so DM me the word bot and we'll send you an example of the constraint,

uh, the constraint app slash.

Interactive lead magnet that we made, just so you can get an idea of what

the possibilities of what AI can do.

Um, it's, it's, it's really unbelievable.

Cool.

We'll, uh, we'll link that in the show notes too, but like,

yeah, go there and use it.

It's like, shoot, I want

Yeah.

It's free.

And then, and then we'll, we'll, we'll, we'll try to, we'll try to build

something Joe, and they can play with my Delphi, my mind clone for you, you

it.

I love it.

I love it.

We'll link that too, so.

Well, and that's why I wanted to get back to the three day event

model, and I know you're mind clone is built within there, but like, so

let's talk through the process again.

Just because I wanna frame this as like, this is like a repeatable process.

This is, it sounds like the backbone of how you generate what leads, you

know, the low ticket sales here, you're qualifying people, buyers, that is,

and then you're taking 'em to what, a 24 plus K offer on the back end?

I mean like can other people replicate what you've done

Yeah, we've actually taught the model.

We've had people have do million dollar, like do over a million dollars.

We have 600,000 launches, 700,000 launches from people starting.

So yes, it's definitely duplicatable.

And the whole thing is, is that now it's like I'm not even there.

So the event will run for anywhere from five to eight months, and then my

team is there and they're in the chat.

Um, but I'm, you know, doing other things, you know?

Uh, and then I just do it like every, like I said, every five to eight

months, depending on what's happening.

You know, new things I wanna add to, to optimize it.

But even though it's running on the backend, we'll still optimize

aspects of it to see like what moves the needle or what, what doesn't.

An example of that is this past, um, in October, we had like six webinars

instead of, you know, the normal four.

And we found for whatever reason, that our lead quality kind of went down and our

show up rate went down and we didn't know why, but we're still trying to test it.

But, we'll, we'll test different things to see what moves the needle.

So.

Um, we added our, our, my mind clone, our Delphi mind clone.

Into it.

Uh, so, and how we did that, just to let you know, was because the event is, was

performing so well, I had the, we have a live mc and she's like, oh, Krista forgot

to mention, she has this new mind clone.

It's like having Kristen in your pocket and it's an extra bonus

that she's offering where you can talk to Krista anytime and she

can walk you through the program.

So what we'll we're doing with that is for the first 30 days, the, we have a

30 day success plan and the students will get the 30 day mine Clone Krista,

which just is everything for the 30 days.

Right.

Then once they graduate, then we've created a mind clone that has everything

in all of our intellectual property.

But now we're using one or we're, I'm not sure if it's in use yet, but we're using

or creating one that's just for the event.

So now we have all of the event proprietary information uploaded

into the mind clone, and people can ask it questions during the event.

And why that's so useful is because, you know, there, there,

have you heard of the Google's?

Uh, it's either the 7 11 4 principle or the 11 7 4 principle,

which.

I think it's 7 11 4.

Yeah.

And he just talks about that people need to consume like seven hours of

your content on 11 different platforms.

And I might be saying it reverse.

It might be 11 seven, uh, or seven 11.

It is, it's seven 11.

So seven hours of content, 11 different interactions on four different platforms.

And so the more interaction people have with you, the more

likely they're gonna convert.

And so the goal is I wanna get him, you know, interacting

with me as often as possible.

And with the May ccl, Delphi, Delphi, you can actually, it can send

reminders, it can send text messages.

It remembers that you're talking about, and, and it will prompt you like, Hey,

you said you were working on this, how you doing on that kind of a thing.

So it's just, it's been fabulous.

My students love it.

Like they, they've told me, they've said, Krista, it, I, I don't

need to call your team anymore.

I don't need to wait.

Like, it's, it's been great.

Do, does your team love that

They do.

Oh, my team likes it.

Yeah.

Yeah.

We're always thinking of new ways now.

We're adding like all the q and a into it.

We're adding.

All the frequently asked questions that we get, we're a, we're adding everything

in there so they can just, it's like ask this first before you come to the team.

Hmm.

That's so good because let, that's where I, I just gotta tell this

story 'cause it was so great.

Like at Joe Ty's event in Gus's, uh, what Prime, prime ai, what's the

I'm Prime primary.

I.

Yeah.

awesome event.

I think you do it quarterly and I was invited to speak out there on, uh,

cloning yourself and scaling yourself and yeah, you're sitting in front row.

I, it was a 45 minute chat.

Did a little discussion with Joe Stolte.

Joe's been on the podcast, so if you don't know who Joe is,

go back in time, go find him.

He's awesome.

And um, yeah, here you are.

You just like, literally ran up and threw your credit card at me, like

before even really knowing what the heck.

Gotta work with you.

And you were front in line and

I literally just dropped my credit card and said, Hey, charge it.

I'm gonna go eat lunch.

And, and then I went and ate lunch and then people were like

asking questions and I'm like, Hey Joe, you didn't explain this well.

Can I clarify?

And then I went out and helped, I helped Joe sell his, his

Dell file.

It was great.

Yeah.

You're awesome.

And we turned your first version of the clone around, I think it was seven days.

'cause you had an event coming up.

Right.

Yeah.

So fast.

Yeah, it was awesome because you were saying like real

time feedback from people.

They're like, uh.

They were loving this.

This co clone was basically saying stuff that I said earlier,

and I was just too pooped too.

Oh, so lemme tell you something cool that happened.

So, so I was doing an event and it was like, it was, it was a fulfillment event

for my students and it was on day two.

At first I'm tired 'cause it's live and it and everything and some somebody

I was teaching the principal of.

Whenever you are creating content, you wanna give as much value as

possible, but you want to create, solve a problem that creates a new one.

Right?

And if you can continually create, like solve a problem that creates

a new one, then people are always going to need your services.

So one of my students said, can you gimme an example?

And I was like, honestly, I'm so tired right now.

And I said, let's, Jaylyn goes, mom, let's, let's talk to your mind clone.

So we, we asked the mind, the mind clone, and it like literally verbatim spits out

like half the information I already said.

And then it gave like all these examples and I was like, yeah.

My mind comes smarter than me.

You know?

It was pretty funny.

Yeah, yeah, yeah.

You're not the only one.

I've seen that happen.

It always kind of, it's like nerve wracking when it's on stage and like

someone puts like the microphone to it or whatever, and you know, live demos,

you never know what it's gonna do.

But most of the time, I mean like very high percent of

the time, it's like perfect.

I'm like, oh, thank God.

Yeah, yeah, yeah.

So on the events, so you're doing these every month, and I know you're,

I mean, obviously there's a reason why you're doing these all the time.

They must be working.

So like what kind of results?

Like what do you, what are you seeing from this and how Yeah.

How's it look?

so we've been doing this for five years and, um, we have, we've

done over $26 million month, so we would literally have a, from the,

all the sales come from the event.

Obviously we have other lead magnets, but the idea is that

everything goes to the event.

So if we do webinars that are free.

And then what we sell on the webinar is a virtual event ticket for $47, which you

might think seems pretty low, but we've tested 27, 47, 67, 97, and what we found

is that the quality of the lead, once we go under $47, it kind of tends to go down.

And um, if we go over a hundred dollars, the quality of the lead

doesn't go down, but the cost per lead significantly is higher.

So that's why we've settled on the $47, uh, price point.

We don't make money.

We lose money.

On, you know, getting up to the event,

Mm-hmm.

Filling,

we're selling Yeah, we're, we're losing money.

So we're, um, obviously we have upsells and all that, and we make anywhere

from 30 to $50,000 on the upsells.

We spend about $170,000 a month on the ads.

Right.

And, and then we also do a lot of organic, but we drive traffic to a webinar.

The webinar is free.

And then from that we sell a $47 event to a three day virtual event.

Gotcha.

That virtual event is, um, I do it live about once every five to eight months,

and then, but it plays every single month and then I'm just not there, you

know, seven outta the eight months.

If we do it for eight, I'm just there once, but my team is there live and on

that event, we sell a $20,000 pay in full high ticket package or a $24,000

payment package over, over a year.

Hmm.

So, yes, it definitely works.

Like it's, it works really.

I have my, one of my avatars is real estate agents and they're

struggling right now, but

Yeah.

No, that's, it is such a cool model and it's scalable.

It's something that you can, yeah, perfect.

Really well, and you're always obviously getting feedback right from your team.

I mean, now from the clone as well, you can capture a lot of feedback and then

you're hopping in there every, what, four or five months or whatever it was, and

refreshing it, it seems like, and then that goes into this whole automated flow

again for your team and systems to manage.

I mean.

It's freaking awesome

Yeah, well like I'll give you an example.

This month what we changed this month we changed.

I jumped on because I was watching other marketers and they're doing

like additional bonus days and they're doing q and a and I was like, okay,

these are pretty smart marketers.

I'm gonna do it.

So we did a q and a on the second day and the third day, that was live where

after the event, I jumped on for an hour, answered questions after the offer.

So some questions were about the offer, some were about the

program, some were about marketing.

And so I did that on day two and day three, which I hadn't done for years.

Right.

And we found like we're, we're testing now to see was that a good move or bad move.

But the idea is, is that you're always trying to optimize right?

I'm kinda like thinking about, you mentioned a lot of real estate agents and

that was kind of, I wouldn't say it's your past, but like you sold a bunch of homes

that, what's kind of like what you did?

How has it been changing this audience?

You know, and like.

Are there struggles there?

What have you learned?

And

Yeah, it's, it's definitely definite struggles, right?

Because I've known as the real estate person for so long.

Um, and I don't think you should ever change.

You should, like having one niche and being really super hyper specific.

It is.

I think that's.

Obviously how, how you know, is that's how you really scale

and do really, really well.

So I would never recommend going to a larger audience until you've mastered

one and really are known because it's like speaking to everyone you're

speaking to know, and we all know that.

And the more that you speak directly to someone, the more you will convert.

Right?

So, but after, you know, seven years of doing really well, or like, look,

I'm ready to kind of venture out and I've just learned so much from.

You know, hiring just every single coaching consultant you

can imagine in all the different sales and marketing strategies

that now we're, we're going out.

It's been harder because I have to figure out, okay, how can I

speak more to entrepreneurs but still not lose real estate agents?

And so now I'm kind of creating double content and doing all that.

So it's, it's been hard.

I could see that.

And I mean, something I picked up from you, and obviously like you've mentioned

when I was speaking to the group and the offer and all that, you're like, Hey,

here's how I clarify it, blah, blah, blah.

Is that like, is that something you teach and have you learned that

through mistakes over, over time?

You know, like testing this to a new audience as well?

it is definitely, so I definitely, I've learned to do this just from like,

watching so many different events.

So I'll go to events and I'll, I'll study the event.

Like what did they do well?

Like, what was their offer like, you know.

And, and events that have nothing to do with real estate or to do with

AI or anything that I'm selling now.

Right.

Just events to see like the structure of the event.

Right.

Um, like I recently just paid, you know, five grand to go to a three day event, and

then I paid 12 grand to actually join the program just to learn how the program was,

to see how I could improve mine, if that

makes sense.

I, so I'm very, very, yeah.

I'm very much a student at at heart.

Um.

But it's, it's constant.

Like you're constantly learning and, and just testing and

tweaking is what it is, right?

And so like for example, we started out with 18,000 and we went to

20,000 and we went to 24,000.

And when we hit the $27,000 mark, our conversions drastically stopped.

So we realized that with our avatar, 20 4K is kind of our limit.

For, for real estate, right?

Um, but the event is a conversion event.

So remember time on brand, the more time that I can get them

to believe that they can do it.

So the goal is, is to get them to believe that it will work for them.

And you do that by having them do things like, I'm next, I'm next, I can do this.

Then you do it by seeing tons of testimonials from

different types of people.

So for every excuse that they would have, they're seeing testimonials

throughout the entire event.

Case studies, success stories for all the objections that they will have

internally of why they can't do it.

Right.

They're too young, they're too old.

They're, they're too new in the business they have, so it's

like all that's being done.

So believing that they can do it is, is part of what the event helps 'em do.

Also understanding that the vehicle, what we're teaching right, is

what they need to get the results.

There's tons of ways that we do that by, you know, showing how different what we're

teaching is to what they're being taught.

And, and, and then explaining why.

So you're constantly doing that throughout the event.

And then lastly, getting them to understand that they really

do need your help to get there.

And I, and I believe that wholeheartedly because it's, you know, you could,

especially now with Mind Clone and Google and Chat, BT and all these

things, all the information's out there.

But what people are missing is the accountability and

the support to actually.

Take this idea or this strategy to life.

And I think that's one of the, that is the biggest thing that most people

are missing in success is they don't surround themselves with the right people.

They don't have the support and the help to, to get them over the finish

line because you come up to, I don't care how big the blue the blueprint is,

or the course is, or how great it is.

It's like you need help sometimes.

Yeah, yeah, yeah.

No, like what you just said there.

I, I think the belief in part is like, probably the biggest hurdle for people

to get over is like, am I good enough?

Am I wor?

Like, am I ready for this?

And then, yeah, of course.

Then they see the thing and then they're trying to kind of, okay, like

now we kinda got through that hurdle.

Here's what I got for you, and now here's why.

Kristen and her team are the people, the guides that you

need at this point in your life.

And, and without the human, because that's the thing.

You, you brought up a perfect point because like a clone

would never replace the human.

That's like I, that's the very first thing.

I always, from the very beginning, I'm like, no, no, no.

This scales the human, so it allows Krista or me or whoever's listening,

you know, that might clone themselves to be more available or to be that,

that human side of things where, yeah, the other one is great with information

and maybe pinging you, you know, and keeping you engaged, but you still need

to have that human connection throughout.

Cologne too is good for people that aren't ready to like take action yet, right?

They're like, oh, I'm not ready to do this.

But once they get more, um, exposure to you and once they hear you where

they're like, wow, this is awesome.

Imagine if I actually.

Had the help and was in the group and got the thing and, and did it.

Another thing about the event, and you know this, this, I, I know you

know this, Joe, is that you have to, and the reason why we did it

when we first did this, we did it 18 months in a row live every month.

And then I would, I would listen to the comments, I would see the objections.

I would see like when people were kind of like unsure and I'd realize

I need to change that teaching.

Or they'd say, well, well this worked because of this.

And so I knew I needed to answer those questions before somebody would ask.

So you have to under really understand like.

What are people's objections?

Objections for themselves internally, objections for the actual vehicle,

objections to like even your helping them.

You need to know all of that, and you need to put it into the training and the

coaching as early as you can, because if somebody has an objection and thinks,

well, this won't work for me because I live in a small town, then they're

missing 90% of what you're saying because their belief is, oh, it won't work

for me because I live in a small town.

So you have to know what the objections, the concerns that people

are having about internal belief.

External beliefs, the vehicle and you, so that you can address those

early on throughout the event over and over and over again.

And one of the biggest mistakes that I see marketers make is that

they, they don't do that, right?

Like for example, you're taught, well price marinade, you know,

have a hundred thousand up there.

And they'll say, oh, I charge somebody a hundred grand for this thing.

And they'll say it one time, but they don't, they don't relate it.

20 other times throughout the three days, and you have to like, it's

gotta be a constant thing because people, people lose belief, especially

in themselves very, very quickly.

Yeah.

If, if it's not aligned with wherever they're at in their lives, they're just

not gonna listen to the rest, they're checking out, they probably won't show up

to the rest of the, the event that you're.

Put all this energy into

Yeah.

that's, that's huge.

And I'm sure with your process, you're probably doing that even

before the three day event, right?

Like,

Yeah.

All, all the time.

It's, you're doing it during the webinar, you're doing it with the

emails, you're doing it with all of it.

cool.

Well, to wrap it up, uh, well, first of all, let's, let's point 'em to

whatever next step you think, like, and the, in the Krista world, the,

the,

if you just look me up on socials Krista Ma Shore, again with M-A-S-H-O-R-E.

And if you want like access to see like our constraint bot.

Uh, and then you'll obviously, we'll start, you know, following

you and, or vice versa.

You just DM me the word bot, VOT, just dm me the word bot.

And we'll send you an example of the constraint bot.

You can get an idea of what AI is capable of.

You can also understand what, where your constraint is in your business,

you know, what level of the sales cycle it is, you know, sales, marketing, lead

generation, lead, nurture, conversion, or uh, like refer, retain ell.

And then we will tell you what to do to fix it.

And that will, that will help.

I like it.

Well, Chris, what's the, I, I'm always curious, like, what are you most

interested in the next, let's say, year?

Like what's the, what's the new frontier that you have ahead of you

that you're just stoked about that you

Yeah, I think it's really like, you know, I've been really setting

AI for like about three years now.

I've had, like, gosh, I, I have two coaches right now that I'm working

with and I'm continuing to just.

Um, become an expert myself in it and just learn it as much as I can.

I, I think that is, is my passion right now is really getting people to understand

how do you utilize a AI to make more money, to save time and also to create

like a side hustle or a new business with ai because of, it's just unbelievable

the opportunities that are out there.

I mean, it's there, it's just crazy, Joe.

Like, you know, you know, and so many people are, I think we think that

everyone knows about it and that it's easy 'cause it's in our world, but.

So many people don't, and most people are just using these language learning

models like a Google search, and it's so much more than that, and it

doesn't need to be scary or hard.

It's very easy if you'll just take the time Yeah.

Yeah, that's a good point.

It's like you can start with Google search, but don't stay

there because like that is just scratching the surface, just barely.

So, um, but yeah, go follow, go follow Krista on the AI stuff too 'cause I know

you have some, some events around that.

And yeah, so appreciate your time so much, Krista.

I'm,

Thanks for having me.

fun.

Yeah.

Yeah.

I gotta say like if you guys are interested in using Joe to help you with

Delphi, he has been insanely helpful.

I mean, and it really does work.

We're, we're in the Prime Mastermind and it's funny 'cause a couple people

were just talking like, I just caught this deal because of my Delphi.

Because they were talking to it, they wanted more.

I mean it was just happened And, uh.

On our Tuesday call.

So it, it, yeah, it really works.

And you also, great customer service.

You go above and beyond.

And I, and I, I, and I'm like, I mean that, I've told you that like, I have

taken so many trainings, so many things, and your, your customer service has

been just f fabulous as well as like your brain around how to use it to make

more money, you know, save more time and kind of accomplish what you want.

Thank you.

That's so cool.

Krista, you rocked.

So, all right, have a great one.

We'll chat soon.