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198: Entrepreneurs - How To Fail Smarter & Avoid Burnout with Nervous System Alignment
21st March 2025 • Sustainable Success: Nervous System Alignment for Burnout-Free Leadership • Sheridan Ruth
00:00:00 00:08:27

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Fear of failure paralyzed me. It pushed me to try so hard, and feel genuinely afraid to rest… that I repelled clients and burnt out. Entrepreneurship is a rollercoaster… and too many founders fear failure so much that they overwork themselves into burnout. In this episode, Paul shares his six-year startup journey, how ignoring warning signs led to exhaustion, and what he learned from interviewing 50 entrepreneurs about resilience, intuition, and business recovery.

By listening you will: 

  • Understand why burnout and failure are connected—and how to break the cycle.
  • Learn how to trust your intuition to make better decisions (and avoid costly mistakes).
  • Discover why rest is essential for success and how to know when you’ve done enough.



Book - Somatic Intelligence for Success

Nervous system alignment to prevent burnout and leave an impact.

Purchase here.

Regulation Cheat Sheet PDF

Learn to regulate with practices you'll actually use. No need for more time, space or privacy. Download here.


Group & 1:1 support

Join The Academy where visionary leaders build their businesses and bank accounts without sacrificing well-being.

Through nervous system regulation tools, body-based trauma therapy, and practical business tips, you learn how to create a business that leaves a positive, lasting impact on the world.

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This podcast explores the intersection of sales, money, and business success, offering entrepreneurial insights on overcoming the inner critic, burnout, and the unique challenges of ADHD and autoimmune conditions, while integrating polyvagal theory, Ayurveda, coaching, resilience, regulation, and trauma healing to support holistic growth and thriving in both life and business.

Transcripts

How To Fail Smarter & Avoid Burnout While Building A Resilient Business

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[00:00:35] At the very end, stick around because we have a quick two minute video on the foundational beliefs that you need to make sure that you feel safe to rest. Know you've gotten enough done this week and move forward in your life.

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[00:00:52] The people that don't fail, that never fail, they haven't done anything because life is just about failing and [00:01:00] moving on and learning from that. And yeah, it's, it's all about learning and moving on. Um, that's, that's what failure is. Yeah, I've kind of gotten, I, I used to, I still am sometimes really afraid of, afraid of failure, but when I'm able to zoom out from that fear, I almost get excited and almost want to challenge myself to fail more and fail more often because it feels like then you get more out of it.

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[00:01:49] so six years on, and also having interviewed 50 people in my podcast about failures, I think one of the most important things.

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[00:02:27] I'm talking to the head of this and like, ah, this is really close. And then. You know, his mother died, and his sister had an accident, and all these things happened in his life. And, and then six months later, it's like, nothing was happening. So we said, look, you know, you're gonna have to finish up, but give us, because we always said, you know, like, use, like, tools like HubSpot.

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[00:03:09] Who's Scott? So, the guy totally Ripped us off for six months and we spent quite a bit of money on that. So that was our experience He was a good sales guy as in he sold himself to us But I I think he actually had some issue like gambling or something and he was just using us Just as like a cash cow, you know What did you learn from that?

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[00:03:59] Give, [00:04:00] give them, to give updates all the time to see exactly what they're doing. Don't just trust people on this paper flow that's just not on, you know, so we were too trusting. We were too trusting. But you really have to, like, the thing is with all our other Well, everyone else that worked for us, we were very trusting, we treated them beautifully, we believed in having a really caring culture, and they worked brilliantly, all of them, without any real directions, just like, have the meeting, this is what we're working on today, and they just put in the extra yards, and they were really dedicated.

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[00:05:01] You know, this could be something that's, well, you call it gut. I call it intuition. That's the thing that you should be listening to the most, because then after you can reason, Oh, but this, by that, the other, I think the most successful entrepreneurs are the ones that listen to that intuition immediately and, and act on that.

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[00:05:46] So if there's one thing to take away from this conversation, it's that failure isn't the end. It's not something you have to be afraid of. It's just information, feedback, and every misstep or challenge or even scam, such as Paul was sharing, teaches you something about how to move [00:06:00] forward. The key is to listen to your intuition and make smart decisions and trust that failure is a stepping stone.

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[00:06:32] paula: Okay, I'm going to tell you something that is going to save you so much energy this week, and you're finally going to be able to rest and know that you've done enough. You have all of these beliefs inside of you that tell you that you can't turn off your notifications at 3pm and not respond, or that you have to keep working, you have to make sure that you do that thing, or that it has to be done this way because you have this big goal in mind.

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[00:07:44] That's like, now is not the right time. It's illogical. You couldn't possibly understand it with your analytical mind, but it it's serving a greater purpose. And then you have to actually believe that it's safe to trust that. So I teach all of that inside of this book, semantic intelligence for success. If you [00:08:00] already have it popped to page 181, we have this exercise on beliefs that is really helpful for you to understand.

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