Have you ever wondered how AI can transform your live video marketing while keeping it authentic?

What about the ethics involved in integrating AI into your content creation?

In this short bonus episode of The Confident Live Marketing Podcast, I'm diving deep into the world of AI and video marketing. We’ll explore the ethical aspects of using AI in your content and how to strike the perfect balance between authenticity and technology.

As I prepare for TubeFest in Birmingham, UK, I’ll share my personal experiences and insights on using AI tools like ChatGPT to enhance your content creation process. We’ll discuss the debate around AI’s role in maintaining authenticity and offer practical tips on integrating AI into your workflow.

🎙️ In this episode:

00:00 Welcome to the Confident Live Marketing Podcast

00:31 Exploring AI in Authentic Communication

02:25 The Ethical Considerations of AI in Content Creation

04:13 Integrating AI into Marketing and Content Creation

05:54 Concluding Thoughts and Future Directions

🕺More about Ian Anderson Gray

Ian is the founder of the Confident Live Marketing Academy and is the host of The Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority, and profits by using live video confidently. He's the founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher, and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

🤗 Connect with Ian

Website: https://iag.me/

X/Twitter: https://www.twitter.com/iagdotme

YouTube: https://www.youtube.com/ianandersongray

LinkedIn: https://www.linkedin.com/in/ianandersongray/

Instagram: https://www.instagram.com/iagdotme

Threads: https://threads.net/@ianandersongray

What's your biggest challenge with setting up your content creation studio? Share your thoughts in the comments section below, and don't forget to subscribe and leave a review!

🎤 About the Confident Live Marketing Podcast

The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority, and profits through the power of live video, webinars, and podcasts. We focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - live video camera fear, live video tech & gear, and the content marketing sphere.

🔗 Find out more at https://iag.me/podcast

Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.

Helping you level up your impact, authority, and profits through

the power of confident live video.

Optimize your mindset and communication.

And increase your confidence in front of the camera.

Get confident with the tech and gear.

And get confident with the content and marketing.

Together, we can go live!

Hello, and welcome to a bonus episode of the confident live marketing podcast.

Now, it's a bonus one, because this week, I'm actually speaking at an event

in Birmingham in the UK, it is TubeFest.

I'm very excited about this.

And it's all about my talk, at least is about integrating AI and

video for authentic communication.

And that is the question.

That's my question to you.

Can AI actually help us to be more authentic in a world where

AI is replacing authenticity?

You could argue, for example, You can have AI voices.

I could have an AI voice instead of this.

This is actually me speaking, I promise you, but I could

actually do a podcast where it is.

It sounds like me, but it's actually AI.

And I can change things like how I look at the camera.

I can change the words.

I could even put an avatar of me and my question at the beginning of my

talk, I'm not going to give away any of my talk now, because that wouldn't be

fair, because this is going out a day before my presentation, but I'm very

excited about it because I'm painting a bit of a negative picture at the

beginning, because I think there were two camps of people when it comes to this.

There were people who think AI is the most amazing thing ever, and it's

going to allow us to do so many amazing things, and then the opposite camp is.

It's taking away our jobs and our humanity and we're all gonna die basically Now, of

course, there are plenty of other views in the middle and i'm kind of i'm i'm towards

the more excited side of things But I do think we have to be careful and we have

to I think there is a middle ground that we need to A middle path that we need to

tread because Yes, there are all these amazing things that we can do, but just

because you can, doesn't mean you should.

For example, just because I can create an automated podcast with just

me speaking, is that a good idea?

Now, I think it, I'm okay with a lot of these things, as long

as you're upfront about it.

If, as long as you say, this is not me, this is an AI voice.

I think that's okay.

I think people are cool with it.

Are you cool with it?

I don't know.

Um, but I, I do think when it comes to these things, I do think we need

to think about, we need to have ethical considerations, but I do

think that using AI in our content or AI generally in our businesses

can help us to become more human.

It can help us focus on the things that we're good at and the AI can do the

things that Get in the way basically.

So actually, I think it can help us to become more creative and get away,

get us away from that blank page.

For example, I've always struggled to create my newsletter content, my

blog content, my podcast content.

Well, I've now developed Uh, prompts with ai, with chat, GPT

and other, um, LLMs to help me get away from that blank page syndrome.

So I've got a structure, I've, I give, um, AI my structure of what I want.

I give information about the episode, about my guest, and it comes up with

basically the text for my newsletter and for my blog post and all that kinda stuff.

Now, would it be a good idea for me to then just to use that

and go with it and pump it out?

For me personally, no, I think that is a good place to start

and I can then tweak it and I can change it and I can make up my own.

I think that is a really good way of using AI, but I'd love to hear from you.

What do you think?

And what I am actually thinking of doing in this podcast is to do a season, a

series on on AI and how we can use it in our marketing, in our content creation.

I'm doing so much stuff and I've realized that I'm not really sharing it.

I'm not really talking about it.

And it's probably because I'm going down all these rabbit holes.

I've created all these tools that are helping me, uh, with my content creation.

I'm also helped, uh, created tools that are helping me with my emails,

uh, and communication sides of things.

And I'm very excited about it, but I think we also need to.

Think about the ethics and the morality and all that kind of stuff.

It's a very messy time.

Um, so yeah, that's really all I wanted to share with you today.

Um, in my talk, I'm also going to be sharing my process of

how I create all my content.

It has changed since a few years ago when I started off with live

and, and then changed it, uh, into I'll repurpose that I should say

into all this other type of content.

Um, now I'm starting off with pre recorded, but I'm

recording it as if it were live.

I'm using, utilizing a lot of AI in what I do, but I still, I think actually this

is allowing me to be more authentic, to be more me and to actually reach more

people, to actually create content.

That is valuable to my audience.

So what do you think?

Are you using AI in your content?

I'd love to know, are you afraid of it?

Are you skeptical?

Do you hate it?

It's interesting.

I think there's a lot of emotional responses, quite a wide ranging

emotional response that we can have to the whole AI side of things.

But anyway, that's enough from me.

I will stop gibbering on.

I've got a very creaky chair, haven't I?

I need to, I could get AI to get rid of that creak.

Or I could change my chair or maybe it doesn't matter.

What do you think?

Anyway, until next time, I encourage you to level up your impact

authority on profits through the power of confident live video.

See you soon.

Bye.

Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.

Make sure you subscribe at iag.me/podcast so you can continue to level up

your impact, authority and profits through the power of live video.

And until next time, Toodle