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466 - Specializing a Salesforce Practice with Shell Black
Episode 4662nd May 2023 • Paul Higgins Podcast • Paul Higgins
00:00:00 00:41:17

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Episode Overview

If you struggle to have consistent cash flow in your Cloud Consulting business, this interview is for you. 

Shell talks through the benefits of specialization as a Salesforce partner. He covers;

  1. How he builds consistent leads from Salesforce and how to get to the front of the co-sell queue. 
  2. His learnings are from building a youtube channel with 500K views and 2MM minutes of watch time. 
  3. The actions he is taking to build a high-performing culture. 

About Shell Black

Shell Black is from Dallas, Texas (United States), and started consulting on Salesforce in 2005. He started his company ShellBlack.com - a Salesforce consulting and implementation firm, in 2010. 

Shell holds 4 Salesforce Certifications. He has also spoken at Dreamforce (the annual Salesforce user conference) for 6 years.

In 2019, Shell has inducted Salesforce MVP Hall of Fame to recognize his contributions to the Salesforce community (one of ~250 worldwide)

Shell is the host of “ShellBlack Whiteboard,” - a YouTube channel on how to implement Salesforce (>500K views and over >2MM minutes watched)

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