What does it really take to lead across cultures, adapt to change, and create genuine inclusion?

In this episode of the Create the Future Podcast, Rick Williams sits down with Frances West, veteran technology executive, author, and founder of FrancesWest & Co., to explore the leadership lessons she learned from navigating complex cross-cultural environments.

Frances shares insights from her experience in global technology leadership, including her time leading IBM's expansion in China. She discusses why leaders must adapt their approach, understand different lived experiences, and create environments where people feel genuinely included.

In this episode, you'll learn:

• Why great leaders must have the courage to adapt

• What cross-cultural leadership can teach us about inclusion

• Why shared language and heritage don't always create understanding

• How curiosity, courage, and confidence shape effective leadership

• The importance of listening, learning, and understanding lived experiences

• How inclusive leadership can drive innovation and long-term impact

• Why human-centered thinking matters in technology and business

Whether you're a CEO, executive, entrepreneur, technology leader, or aspiring leader, this conversation offers valuable insights on adaptability, inclusive leadership, cultural intelligence, innovation, and leading in a rapidly changing world.

Guest: Frances West

Founder of FrancesWest & Co.

Former IBM Chief Accessibility Officer

Author of Authentic Inclusion™

Learn more about Frances:

https://franceswest.co

Subscribe to the Create the Future Podcast for conversations with executives, entrepreneurs, innovators, and leaders who share the difficult decisions and experiences that shaped their future.