The buyer’s agent industry has exploded in popularity, attracting new clients and new operators alike. But rapid growth has exposed a deeper problem: experience takes years to build, while a buyer’s agent business can be launched much faster.
In this episode, Bryce Holdaway joins Veronica and Chris to unpack the growing standards problem facing buyer’s agents. They explore the experience gap among new entrants, the risks of borderless investing without genuine local expertise, and what happens when marketing skills outpace due diligence and property-buying skills.
They also challenge the industry’s obsession with “off-market” opportunities and silver-bullet strategies. Bryce argues that parts of the buyer’s agent industry may have contributed to recent government intervention, while Veronica reflects on how poor practices have damaged the trust the profession once enjoyed.
So what actually makes a good buyer’s agent, and how does the industry rebuild consumer trust?
This conversation is a candid look at where buyer’s agency is heading, what needs to change, and why the next generation of professionals needs to get serious about the craft—not just the marketing.
Episode Highlights
02:04 — Why Did Bryce and Veronica Join Forces Again?
06:43 — Can Regulation Really Fix Buyer’s Agency?
09:14 — Is Marketing Getting Ahead of the Craft?
11:22 — Why You Can’t Fake Local Market Expertise
16:09 — Who Pays When Buyer’s Agents Lack Experience?
19:12 — Could the Budget Be Good for Buyer’s Agency?
24:15 — Stop Copying Others: Find Your Own Differentiation
27:41 — Why More Information Isn’t the Answer
30:19 — Why Good Buyer’s Agents Need to Say No
33:42 — Why Community and Accountability Matter
35:14 — Where Are You: Start, Grow or Scale?
38:12 — The Skills Buyer’s Agents Will Need Next
43:30 — Is “Snake Oil” Damaging Buyer’s Agency?
47:42 — Rebuilding Trust in the Buyer’s Agent Industry
51:36 — What Needs to Change From Here?
About the Guest
Bryce Holdaway is a buyer’s agent, property expert, author, speaker, television presenter and business executive with decades of experience in Australia’s property industry. Originally trained as an accountant in Perth, Bryce discovered an interest in property while working with investment property clients before making the move into buyer’s advocacy and building a career focused on helping Australians make better property decisions.
Over his career, Bryce has built significant experience across property investment, buyer’s advocacy and business growth, including building a business with more than 130 staff and over $25 million in revenue. His experience spans investor-focused and owner-occupier property buying, interstate markets, team development and the systems required to build a sustainable property business.
Bryce has now reunited professionally with Veronica through Buyer’s Agent Mastery, an initiative focused on helping buyer’s agents strengthen their skills, businesses and client outcomes. Their aim is to bring greater leadership and professional standards to a rapidly growing industry while helping the next generation of buyer’s agents learn from the experience of those who have already built long-term careers in the field.
Connect with Bryce
Resources
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See you on the inside,
Veronica & Chris
