In this podcast episode, Ben Payne interviews Marcel Fairbairn, the CEO and founder of GearNet Holdings, discussing the evolution of the entertainment industry, the importance of data analytics, and the role of AI in transforming business practices. They explore the challenges faced during COVID-19 and how the industry adapted, emphasising the need for innovation and resilience in a niche market. In this conversation, Marcel reflects on the transformative impact of COVID on his business, emphasising the importance of adapting to change and focusing on customer needs. He discusses his evolving attitude towards risk and innovation, sharing lessons learned from significant business challenges. Marcel also offers advice for aspiring entrepreneurs, highlighting the necessity of understanding market viability and the importance of building a strong foundation for business growth. The discussion concludes with key takeaways from his extensive career, underscoring the value of customer focus and continuous improvement.