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442: Hire, train & motivate 1000+ sales people, with Alex Williams, Solar Energy Partners
Episode 4423rd February 2022 • SunCast • Nico Johnson
00:00:00 01:12:57

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Alex Williams is a problem-solver. That, and he loves to recruit high-performing sales people. He loves watching people transform into what they think they can be. And through the pandemic he got his perfect chance. His company, Solar Energy Partners, hired and trained over 1000 sales people over the last 18 months, all focused on knocking residential homeowner’s doors and consulting them to “go solar”. And it appears they’re very good at it.

Since Alex was a teen, he’s looked for disparities in markets and tried to come up with a way to insert himself into the cash cycle by solving this or that missing element. That’s how he found himself in the Shale Fields of North Dakota, and ultimately its his curiosity and keen sense of opportunity that got him out of Oil & Gas and into Solar. From building the fastest growth sales org at Vivint (we discuss how) to now building one of the largest independent solar sales rep organizations, Alex quickly discovered his unique gifting for recruiting and building systems to empower sales.

In 2016, he began hearing about Vivint sales guys going independent & making $70k/mo with the so-called “dealer model” of independent solar sales. Alex realized that his brother’s understanding of the business and mind for training and teaching positioned them well to do something similar. He figured he could adapt a unique approach to recruiting, focus on systems & training, and build a Powerhouse solar sales company. He was right; and, today they’re selling an enviable amount of solar and having a lot of fun along the way.

You’re going to love this episode, #SolarWarrior. It holds lots of promise if you listen closely. Despite Alex’s young age, I was blown away with his business acumen and insight. So I encourage you, regardless of whether or not you’re in Residential solar, to click play and learn from someone who truly has put in the reps. I think you’ll be as pleasantly surprised as I was.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at

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