In this episode, we’re getting into why email marketing can be a game-changer, especially if you’re a female entrepreneur or coach tired of the social media hustle. I’m joined by the incredible Kylie Kelly, who swapped her camera for a keyboard and went from wedding photographer to email marketing queeeeeen. She’s here to spill the tea on how she built a thriving online business by growing email lists for women entrepreneurs without the constant scroll and stress of social media.
Key Takeaways:
Freedom from the Social Media Grind: Kylie shares how stepping away from social media helped her reclaim her time, focus, and sanity. Learn how shifting her marketing strategy to email opened up new possibilities and gave her business the boost it needed.
Email vs Social Media: Why Email Wins: We’ll explore why email marketing creates more personal, direct, and effective connections than social platforms. Kylie breaks down how email helps you build genuine relationships with your audience that convert into loyal customers and real engagement.
Kylie’s Journey from Corporate to Online Success: Be inspired by Kylie’s transition from a corporate job and wedding photography to becoming an online business powerhouse. Her story is packed with insights for anyone looking to pivot into online entrepreneurship.
Grow Your List with Virtual Events: Kylie reveals her secret sauce for using virtual summits and bundles to skyrocket her email list. She shares a step-by-step guide on planning, promoting, and running virtual events that attract your ideal audience and turn them into devoted subscribers.
Email Marketing Tips for Female Entrepreneurs: Get practical tips on crafting emails that truly resonate with your audience. Kylie covers everything from segmenting your list to nurturing your subscribers with valuable content that builds trust and drives sales.
Building Real Connections through Email: Kylie emphasises the power of treating your email subscribers like real people. She shares her best relationship-building strategies, showing you how to connect on a personal level and foster a sense of community that feels authentic and supportive.
Top Tools & Resources for Email Marketing Success: Kylie shares her favourite tools and platforms for managing and growing your email list efficiently. From automations to segmentation, find out how to streamline your email marketing for better results.
Final Thoughts & Action Steps: We close out the episode with key takeaways, actionable advice, and Kylie’s final thoughts on why email marketing should be at the heart of your business strategy.
What You’ll Learn in This Episode:
- Why email marketing is a stronger tool than social media for creating lasting, meaningful connections.
- Proven strategies to organically grow your email list—no need for paid ads or endless social media posts.
- How to nurture genuine relationships with your subscribers to boost engagement and sales.
- Kylie’s top tools and resources for optimising your email marketing game.
- Steps to plan and execute successful virtual events that attract your dream audience and grow your list.
Special Offers & Resources:
Why You Should Tune In:
If you’re over the social media overwhelm and want to build a sustainable business through more personal, direct, and effective communication, this episode is for you. Kylie’s insights and practical tips offer a clear roadmap to growing your business with email marketing.
Quotes:
- “I went from zero to almost 8,000 subscribers in less than two years without really costing a cent. And that's fast.” - Kylie Kelly
- “Take failure out of the equation. It's just all personal growth” - Leanne Sia
Connect with Kylie Kelly:
Connect with Leanne:
