Making Money and Finding Your Place in Web3 with Krystina Flynn (Ep. 10)

When Kristina Flynn first wanted to buy crypto, she called her bank only to be told, not surprisingly, that she’d come to the wrong place. Then once she figured it out, she bought her first NFT she got involved in buying and trading, but soon realized she was running on a dopamine high and didn’t have a real plan. This was the wake up call that led her to ask how she really wanted to bring value to the web3 space. Now, Kristina runs her own web3 branding and storytelling agency, is a host on Rug Radio, the worlds first decentralized media ecosystem, and is a key advocate for diversity and inclusion in crypto.

I sat down with Kristina to talk about how she found her way from working in the NFL and philanthropy to being a tech founder, what intention and integrity have to do with diversity and inclusion in web3, how creators can make money in the space aside from selling their art, what decentralized media actually means, and what it takes to stay balanced in a space that moves so fast.

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Meet Our Guest

kristina, with a “k” (she/her) is an entrepreneur, content creator, and community enthusiast, making web3 more diverse + inclusive. As CEO of brand agency, INTENTIONAL., her work focuses on inspiring underrepresented creators through education, advice, and stories, as well as using her personal story to destigmatize mental illness in web3.

Connect with Kristina on Twitter

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What We Unraveled

* Kristina’s non-traditional path from working in philanthropy and professional sports to being a tech founder in web3, her web3 brand and story-telling agency, and her late diagnosis of ADHD and how it helped her dive into the space.

* What is was about web3 and crypto that excited Kristina so much, and what happened the first time she tried to buy crypto

* Why it’s critical that those active in web3 now become advocates for the space to avoid mistakes made in web2

* Why Kristina believes that every skill we have acquired in web2 is going to be required in web3, as well as where this space is different to working in web2

* The lessons that Kristina learned about taking it slow and not gambling when she jumped into crypto, and why FOMO is a clear signal to step away from a crypto investment

* Where Kristina sees areas of growth in web3 in terms of diversity and inclusion, and where she recommends people start when learning about this crucial aspect of the space

* Why not talking is one of the first steps to allyship in web3 and crypto spaces

* The importance of understanding your privilege and how it impacts your access in the space

* Why Kristina is so excited to be able to support artists and creators learn to make money in the space aside from selling art by using other valuable, sought after skills

* Rug Radio, the world’s first decentralized media ecosystem, how it works and why it’s such a valuable framework

* Finding balance with technology and mental health

* Knowing that if your first experience with web3 doesn’t feel great, there are other places that you do belong

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Unravel Further

Kristina on Instagram

Kristina on TikTok

Rug Radio

GaryVee

Modern Finance podcast

Alexis Ohanian

The Giver by Lois Lowry