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Marketing to the Generations in the K&B Industry: Understanding and Connecting with Your Target Audience
Episode 1714th May 2023 • Kitchen & Bath Update • Shaun Ayala
00:00:00 00:06:17

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Marketing to different generations in the kitchen and bath industry requires understanding their unique values and purchasing habits. Baby Boomers and Millennials are currently important segments of the market. Gen Z values authenticity and diversity and can be reached through social media and influencer marketing. Millennials value social responsibility and technology, and respond well to engaging, socially conscious content. Gen X values independence and responds well to targeted marketing campaigns. Baby Boomers value loyalty and traditional values and respond well to word-of-mouth marketing and television advertising. The Silent Generation values tradition and practicality and responds well to traditional marketing methods. Remember that effective marketing requires understanding and targeting your specific customer base.