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Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity
Episode 952 • 7th October 2024 • School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast • Dave Jackson
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Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.

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Takeaways:

  • Starting a podcast requires answering fundamental questions about your goals and audience.
  • Understanding your niche and how to differentiate your podcast is crucial for success.
  • Consider using a name that clearly conveys the podcast's theme to attract listeners.
  • Engaging with local businesses can provide sponsorship opportunities for your podcast.
  • Monetization strategies can include affiliate marketing, ads, and creating a community.
  • Utilizing tools like podpage can simplify the creation of a professional podcast website.

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How do you approach a podcast host if you are the guest about having them promote the episode, and likewise when you are the host, how do you like to be approached. I need your answer by October 25, 2024 at www.schoolofpodcasting.com/question Thanks to Kim Newlove from the Pharmacist's Voice

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Transcripts

Dave Jackson:

Today, on episode number 952 of the School of podcasting, I'm going to do something I've never done, and that is Alex Lorre approached me, and he wanted to pick my brain about starting a podcast.

Dave Jackson:

Well, I have a name for that.

Dave Jackson:

It's called consulting, and it's something I charge for.

Dave Jackson:

Now, keep in mind, you get unlimited amounts of that when you join the school of podcasting.

Dave Jackson:

But I came back to Alex and I said, I'll tell you what, I'll do one consulting call with you, but I get to air it on the school of podcasting.

Dave Jackson:

And he thought that was a good deal.

Dave Jackson:

And so today, if you've ever thought about starting a podcast, or if you already have a podcast, you're going to hear some questions that maybe you should have answered and never did.

Dave Jackson:

Let's start the show the school of podcasting with Dave Jackson.

Dave Jackson:

Podcasting Sense:

Dave Jackson:

I am your award winning, winning hall of Fame podcast coach, Dave Jackson, thanking you so much for tuning in.

Dave Jackson:

If you're new to the show, this is why I help you plan, launch, and grow your podcast.

Dave Jackson:

If you want to monetize, we can do that, too.

Dave Jackson:

My website is schoolofpodcasting.com.

Dave Jackson:

that's where you're going to find almost 20 years of experience wrapped up there.

Dave Jackson:

And you can join using the coupon code listener.

Dave Jackson:

That's listener, and that'll save you on either a monthly or yearly subscription.

Dave Jackson:

And so there are certain questions that I ask everybody.

Dave Jackson:

It doesn't matter if you've been podcasting for ten years or ten minutes, there are some questions you have to answer.

Dave Jackson:

And so the very first one I always ask is, why do you want to start a podcast?

Alex Lorre:

Well, I want to do a podcast because I really am passionate about a few topics.

Alex Lorre:

You know, I'm a dad of a two year old, so my life is very interesting, and I think it's pretty comical, to be honest.

Dave Jackson:

Okay.

Alex Lorre:

And I think that not a lot of people get to talk about dads and, like, what they go through, like raising kids and stuff.

Alex Lorre:

I think there's a lot more mom stuff out there.

Alex Lorre:

And I'm a, like, the name of my show that I have in my head is the big orange dad show because I'm a big Tennessee volunteers fan.

Alex Lorre:

And that's my other passion is like, I just really love sports and university of Tennessee, and I could talk about it pretty much all day.

Dave Jackson:

Okay.

Alex Lorre:

And, like, I was raised by my dad who went to school at UT and big into it.

Alex Lorre:

So, like, I'm kind of passing down the torch to my son and, like, bringing him up with that.

Alex Lorre:

And I have a best friend who has a kid who's two as well.

Alex Lorre:

And, like, all we talk about is, like, ut sports and stuff.

Alex Lorre:

And I just think that I have a lot to add to that genre being dad, sports and ut stuff.

Dave Jackson:

And so when you say, I think, well, that's when you go to your Uncle Google and go, first of all, are there any other shows about UT football and dads?

Dave Jackson:

Let's see if anybody else is doing this.

Dave Jackson:

And we think there's more stuff out there for moms.

Dave Jackson:

And I would tend to agree with that.

Dave Jackson:

But, you know, let's double check that.

Dave Jackson:

But let's see if there's anybody else already doing this.

Dave Jackson:

But the one thing, when he said, my show, I think is gonna be called big Orange dad, that doesn't pass my obvious test because when I hear a big orange dad, is it a pumpkin?

Dave Jackson:

Trying to think what else?

Dave Jackson:

Maybe it's a big carrot.

Dave Jackson:

I don't know.

Dave Jackson:

But I don't know what orange is.

Dave Jackson:

Cause I don't live in Tennessee.

Dave Jackson:

Now, this is one of those things where I always say with every podcast, it depends because maybe orange is something.

Dave Jackson:

When you say that to someone in Tennessee, they know exactly what you mean.

Dave Jackson:

And so I asked for a little clarification on how much was going to be dad's, how much was going to be football talk.

Alex Lorre:

It would be predominantly, like, university of Tennessee sports stuff.

Dave Jackson:

Okay.

Dave Jackson:

Because if somebody's looking for something about Tennessee, how likely are they to type in orange?

Alex Lorre:

I would think a lot, but I guess that's just my niche because, you know, a lot of people in the southeast and like that.

Alex Lorre:

No, Tennessee Noma is like that gaudy orange.

Dave Jackson:

And so this is where you need to go to as many people as you can that, you know, go, hey, I'm thinking of starting a podcast called big orange dad.

Dave Jackson:

What do you think it's about?

Dave Jackson:

And if they go, oh, I bet that's about raising kids and loving ut football, then that's a great name.

Dave Jackson:

Now, when you get cute and you go inside name, which big Orange dad is about, as you know, inside, when you have to explain your name, you've picked a bad one.

Dave Jackson:

So that's where you might add a tagline, big orange dad, colon, fatherhood and Tennessee volunteer football.

Dave Jackson:

Cause you gotta get Tennessee volunteer football somewhere in your name.

Dave Jackson:

You gotta remember if they're gonna like your show.

Dave Jackson:

The first thing they have to do is find your show.

Dave Jackson:

And I'm at least me in Ohio.

Dave Jackson:

I'm not typing in orange football to find somebody that wants to talk University of Tennessee football.

Dave Jackson:

The other question that I always ask is, who is this for?

Dave Jackson:

Like, specifically, and in this case, we already know the answer to this question.

Dave Jackson:

It's for people that like university of Tennessee football that happen to be fathers.

Dave Jackson:

And then the third question you have to ask is, what is the goal of this show?

Dave Jackson:

This show will be successful when Blanken now, because not everybody here is just starting a podcast.

Dave Jackson:

I want to throw in things here that people that are already podcasting can know, and I'm not picking on Alex at all here, but I asked him a question, what is the goal of the show?

Dave Jackson:

And listen, because it takes a while before he starts to answer the question.

Dave Jackson:

He gives me a lot of background information, not bad information, but not the answer to the question, which is, what is the goal of this?

Dave Jackson:

I will stop you in a second.

Dave Jackson:

When I go now, he's going to answer, because when you are making a podcast, what you want to listen to is, what is the question you asked and what is the answer?

Dave Jackson:

When does the answer actually start?

Dave Jackson:

So here is Alex's answer.

Dave Jackson:

The question again, what is the goal of the podcast?

Alex Lorre:

I feel like the goal of the show would be to, if I'm going just more, like I said, there's two passions.

Alex Lorre:

I don't know which one will kind of come out, but I feel like right now, with it being football season, UT sports is more so where I'm going right now, and there's a lot of excitement around it and, like, the sports administration there overall in the athlete department with all sports.

Alex Lorre:

So I feel like I'd probably do that and then, like, add in dad stuff.

Dave Jackson:

So he gave us an answer, which is, what do you think is going to be more prominent in the episodes?

Dave Jackson:

Football stuff or dad stuff?

Dave Jackson:

But he didn't answer the question, what is the goal of the show?

Dave Jackson:

Which is what he does here.

Dave Jackson:

So normally, I would have cut that part that we just heard out.

Alex Lorre:

So my end goal would be, you know, I guess be part of the UT media and just getting the word out about, like, how everyone's doing the day to day and my perspective from being born and bred into it, essentially, how I'm bringing up my son into it and how, like, UT sports impacts my life, how it basically led me to my wife.

Dave Jackson:

So the goal is to be seen as part of the UT media.

Dave Jackson:

That's a great goal.

Dave Jackson:

Maybe get some access to players, get free passes of the game.

Dave Jackson:

Who knows?

Dave Jackson:

There's all sorts of stuff there.

Dave Jackson:

And I love the fact that somehow, via football, he met his wife, which means there are fun stories there that's going to be that.

Dave Jackson:

So that's the goal.

Dave Jackson:

How are we going to measure our success?

Alex Lorre:

So I would say, I know my podcast success when I have people interacting with me, probably on a weekly basis, just let me know that, you know, I maybe brighten their day or gave them some insight on, you know, a different perspective on the sport or maybe a different perspective on having toddler and a different perspective from a dad versus, you know, someone who's just, let's say, a college kid reporting on UT sports.

Dave Jackson:

So he will feel successful if somebody says, hey, man, really loved your show.

Dave Jackson:

And that thing you said about your son really warmed my heart.

Dave Jackson:

And in the past, as a coach, I would stop there and go, okay, great, this is a passion project.

Dave Jackson:

Let's go.

Dave Jackson:

But now I ask people point blank, is this a passion show or a business show?

Dave Jackson:

Because if we just started right now and it turns out the answer sounded something like this, I would love to.

Alex Lorre:

Have monetization just because it would be one.

Alex Lorre:

It'd be fun to actually talk about and do things that I love and, you know, have it make money.

Alex Lorre:

I'm not expecting to become a millionaire overnight, per se.

Alex Lorre:

You know, I've listened to your show enough to know it usually takes for most people, like, two to three years to get it really going and everything.

Alex Lorre:

But sometimes there are the overnight successes.

Alex Lorre:

But eventually I'd like to make money off of it.

Alex Lorre:

I don't know how long that will take, but, you know, I want to.

Dave Jackson:

And I didn't even notice this during the call.

Dave Jackson:

But wait a minute.

Dave Jackson:

If we're running it as a business, then we said, oh, it'd be great if I could be seen as part of the UT media.

Dave Jackson:

We said that was the goal.

Dave Jackson:

But really the goal here is I want to monetize this thing.

Dave Jackson:

And I love the fact he's got the right attitude.

Dave Jackson:

I'd like to.

Dave Jackson:

Don't know how long it's going to take.

Dave Jackson:

Well, in this case, it might not be as long as usual.

Dave Jackson:

I'll talk about that a little later.

Dave Jackson:

But notice how there's a difference between.

Dave Jackson:

This is why we say, how are you going to measure your success?

Dave Jackson:

And if the answer is, I'd like to make a card payment, well, okay.

Dave Jackson:

That's at least that's measurable, right?

Dave Jackson:

Goals need to be measurable, smart goals, right?

Dave Jackson:

Specific, measurable, attainable, et cetera, et cetera we've all heard that analogy.

Dave Jackson:

And so in this case, I'm like, okay, we're a little, on one hand, we want to be a little famous in our town, get to know each other, inspire people, let fathers that might feel alone, not feel alone.

Dave Jackson:

And that's great.

Dave Jackson:

By the way, I didn't say this upfront, there are no wrong answers here.

Dave Jackson:

It's just a matter of going, hey, do we have this in alignment?

Dave Jackson:

But he'd also like to make some money.

Dave Jackson:

And so I said, all right, it's nothing wrong with making some money, but is this happy meal money?

Dave Jackson:

Is it pay for my hosting money?

Dave Jackson:

Is it car payment money?

Dave Jackson:

Is it house payment money?

Dave Jackson:

What are we looking at here?

Alex Lorre:

I want to say, you know, at least car payment money.

Alex Lorre:

Okay, yeah, at least car payment money.

Alex Lorre:

I mean, mortgage money would be great, right?

Alex Lorre:

I guess the end goal.

Alex Lorre:

But, you know, if I can get to have, you know, car payment money, like between 500 and $700 a month, I feel I'd be pretty happy with that.

Dave Jackson:

Okay.

Alex Lorre:

But you know, that mortgage part, that'd be fantastic.

Dave Jackson:

So this is where, nothing wrong with that.

Dave Jackson:

I love that.

Dave Jackson:

It's a specific goal to look at.

Dave Jackson:

ters have, we'll call it even:

Dave Jackson:

It's really:

Dave Jackson:

The top 1% of Libsyn is around 26,000 downloads per episode after 30 days.

Dave Jackson:

And so I was looking at if I wanted to make dollar 500, I would have.

Dave Jackson:

And I was using programmatic ads.

Dave Jackson:

That's your GEICO, that's your probably in your case, if it's a sports show, some sort of betting place, et cetera.

Dave Jackson:

per:

Dave Jackson:

I'm kind of shooting in the middle there.

Dave Jackson:

You would have to have 25,000 downloads if you had four ads in your show.

Dave Jackson:

Possible.

Dave Jackson:

Absolutely.

Dave Jackson:

Gonna take a few years to get that.

Dave Jackson:

And this is why I don't think programmatic ads are the way to go.

Dave Jackson:

Now, once you get those kind of downloads, then you can get host Red.

Dave Jackson:

Host Red ads pay somewhere around $20.

Dave Jackson:

But later I'll talk about a better way to monetize the show.

Dave Jackson:

But first I thought I would ask Alex.

Dave Jackson:

Well, how do you plan on monetizing the show?

Alex Lorre:

I have a, on Twitter X, whatever you want to call it, a lot.

Alex Lorre:

And there's a lot of like UT branding companies out there, like a lot of clothing companies.

Alex Lorre:

I feel like I could be an affiliate for those because I bought a lot of their clothes and stuff and, you know, I could just wear it and have a video podcast.

Alex Lorre:

Not necessarily that.

Alex Lorre:

I don't know if video will be the first thing to go into it because I know I'm not all the way caught up your podcast, but that's all right at first.

Alex Lorre:

And it started out audio.

Alex Lorre:

I don't know how difficult is to go audio and video at the same time, but I feel like if I could do video and get that figured out, I feel like I could get affiliate links by wearing like different companies, hats, apparel, maybe like their cups, whatever.

Dave Jackson:

Yeah.

Alex Lorre:

Just not necessarily like saying, hey, go buy this awesome hat I'm wearing.

Alex Lorre:

Say, hey, this is a hat from Dave Jackson.

Alex Lorre:

You should go check it out.

Dave Jackson:

His website and he's on the right track.

Dave Jackson:

Affiliates is not a bad strategy.

Dave Jackson:

And he said the magic phrase, I've purchased information from these vendors.

Dave Jackson:

So when you can talk about something that you purchased and it fits your audience, that's not a bad strategy.

Dave Jackson:

And so it's not always, oh, should I do ads or should I do affiliate or should I do crowdfunding?

Dave Jackson:

So I like supercast for that.

Dave Jackson:

Or should I do whatever, do them all, do them all.

Dave Jackson:

And then the last thing I wanted to know was, what kind of format did you see this being as?

Dave Jackson:

Because you have to know your format before you get into purchasing gear.

Alex Lorre:

I've been back and forth on it because it definitely will start out a solo show.

Alex Lorre:

I don't really have anyone to do it with, so it'd be solo for sure.

Alex Lorre:

As of right now, however, I've thought about bringing people on, maybe as guests to talk about sports.

Alex Lorre:

But also I feel like I'd like to bring in people who are dads and just get their perspective on, like, sports, their kids and their life views, and like, just intertwine dad and sports into it.

Dave Jackson:

And the next thing you need to know is, what's your budget for this.

Alex Lorre:

Ball on a budget right now.

Alex Lorre:

So I'm trying to just, you know, I'm not trying to do the free stuff, but, you know, I would like to not break the bank either.

Dave Jackson:

And again, there are no wrong answers here.

Dave Jackson:

I usually tell people you can get started for less than the price of an Xbox, somewhere around $300.

Dave Jackson:

And so we started talking about gear a little bit, and Alex asked this.

Alex Lorre:

Do I need a mixer to start out with?

Dave Jackson:

And this is where knowing your format.

Dave Jackson:

So if most of it is going to be solo shows, no.

Dave Jackson:

ld buy an audio technica, ATR:

Dave Jackson:

That's less than a $100.

Dave Jackson:

Or a Samsung Q two U.

Dave Jackson:

Those both plug directly into your computer.

Dave Jackson:

You don't need a mixer.

Dave Jackson:

The only time you really need a mixer is if you're interviewing people in the same room with you.

Dave Jackson:

Now, I like the Zoom podtrac P four because yes, you can use it for that purpose, but you can also use it for an interface and record in person.

Dave Jackson:

It's great.

Dave Jackson:

So do you need that when you first start out?

Dave Jackson:

No.

Dave Jackson:

But if you decide I'm going to start interviewing people, maybe where they live, if you're in the same region, things like that, that would be the first place.

Dave Jackson:

And that's $150.

Alex Lorre:

Aside from the mic, what else starting equipment do you think I would need?

Dave Jackson:

The other thing you're going to need is a domain name that's somewhere around $15 to $20 a year.

Dave Jackson:

So not a month a year.

Dave Jackson:

I like namecheap for that.

Dave Jackson:

Or cooler websites, which in full disclosure is my GoDaddy reseller.

Dave Jackson:

And you're going to need artwork.

Dave Jackson:

And that could be free from something like canva.com.

Dave Jackson:

i always say if you don't have the budget for something like podcastbranding, Co.

Dave Jackson:

hat needs to be anywhere from:

Dave Jackson:

I still say you should keep your file size, not the dimensions, the file size, less than 500 kb, just so it loads quick and doesn't cause any problems with your feed.

Alex Lorre:

What would you prefer?

Alex Lorre:

Like what do you think is a good web host?

Alex Lorre:

Because I heard you talk WordPress, but then I think I heard you say something about a new one that came.

Dave Jackson:

promoting this service since:

Dave Jackson:

if you want to learn pod page, go to learnpodpage.com.

Dave Jackson:

you can build a podcast website in less than ten minutes.

Dave Jackson:

That's the good news.

Dave Jackson:

The bad news is nobody believes me anymore because in July I love this company so much I started working for them and it just does so many things for you.

Dave Jackson:

Like you put in your links to Apple and Spotify, and now when you go to your website.com follow.

Dave Jackson:

They're right there.

Dave Jackson:

When I say that this is episode number 952, you can go to schoolofpodcasting.com.

Dave Jackson:

952 and pod page would automatically make that.

Dave Jackson:

It just does everything.

Dave Jackson:

It makes it so easy.

Dave Jackson:

Automatically imports your episodes, your YouTube, your reviews, it imports any information.

Dave Jackson:

If the guest fills out a form, it's amazing.

Dave Jackson:

And you don't have to worry about updating a plugin again and hoping that it doesn't break your site.

Dave Jackson:

So I still have some websites on WordPress because I have to help clients with WordPress.

Dave Jackson:

But my top answer for that is podpage.com.

Dave Jackson:

dot.

Alex Lorre:

What is the difference between, like a website and like, web hosting, media hosting and a platform?

Dave Jackson:

Great question.

Dave Jackson:

Let's start with a website.

Dave Jackson:

So your website, a web host.

Dave Jackson:

So something like, you know, Bluehost, hostgator thing, again, cooler website.

Dave Jackson:

If I promote my own stuff, those are used to serving text and images.

Dave Jackson:

So an actual web page doesn't really have that much data in it.

Dave Jackson:

It's just text and images.

Dave Jackson:

Where when you add an mp3 file now it's 60, 70 megabytes.

Dave Jackson:

Where a website might be kilobytes, it's much, much smaller.

Dave Jackson:

So you don't want to use a web host for a media host because it's not a bandwidth issue, it's not a storage issue.

Dave Jackson:

It's the fact that now when 300 people try to grab that mp3 file, it's too much strain on the web host because they're not used to serving those beefy files.

Dave Jackson:

So a media host, and this could be captivate, buzzsprout, Libsyn, blueberry, rss.com.

Dave Jackson:

there are a ton of these things.

Dave Jackson:

My favorite right now in September is captivate a.

Dave Jackson:

They don't mess with your file.

Dave Jackson:

If I upload a stereo file, it stays stereo, it has dynamic content, and I get to put them wherever I want.

Dave Jackson:

Now, for the record, buzzsprout now lets you put in, it'll automatically put in your mid roll stuff and then you can change it later.

Dave Jackson:

I didn't realize that.

Dave Jackson:

But I do love captivates.

Dave Jackson:

Amy, which is their dynamic tool.

Dave Jackson:

They, you know, they all kind of do the same thing right now for the money, and we'll talk about this in a second.

Dave Jackson:

My favorite is captivate, then buzzsprout, probably.

Dave Jackson:

Blueberry and Libsyn are tied there.

Dave Jackson:

Full disclosure, I used to work for Libsyn, but now what is a platform?

Dave Jackson:

A platform is your stage, I guess, is a way of looking at this.

Dave Jackson:

And so your stage is your brand in a way.

Dave Jackson:

And normally I would just say it's your website because everything should point at your website this way.

Dave Jackson:

In the event, if you're on, I don't know, clubhouse or if you're on Reddit or whatever, these little satellite things where you're putting out content and all of a sudden, I don't know, MP3.com gets sued and goes away.

Dave Jackson:

People know to go to your website.

Dave Jackson:

That's why I always think it's dumb when people point to episodes fm or they point to link Tree.

Dave Jackson:

No, send people to your website.

Dave Jackson:

I was on a show last night and they said, yeah, find me wherever you find.

Dave Jackson:

And I just.

Dave Jackson:

I literally.

Dave Jackson:

A little tear came out of my eye because the domain is $20 a year.

Dave Jackson:

A year.

Dave Jackson:

Come on, kids.

Dave Jackson:

It's get a domain for don't.

Dave Jackson:

My website is tryandspellthis dot buzzsprouthe more numbers that you'll never remember.

Dave Jackson:

Quit doing that.

Dave Jackson:

Quit doing that.

Dave Jackson:

Get a domain.

Dave Jackson:

So your platform is where you send everybody.

Dave Jackson:

And that platform then is your podcast.

Dave Jackson:

It's your blog, it's your YouTube.

Dave Jackson:

All those are platforms.

Dave Jackson:

But the main hub, the, you know, home site, is your website.

Dave Jackson:

In my book, I'm not sure how this video.

Alex Lorre:

But you said per minute of what is audio?

Alex Lorre:

Four minutes of editing, right?

Dave Jackson:

Yeah.

Dave Jackson:

Just for the record, I look up, we're at 21 minutes of content, and I am.

Dave Jackson:

Let's see here.

Dave Jackson:

I've got 37 minutes before I stop for dinner, and we're at 13 minutes.

Dave Jackson:

So we're looking at 43 minutes, and I'm at 21 minutes of content, and I'm not done yet.

Dave Jackson:

I still got to do show notes, I still got to make a graphic, etcetera.

Dave Jackson:

So, yeah, at my absolute best, doing audio only, it's a four to one.

Dave Jackson:

It's probably closer to six to one.

Dave Jackson:

So I always say four to one just for easy math.

Dave Jackson:

And because it's true, that's the best, the best I've ever done, and that's.

Dave Jackson:

So a 15 minutes podcast will take you an hour.

Dave Jackson:

And now if you throw in video, holy cow, that number is going to go not so much through the roof.

Dave Jackson:

There are tools like description that make editing video a little easier, but it's a little harder.

Dave Jackson:

You got to have a, you know, it's just more involved and it's going to take more time.

Dave Jackson:

But four to one is the best I've ever done.

Alex Lorre:

So it sounds like basically doing a research paper.

Dave Jackson:

Yeah, it basically is doing a research paper because you want to, in your show notes, list your sources so that people know that the information you're giving them is rock solid.

Dave Jackson:

So that's a great way of looking at a podcast.

Dave Jackson:

It's kind of like doing a research paper.

Alex Lorre:

What about, like software and hardware?

Dave Jackson:

Again, on a budget, if you're doing audio only.

Dave Jackson:

You can definitely do great things using audacity that's free.

Dave Jackson:

I love the tool Hindenburg, especially for tools like this, because I'm bringing in these clips.

Dave Jackson:

Hindenburg is a software you kind of rent.

Dave Jackson:

You can buy it, but it's hundreds of dollars.

Dave Jackson:

But those are my top two.

Dave Jackson:

Now if you're doing video, there is descript.

Dave Jackson:

It is 30 ish dollars a month and that's where you can import your video, if you're doing video and export the video and you can also bring in your video, edit it by just, it'll transcript.

Dave Jackson:

It'll, it'll transcript, yeah, it'll transcribe your words.

Dave Jackson:

I'm going to leave that in and you, you fix the transcription and then it, whatever words you cut out, it cuts out of the video and the audio.

Dave Jackson:

So that's like $30 a month.

Dave Jackson:

If you want a free super powerful video editor, there is a tool called DaVinci Resolve and it is free and powerful and has a learning curve.

Dave Jackson:

From what I understand, there are plenty of different tutorials on YouTube.

Dave Jackson:

If you want to learn DaVinci resolve for free video hosting.

Dave Jackson:

In regards to what kind of computer, you don't need a really beefy computer anymore, really.

Dave Jackson:

Unless of course you're doing, you know, video in 4k, things like that.

Dave Jackson:

But most of the stuff now is in the cloud and so you don't really need a super beefy computer.

Dave Jackson:

Whatever.

Dave Jackson:

If you went to, you know, best buy right now and bought the cheapest computer you could get, it'd be fine.

Dave Jackson:

So you don't need a ton of hardware, unless of course you're doing 4k video rendering.

Alex Lorre:

So if I do have a domain and I have pod page, does pod page like help?

Dave Jackson:

And again, everybody's going to go, Dave's on another pod page commercial.

Dave Jackson:

But no, you simply, you can use page for 14 days for free.

Dave Jackson:

When you're ready, you buy your domain at your namecheap, your cooler websites, and you put it in a pod page.

Dave Jackson:

Podpage will literally give you step by step what to do to go to whoever you bought it from.

Dave Jackson:

You copy and paste a little bit in information and then it's just a matter of waiting for the Internet to update.

Dave Jackson:

But yeah, you would do that with whoever.

Dave Jackson:

If you're using podpage, if you're doing WordPress, you're going to have to update your domain to point at wherever you are hosting your website.

Alex Lorre:

How would you start?

Alex Lorre:

Like a newsletter or a blog on my pod page or something like that?

Dave Jackson:

Well, on podpage, you can actually create a blog for free.

Dave Jackson:

It's just built in and you can do that on WordPress as well.

Dave Jackson:

And pod page, if you're on the elite plan, it can actually help you write the blog post, which is kind of neat.

Dave Jackson:

So there's really no big secret to writing a blog.

Dave Jackson:

It's just a matter of sitting down and typing it out.

Dave Jackson:

I'm not a huge fan of AI tools writing that.

Dave Jackson:

I realize that podpage has one built in, but always, if you use AI for anything, always inject your human stories into that just to make it stand out.

Dave Jackson:

As for starting a newsletter, pod page is not something like mailer Light or Convertkit or Mailchimp, but it can collect emails if you're like, I don't know which one to buy yet and I don't even know if it's in the budget.

Dave Jackson:

Pod page will connect, collect emails for you, which is nice, but you don't have to really worry about the price because the newsletter right now, Convertkit just changed.

Dave Jackson:

They also rebranded, I think they're just known as Kit now.

Dave Jackson:

But you can have:

Dave Jackson:

And for free is a pretty cool thing.

Dave Jackson:

And so I think I'm going to be sniffing a little more convertkit than I used to because they have a lot of really cool tools.

Dave Jackson:

As you grow, there are more things that you can add to it.

Dave Jackson:

So yeah, Convertkit, Mailer Lite also has a free version and pod page integrates with all those.

Dave Jackson:

In fact, podpage integrates with any mail program that gives you a form for people to sign up.

Alex Lorre:

So how do you get, I guess people to email us to send out the newsletter?

Alex Lorre:

Like do you just hit a button whenever they put it in there?

Alex Lorre:

You just hit send any sends to everybody or.

Dave Jackson:

Yeah, there are things called auto responders.

Dave Jackson:

And this is where if you go to schoolofpodcasting.com checklist, you basically give me your name and your email and I automatically respond with hey, here's the checklist that will help you launch your podcast.

Dave Jackson:

And so you could have something like my top ten tips for raising a two year old or something like that.

Dave Jackson:

And people could go over sign up and then you get their email.

Dave Jackson:

And then things like Convertkit, Mailerlite, they have the ability to where you could put in your RSS feed from your podcast and when you put out a new episode it would convert that to an email and automatically send people to that.

Dave Jackson:

So how do you get people on your email list?

Dave Jackson:

Like I said, some sort of league magnet doesn't have to be warned piece that they're going to want.

Dave Jackson:

It's going to solve a quick problem or give them some quick, entertaining education.

Dave Jackson:

And because if you just go, hey, sign up for my newsletter, because you probably woke up today and said, I hope I can find a newsletter to sign up for.

Dave Jackson:

Yeah, you got to give them something and preferably something that solves a problem.

Alex Lorre:

Is it difficult to find people to like, give you affiliate links and advertisements and stuff?

Dave Jackson:

Well, affiliates can be kind of hit or miss.

Dave Jackson:

Like Pod Page has an affiliate program.

Dave Jackson:

The School of podcasting has an affiliate program.

Dave Jackson:

Podgagement, the tool by Daniel J.

Dave Jackson:

Lewis has an affiliate program.

Dave Jackson:

But not everybody does that.

Dave Jackson:

And usually if you go to the bottom of the page, it'll say either partners or affiliates and you can sign up for that.

Dave Jackson:

Amazon has an affiliate program.

Dave Jackson:

So there's that finding sponsors again, the big sponsors, the Casper mattress, the betterhelp.

Dave Jackson:

Those people want 10,000 downloads per episode to do a host read.

Dave Jackson:

But, and this is where I'm going to tell you, because you're somewhat of a local show, you have something that many podcasters don't.

Dave Jackson:

And I'll explain that right after this.

Dave Jackson:

Yeah, yeah, yeah.

Dave Jackson:

The school of podcasting.

Dave Jackson:

Now, the one thing that Alex has that other people don't is we always say, how do you grow your audience?

Dave Jackson:

We have to figure out where they are, go there, make friends with them and tell them about your show.

Dave Jackson:

Now in this case, this football team plays in Knoxville, Tennessee, and Alex is in Nashville.

Dave Jackson:

I'm not sure what the difference is there, but I would go to the local businesses around that football stadium because, you know, every Saturday that particular stadium is packed and go to them and say, hey, I've got people that love that team and they're going to go to that stadium.

Dave Jackson:

Why don't I remind them to visit your restaurant, your whatever it is, and go there and do that.

Dave Jackson:

aurant that's been here since:

Dave Jackson:

Because we're really dealing with local people.

Dave Jackson:

Yes, your football team may have a national audience, but let's make it more of a local thing because local sponsors, in my opinion, should be easier to get because instead of having to go by numbers, you're going by geography and going, look, I have x amount of people listening, but these are people that love this team and are in this area.

Dave Jackson:

So that's one advantage of kind of doing a local thing.

Dave Jackson:

So I would try that.

Dave Jackson:

I would have business cards so there's another expense with your logo on it and your website and a QR code so that when youre there talking to the local restaurant and you go to the game because well thats what you do, hand out these business cards to everyone you meet or get a QR code on your phone and just show it to people.

Dave Jackson:

Theres also the podcast beacon which is my buddy Matthew passy which is just this little thing you wear and people can tap their phone on your wrist and go to your website.

Dave Jackson:

But that's the cool thing is we know where your audience is.

Dave Jackson:

They're right there every Saturday.

Dave Jackson:

And then while you're there when you see other males and I'm assuming there's going to be a few of those there, you can say especially if they have young kids, you're like oh hey, you're my target audience.

Dave Jackson:

Would you like to come on the show?

Dave Jackson:

Maybe that's the really advantage of having this somewhat local show.

Dave Jackson:

Now there are some things that you want to be careful of and that is anytime you deal with any kind of sports and a logo.

Dave Jackson:

A couple years back the, you know basically what is it?

Dave Jackson:

MLB, the National Major League Baseball?

Dave Jackson:

Geez I'm so not a sports guy.

Dave Jackson:

I don't talk much sports bowl because I live in near Cleveland, Ohio and our teams all just completely are awful.

Dave Jackson:

So I just gave up on that and I got a lot of time back for that by the way.

Dave Jackson:

But if you start throwing that capital t on stuff, yeah, you're going to get sued or a cease and desist and things like that.

Dave Jackson:

So be careful when it comes to sports logos and putting them on your site, things like that.

Dave Jackson:

Be careful with that.

Dave Jackson:

I'm not a lawyer.

Dave Jackson:

I don't even play one on tv.

Dave Jackson:

That would be Gordon firemark but I would just, you know, stay away from that.

Dave Jackson:

Now definitely use their orange color because it's big orange daddy.

Dave Jackson:

And that would be the other thing.

Dave Jackson:

I hope you love the color orange because if it's in the name you're going to see a lot of that.

Dave Jackson:

Now in terms of monetization, one thing you might want to think about now, my favorite tool for this is heartbeat.

Dave Jackson:

It is a community tool and I use it at the school of podcasting.

Dave Jackson:

I still have a facebook group but I'm really trying to get people to go can we, can we leave facebook?

Dave Jackson:

And the reason for that, I was kicked out of my own Facebook group for saying hey, lunch with Dave starts in 20 minutes.

Dave Jackson:

And it took me weeks to get back into that.

Dave Jackson:

So I like heartbeat.

Dave Jackson:

That goes back to, again, free stuff.

Dave Jackson:

You kind of get what you pay for.

Dave Jackson:

And I love heartbeat.

Dave Jackson:

And especially if it's an away game, you could actually meet in heartbeat and do like a little Zoom meeting, but it's heartbeat and talk about the game, you can have it on live.

Dave Jackson:

And the reason for that is if you want to get a bunch of people who are fathers that love ut football, they're all like, want to hang out with each other and you'll build those relationships.

Dave Jackson:

Now, are you going to start with that?

Dave Jackson:

That's up to you and your budget.

Dave Jackson:

But that is one thing that people will pay for, is I want to be around other like minded people.

Dave Jackson:

And, you know, back in the day, you just go down to the local BW three sports bar and hang out with everybody.

Dave Jackson:

But maybe people don't want to do that anymore.

Dave Jackson:

They want to do it from the couch in their house.

Dave Jackson:

Well, you could have a community and then charge people to do that.

Dave Jackson:

You also want to set up something like a buy me a coffee, then say, hey, if you enjoyed this show, if I entertained you, if I brought you information, you can't get anyplace else.

Dave Jackson:

If I saved you time, if I saved you a headache, then please go to whatever your website is slash thanks and have that point at whatever tool you're using to accept support from other people.

Dave Jackson:

Notice I didn't say donations.

Dave Jackson:

My buddy Ralph from Ask Ralph podcast, he's got like 38 million years in accounting.

Dave Jackson:

And you got to be very careful saying donate if you're not an actual nonprofit.

Dave Jackson:

So keep that in mind.

Dave Jackson:

Thanks for Ralph.

Dave Jackson:

Ask ralphpodcast.com so you can receive support in a monetary fashion that you can use to buy groceries and such.

Dave Jackson:

So I would set all these up and this is where I like captivate because you can set up things that are dynamic.

Dave Jackson:

And so if you're, let's say you're doing something like, hey, before the game this week against Wisconsin, we're going to meet at, you know, Billy Bob's burgers and barbecue.

Dave Jackson:

It's three doors down from the stadium.

Dave Jackson:

Be sure to be there.

Dave Jackson:

It's, you know, October, whatever, blah, blah, blah.

Dave Jackson:

Well, you could put that in dynamically and then when that particular event is overdeveloped, you could have the next one.

Dave Jackson:

Hey, this November we're meeting at sister Susie's super saucy whatever house, right?

Dave Jackson:

And you could insert that realized dynamic stuff doesn't always have to be ads.

Dave Jackson:

It could be just, hey, we're doing a meetup at the such and such.

Dave Jackson:

And again, there are other tools that do this.

Dave Jackson:

Buzzsprout lets you put in mid roll stuff.

Dave Jackson:

Now again, they kind of put theirs in and then you have to manually do it.

Dave Jackson:

I like captivates a little better.

Dave Jackson:

Nothing wrong with buzzsprout.

Dave Jackson:

Great people and great staff and great friends over there.

Dave Jackson:

I like captivates a little better.

Dave Jackson:

Libsyn only has dynamic stuff.

Dave Jackson:

If you want to pay a lot of money for their super duper pro version, Blueberry has a pre roll you can put in and that's I think an extra five or $10 a month.

Dave Jackson:

So, and realize you don't always need dynamic stuff.

Dave Jackson:

There are people like, I'm not doing anything like that.

Dave Jackson:

Well then that's where Lipsyn is.

Dave Jackson:

Great.

Dave Jackson:

So keep that in mind.

Dave Jackson:

One last thing I love about captivate is when you start one podcast in about, I don't know, three to six weeks, you're going to want to start another one.

Dave Jackson:

And captivate has a plan where it's one, it's $20 for me, and I've got probably six or seven if not more shows on captivate right now.

Dave Jackson:

And it doesn't cost me a dime unless I go over 30,000 downloads a month.

Dave Jackson:

So that's another reason why I like captivate.

Dave Jackson:

And if you check out the links in the show notes, they do have, speaking of affiliate programs, and I have a link to buzzsprout as well.

Dave Jackson:

So when you look in the show notes and you see buzzsprout and captivate, I have affiliate links for those.

Dave Jackson:

So I say that because I use them and I like them, not because I can earn a commission on that.

Dave Jackson:

And it doesn't cost you a dime more if you click on those.

Dave Jackson:

And then the last question that Alex asked me via email, which was of course, well, how much is it to join the school of podcasting?

Dave Jackson:

Well, if you go out to schoolofpodcasting.com, join, you will see, and you can use the coupon code listener, that's list en er and save on either a monthly or yearly subscription.

Dave Jackson:

And that comes with unlimited consulting.

Dave Jackson:

And so you just heard a bunch of consulting.

Dave Jackson:

And what's great about this is now if, let's say Alex starts using, I don't know, audacity, and he's like, hey, is there a better way to do this than that?

Dave Jackson:

And I can, we can get together, I can share my screen and go, oh yeah, just do this and that and click there and hold the thing and export and you're done.

Dave Jackson:

Or I'm trying to do this in descript, you know how.

Dave Jackson:

But yeah, just click here, do this, do that.

Dave Jackson:

And not only learn from me, which I love to do, that's my background is in teaching, but we also get together for group coaching every Friday we have lunch with Dave.

Dave Jackson:

One Saturday we have kind of in the afternoon for those people across the pond.

Dave Jackson:

We have a late one on a Wednesday night for those people in California.

Dave Jackson:

And we do group coaching.

Dave Jackson:

And so I love the school of podcasting.

Dave Jackson:

It's allowing me to do what I love, which is help people that have something to say and want to get it out to the world.

Dave Jackson:

And there's one more thing I really need to say, and I'll say that right after this.

Dave Jackson:

Yeah, yeah, yeah.

Dave Jackson:

The school of podcasting.

Dave Jackson:

And I need to say this right now.

Dave Jackson:

If you're like, wait, Dave will give away free consulting?

Dave Jackson:

No, no, that was a one time thing I thought I would try.

Dave Jackson:

Now I do give away free consulting.

Dave Jackson:

I've been doing this for over ten years.

Dave Jackson:

Every Saturday morning at Ask the podcast coach.

Dave Jackson:

I will be live every morning,:

Dave Jackson:

Thats 90 minutes of free consulting.

Dave Jackson:

So if you have questions you want to run by me, you want to quote, pick my brain, ill be happy to let you pick my brain for absolutely free.

Dave Jackson:

Now, why do I do that?

Dave Jackson:

Because I feel bad when somebody goes, hey, I want to hire you for some consulting.

Dave Jackson:

And I go, great, go to school@podcasting.com.

Dave Jackson:

schedule.

Dave Jackson:

And they go, ooh, I can't afford that.

Dave Jackson:

Then I'm like, well, you're getting 20 years of experience there.

Dave Jackson:

And they're like, yeah, and then I will go, here, go join the school of podcasting.

Dave Jackson:

And they're like, I was looking for something more in the realm of like, you know, a coffee.

Dave Jackson:

And I'm like, yeah, that's not something I do.

Dave Jackson:

I only have so much time.

Dave Jackson:

And, you know, I would love to help those people.

Dave Jackson:

As a teacher, you hate when somebody goes, help me.

Dave Jackson:

And I go, so that's why I have asked the podcast coach, because there are those people that I'm like, I do want to help you, and if you want it for free, you just got to get up early on Saturday morning.

Dave Jackson:

It's not even really that early.

Dave Jackson:

1030, come on.

Dave Jackson:

So that is available.

Dave Jackson:

And I say that because I, I have this feeling that a lot of people like, hey, can I do that thing where you coach me for free and then play.

Dave Jackson:

Yeah, right now.

Dave Jackson:

I might do that later or whatever.

Dave Jackson:

You could always email me.

Dave Jackson:

But I'm probably going to say no because I do have that available for free.

Dave Jackson:

And ask the podcast coach.com live every Saturday except on the third week of October.

Dave Jackson:

This.

Dave Jackson:

This particular month.

Dave Jackson:

Cause as you just heard, I will be in creator camp for ecamm.

Dave Jackson:

Does anyone know what a podcast is?

Alex Lorre:

It's radio on the Internet.

Alex Lorre:

My mom listens to them and they're totally boring.

Dave Jackson:

But Dave, what if I do want to do video?

Dave Jackson:

Well, you could start off with your camera.

Dave Jackson:

And by that I mean your phone because, well, you already have one.

Dave Jackson:

Instead of buying something like the elgato face cam pro.

Dave Jackson:

That's $300.

Dave Jackson:

So maybe just use your phone.

Dave Jackson:

etting the audio technica ATR:

Dave Jackson:

Maybe a little better than the Samsung Q two U because it's USB C, which might be a little easier to connect.

Dave Jackson:

And I know you can make money on YouTube.

Dave Jackson:

Here's some stats for you.

Dave Jackson:

2.7 billion people on YouTube.

Dave Jackson:

There are 113.9.

Dave Jackson:

So let's just call it 114 million active channels on YouTube.

Dave Jackson:

16.4% of YouTube traffic comes from the US, 9.2 from India, and 4.8 from Japan.

Dave Jackson:

And they say that the vast majority of YouTube channels struggle to make a significant income from their videos.

Dave Jackson:

0.25% of all YouTube channels are making money.

Dave Jackson:

I had:

Dave Jackson:

I gained eight subscribers and I made $5.31.

Dave Jackson:

Now, I did have some super chats and I always appreciate that.

Dave Jackson:

I don't appreciate the fact that Google takes 30%.

Dave Jackson:

So just realize when you start a YouTube channel, you also need to leave time to learn the algorithm because that's really how you get found.

Dave Jackson:

It's completely different than podcasting.

Dave Jackson:

Nothing wrong with it.

Dave Jackson:

It's just a completely different beast.

Dave Jackson:

And if you got the time and the need and the will, do it.

Dave Jackson:

And if you care.

Dave Jackson:

The latest book I'm listening to is called earn unconventional strategies for brave marketers by Steve Pratt.

Dave Jackson:

He's one of the guys behind Pacific content and I am, I think, two chapters in and it's quite entertaining and it's got me thinking.

Dave Jackson:

Also, I just happened to notice that last month, so that would be September, a tax service started advertising and realized people aren't going to need a tax service until January, which is about five months in advance.

Dave Jackson:

And I noticed that the new Beetlejuice movie I went and saw when did its first trailer appear?

Dave Jackson:

And they had a trailer for the trailer, like a pre trailer trailer.

Dave Jackson:

And that was also five months before the actual movie came out.

Dave Jackson:

So if you're thinking about doing something big, you might want to do that or start promoting it.

Dave Jackson:

At least five months if you really want to get people's attention and start building that fear of missing out.

Dave Jackson:

Speaking of missing out, don't miss out on the School of podcasting.

Dave Jackson:

Start your podcast now.

Dave Jackson:

Don't wait till January.

Dave Jackson:

Like everybody else know, if you start working on your podcast now, it'll be ready by January.

Dave Jackson:

Go to school with podcasting.com join.

Dave Jackson:

Use the coupon code listener and that will save you on either a monthly or yearly subscription.

Dave Jackson:

You'll get access to the step by step tutorials, the group coaching, the awesome community, and of course, unlimited coaching with me.

Dave Jackson:

And you heard what that sounds like.

Dave Jackson:

Just go to schoolofpodcasting.com join next week I'm going to be talking about lessons that podcasters can learn from the movie industry.

Dave Jackson:

I started going and watching movies and holy cow, there's a reason why nobody's going to the movies anymore.

Dave Jackson:

So we'll be talking about that.

Dave Jackson:

And of course, if you ever have an idea for the show, schoolofpodcasting.com contact and if I'm keeping track now, I don't know.

Dave Jackson:

What are we up to?

Dave Jackson:

About four different calls to action.

Dave Jackson:

Schoolofpodcasting.com join thank you so much.

Dave Jackson:

Until next week, take care.

Dave Jackson:

God bless.

Dave Jackson:

Class is dismissed.

Alex Lorre:

If you like what you hear, then no, tell some about it.

Alex Lorre:

If you like what you hear.

Dave Jackson:

If you have people now that are fathers of children, as opposed to the fathers that don't have children, especially he said the key word there I've bought there I've boughten.

Dave Jackson:

I just made up a new word I've bought in that if you like.

Alex Lorre:

What you hear, then go tell someone.

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