In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief Creative Officer at ClickUp. Melissa shares her journey from consumer-focused roles to B2B SaaS, emphasizing the importance of a collaborative team culture and a holistic approach to goals. Melissa also talks about her future, the importance of embracing discomfort, and the need for agility in a rapidly changing landscape.

Melissa talks through:

• titles and their significance: Chief Creative Officer vs. Chief Marketing Officer
• building a Strong, Differentiated, Memorable Brand
• the misconception of overnight success
• how ClickUp initially cast a wide net to reach a broad audience and gradually focused on specific personas to create targeted campaigns
• her team's strategy behind their Superbowl ad
• creating a cohesive brand identity
• the importance of aligning with the company's vision and leadership
• why taking Risks is necessary in Marketing
• when, how, and why to go head to head against your competitors
• how difficult situations can turn out to be blessings in disguise
• the Competitive Advantage of Naivete

Key Links:

Guest: Melissa Rosenthal - https://www.linkedin.com/in/melissarosenthal5/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/