What do you do once you’ve been named Adweek’s Ad Agency of the Year? You set the next goal. As the two-time winner, The Martin Agency understands how important it is to keep that momentum going. And as the CEO, Kristen Cavallo is always running toward the next challenge. Her mission? Fight Invisibility.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/running-toward-challenges

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Episode Chapters:

(00:00) Intro - Kristen Cavallo, CEO of The Martin Agency

(01:30) - Building the leadership team at Martin

(09:37) - Fight Invisibility

(17:00) - The Odds of Failure

(21:25) - The Line Between Fear and Adventure

(25:25) - Trait You Used to Think Was a Weakness That You Now Value

(28:35) - Building a Great Leadership Team

(32:59) - Growing Up

(40:42) - Saying Yes and No

(50:23) - If you weren't the CEO of Martin, what would you be?

(53:48) - Kristen Cavallo's Advice to Her Younger Self

(57:37) - Outro