OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.

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Mentioned In This Episode

Join the School of Podcasting Community

AI Goes to College

Chat GPT

Podindy.com

Captivate

Buzzsprout

Blubrry

Libsyn

RSS.com

Profit From Your Podcast Book

Worfence Vulnerability Report

PodcastsAboutPodcasting.com

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Question of the Month

Question of the Month

Takeaways:

• The experience of duckpin bowling can teach valuable lessons about podcasting and content creation.
• Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly.
• Practicing your podcasting skills is essential, just like warming up before bowling.
• Understand your audience's needs to create engaging content that resonates with them.
• Use AI tools to refine your podcasting content, enhancing clarity and engagement.
• Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment.

Chat GPT Prompt

Craig Can Slyke from AI Goes to College showed a cool prompt for Chat GPT. You tell it about your podcast (who your target listener is) explain who your guest is, and then ask it to come up with questions that your guest hasn't been asked. Want more? Explain how some of the questions may be used for YouTube Shorts and to put those in bold.

It works. Watch Video

Mentioned in this episode:

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In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month

When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?

Question of the Month

Dave Jackson: 00:00:00

lding flashing back like it's: 1970

Dave Jackson: 00:00:09

Is that what I think it is?

Dave Jackson: 00:00:10

Yep, it's an ashtray.

Dave Jackson: 00:00:14

I'm flashing back because I'm in a bowling alley and all sorts of weirdness is going on because it's not a normal bowling alley.

Dave Jackson: 00:00:25

What is it and what does this have to do with podcasting?

Dave Jackson: 00:00:28

A lot.

Dave Jackson: 00:00:29

There's a lot of lessons and some tips to give you the courage to press record and an AI prompt to reinvent your interviews.

Dave Jackson: 00:00:38

Hit it, ladies.

Dave Jackson: 00:00:41

The school of Podcasting with Dave Jackson.

Dave Jackson: 00:00:47

Podcasting since: 2005

Dave Jackson: 00:00:50

I am your award winning hall of fame podcast coach, Dave Jackson.

Dave Jackson: 00:00:54

Thanking you so much for tuning in.

Dave Jackson: 00:00:57

If you're new to the show, welcome aboard.

Dave Jackson: 00:00:59

This is where I help you plan, I help you launch, I help you grow your podcast.

Dave Jackson: 00:01:04

If you want to monetize, yep, we can do that too.

Dave Jackson: 00:01:08

My website is school of podcasting.com use the coupon code listener.

Dave Jackson: 00:01:13

That's L I S T E N E R when you sign up for either a monthly or yearly subscription.

Dave Jackson: 00:01:20

And of course that comes with a 30 day money back guarantee.

Dave Jackson: 00:01:24

And so yeah, I ended up doing what's called duck pin bowling.

Dave Jackson: 00:01:31

And the first weird thing about it was the ashtray.

Dave Jackson: 00:01:35

I was like, wait, what?

Dave Jackson: 00:01:36

And the, the balls coming back did not.

Dave Jackson: 00:01:40

There was no automatic where like, you know, it sucks the ball out.

Dave Jackson: 00:01:44

And that whole.

Dave Jackson: 00:01:45

was very like, I don't know,: 1956

Dave Jackson: 00:01:49

But I was in Indianapolis this weekend speaking at Pod Indy, had a great time.

Dave Jackson: 00:01:55

It was what they call an intimate affair.

Dave Jackson: 00:01:57

And so we had a great time.

Dave Jackson: 00:01:59

And at the end of it, I don't know, a half a mile from where we held the event, there was duck pin bowling.

Dave Jackson: 00:02:07

And so being that I'd never gone duck pin bowling, they said, hey, you should stick around and go.

Dave Jackson: 00:02:13

And so I did.

Dave Jackson: 00:02:15

And first of all, let's get the obvious out of the way.

Dave Jackson: 00:02:19

And that is what the heck is duck pin bowling?

Dave Jackson: 00:02:22

And the balls in duck pin bowling are about 5 inches in diameter.

Dave Jackson: 00:02:28

They weigh about 4 pounds.

Dave Jackson: 00:02:31

And the actual pins, the duck pins, are shorter and lighter than your typical ten pin kind of bowling, what I will call normal bowling, which makes them more challenging to knock down.

Dave Jackson: 00:02:44

And as they're set up in the same kind of triangle, because they're smaller, it's, it looks the same, but there's more space between the pins.

Dave Jackson: 00:02:52

And basically, in the normal way you bowl, you get two tries to knock them down as this is harder.

Dave Jackson: 00:03:00

As you find out, you get three.

Dave Jackson: 00:03:02

Everything else is pretty much the same.

Dave Jackson: 00:03:05

And so I'm doing something for the first time.

Dave Jackson: 00:03:09

That's one of the reasons I stuck around.

Dave Jackson: 00:03:11

I'm like, I've never heard of duck pin bowling.

Dave Jackson: 00:03:13

I get a chance to go duck pin bowling with Dr.

Dave Jackson: 00:03:17

Brad Miller, Jen from Bourbon Barrel podcasting, Larry Roberts, the Red Hat guy, Chris Kamitsos from podfest.

Dave Jackson: 00:03:25

I mean, a whole bunch of people, and it was fun, but there was a couple things I was like, oh, this is so podcasting.

Dave Jackson: 00:03:33

So first thing, when you think about it, I don't know why, but people seem to refrain from about asking for feedback.

Dave Jackson: 00:03:44

I'm like, hey, have you polled your audience?

Dave Jackson: 00:03:47

And we're going to be talking about polls and audiences over the next couple weeks here.

Dave Jackson: 00:03:53

Hey, this is future Dave jumping in.

Dave Jackson: 00:03:55

I'll tell you about a survey tool from PodPage towards the end of this episode.

Dave Jackson: 00:04:01

It's so cool.

Dave Jackson: 00:04:02

Back to the show.

Dave Jackson: 00:04:04

But I'm really into them.

Dave Jackson: 00:04:05

I think they're.

Dave Jackson: 00:04:06

I'm a teacher.

Dave Jackson: 00:04:07

As a teacher, we all want feedback so we can make the course better.

Dave Jackson: 00:04:11

And when you think about it, when you are bowling, whether it's duck pin or normal, you get instant feedback.

Dave Jackson: 00:04:21

And podcasting offers insights through audience engagement and metrics, which help you refine your approach.

Dave Jackson: 00:04:30

So there was one thing that was kind of funny.

Dave Jackson: 00:04:32

We think we got it.

Dave Jackson: 00:04:33

Like, we kind of walk in, and the first thing I notice is no bowling shoes.

Dave Jackson: 00:04:37

I'm like, wait, no bowling shoes?

Dave Jackson: 00:04:38

Like, nope.

Dave Jackson: 00:04:39

And I see the ball smaller, and people are throwing it and they knock down pins.

Dave Jackson: 00:04:43

I'm like, oh, I got this.

Dave Jackson: 00:04:44

All right.

Dave Jackson: 00:04:44

Everything's just smaller.

Dave Jackson: 00:04:45

And you get three attempts.

Dave Jackson: 00:04:46

Got it.

Dave Jackson: 00:04:47

No big deal.

Dave Jackson: 00:04:48

And I get up, and I'm not a great bowler.

Dave Jackson: 00:04:52

Like, if I were to bowl, like, back in the day, it was somewhere between 130 points to maybe a little over 200.

Dave Jackson: 00:05:00

I usually had.

Dave Jackson: 00:05:01

If I bowled three or four games, I'd have one good one, one bad, and two that were meh.

Dave Jackson: 00:05:06

And so I'm like, all right, I got this.

Dave Jackson: 00:05:07

It looks easy, right?

Dave Jackson: 00:05:08

It really looks easy.

Dave Jackson: 00:05:10

And so I get up there and I'm kind of like, okay, this is going to be weird because I'm, you know, you slide that last step to the pins.

Dave Jackson: 00:05:19

You slide.

Dave Jackson: 00:05:20

And I'm like, okay, I'm not going to slide in my shoes here.

Dave Jackson: 00:05:23

And I'm figuring out.

Dave Jackson: 00:05:24

And I got the ball.

Dave Jackson: 00:05:25

And it's weird because I don't.

Dave Jackson: 00:05:26

You don't Put your fingers in the hole, because there are no holes.

Dave Jackson: 00:05:30

It's like throwing a really heavy, slightly oversized softball.

Dave Jackson: 00:05:35

And so I get up, I take my four steps, I let my arm throw, and I think the first time I might have hit some pins.

Dave Jackson: 00:05:41

But I'm here to tell you, if somebody were to bet on this, I'd go, just bet on me hitting pin number 10.

Dave Jackson: 00:05:47

The way over.

Dave Jackson: 00:05:48

The one.

Dave Jackson: 00:05:48

Way over there on the right hand side.

Dave Jackson: 00:05:49

That last one.

Dave Jackson: 00:05:50

Yep.

Dave Jackson: 00:05:50

Nope.

Dave Jackson: 00:05:51

None of the other ones.

Dave Jackson: 00:05:52

Let's leave the other nine pins.

Dave Jackson: 00:05:53

Just that one.

Dave Jackson: 00:05:53

I'm gonna hit that one.

Dave Jackson: 00:05:55

And I bowl left handed because I'm weird like that.

Dave Jackson: 00:05:59

And I just kept pitching it way, way right.

Dave Jackson: 00:06:03

And it was not as easy as it looked.

Dave Jackson: 00:06:07

And so if you think about this podcasting, well, you just talk into a microphone, maybe call up some of your friends, talk for three hours, and they give you hundreds of millions of dollars.

Dave Jackson: 00:06:18

Yeah, that's.

Dave Jackson: 00:06:18

That's not the way it works.

Dave Jackson: 00:06:21

And if you think about it, I had no hurdles in front of me.

Dave Jackson: 00:06:26

I had 10 pins, nothing blocking them.

Dave Jackson: 00:06:29

Zero.

Dave Jackson: 00:06:30

All I had to do was throw the ball in a way that it did not go into the gutters.

Dave Jackson: 00:06:37

And there was nothing.

Dave Jackson: 00:06:38

It wasn't like the lane was slanted to where they would roll into the gutters.

Dave Jackson: 00:06:41

The lane was flat.

Dave Jackson: 00:06:42

It was just me being able to control my arm and let go of the ball with the right velocity.

Dave Jackson: 00:06:49

And I'm used to spinning the ball like I normally kind of spin it, and it hoops on in there.

Dave Jackson: 00:06:54

Yeah.

Dave Jackson: 00:06:54

I'm here to tell you there was a lot going on and not a lot of pins going down, but that was instant feedback.

Dave Jackson: 00:07:04

And so after throwing, you know, a few frames of stuff, I'm like, okay, this isn't working.

Dave Jackson: 00:07:12

And so that was about a third of the game.

Dave Jackson: 00:07:15

I think at that point I'm like, this is not working.

Dave Jackson: 00:07:18

And I was just literally constantly just.

Dave Jackson: 00:07:20

You'd watch me get up there and throw.

Dave Jackson: 00:07:22

I'm lining up on the left hand side of the lane, and it would end up on the right hand side of the lane, if not in the gutter.

Dave Jackson: 00:07:29

And so you start a podcast and you're like, okay, I started off, I had, you know, whatever, 17 downloads, and then the next one, it was this.

Dave Jackson: 00:07:38

And it's just not going the right way.

Dave Jackson: 00:07:41

That happens.

Dave Jackson: 00:07:42

But you're getting feedback and hopefully.

Dave Jackson: 00:07:45

Right.

Dave Jackson: 00:07:46

If we were smart back in the day when I would bowl, usually you got a couple practice.

Dave Jackson: 00:07:52

You had a couple of practice before the game started.

Dave Jackson: 00:07:55

I don't think we did this.

Dave Jackson: 00:07:57

We might have had one or two, but then we started.

Dave Jackson: 00:08:00

But there wasn't a lot of practice.

Dave Jackson: 00:08:02

So that would be the first lesson.

Dave Jackson: 00:08:04

Maybe practice a little more before starting the game.

Dave Jackson: 00:08:08

So maybe you should get some feedback.

Dave Jackson: 00:08:10

Cause I got feedback the minute I threw that first one.

Dave Jackson: 00:08:14

I was like, oh, this is weird without sliding.

Dave Jackson: 00:08:17

This is weird without shoes.

Dave Jackson: 00:08:19

This is weird without putting my fingers in the holes and one ball, like somebody taking a bite out of it, you'd throw it in that thing, go all sorts of weird ways.

Dave Jackson: 00:08:28

So you are getting feedback.

Dave Jackson: 00:08:31

And so after about three or four, whatever you call it, frames, I was like, all right, I'm really used to sliding.

Dave Jackson: 00:08:40

So I took my shoes off.

Dave Jackson: 00:08:41

I luckily had one of those old person kind of shoes where you just slipping in that.

Dave Jackson: 00:08:46

Those are really what I call my traveling shoes.

Dave Jackson: 00:08:49

Because I usually when you travel, you have to take, you know, untie your shoes and get on a plane, all that.

Dave Jackson: 00:08:53

I drove this time, but I still had my.

Dave Jackson: 00:08:55

My traveling shoes on and got up and slid and it kind of helped.

Dave Jackson: 00:09:01

And then about three frames later, I'm like, yep, it's not the sliding thing.

Dave Jackson: 00:09:06

Now, what was interesting, just like in podcasting, everybody has different approaches.

Dave Jackson: 00:09:13

Chris Komitzos had the taking out some childhood issues kind of vibe when he threw the ball, and that it was about 900 miles an hour.

Dave Jackson: 00:09:23

And you were kind of thinking that if he hit pins, they would shatter into a million pieces.

Dave Jackson: 00:09:29

That was kind of fun.

Dave Jackson: 00:09:30

Larry Roberts, Red Hat Media was kind of like me trying to bowl like you bowl, except this ball is so small and I can't get it to go where I want it to go.

Dave Jackson: 00:09:43

So it didn't make any sense for me to try Chris's approach because it, it.

Dave Jackson: 00:09:49

I, you know, I tried a little bit of that, tried a bit of Larry, but in the end, it was up to me to control the ball so that it goes where it needs to be to hit the pins.

Dave Jackson: 00:10:02

And your content is the same way.

Dave Jackson: 00:10:05

I know my actions resonated when pins fell down.

Dave Jackson: 00:10:10

And with you and podcasting, you might resonate by numbers going up in downloads, by emails and comments coming in, maybe by reviews showing up in Apple.

Dave Jackson: 00:10:22

Whatever it is, there are ways to tell if the show is going okay.

Dave Jackson: 00:10:27

But in the end, it really came down to mastering the basics.

Dave Jackson: 00:10:33

Just like in duck pin bowling, where the fundamentals of aiming and technique are crucial, podcasting requires a pretty solid grasp of content creation and delivery.

Dave Jackson: 00:10:47

I talked about this in my talk at Pod Indy.

Dave Jackson: 00:10:50

One of them I Actually spoke four times.

Dave Jackson: 00:10:52

And it is.

Dave Jackson: 00:10:53

You have content that's great.

Dave Jackson: 00:10:56

You need great content.

Dave Jackson: 00:10:58

I listened to the book Earn it, and they brought up an example.

Dave Jackson: 00:11:02

They said, your content should have three things.

Dave Jackson: 00:11:04

Think of your head, think of your heart, and think of your feet, because it should be stimulating to the brain.

Dave Jackson: 00:11:13

It should be smart content.

Dave Jackson: 00:11:15

It should be content that touches your heart.

Dave Jackson: 00:11:18

How do you want your audience to feel?

Dave Jackson: 00:11:20

And then can you create that kind of content?

Dave Jackson: 00:11:23

You're like, dave got it.

Dave Jackson: 00:11:25

Got the heart and the head.

Dave Jackson: 00:11:26

Like, great.

Dave Jackson: 00:11:27

Can you do that on this particular schedule?

Dave Jackson: 00:11:30

In other words, can you keep doing this?

Dave Jackson: 00:11:32

Can you endure the process of creating content?

Dave Jackson: 00:11:36

And you have a target, right?

Dave Jackson: 00:11:39

With podcasting, you have your target audience.

Dave Jackson: 00:11:42

And I use the analogy of making dinner.

Dave Jackson: 00:11:45

If you held a dinner and made pizza, and you're like, well, everybody loves pizza until everybody shows up, and they're like, is that gluten free?

Dave Jackson: 00:11:54

Like, oh, ooh, didn't know that.

Dave Jackson: 00:11:55

Okay.

Dave Jackson: 00:11:56

And somebody else goes, yeah, I'm vegan.

Dave Jackson: 00:11:58

I can't do pepperoni.

Dave Jackson: 00:12:00

Like, ooh, didn't think of that.

Dave Jackson: 00:12:02

But.

Dave Jackson: 00:12:02

And there's part of you that goes, wait, if I make a pizza just for people that like meat and don't have gluten issues, I'm cutting out some of my audience.

Dave Jackson: 00:12:12

It's not about having an audience for everyone, because that doesn't work.

Dave Jackson: 00:12:16

It's about having the right people, the right people listening that you are trying to connect with.

Dave Jackson: 00:12:22

So keep that in mind.

Dave Jackson: 00:12:24

But the one thing you need in podcasting is adaptability.

Dave Jackson: 00:12:31

At the event, we had an interesting situation where we had this beautiful room set up with chairs, and we had a projector.

Dave Jackson: 00:12:39

And I'm not sure when Brad picked the site.

Dave Jackson: 00:12:41

He might have actually visited it in the evening because it had a giant skylight in the ceiling, and the one wall was nothing but windows.

Dave Jackson: 00:12:53

Well, when you're trying to show slides, it's kind of somewhat important that the room is somewhat dark, and this room was not.

Dave Jackson: 00:13:02

And so myself and Craig Van Slyke from AI Goes to College, we had to adapt.

Dave Jackson: 00:13:10

And that's actually a really good thing, because I'm thinking about this now that I actually want to start making my presentations without slides, get the stories together, make it in an entertaining fashion, present any kind of facts in a way that doesn't, you know, step towards death by PowerPoint, and then add the slides to enhance the presentation.

Dave Jackson: 00:13:35

I already have.

Dave Jackson: 00:13:35

But you have to be adaptable.

Dave Jackson: 00:13:37

I say it all the time.

Dave Jackson: 00:13:39

Your podcast is a recipe.

Dave Jackson: 00:13:41

It's not a Statue.

Dave Jackson: 00:13:43

And so the challenge of switching from regular bowling to duck pin bowling, it mirrors the need to adapt in podcasting, whether it's trying new formats, new techniques, and you kind of tweak it until you start to see some things change.

Dave Jackson: 00:14:03

The other thing that, again, we kind of saw is it seemed simple.

Dave Jackson: 00:14:11

It really did.

Dave Jackson: 00:14:12

If you think about it, I mentioned it before, there's nothing between you and the pins, like, besides, I don't know, 30ft, something like that.

Dave Jackson: 00:14:20

If it's that and the pins and bowling is creating great content.

Dave Jackson: 00:14:27

But the reality is, is often much more complex.

Dave Jackson: 00:14:31

You have to know your why, you have to know your who, specifically, who is your who, and then your what is where.

Dave Jackson: 00:14:39

The why and who overlap.

Dave Jackson: 00:14:41

And success involves more than just one main action.

Dave Jackson: 00:14:46

It's about refining your craft and embracing all those aspects of the process.

Dave Jackson: 00:14:54

Because you could have great content, but if you had horrible delivery, and you said, this is how I'm going to tell you how to make a million dollars, that would be awful.

Dave Jackson: 00:15:03

You need content.

Dave Jackson: 00:15:04

You need delivery.

Dave Jackson: 00:15:06

Does your artwork grab people?

Dave Jackson: 00:15:07

Does your title grab people?

Dave Jackson: 00:15:10

Does the title of the show grab people?

Dave Jackson: 00:15:12

There are a lot of moving parts here.

Dave Jackson: 00:15:14

And so one thing I didn't do, I mean, I scanned a little while I was walking into the place was I didn't compare myself to others.

Dave Jackson: 00:15:26

Now, Larry and I were sometimes close in score, and the last half a game, Chris was just killing us.

Dave Jackson: 00:15:34

But I really didn't look at my competition, because if you look at bowling, if you look at tennis, if you look at golf, even though you play with other people, it's really you.

Dave Jackson: 00:15:49

It's just you.

Dave Jackson: 00:15:51

And it was up to me to keep my arm straight, which I failed miserably at.

Dave Jackson: 00:15:56

It was just me that had to figure out what speed of the ball I wanted to throw, where, how far I wanted to throw it out.

Dave Jackson: 00:16:04

It was all me.

Dave Jackson: 00:16:06

I was the only person that could affect my game.

Dave Jackson: 00:16:10

And it's kind of the same thing with your podcast.

Dave Jackson: 00:16:14

It's you creating the content.

Dave Jackson: 00:16:17

And you can edit, hopefully, or you cannot edit.

Dave Jackson: 00:16:22

I heard an episode this week where they were talking about how they don't edit, and it sounded like they were on respirators.

Dave Jackson: 00:16:28

And I was like, maybe you need to edit.

Dave Jackson: 00:16:31

I don't know.

Dave Jackson: 00:16:32

Should you edit?

Dave Jackson: 00:16:33

I think you should.

Dave Jackson: 00:16:35

Couldn't believe it, but that's the way it is.

Dave Jackson: 00:16:38

It's up to you.

Dave Jackson: 00:16:40

It's your brand.

Dave Jackson: 00:16:41

Don't obsess over that.

Dave Jackson: 00:16:43

To where you never release anything, but it is up to you.

Dave Jackson: 00:16:48

And in the end, here's the beauty of it is you have to love the process of making content.

Dave Jackson: 00:17:00

You just have to.

Dave Jackson: 00:17:01

And in this case, the fun and the camaraderie with my friends and bowling, that is similar to the passion you have to have with podcasting.

Dave Jackson: 00:17:17

I didn't care what my score was.

Dave Jackson: 00:17:19

I was trying to do the best I could, but in the end, I didn't get anywhere near what I would normally bowl.

Dave Jackson: 00:17:27

And it was kind of funny because at first we're like, hey, this is new, this is different.

Dave Jackson: 00:17:32

Woo.

Dave Jackson: 00:17:33

Okay.

Dave Jackson: 00:17:33

All right.

Dave Jackson: 00:17:34

Hey, you hit something.

Dave Jackson: 00:17:35

Good for you.

Dave Jackson: 00:17:36

You know, Larry actually got a spare.

Dave Jackson: 00:17:38

I couldn't believe it.

Dave Jackson: 00:17:39

We all went nuts because nobody had gotten a spare yet.

Dave Jackson: 00:17:43

And we were enthused and inspired.

Dave Jackson: 00:17:46

It was, like, great, awesome.

Dave Jackson: 00:17:48

But in the end, after, if you think about it, if you're bowling and you get three tries in a game, you get 30 attempts to, you know, hit some pins.

Dave Jackson: 00:17:59

And, yeah, I never got a spare.

Dave Jackson: 00:18:02

I often.

Dave Jackson: 00:18:03

The one time I hit no pins, I had three attempts to hit pins and I hit a goose egg.

Dave Jackson: 00:18:10

Nothing, Zero, nada.

Dave Jackson: 00:18:12

And so what?

Dave Jackson: 00:18:12

I do this again.

Dave Jackson: 00:18:13

It was kind of funny because at one point I looked at Larry and we're.

Dave Jackson: 00:18:18

Again, we're all changing our formats.

Dave Jackson: 00:18:20

We're trying different aspects of this.

Dave Jackson: 00:18:23

Maybe faster, slower.

Dave Jackson: 00:18:24

I know at one point I moved to the right, and that actually kind of worked.

Dave Jackson: 00:18:28

I think I got seven that time.

Dave Jackson: 00:18:30

You try different things.

Dave Jackson: 00:18:32

But I looked at Larry and he looked at me and goes, why is this so hard?

Dave Jackson: 00:18:37

And I thought about it and I was like, well, I think a lot of it is for me, I have.

Dave Jackson: 00:18:41

I usually kind of spin my hand when I have my fingers in a ball, which I didn't.

Dave Jackson: 00:18:47

And so I was used to spinning my hand.

Dave Jackson: 00:18:49

In the process of spinning my hand, I just threw it almost out of the lane.

Dave Jackson: 00:18:54

But I was having a great time doing horrible at bowling.

Dave Jackson: 00:19:01

And so when you first start off, it's new.

Dave Jackson: 00:19:05

I've never done this.

Dave Jackson: 00:19:07

We've all been talking our whole life, so it looks easy.

Dave Jackson: 00:19:12

You're like, yeah, I think I can talk.

Dave Jackson: 00:19:13

You just got to talk into this microphone in a way that makes you sound either entertaining or educational or inspirational.

Dave Jackson: 00:19:21

Something there.

Dave Jackson: 00:19:22

Rights, content and delivery.

Dave Jackson: 00:19:25

And when you first start out and you don't get the results, you think you have to love the craft.

Dave Jackson: 00:19:33

I love.

Dave Jackson: 00:19:35

Like, here I was just like, I wonder if I have sound effects for bowling.

Dave Jackson: 00:19:38

Let's paint that picture in there.

Dave Jackson: 00:19:40

Let's do this.

Dave Jackson: 00:19:41

Let's do that how am I going to explain that?

Dave Jackson: 00:19:43

And then I was like, as I was driving back home, I was like, you know, I could do like a cold open, which you just heard kind of explaining.

Dave Jackson: 00:19:50

And how could I do this in the theater of the mind, where I slowly mention, I'm looking at an ashtray, I'm in a loud room, and then expand back to, I am in a bowling alley.

Dave Jackson: 00:19:59

Is that going to trigger the theater of the mind?

Dave Jackson: 00:20:02

And maybe it did, maybe it didn't.

Dave Jackson: 00:20:04

But I'm trying different things.

Dave Jackson: 00:20:06

And when things work, I do more of those, and when they don't, I try not to do those anymore.

Dave Jackson: 00:20:11

And one of the things Craig said from again, AI goes to college, because I would do a half hour, then Craig would do a half hour, then I would do a half hour, and Craig would do a half hour.

Dave Jackson: 00:20:21

I was talking about monetizing your podcast, and Craig would come up and explain some AI tools to help make that easier.

Dave Jackson: 00:20:28

And it was very nice of him.

Dave Jackson: 00:20:29

Craig's a member of the school of podcasting, so is Dr.

Dave Jackson: 00:20:31

Brad Miller.

Dave Jackson: 00:20:33

And Craig said, if you don't want to do this alone, there's a really easy solution for that, and that is join the school of podcasting.

Dave Jackson: 00:20:41

Which was very nice of him to say.

Dave Jackson: 00:20:43

We do have group coaching every Friday.

Dave Jackson: 00:20:45

We do lunch with Dave.

Dave Jackson: 00:20:47

We have group coaching on a Saturday, and then we have group coaching on a Wednesday.

Dave Jackson: 00:20:50

And of course, you can always schedule unlimited coaching with me.

Dave Jackson: 00:20:54

And when you say, what do you mean by unlimited?

Dave Jackson: 00:20:56

I mean, there are no limits to the amount of coaching you can have from me.

Dave Jackson: 00:21:00

And that's kind of like if somebody said, well, do you want to go duck pin bowling again?

Dave Jackson: 00:21:05

If they said, well, I would answer, well, is Brad and Debbie and Jen and John and Larry and Chris going to be there?

Dave Jackson: 00:21:15

Absolutely, because that made it worth it.

Dave Jackson: 00:21:18

I now have a memory being in Indianapolis bowling with primarily Larry and Chris, and that, to me, has value.

Dave Jackson: 00:21:31

And when you start a podcast, I have that kind of running little joke that you're either going to start a podcast when you do this, and you're going to either end up with a story about the time you started a podcast, or you're going to end up with a really good podcast.

Dave Jackson: 00:21:48

And if you've already tried a podcast once and it wasn't for you, then maybe you weren't talking about the right thing, and maybe you didn't have the right mentality for that.

Dave Jackson: 00:22:02

Maybe you were really focused on the wrong thing.

Dave Jackson: 00:22:06

It's all about figuring out who your Audience is, what do they want?

Dave Jackson: 00:22:10

Give it to them.

Dave Jackson: 00:22:11

Ask them to share.

Dave Jackson: 00:22:12

And there are many other ways to grow your show.

Dave Jackson: 00:22:15

But as I was driving back, I was like, wow, that was really frustrating.

Dave Jackson: 00:22:20

Why was it frustrating?

Dave Jackson: 00:22:22

Because I did something I've never done before.

Dave Jackson: 00:22:25

And can you think of anything you ever did, from tying your shoes to riding a bike to shooting a basketball, that.

Dave Jackson: 00:22:32

It was amazing the first time you did it.

Dave Jackson: 00:22:35

Yeah, me neither.

Dave Jackson: 00:22:37

So keep that in mind.

Dave Jackson: 00:22:39

And in fact, we're going to switch gears here, and I'm going to talk to John, who was at Potindy, and he had 30 episodes and had not released any of them.

Dave Jackson: 00:22:50

So let's switch gears.

Dave Jackson: 00:22:51

Yeah, yeah, yeah, yeah.

Dave Jackson: 00:22:53

And I will be talking about an AI prompt.

Dave Jackson: 00:22:55

That was amazing.

Dave Jackson: 00:22:56

This does.

Dave Jackson: 00:22:57

This podcast has chapters, so if you want to skip.

Dave Jackson: 00:23:00

But I want to talk to John, because John had, like, 30 different episodes.

Dave Jackson: 00:23:04

And I want to share this with you because you might think like, John thinks there's nothing wrong with the way you think, but sometimes we make things a little harder than we think they are.

Dave Jackson: 00:23:13

And so he was explaining how he's just not really a computer person.

Dave Jackson: 00:23:19

And I go, that's fine.

Dave Jackson: 00:23:21

And I was telling him about, I had a student that was kind of in the same boat that didn't really have any skills when it came to file management.

Dave Jackson: 00:23:29

And I said, I just walked somebody through that.

Dave Jackson: 00:23:33

He goes, do you have a course on that?

Dave Jackson: 00:23:35

I go, no, but I could make one in about 10 minutes.

Dave Jackson: 00:23:38

I go, it's really not that hard.

Dave Jackson: 00:23:40

I said, have you ever played with filing cabinets?

Dave Jackson: 00:23:42

He's like, oh, yeah, my whole life.

Dave Jackson: 00:23:43

I'm like, well, it's the same thing.

Dave Jackson: 00:23:45

It's just with a mouse, it's really not that hard.

Dave Jackson: 00:23:48

And then we were talking about, you know, mixing audio and things like that.

Dave Jackson: 00:23:52

Have you ever been in the car and your jam comes on?

Dave Jackson: 00:23:54

You grab the knob and you turn it up and you're like, yes, my jam.

Dave Jackson: 00:23:59

And then the phone rings.

Dave Jackson: 00:24:01

So you turn down the radio so you can hear the phone.

Dave Jackson: 00:24:03

Well, then you know how to mix music.

Dave Jackson: 00:24:06

Have you ever attached a photo on Facebook or in an email or whatever?

Dave Jackson: 00:24:11

Well, then you can upload an MP3 file to your media host, whoever that is.

Dave Jackson: 00:24:16

Captivate, Buzzsprout, Libsyn, Blueberry, RSS.com There are a billion of them.

Dave Jackson: 00:24:22

I do have courses on those.

Dave Jackson: 00:24:24

Then you can do this.

Dave Jackson: 00:24:25

Sometimes I think we make it harder in our head.

Dave Jackson: 00:24:29

And I explain to him, I'm like, I can help you through the whole thing.

Dave Jackson: 00:24:34

And he said, well, I don't even understand.

Dave Jackson: 00:24:36

Like, my friend says, I need file management.

Dave Jackson: 00:24:38

I go, I can teach you that.

Dave Jackson: 00:24:40

I taught in the corporate world for many, many moons.

Dave Jackson: 00:24:44

I've been doing this so long.

Dave Jackson: 00:24:45

I used to teach people how to use their fax machine.

Dave Jackson: 00:24:47

I taught people how to send email because they didn't know what it was.

Dave Jackson: 00:24:51

But one of the things I taught over and over and over, because if you don't have it, you're going to waste a lot of your life, is file management.

Dave Jackson: 00:24:59

He said, do you have a course right now we could take?

Dave Jackson: 00:25:01

I said, no, but I can make you a video in about 10 minutes and walk you through that.

Dave Jackson: 00:25:05

I said, or if you want, you just sign up and then schedule some time and we can go over it.

Dave Jackson: 00:25:11

It's really that easy.

Dave Jackson: 00:25:13

And so I know a lot of us think, I can't do this, but think about it.

Dave Jackson: 00:25:18

I'll go back to what I mentioned before.

Dave Jackson: 00:25:20

There was a time when tying your shoes was difficult.

Dave Jackson: 00:25:24

There was a time when riding a bike was difficult.

Dave Jackson: 00:25:26

There was a time when programming the VCR was difficult.

Dave Jackson: 00:25:31

There was a time when moving a mouse.

Dave Jackson: 00:25:34

I remember the first time I moved a mouse.

Dave Jackson: 00:25:36

I was like, I can't control this thing.

Dave Jackson: 00:25:39

And yet I said it in a few episodes ago, everything is hard until it's not.

Dave Jackson: 00:25:45

And if you're looking for a place to have somebody go, whoa, just.

Dave Jackson: 00:25:49

Just move a little bit to the left.

Dave Jackson: 00:25:51

Oh, a little more to the right.

Dave Jackson: 00:25:52

There you go.

Dave Jackson: 00:25:52

Now click.

Dave Jackson: 00:25:53

Or whatever it is.

Dave Jackson: 00:25:55

That's what I do at the school of podcasting.

Dave Jackson: 00:25:58

Yeah, yeah, yeah.

Dave Jackson: 00:25:59

It was very cool to watch Craig from AI goes to college.

Dave Jackson: 00:26:05

Find him@aigostocollege.com present on these tools.

Dave Jackson: 00:26:10

And so the one prompt I was like, you have got to be kidding me.

Dave Jackson: 00:26:15

And here's the thing.

Dave Jackson: 00:26:16

Craig kind of has the same philosophy about AI as I do, and that is it shouldn't be used to create the content, but you can use it to polish the content, because otherwise you're going to end up sounding silly.

Dave Jackson: 00:26:33

If you have it, write a script.

Dave Jackson: 00:26:34

And you're like, today we're going to take a deep dive and delve into duck pin bowling.

Dave Jackson: 00:26:40

Well, I don't talk like that.

Dave Jackson: 00:26:42

And so you want it to come from you.

Dave Jackson: 00:26:44

And so Craig was saying there are times when he will.

Dave Jackson: 00:26:46

If he writes a script, he'll throw it in and use AI, whether it's chat, GPT or Claude, to critique and say, what is this missing?

Dave Jackson: 00:26:57

How can this be more clear?

Dave Jackson: 00:26:58

How can it Be more succinct.

Dave Jackson: 00:27:00

And it will give him suggestions.

Dave Jackson: 00:27:02

And so it is an assistant to you to help you do this.

Dave Jackson: 00:27:08

And there's a voice version that you can turn on and talk to this thing like it's a person.

Dave Jackson: 00:27:15

Larry Roberts was there and opened up his phone and did that.

Dave Jackson: 00:27:20

And I was like, wait, what?

Dave Jackson: 00:27:22

And it's.

Dave Jackson: 00:27:23

If you've ever seen those science fiction movies where they're, you know, hell's not here, Dave, that kind of thing, it's a little freaky, actually.

Dave Jackson: 00:27:31

It's not a little freaky.

Dave Jackson: 00:27:32

It's a lot freaky.

Dave Jackson: 00:27:33

And so I'm going to try this now.

Dave Jackson: 00:27:35

I'm going to pull this.

Dave Jackson: 00:27:36

I watched Larry do this.

Dave Jackson: 00:27:37

So if you think this is cool, you should see what Larry does.

Dave Jackson: 00:27:41

But I'm going to hit a button on my phone.

Dave Jackson: 00:27:42

I've loaded Chat GPT and I'm going to click on this button for speakers.

Dave Jackson: 00:27:47

And I'm now going to turn on my microphone.

Dave Jackson: 00:27:49

I believe I'm hitting the button.

Dave Jackson: 00:27:51

There we go.

Dave Jackson: 00:27:52

Hey, Chat, are you there?

ChatGPT: 00:27:56

I am indeed.

ChatGPT: 00:27:58

How can I help you today?

Dave Jackson: 00:27:59

Well, I'm doing an episode about how bowling and podcasting have similar traits.

Dave Jackson: 00:28:07

What do you think of that idea?

ChatGPT: 00:28:10

That's a creative and fun idea.

ChatGPT: 00:28:12

Both bowling and podcasting require a good amount of skill and technique, whether it's perfecting your throw or your podcasting style.

ChatGPT: 00:28:21

There's also the need for consistency.

ChatGPT: 00:28:23

In bowling, you aim for that strike every time, while in podcasting, you strive to produce engaging content consistently.

ChatGPT: 00:28:31

Plus, both have their unique communities and can be social activities.

ChatGPT: 00:28:35

It sounds like a great way to draw parallels and entertain your listeners.

Dave Jackson: 00:28:40

Hey, thanks so much for chiming in.

ChatGPT: 00:28:43

You're welcome.

ChatGPT: 00:28:44

If you need more ideas or help with anything else, just let me know.

Dave Jackson: 00:28:48

And so that's kind of freaky, right?

Dave Jackson: 00:28:51

And again, be careful not to have that create the content.

Dave Jackson: 00:28:57

Now, he said that.

Dave Jackson: 00:28:59

And I'm going to tell you about a prompt where it's going to help you create the content.

Dave Jackson: 00:29:04

However, that's not the final step.

Dave Jackson: 00:29:08

Again, use it to polish to inspire you.

Dave Jackson: 00:29:11

And so I saw craig from aigostocollege.com do this.

Dave Jackson: 00:29:16

And since Brad Miller was there from cancer and comedy and the founder of Pod Indy.com, he went to the chat GPT prompt and said, hey, my podcast.

Dave Jackson: 00:29:29

One of Craig's podcast is Live well and Flourish.

Dave Jackson: 00:29:33

He's like, I'm doing an interview of Dr.

Dave Jackson: 00:29:35

Brad Miller for the show Live well and Flourish.

Dave Jackson: 00:29:38

I would like to come up with questions that haven't been asked of Brad Miller before, and if you could, some of these are going to be used for YouTube shorts.

Dave Jackson: 00:29:53

If you could bold those, that would be great.

Dave Jackson: 00:29:55

Now, that's not an exact quote, but I just tried this myself and said, I'm interviewing, you know, I'm an entrepreneur and I'm interviewing Dave Jackson, but I don't want to have questions that have been asked over and over and over.

Dave Jackson: 00:30:07

Can you give me some new ones?

Dave Jackson: 00:30:09

And some of this is going to be used again for YouTube shorts.

Dave Jackson: 00:30:12

Put those in bold.

Dave Jackson: 00:30:13

And it did.

Dave Jackson: 00:30:15

And I was like, oh, now, were all of them home runs?

Dave Jackson: 00:30:19

Nope.

Dave Jackson: 00:30:19

But it was amazing because the ones I remember when I first looked at this, I was like, hey, some of these are like, really easy.

Dave Jackson: 00:30:25

And I've definitely answered these before.

Dave Jackson: 00:30:27

Well, those were the ones for YouTube shorts.

Dave Jackson: 00:30:30

And so there's a great book again called the 7 Habits of Highly Effective People.

Dave Jackson: 00:30:36

And one of those habits is start with the end in mind.

Dave Jackson: 00:30:39

And so if you're a YouTuber and you're going to be doing shorts, you might ask questions that would maybe be a super simple question.

Dave Jackson: 00:30:49

You're like, normally we wouldn't ask this person, but I'm going to ask this because the question would be great.

Dave Jackson: 00:30:55

Not so much clickbait, but it's going to be something that people are going to want to click on to see what is the answer to that.

Dave Jackson: 00:31:02

And so you might have some questions in there.

Dave Jackson: 00:31:05

If you're doing video that you go, you know what, this is going to make a great short.

Dave Jackson: 00:31:10

And so you ask those questions, as always, it's your show, you can do what you want.

Dave Jackson: 00:31:15

Keep in mind, you don't have to do video, but if you want to, absolutely, you should be on YouTube.

Dave Jackson: 00:31:22

But this spit out a bunch.

Dave Jackson: 00:31:24

And I don't know that I would use all of them, but there were some of them.

Dave Jackson: 00:31:28

And this is where I always go, great ideas are typically not fresh out of the box.

Dave Jackson: 00:31:35

Right?

Dave Jackson: 00:31:35

You don't go, I think I'm going to try this.

Dave Jackson: 00:31:37

And then it's just brilliant.

Dave Jackson: 00:31:39

It's usually somebody going, hey, what about this?

Dave Jackson: 00:31:42

And you go, hmm, not bad, but what if we did this?

Dave Jackson: 00:31:46

And so this is where you could use AI to somewhat throw out some ideas and then you polish their work.

Dave Jackson: 00:31:56

And you could say, hey, I'm not really think this one's on target.

Dave Jackson: 00:32:01

I don't think this one's on target.

Dave Jackson: 00:32:02

I do like this.

Dave Jackson: 00:32:04

And you just brainstorm.

Dave Jackson: 00:32:05

And I was like, that's pretty cool.

Dave Jackson: 00:32:08

Because as a creative person, it helped me Come up with a couple different ways to describe today's episode.

Dave Jackson: 00:32:14

And I was like, that's interesting.

Dave Jackson: 00:32:18

And it's something I've never done before and I'm sure in the future I'll be better at it.

Dave Jackson: 00:32:25

The other thing I thought we could talk about today is I already heard this, that podcasting is oversaturated.

Dave Jackson: 00:32:35

And I get that.

Dave Jackson: 00:32:36

When I hear somebody say, I want to start a true crime show, there's a part of me that goes, ugh, really?

Dave Jackson: 00:32:42

Okay, because maybe that's your passion.

Dave Jackson: 00:32:46

I hear a lot about true crime, but I can't say that it's over saturated.

Dave Jackson: 00:32:53

Because if you look at books as I record this, it's November and in a couple months it's going to be January.

Dave Jackson: 00:33:01

And I don't know who it is, but there'll be probably two or three or 400 different books about how to lose weight.

Dave Jackson: 00:33:10

It'll sound something like this.

Dave Jackson: 00:33:12

Don't change a thing about yourself.

Dave Jackson: 00:33:14

Don't exercise, don't change the way you eat, and you can lose weight.

Dave Jackson: 00:33:17

Which of course is a bold faced lie.

Dave Jackson: 00:33:20

But there will be people selling books that say that.

Dave Jackson: 00:33:23

Why do they sell books that say that?

Dave Jackson: 00:33:24

Because people buy it because they think it's true.

Dave Jackson: 00:33:26

But then they find it.

Dave Jackson: 00:33:27

They go, oh, it's a lie, just like it was last year.

Dave Jackson: 00:33:30

But there are people writing books right now on diet and exercise and losing weight as they do every January.

Dave Jackson: 00:33:39

So with that said, yes, there are plenty of books.

Dave Jackson: 00:33:43

I have many of them in my bookcase in the living room about losing weight.

Dave Jackson: 00:33:47

And yet there will be new ones in January because not everybody is going to write a book this year.

Dave Jackson: 00:33:54

And not everybody.

Dave Jackson: 00:33:56

You know, as much as: 2025

Dave Jackson: 00:34:04

I'm out, I'm done.

Dave Jackson: 00:34:06

I'm going to go enjoy my grandkids or whatever it is not me.

Dave Jackson: 00:34:10

But there might be somebody else that says that.

Dave Jackson: 00:34:13

So keep that in mind.

Dave Jackson: 00:34:14

If you think something is, well, there's too many, it's too busy, it's too crowded, things like that.

Dave Jackson: 00:34:21

If you don't quit, other people will.

Dave Jackson: 00:34:24

If you don't believe me, go over to Podcasts About Podcasting dot com.

Dave Jackson: 00:34:29

That's a giant list I kind of have assembled of all the podcasts about podcasting.

Dave Jackson: 00:34:35

And the bottom third of that pages here are shows that used to be about podcasting.

Dave Jackson: 00:34:42

And they have since just said, well, I'm moving On to something else.

Dave Jackson: 00:34:46

So if that's something else, that is kind of stopping you from starting a podcast, maybe it shouldn't.

Dave Jackson: 00:34:53

And the other one is, why are you waiting till January?

Dave Jackson: 00:34:56

That's when everybody is going to start learning how to podcast.

Dave Jackson: 00:35:00

If you start now, you could be launching in January.

Dave Jackson: 00:35:05

It's just something to think about.

Dave Jackson: 00:35:07

And speaking of things to think about, here's a little more.

Dave Jackson: 00:35:11

Yeah, yeah, yeah, yeah, yeah, yeah.

Dave Jackson: 00:37:20

Hey, this just happened as I was recording this.

Dave Jackson: 00:37:23

My buddy Brendan over at POD Page, where I am now the head of podcasting, we are releasing audience surveys.

Dave Jackson: 00:37:34

And this is so cool.

Dave Jackson: 00:37:36

There are 28 questions, plus five custom ones.

Dave Jackson: 00:37:40

If you want to make up your own questions that you can put on a survey.

Dave Jackson: 00:37:43

Now, I would not recommend sending out a survey with 33 questions on it, but you be you.

Dave Jackson: 00:37:51

But what we did is Edison Research, which has been researching podcasting since the very early days back when Tom Webster worked there.

Dave Jackson: 00:38:02

And they still continue to do research and surveys on podcasting.

Dave Jackson: 00:38:07

But Tom is now part of Sounds Profitable, and he has that great book that I always talk about.

Dave Jackson: 00:38:12

The audience is listening, and he really gets into audience survey there.

Dave Jackson: 00:38:16

In fact, we have a link to the book in POD page.

Dave Jackson: 00:38:19

And if you really want to get your head around a survey, it's a great book.

Dave Jackson: 00:38:27

And what we've done with Tom's permission, is taking those questions and put them into POD page.

Dave Jackson: 00:38:33

So all you have to do is go in and turn on and off the ones you want to be on your survey and turn it on, say, okay, let people start answering this.

Dave Jackson: 00:38:45

But wait, there's more.

Dave Jackson: 00:38:46

could name it something like: 2024

Dave Jackson: 00:38:51

u know, your website dot com,: 2024

Dave Jackson: 00:38:59

Well, that's too hard to remember.

Dave Jackson: 00:39:01

So pod page, if you just go to.

Dave Jackson: 00:39:04

When you set this up, your website.com survey, and it will go to whatever survey is active, making it very easy.

Dave Jackson: 00:39:13

next year, when you have your: 2025

Dave Jackson: 00:39:20

Which is great, because in your back catalog, if somebody's listening to an old episode and they go to slash survey, it'll go to today's survey.

Dave Jackson: 00:39:29

So I'll have a video in the show notes where you can see this.

Dave Jackson: 00:39:33

It's amazing.

Dave Jackson: 00:39:34

And so we talked about today getting feedback from the pins.

Dave Jackson: 00:39:39

Well, you can get feedback from your audience.

Dave Jackson: 00:39:42

And I know, I know you're like, but, Dave, what if nobody signs up?

Dave Jackson: 00:39:49

We have Built in incentives.

Dave Jackson: 00:39:52

You can go in and say, when somebody signs this up, send them this email that says, thank you so much for taking part of our survey.

Dave Jackson: 00:40:01

And if you want to send them a link to something, whatever you have, swag from fourth wall or whatever, if you want to give them something, you could do it there.

Dave Jackson: 00:40:10

Completely customizable message and you can point them to whatever you want.

Dave Jackson: 00:40:15

Or if you want to give them a PDF, you can do that.

Dave Jackson: 00:40:20

It's all built into it.

Dave Jackson: 00:40:22

Now, this is beta.

Dave Jackson: 00:40:23

Like, this is rolling out as you're listening to this today.

Dave Jackson: 00:40:26

Today's the first day.

Dave Jackson: 00:40:27

So for some reason you're doing something and you're like, hey, this looks a little weird or something.

Dave Jackson: 00:40:34

Let us know and we will make sure to squash out any bugs.

Dave Jackson: 00:40:38

We've been playing with it for a little bit, but hey, it's software.

Dave Jackson: 00:40:41

You never know.

Dave Jackson: 00:40:43

So how do you make your show better?

Dave Jackson: 00:40:45

Well, by listening to your audience.

Dave Jackson: 00:40:47

And I know, I know you're saying, dave, even if we offer incentives, I'm really worried that nobody's going to fill this out.

Dave Jackson: 00:40:54

And if you do that and that happens, I know it's painful, but can you not take that as a positive of, hey, I wanted to know if I had an engaged audience and I just got my answer.

Dave Jackson: 00:41:13

Now, that's not the answer we wanted and I know that hurts.

Dave Jackson: 00:41:16

I'm not going to pretend it doesn't.

Dave Jackson: 00:41:18

But at least now you can go in and try to find out where your audience is.

Dave Jackson: 00:41:23

We talk about this a lot at the school of podcasting.

Dave Jackson: 00:41:26

Find out where your audience is, go look at comments in different places and find out what they are looking for.

Dave Jackson: 00:41:32

And maybe that's the next survey you put out.

Dave Jackson: 00:41:36

And there, look, if you want something super customized, you can do that with Google forms.

Dave Jackson: 00:41:41

I'll put a link to a couple different places.

Dave Jackson: 00:41:44

There's a new one I just heard about and I was like, that's pretty cool.

Dave Jackson: 00:41:47

Especially because I know some people are like, I'm not putting my stuff in Google.

Dave Jackson: 00:41:53

It's called tally, I believe is how you pronounce it.

Dave Jackson: 00:41:56

T A, L, L, Y.

Dave Jackson: 00:41:58

So but again, why create something from scratch when you have something built in based on questions from people who have been measuring podcasts for 20 years?

Dave Jackson: 00:42:10

I love it.

Dave Jackson: 00:42:11

You know me, I'm ecstatic.

Dave Jackson: 00:42:13

I'm all about getting feedback.

Dave Jackson: 00:42:15

,: 2024

Dave Jackson: 00:42:20

And since I'm on the topic of Pod page, if you're on WordPress, just know that Wordfence, which is a company I have to use for the one website I have still WordPress.

Dave Jackson: 00:42:34

And if you're wondering, Dave, why do you have a website on WordPress?

Dave Jackson: 00:42:37

Well, while I recommend Pod Page and have been for four years now, I still have clients that use WordPress.

Dave Jackson: 00:42:44

And so there's a website called Wordfence, which I have to use because people try to hack my site.

Dave Jackson: 00:42:50

And they came out and they explained how there are 207 vulnerable plugins in WordPress.

Dave Jackson: 00:42:58

So just there's that.

Dave Jackson: 00:43:00

Oh, and by the way, the next day after that report came out, yeah, I got a thing from wordfence saying that my bill was going up.

Dave Jackson: 00:43:07

So if you need more reasons to try pod page, there's 207.

Dave Jackson: 00:43:12

Yeah, yeah, yeah.

Dave Jackson: 00:43:13

I got so much I could share from this past weekend.

Dave Jackson: 00:43:17

I'll be sprinkling that in as we go forward.

Dave Jackson: 00:43:21

And of course, you can always follow the show at school of podcasting.com follow, pick whatever app you want there and never miss another episode.

Dave Jackson: 00:43:31

Thanks so much for tuning in.

Dave Jackson: 00:43:33

I'm Dave Jackson.

Dave Jackson: 00:43:34

I help podcasters.

Dave Jackson: 00:43:35

It's what I do.

Dave Jackson: 00:43:36

And I can't wait to see what we do together until next week.

Dave Jackson: 00:43:41

Take care.

Dave Jackson: 00:43:42

God bless.

Dave Jackson: 00:43:42

Class is dismissed.

Dave Jackson: 00:43:45

If you like what you hear, then don't tell somebody.

Dave Jackson: 00:43:50

If you like what you hear in this place in Indianapolis.

Dave Jackson: 00:44:00

I was spoken.

Dave Jackson: 00:44:01

I was spoken.

Dave Jackson: 00:44:02

Yes, I was spoken.

Dave Jackson: 00:44:06

Is this how we're going to start?

Dave Jackson: 00:44:07

It's only okay.

Dave Jackson: 00:44:08

All right.

Dave Jackson: 00:44:09

With Dr.

Dave Jackson: 00:44:10

Brad Miller and Jen from Verbal Bear Burbal.

Dave Jackson: 00:44:13

Verbal Barrel.

Dave Jackson: 00:44:15

Really?

Dave Jackson: 00:44:16

Right.

Dave Jackson: 00:44:16

Like, okay.

Dave Jackson: 00:44:17

This is just going to be one of those shows.

Dave Jackson: 00:44:19

Lots of bloopers coming your way.

Dave Jackson: 00:44:21

We do every Friday we get together for lunch with Dave.

Dave Jackson: 00:44:24

We have group coaching a couple time a month.

Dave Jackson: 00:44:27

A couple time a month.

Dave Jackson: 00:44:28

A couple time a month.

Dave Jackson: 00:44:29

Yep.