Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

Jen: 00:00:08

I'm Jen McFarland, joined by Shelley Carney.

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We're your go-to small business marketing show covering breaking marketing news

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that affects you cool apps we found, and a deep dive into a marketing topic

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with a side of motivation and inspir.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

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Hello and welcome to Mucker Business.

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I'm Jen McFarland and my brain is not working as well today.

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For some reason, it's not Turkey still rebooting things getting leftovers.

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Today we're gonna talk about why curiosity.

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Your products and marketing.

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Another way of thinking of this is actually why you need to be

Jen: 00:00:56

doing ongoing market research.

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It's not just when you start.

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It's something you need to keep doing.

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So how do companies make better products?

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They get its marketing message on point out of curiosity.

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Curiosity is so important to this whole process.

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Your success comes from your desire to learn from your customers.

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Curiosity has the power to change everything for the better.

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It drives innovation, invention, and discovery.

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It's the driving force behind progress.

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Why?

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When your business has a curious attitude, they have the ability to stop

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chasing trends and start addressing its customer's deepest desires, which

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leads to more money and more customers.

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So in this episode, we'll talk about how you can incorporate curiosity into

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your business to develop better product.

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And guide your marketing message.

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Boy, this sounds like a really good show.

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I'm super excited.

Shelley: 00:01:50

Yeah, I'm looking forward to, I'm really curious

Shelley: 00:01:53

about what you're gonna say.

Jen: 00:01:58

So how are you doing?

Shelley: 00:01:59

I'm doing very well.

Shelley: 00:02:01

So many of you may know.

Shelley: 00:02:03

Last week I was doing a promotion for InfoStack to sell a product

Shelley: 00:02:08

stack, and it was a challenge for me.

Shelley: 00:02:12

I had never done.

Shelley: 00:02:13

I've never gone really hard at selling a product like that before.

Shelley: 00:02:18

And it was a very good learning experience.

Shelley: 00:02:21

And once I had everything in place, all of the videos, all of the social media

Shelley: 00:02:25

posts, they were all scheduled and ready to go, then I could step away and Toby and

Shelley: 00:02:32

I were traveling on Monday and Tuesday, so I could just okay, zone that out.

Shelley: 00:02:35

It's done.

Shelley: 00:02:36

I don't have to think about it.

Shelley: 00:02:39

It was a really good learning experience for me because halfway through I was

Shelley: 00:02:44

like, I don't wanna do this anymore.

Shelley: 00:02:46

It's not hard.

Shelley: 00:02:47

Nobody's buying anything.

Shelley: 00:02:49

I hate this.

Shelley: 00:02:49

Because it was new to me and now I've been through it and I go, okay, I can do it.

Shelley: 00:02:56

I've done it.

Shelley: 00:02:57

I know how it's done.

Shelley: 00:02:58

I can do it again.

Shelley: 00:02:59

And I can do it for any product.

Shelley: 00:03:01

So it was a really good.

Shelley: 00:03:03

Push for me to have to do that was a growing experience.

Jen: 00:03:07

I know that you made at least one sale because I supported

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your cause and bought one.

Jen: 00:03:12

That's right.

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There you go.

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And I know you got one That's right.

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So you can't say nobody's buying cuz at least that's right.

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One person,

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. Shelley: Actually I did say that to Tobin.

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Nobody's buying anything.

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So he bought one too.

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he's I'll buy you one

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. Jen: That's how.

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Support, man.

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That's customer support.

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That's right.

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Friends, that's sometimes how this starts is when you're getting out

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there and doing something new.

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Sometimes you just need your buds to be like, I got your back.

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So there you go.

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You sold at least two.

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I'm sure there were many, many more.

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It looked like a good pack.

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So the InfoStack,

Shelley: 00:03:43

yeah, I bought one.

Shelley: 00:03:44

I thought it looked great.

Jen: 00:03:45

Yeah.

Jen: 00:03:45

Yeah, I was I'll admit, I only redeemed a few, including yours, . Cuz what

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infos stack is, for those of you who don't know, there, there are these

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bundles that come out and creators make something that goes in the bundle and

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then as part of that, you can go in and redeem a bunch of these coupon codes.

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A course, or for some of them it was like an ebook or something like that, and

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you're able to, go through it and do it.

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Some of them looked like they were very long and involved, and

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I was like, I'm never gonna finish this, just never gonna do it.

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Like why?

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So it's, it looked like a really cool deal.

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I'm hoping that you get also traffic and subscribers from people you don't know.

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That's one of the reasons.

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It's important to do these things is it gets you exposure

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among all of the creators.

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So if you are invited to do something like this, become a part of a bundle and

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you know that there's gonna be like 20 people, they're also all sending it out,

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or they're supposed to be to their group.

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So you're getting exposed to a whole new audience.

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And so I'm excited to see how that all turns out.

Shelley: 00:04:46

Me too, . It's a process, but getting through the whole

Shelley: 00:04:51

promotional week was so good for me.

Shelley: 00:04:54

I didn't like it.

Shelley: 00:04:55

It was hard.

Shelley: 00:04:56

It was outside my comfort zone and I didn't wanna do it, but I pushed through

Shelley: 00:05:01

and now I'm on the other side of it and I can say I'd done that and I know

Shelley: 00:05:05

how to do it and I can do it again.

Shelley: 00:05:06

The other thing that's going on this week is my husband.

Shelley: 00:05:09

Is retired as of today.

Shelley: 00:05:11

As of today.

Shelley: 00:05:11

So we've been really focusing on retirement and what that's about.

Shelley: 00:05:15

And Toby and I are talking about retirement in our shows this

Shelley: 00:05:18

week and becoming an encore entrepreneur and what that's and

Shelley: 00:05:22

some of the myths about retirement.

Shelley: 00:05:23

So we're diving into that a little bit the more this week.

Jen: 00:05:27

Yeah, retirement's just not on the docket for me.

Jen: 00:05:30

It's on the husband, I'm excited.

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I'm excited about this new step and this new stage for you and for Kevin.

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I think it's gonna be, That's exciting.

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It's something different.

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Yeah.

Shelley: 00:05:40

He's happy.

Shelley: 00:05:41

It's I'm retired now.

Shelley: 00:05:42

Yeah.

Shelley: 00:05:42

This past year he is been home so much anyways that it's pr been practice

Shelley: 00:05:46

retirement, but practice retirement.

Shelley: 00:05:48

Sure.

Shelley: 00:05:48

Yeah.

Shelley: 00:05:49

So we're happy about it.

Shelley: 00:05:50

We're excited about it.

Shelley: 00:05:51

And Toby and I have been, Doing traveling for our day trip show.

Shelley: 00:05:54

And we got to go down to Alamogordo.

Shelley: 00:05:57

We got to see a lot of things that we hadn't seen, hadn't discovered.

Shelley: 00:06:00

And we went to pistachio land, which was really cool.

Shelley: 00:06:03

Oh, that would be cool.

Shelley: 00:06:05

Unfortunately we got there five minutes before they closed,

Shelley: 00:06:08

so we didn't get to do much.

Shelley: 00:06:09

Oh, I could have spent an streamhour and a half, two hours in that place.

Shelley: 00:06:12

But it was like, okay, they let us stay an extra 15 minutes.

Shelley: 00:06:16

So I actually got to taste the wines and we bought a bottle of wine and we

Shelley: 00:06:19

would get some pistachios and . I was

Shelley: 00:06:21

gonna

Jen: 00:06:21

say, you get pistachios and

Shelley: 00:06:24

pistachio.

Shelley: 00:06:24

We did.

Shelley: 00:06:25

That was

Jen: 00:06:26

fun.

Jen: 00:06:26

So I haven't, my, I have not had all the excitement of retirement and traveling.

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We spent a lot of our Thanksgiving weekend, holiday time being chill.

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We didn't have family visiting, nor did we go visit family.

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That's a rare thing for us.

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And so we were just, it was a very low key, maybe lazy and that's okay cuz

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we don't have that luxury very often.

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And we also, I was also migrating off of systems.

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I've been doing a lot of that as I shared with Shelley, changing

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the project management software that I'm using, moving to Asana.

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And then the project I've been working on this week is migrating.

Jen: 00:07:04

I have a course on App Sumo.

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It's sold.

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It's selling Shelley, I think it's sold like 380, and so we're

Jen: 00:07:11

getting close to selling 400.

Jen: 00:07:12

It's unteachable.

Jen: 00:07:14

I don't use Teachable for anything else.

Jen: 00:07:15

It turns out that Teachable isn't the best platform for everything that I wanna do.

Jen: 00:07:21

It's really great for selling courses on App Sumo , but for the full scope

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of what it is that I wanna do it.

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Gonna be piecing together.

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Just too many things.

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And so I'm migrating off of Teachable and moving onto a

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platform called Learn Worlds.

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I was all set to go to podium.

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I had all of that figured.

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And then I went to this website there, there membership geeks.

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I have followed them for a very long time and I was looking at what they recommend.

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Now their top recommendation is WordPress with.

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Community all of that and.

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Don't wanna do WordPress.

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My clients, my customers aren't super technical.

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That's part of what I offer to people, is making things easy technology wise.

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So I didn't think it was a good fit for my customers and for me.

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I just am tired of, in my own personal business, I'm tired

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of dealing with WordPress, so I didn't wanna go that route.

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But they had some other things on the Membership Geek site, some other

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platforms that they recommended, and one of them is this learn world.

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In researching through their Facebook group and looking at all

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of the documentation that they have, I was like, you know what?

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That's gonna work for me.

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So I am migrating onto Learn Worlds moving at the very least,

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moving the course from App Sumo.

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There's two of them.

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Move on.

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Teachable, moving both of them over onto, Learn worlds and then we'll see what

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happens with all the other courses that I have on Epiphany in different places.

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They may be going to learn worlds as well.

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Otherwise, still working with Ante.

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My amazing executive assistant, she's been helping me organize.

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We've been doing a lot of workflows, a lot.

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Starting to map out like the how things work, , because when you work on your

Jen: 00:09:15

own sometimes everything is in your head.

Jen: 00:09:17

Mm-hmm.

Jen: 00:09:17

and that's really not the best . Yeah.

Jen: 00:09:21

So that's a lot of what's going on over here.

Jen: 00:09:23

Yeah.

Jen: 00:09:23

Are you ready for some breaking news?

Jen: 00:09:28

Yes.

Jen: 00:09:30

Okay.

Jen: 00:09:33

I don't know if you've heard this or not, but Alon Musk took over Twitter , and he's

Jen: 00:09:39

been dealing with a lot of the fallout.

Jen: 00:09:42

There's so much going on with that.

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He has let go of a lot of his staff and part of what he is doing is also.

Jen: 00:09:52

decreasing content moderation.

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They are doing a lot with computer generated that used to be a lot of like

Jen: 00:10:00

hand touch moderation to make sure that when you do content moderation, meaning

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like people say things that are untrue or use words that are inappropriate.

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And you do it automatically in some cases, but you still need to review

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some things to make sure it's okay.

Jen: 00:10:20

And one of the things with the reduction in staff is they're not doing moderation.

Jen: 00:10:25

So what by hand?

Jen: 00:10:27

So what is happening is then there are people who are tracking it.

Jen: 00:10:31

There have been all of these increases of really inflammatory words being

Jen: 00:10:36

used on the platform among other instability issues and things like that.

Jen: 00:10:42

And then, What we forget for those of us who are in the States is

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that in other parts of the world, they require things like content

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moderation and protection of privacy.

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The privacy head of Twitter is also gone now as well.

Jen: 00:10:58

So what Musk and Twitter are facing are a potential ban in the eu.

Jen: 00:11:04

Over the lack of content moderation, and this is being reported in Reuters.

Jen: 00:11:09

Some of the other things that he's facing right now in the EU is the

Jen: 00:11:13

treatment of employees who are in the eu.

Jen: 00:11:15

They have much more stringent laws around.

Jen: 00:11:18

Unions, how much people have to work the procedures before you can fire somebody.

Jen: 00:11:23

So it's an interesting case study in leadership.

Jen: 00:11:27

It's a very volatile platform right now.

Jen: 00:11:29

I'm not saying people need to get off of it necessarily, but if you've put all of

Jen: 00:11:33

your eggs in the Twitter basket, you do need to be establishing a backup plan.

Jen: 00:11:39

If you get a lot of business from Twitter, you need to start looking at

Jen: 00:11:42

other platforms seriously, because.

Jen: 00:11:45

There's just so much volatility and uncertainty on Twitter right now.

Jen: 00:11:49

It's really hard to tell if it's gonna be here, if it's gonna get hacked.

Jen: 00:11:54

There's an increase in people trying to hack it.

Jen: 00:11:56

Believe it or not.

Jen: 00:11:57

You can monitor that and people are monitoring that and finding that.

Jen: 00:12:02

Yeah, people are trying to hack it because there's fewer staff,

Jen: 00:12:04

so there's a lot of volatility.

Jen: 00:12:07

There's a lot going on with Twitter, and now it looks like

Jen: 00:12:10

they could be potentially facing a.

Jen: 00:12:12

In places like the eu

Shelley: 00:12:15

Mm.

Shelley: 00:12:15

And I had been thinking about closing down Twitter, but I don't

Shelley: 00:12:19

use it much except for posting, basically promoting my content.

Shelley: 00:12:23

But the idea that somebody could hack my account or get any of my private

Shelley: 00:12:28

information, because I'm on Twitter now, that is disturbing and it makes me wanna.

Shelley: 00:12:36

Close everything down.

Jen: 00:12:37

Yeah at the very least, you could do two factor so that someone

Jen: 00:12:41

can get into your individual account, but your email address, even if you

Jen: 00:12:47

deleted your account today, your email address still in their database.

Jen: 00:12:51

So anybody who's using it and taking it off, it's gonna be

Jen: 00:12:54

really hard to guarantee safety.

Jen: 00:12:57

I would still say that if you're on Twitter, and you're not using it

Jen: 00:13:02

a lot, you would think, you might think about keeping it so that you

Jen: 00:13:06

can have your business name, a link to your website and pinning a post to

Jen: 00:13:10

the top saying where you are active.

Jen: 00:13:12

And that's actually my advice to anybody who, set up all your

Jen: 00:13:16

platforms everywhere, pick the place where you're active and then.

Jen: 00:13:20

Keep things like Pinterest and tell people where you are active

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and how they can find you.

Jen: 00:13:24

So if you have any questions or around the volatility around Twitter

Jen: 00:13:29

you can email us at hello women cooker biz.com, talk about it.

Jen: 00:13:33

As of right now, I'm not saying get off . If Twitter's working

Jen: 00:13:36

for you, keep using Twitter.

Jen: 00:13:38

Just know that they're facing some headwinds right now and it is a

Jen: 00:13:41

little bit volatile for people.

Jen: 00:13:44

I wouldn't necessarily recommend it if you're brand new to social media.

Jen: 00:13:48

There really aren't any good alternatives that are popping up for business as an

Jen: 00:13:53

alternative to Twitter at this point.

Shelley: 00:13:57

I like LinkedIn, but I'm, Right.

Jen: 00:13:58

But I'm saying like, if you like Twitter and you

Jen: 00:14:01

like that I'm not a Twitter

Shelley: 00:14:03

fan.

Shelley: 00:14:03

Yeah, no.

Shelley: 00:14:04

I used to like it back when it first, started back 2000 9, 10 11.

Shelley: 00:14:08

I had fun.

Shelley: 00:14:09

I had fun on there, but it was basically tweeting back and forth to your friends.

Shelley: 00:14:13

It was like texting in public.

Shelley: 00:14:14

Then it became something.

Shelley: 00:14:16

Different and more.

Shelley: 00:14:17

And it became a place for journalists to talk to people about, important matters.

Shelley: 00:14:23

And then they would actually look at Twitter and pull things

Shelley: 00:14:26

off to put 'em up on the news.

Shelley: 00:14:28

So it became that.

Shelley: 00:14:30

Trusted of a platform and now that's gone and it's

Jen: 00:14:33

sad that is gone and it's very strange for business.

Jen: 00:14:37

I would say if you're getting traction from it, keep at it.

Jen: 00:14:40

It's not, it's still good for seo, it's still good for a lot of

Jen: 00:14:43

things, but it's, it is volatile.

Jen: 00:14:46

And it is not something where you just wanna do that and nothing else.

Jen: 00:14:50

Which is not my recommendation for people anyway.

Jen: 00:14:53

, you wanna have absolutely.

Jen: 00:14:54

You, you wanna have a platform that you own, that you can's, right?

Jen: 00:14:57

Send people to and then use social media.

Jen: 00:15:00

It's extra.

Shelley: 00:15:02

Yes.

Shelley: 00:15:04

Listen to this important stuff, , and that was our breaking news for today.

Shelley: 00:15:11

Da da da.

Shelley: 00:15:12

You ready for presentation?

Shelley: 00:15:14

Sure.

Shelley: 00:15:17

Power

Jen: 00:15:17

up Jen.

Jen: 00:15:18

We're gonna power up into the training.

Jen: 00:15:20

We are gonna talk about curiosity, which I love.

Jen: 00:15:24

I'm a lifelong learner.

Jen: 00:15:25

I take strengths finder.

Jen: 00:15:27

I come up as a learner.

Jen: 00:15:28

So you know, I like to research everything, and yet when I talk

Jen: 00:15:33

to my clients and when I talk to others, people are very hesitant.

Jen: 00:15:40

To ask their existing customers questions.

Jen: 00:15:43

It's like they don't want to bother them.

Jen: 00:15:47

, nobody wants to take a survey.

Shelley: 00:15:49

I don't wanna hear any bad news.

Shelley: 00:15:52

. I think

Jen: 00:15:52

that's what is, and I think that that's part of it, right?

Jen: 00:15:54

Yeah.

Jen: 00:15:54

No one wants to ask for feedback.

Jen: 00:15:56

Yeah.

Jen: 00:15:57

Because they're afraid that they're gonna hear something negative.

Jen: 00:16:00

But having curiosity around how the services are, where the problems lie, and.

Jen: 00:16:08

where you can improve.

Jen: 00:16:09

And then in the case of things like market research, being curious

Jen: 00:16:13

around where the gaps are in the process are extremely helpful.

Jen: 00:16:18

Like I had a client who decided not to continue with me.

Jen: 00:16:23

I don't know if I've even told you this.

Jen: 00:16:24

Shelley decided not to continue with me.

Jen: 00:16:26

Yeah.

Jen: 00:16:27

And it was like the reason why I have Alon because this.

Jen: 00:16:34

Who I'm still in contact with, who is a wonderful person, was very honest

Jen: 00:16:38

with me about some things that had fallen off in terms of communication.

Jen: 00:16:41

And I was like, you know what?

Jen: 00:16:42

I just can't do this by myself anymore.

Jen: 00:16:44

That's the truth.

Jen: 00:16:46

And when you get that feedback, it was extremely painful and it was exactly

Jen: 00:16:51

what I needed to hear because there was no way I could continue to grow.

Jen: 00:16:57

unless I started to get help and I became open to that.

Jen: 00:17:01

So being curious, asking for feedback, and this was feedback I did not ask

Jen: 00:17:04

for, by the way, , getting curious about feedback and being willing to accept it.

Jen: 00:17:09

Like I could have been like whatever, but that's not my response.

Jen: 00:17:13

My response was, oh my gosh you're totally right and.

Jen: 00:17:19

Addressing it and continuing to address it because it is important

Jen: 00:17:24

and valuable, and so you have to look at customers as a valued resource.

Jen: 00:17:30

For you.

Jen: 00:17:31

Customers are not here just to give you money.

Jen: 00:17:35

, they're hearing it.

Jen: 00:17:36

I know they need to get support from you and they also need to be able to give

Jen: 00:17:42

you feedback that can help you improve.

Jen: 00:17:44

And so you have to be res responsive to it.

Jen: 00:17:47

You have to be receptive to hearing it.

Jen: 00:17:50

That said, at the same time, it's really important that you also ask question.

Jen: 00:17:58

From customers because it can help you innovate.

Jen: 00:18:01

It can help you get better.

Jen: 00:18:03

If you're not listening for how people describe what you do , then

Jen: 00:18:07

you're probably missing out on how you can communicate about

Jen: 00:18:11

the products that you offer.

Jen: 00:18:13

There are so many reasons to be curious because it helps you innovate, come

Jen: 00:18:20

up with new things, come up with new products, come up with new services to.

Jen: 00:18:27

Yes,

Jen: 00:18:30

. Shelley: I, in fact, took a a course

Jen: 00:18:34

Basically, it's validating a business before you rarely get into it.

Jen: 00:18:38

And in order to do that, you talk to people is this a service you need?

Jen: 00:18:42

What do you think of this, this, this, and then you take their language and

Jen: 00:18:45

you use that in your marketing message.

Jen: 00:18:47

And you also validate whether your business is even viable, if people

Jen: 00:18:50

are going to want your services or products before you ever get it started.

Jen: 00:18:55

So that's the best way to start.

Jen: 00:18:57

And don't stop there.

Jen: 00:18:59

Keep going, keep

Jen: 00:19:00

asking.

Jen: 00:19:00

Exactly.

Jen: 00:19:00

Yeah.

Jen: 00:19:01

Yeah.

Jen: 00:19:01

And that's my point.

Jen: 00:19:02

Like a lot of people start at the beginning and they ask those question.

Jen: 00:19:06

and then they're like, okay, got it.

Jen: 00:19:08

Donezo, , check that

Shelley: 00:19:10

box.

Shelley: 00:19:10

It will never change.

Jen: 00:19:12

It'll never change.

Jen: 00:19:13

And what I'm telling you is it will and it does.

Jen: 00:19:17

And it's important.

Jen: 00:19:19

Yeah.

Jen: 00:19:21

Because if you want to grow your business, if you want to continue to

Jen: 00:19:24

offer services, if you want to continue to help people, you need to have these

Jen: 00:19:29

conversations so that you're keeping pace.

Jen: 00:19:31

You can't see everything from the outside.

Jen: 00:19:33

You don't know.

Jen: 00:19:35

, what is going on with other businesses based on their

Jen: 00:19:38

social media or their website?

Jen: 00:19:41

, you just don't know.

Jen: 00:19:42

You don't know what people are doing.

Jen: 00:19:43

The only way that you can really innovate and discover is to not only look at your.

Jen: 00:19:51

Competitors or people doing like services, it's also to talk to the

Jen: 00:19:56

people that you've worked with in the past or that you're working with now

Jen: 00:20:00

and finding out where the gaps are and then being like, oh, I can do that.

Jen: 00:20:04

I can totally do that, . And then that's where you realize, because

Jen: 00:20:08

when, and I think that this is true for both of us and for everybody

Jen: 00:20:12

who's listening, we do things without realizing how hard it is for other.

Jen: 00:20:24

And until we know that what's hard for other people.

Jen: 00:20:28

Yeah.

Jen: 00:20:28

We don't know what services to offer.

Jen: 00:20:32

Like for a lot of people, Shelley, doing what we're doing

Jen: 00:20:35

right now would be really hard.

Jen: 00:20:36

Like being live on social media, have being in front of a camera.

Jen: 00:20:41

Do you know all of the things, all of the services that you offer for people,

Jen: 00:20:44

that's really difficult for other.

Jen: 00:20:47

It is, and that's why it's a service that you.

Shelley: 00:20:50

That's right.

Shelley: 00:20:51

And that's why I start my course with mindset, getting your mind right,

Shelley: 00:20:56

understanding that what it is to be out there online, showing your face, talking

Shelley: 00:21:02

to people, becoming known, that's a thing.

Shelley: 00:21:04

And, for people who've never done any kind of speak, And the public speakers

Shelley: 00:21:09

are fine with it cuz they're used to that.

Shelley: 00:21:11

But for people who aren't used to putting themselves out there like that

Shelley: 00:21:14

they're, it's scary and difficult and I understand that because it was scary

Shelley: 00:21:18

and difficult for me at first as well.

Shelley: 00:21:20

So we're all coming from the same place.

Jen: 00:21:23

Yeah.

Jen: 00:21:24

Yeah.

Jen: 00:21:24

And the times to really pay attention.

Jen: 00:21:27

And if you're like, well, I don't wanna ask my customers, I don't wanna

Jen: 00:21:30

be curious and like directly ask them, the time to be curious is when

Jen: 00:21:34

people are like, Hey, hey, hey, hey.

Jen: 00:21:35

What, what was that?

Jen: 00:21:36

What is that you just did?

Jen: 00:21:37

Or can you explain that to me in another way?

Jen: 00:21:40

Because I don't understand what you.

Jen: 00:21:43

So when I speak to groups, that happens sometimes when I'm working with a client.

Jen: 00:21:48

Sometimes that happens where they wanna know something in a different

Jen: 00:21:53

way, and that's when I'm like, oh, I could make a course about that,

Jen: 00:21:56

or , I could do something about that.

Jen: 00:21:59

Mm-hmm.

Jen: 00:21:59

. So it's something to really look at how you.

Jen: 00:22:05

Address those concerns in a different way, and it's because we

Jen: 00:22:10

do things without thinking about it.

Jen: 00:22:11

You're really good at doing things.

Jen: 00:22:13

That's why you started a business.

Jen: 00:22:16

And then translating that into ways that your clients will respond or

Jen: 00:22:20

translating that into ways that people who are doing a search will

Jen: 00:22:23

also look, that's the power of c.

Jen: 00:22:29

. Shelley: Yeah.

Jen: 00:22:29

And Curiosity is an excellent tool to help you cope when things are going

Jen: 00:22:36

wrong instead of just the world hates me and I'm just gonna sit over here in

Jen: 00:22:40

the corner and not do anything and cry.

Jen: 00:22:42

That's.

Jen: 00:22:43

Not going to be productive, but if you can be curious if you can pull

Jen: 00:22:48

that curiosity tool out of your tool bag and say, what went wrong?

Jen: 00:22:53

What can I do better?

Jen: 00:22:54

Why didn't people respond to this, in the way that I thought they would, and in.

Jen: 00:22:58

Tool around with it, and tweak things and it's hard to do because

Jen: 00:23:02

we take it personally, right?

Jen: 00:23:04

Yeah.

Jen: 00:23:04

When people are like, oh, I didn't like this about your product.

Jen: 00:23:07

Oh no, that's my product and you didn't like it.

Jen: 00:23:10

And oh, we can really, take it personally or we can get that

Jen: 00:23:13

curiosity tool out and we can.

Jen: 00:23:16

Bang around with it and say, okay, yeah, what's wrong with this?

Jen: 00:23:20

Why didn't it work?

Jen: 00:23:21

What was, what can I fix?

Jen: 00:23:23

What can I make it different so that people understand it better

Jen: 00:23:26

and so that it's more effective.

Jen: 00:23:29

Yeah,

Jen: 00:23:30

absolutely.

Jen: 00:23:31

Now, I will say that you can be too curious.

Jen: 00:23:36

And I'm talking to people like myself and others who tend to get into

Jen: 00:23:41

that like analysis paralysis, right?

Jen: 00:23:44

You can spend all of your time focusing on feedback and research

Jen: 00:23:51

and never get to the execution phase.

Jen: 00:23:54

Yeah.

Jen: 00:23:55

, that's not what we're talking about here.

Shelley: 00:23:57

Execution is part of the part of it.

Shelley: 00:23:59

You gotta put it out there for people to try to get additional feedback

Shelley: 00:24:05

and to make it better to tweak

Jen: 00:24:07

it.

Jen: 00:24:07

Absolutely.

Jen: 00:24:08

Yeah.

Jen: 00:24:08

Like I was telling Shelley before the show, the app Sumo product, the

Jen: 00:24:12

one I'm moving off of, teachable, we've sold close to 400 of those.

Jen: 00:24:18

We have a lot of evidence around.

Jen: 00:24:21

People like it , and we've gotten a few comments along the way that I was

Jen: 00:24:26

like, okay, it's been about a year.

Jen: 00:24:28

It's time to kinda shore that up and talk about some other things

Jen: 00:24:32

because it, after it's podcasting, the, it's a podcasting course.

Jen: 00:24:36

After a year, people tend to not be as, it, it, it fade.

Jen: 00:24:42

Things change.

Jen: 00:24:43

It, it gets updated.

Jen: 00:24:45

So you need to start paying attention to the signals and listen to what it

Jen: 00:24:49

is that people need because it changes.

Jen: 00:24:53

It's evolving, especially in the type of work that both of us do.

Jen: 00:24:57

Anything to do with marketing.

Jen: 00:24:59

It's constantly changing and evolving, but then a lot of the

Jen: 00:25:02

work that people do in your, in.

Jen: 00:25:05

If you're watching or listening right now, that also is evolving and changing,

Jen: 00:25:11

and so you have to stay a pace of things and understand what the problems are.

Jen: 00:25:15

But I can tell you right now, fundamentally for a lot of the people

Jen: 00:25:18

that I work with, , they are struggling with the same questions, that

Jen: 00:25:23

they've always been struggling with.

Jen: 00:25:25

It's just the answer maybe is a little bit different.

Jen: 00:25:28

And as I work more and more with people and refine how I talk about things,

Jen: 00:25:34

I will tell you that even though many of the answers are the same, like

Jen: 00:25:38

I've always told people, set up your profiles and pin a post to the top,

Jen: 00:25:42

telling 'em where you're the most.

Jen: 00:25:44

right?

Jen: 00:25:45

I've done that for years, but how I describe that five years ago, way

Jen: 00:25:49

different than how I describe it now.

Jen: 00:25:51

Hmm.

Jen: 00:25:52

We have to continue to evolve in terms of how we speak about things

Jen: 00:25:57

so that people understand it.

Jen: 00:25:58

And that's part of being curious too, is paying attention to

Jen: 00:26:01

when people are confused.

Jen: 00:26:03

If people are confused, that doesn't mean oh, I'm just so

Jen: 00:26:05

smart I'm smarter than my clients.

Jen: 00:26:07

No, it has more to do with the fact that they need to learn more from you.

Jen: 00:26:13

They're coming to you for service.

Jen: 00:26:15

They need to learn more from you.

Jen: 00:26:17

How you clarify it is something that you can then talk about in

Jen: 00:26:23

terms of your marketing message.

Jen: 00:26:24

When you describe what you do to other.

Jen: 00:26:28

Does that make sense?

Jen: 00:26:29

The questions that you get are then guideposts for what you need to be

Jen: 00:26:33

talking about publicly for how you help people and the problems that you.

Shelley: 00:26:40

Yeah, and it, whenever I get a question, I try to

Shelley: 00:26:42

immediately do a show about it.

Shelley: 00:26:45

, I do.

Shelley: 00:26:46

It's oh, content.

Shelley: 00:26:47

You,

Jen: 00:26:48

I try to write it down.

Jen: 00:26:49

I will admit that I, I end up with all these post-it notes everywhere.

Jen: 00:26:53

And even though I use my remarkable a lot of times for keeping these notes and

Jen: 00:26:58

things I do she should have seen this desk, Shelley last week where it was

Jen: 00:27:03

just, Piles and piles of Post-it notes.

Jen: 00:27:05

And then on Sunday or Saturday, over the weekend, like all weekend,

Jen: 00:27:10

I was like looking at all the Post-It notes and going, okay, note

Jen: 00:27:12

to me this was about this client.

Jen: 00:27:15

Do I need to follow up?

Jen: 00:27:16

And so sometimes these notes get lost of like questions people have

Jen: 00:27:21

and But this is all gold, right?

Jen: 00:27:23

You wanna write down the questions that people have, and if you can't, if you're

Jen: 00:27:26

not Shelley and you're not making a show about it, then keep a list somewhere

Jen: 00:27:30

of common questions that you hear.

Jen: 00:27:33

And these can be blog posts.

Jen: 00:27:35

These can be like language that you add to your website.

Jen: 00:27:39

This can be.

Jen: 00:27:41

So many used in so many different ways to talk about, I hear you, I understand

Jen: 00:27:47

the problems that you have, and here's how I can help you solve them.

Jen: 00:27:51

And that's how you innovate and how you begin to communicate

Jen: 00:27:56

around the things that, that your customers are curious about.

Jen: 00:28:00

So you're curious to find out what they want.

Jen: 00:28:03

, that's the key to this.

Shelley: 00:28:04

Yeah.

Shelley: 00:28:06

Yeah that's one of the nice things about this program that I was in

Shelley: 00:28:09

last week where I got some new customers coming into my courses.

Shelley: 00:28:12

So they're trying them out so I can talk to them and say, what

Shelley: 00:28:16

are you getting out of the course?

Shelley: 00:28:16

What do you like, what do you not like?

Shelley: 00:28:18

What are you missing?

Shelley: 00:28:19

What can I do to make it better?

Shelley: 00:28:21

So that is one of the reasons I'm excited about having people in there to test it

Shelley: 00:28:25

out and, make it as valuable as possible.

Jen: 00:28:28

Exactly.

Jen: 00:28:32

I don't know that I have a bunch more to add to this.

Jen: 00:28:35

I think that a lot of times we overthink these things.

Jen: 00:28:38

I think that we get going in our own expertise and we forget

Jen: 00:28:44

about being curious and about.

Jen: 00:28:49

We tend to think, okay, I've achieved product market fit.

Jen: 00:28:52

So that's the part that you were talking about at the beginning

Jen: 00:28:54

of is this a viable idea?

Jen: 00:28:56

Right.

Jen: 00:28:57

Are the people that I wanna deliver it to the right audience, is this, is the

Jen: 00:29:01

thing I'm making is my widget gonna sell?

Jen: 00:29:04

Whatever that is.

Jen: 00:29:05

If it's a product or a service that's like product market fit, that's

Jen: 00:29:09

the first layer of market research.

Jen: 00:29:11

A lot of times people don't take that next step of following through.

Jen: 00:29:16

And asking those questions after the fact.

Jen: 00:29:19

I think we've talked about that a lot.

Jen: 00:29:21

Do you have any, anything else to add about the importance of

Jen: 00:29:25

doing this on an ongoing basis?

Shelley: 00:29:28

I think it's just something that, you maybe wanna have it in

Shelley: 00:29:31

your tickler file where you go every now and then you're, you come across

Shelley: 00:29:34

it, oh, I need to do send out a poll today, or whatever it is that, that

Shelley: 00:29:38

you're dealing to, to get feedback and.

Shelley: 00:29:41

Not just wait for somebody to quit you and go, oh, I don't like you anymore,

Shelley: 00:29:45

because you're not where you're not doing what you used to do for me.

Shelley: 00:29:48

And now it's different, right?

Shelley: 00:29:50

You don't wait for 'em to quit.

Shelley: 00:29:51

You, get in there and have a conversation.

Shelley: 00:29:54

Are you happy?

Shelley: 00:29:55

Is everything going okay?

Shelley: 00:29:56

Maybe you notice some changes or their communication is falling

Shelley: 00:30:00

off with you, or something's Mm.

Shelley: 00:30:02

Tickling at you and you're don't ignore it.

Shelley: 00:30:06

Instead, reach out and say, what's happening and where are we?

Shelley: 00:30:10

And are you happy?

Shelley: 00:30:11

And what can I do?

Shelley: 00:30:12

And . Absolutely.

Shelley: 00:30:13

Yeah.

Shelley: 00:30:13

Yeah.

Shelley: 00:30:14

Sometimes we're afraid because we don't wanna lose that client , but,

Shelley: 00:30:18

and we don't wanna, we don't wanna pick at something and have it poo, you.

Shelley: 00:30:21

Yeah.

Shelley: 00:30:22

So that's open.

Shelley: 00:30:23

. Jen: That's the key.

Shelley: 00:30:24

Stay in contact.

Shelley: 00:30:25

Ask the hard questions and ask the easy questions too.

Shelley: 00:30:29

Get out there.

Shelley: 00:30:30

Be curious.

Shelley: 00:30:31

Yeah, that's how this free download, the free marketing self-assessment,

Shelley: 00:30:34

that's where that came from.

Shelley: 00:30:35

That came directly out of.

Shelley: 00:30:38

A speaking engagement.

Shelley: 00:30:39

Like I went through, I taught a class about digital marketing and

Shelley: 00:30:44

I had somebody raise their hand.

Shelley: 00:30:45

I was like, yeah.

Shelley: 00:30:46

And they're like do you have some sort of like self-assessment that we

Shelley: 00:30:49

could take ? I was like, yes, I do.

Shelley: 00:30:51

That's a really great idea,

Shelley: 00:30:54

. Shelley: And it's going

Shelley: 00:30:56

It's go to send fox.com/wcb and get your self assessment from

Shelley: 00:31:03

Jen, and that's gonna answer a lot of questions for you about your.

Jen: 00:31:06

Absolutely.

Jen: 00:31:07

But at the time they asked me, I was like, I think I even said,

Jen: 00:31:10

that's a really great idea.

Jen: 00:31:11

I'm I gonna make one of those?

Jen: 00:31:13

Absolutely.

Jen: 00:31:14

You have one of those within you, and I know that Shelley also has

Jen: 00:31:18

her great opt-in, which is getting the framework and schedule to

Jen: 00:31:21

consistently create content every week.

Jen: 00:31:24

That's, as we all know, is how you begin to build that audience.

Jen: 00:31:27

It's how you begin to get people to respond to you so that they

Jen: 00:31:30

really know what it is that you.

Jen: 00:31:33

And you can get that@framework.agkmedia.studio

Jen: 00:31:37

and get on that.

Jen: 00:31:39

Get on it.

Shelley: 00:31:39

Yeah.

Shelley: 00:31:40

Yeah.

Shelley: 00:31:40

Consistency is the number one challenge for anybody who creates

Shelley: 00:31:44

content, being consistent.

Shelley: 00:31:46

How do you stick with it?

Shelley: 00:31:47

How do you make it happen every week?

Shelley: 00:31:49

Or do your batching once a month, whatever it is, how do you make it consistent?

Shelley: 00:31:53

And that's what it really address.

Shelley: 00:31:56

All right.

Shelley: 00:31:56

Are we ready for next up tweaks of the week?

Shelley: 00:32:02

Oh, and this is me.

Shelley: 00:32:03

This is you, . I guess I better get ready to do this.

Shelley: 00:32:05

I'm just gonna, I'm, are you ready?

Jen: 00:32:07

I'm gonna sit down.

Jen: 00:32:08

I'm gonna lay back over here and let you take over the rest of the show.

Shelley: 00:32:11

All right.

Shelley: 00:32:11

Here's what I wanted to share with you.

Shelley: 00:32:14

I'm gonna put this up on the screen.

Shelley: 00:32:15

Oh, there it is.

Shelley: 00:32:17

This is StreamYard.

Shelley: 00:32:19

, they just this week are announcing StreamYard on air webinars and for

Shelley: 00:32:25

cyber week this week, if you're listening, The day we make this, or the

Shelley: 00:32:29

day after for cyber week, get double the views on all plans in a lifetime

Shelley: 00:32:34

discount on their new premium and growth plans, which ends in four days.

Shelley: 00:32:39

There's four days remaining, so they're doing it over the weekend.

Shelley: 00:32:42

And as you can see here is their pricing plans.

Shelley: 00:32:44

This is the yearly, that's the monthly.

Shelley: 00:32:49

Toby and I are on the professional plan, which is $49 a month, and

Shelley: 00:32:53

that includes StreamYard, on air webinars of 250 viewers.

Shelley: 00:32:59

Let's talk a little bit more about what that is.

Shelley: 00:33:01

So what is StreamYard on air?

Shelley: 00:33:04

It's the easiest way to create webinars.

Shelley: 00:33:06

It's brand new from StreamYards.

Shelley: 00:33:08

So if you're already doing live streaming, multi streaming anyway,

Shelley: 00:33:11

and you wanna do webinars where you can collect people's emails and.

Shelley: 00:33:17

And grow your email list in that way.

Shelley: 00:33:20

And you can also embed the stream on your website so you get people

Shelley: 00:33:25

to show up on your website.

Shelley: 00:33:26

This is a way you can do that.

Shelley: 00:33:28

So why use Streamy Yard on air for your webinars?

Shelley: 00:33:30

They're stable.

Shelley: 00:33:31

They have a great product that is really.

Shelley: 00:33:36

Best in class for live streaming.

Shelley: 00:33:40

When you put out the product on StreamYard, you know you're gonna.

Shelley: 00:33:43

Be as glitch free as you possibly can be relying upon internet and everything else.

Shelley: 00:33:49

But still they do what they can to make everything as glitch free

Shelley: 00:33:52

as possible, and really stable and give you good audio and good video.

Shelley: 00:33:57

And you get to collect emails with this webinar package

Shelley: 00:34:01

with a simple registration.

Shelley: 00:34:03

You can embed it for customization.

Shelley: 00:34:06

Fully brand the webinar experience for your viewers.

Shelley: 00:34:10

You can embed the webinar on your website and chat embedding is coming

Shelley: 00:34:15

soon, so that's not something they have today, but it is coming soon.

Shelley: 00:34:19

They're working on getting that completed.

Shelley: 00:34:21

So whether you're streaming to 10 viewers or 10,000 or 250 in our

Shelley: 00:34:25

case, cause that our limit our plans are the most competitive out there

Shelley: 00:34:29

and people don't have to download any go-to webinar or Zoom software

Shelley: 00:34:35

under their computer to access it.

Shelley: 00:34:37

It's all taken care of in the cloud.

Shelley: 00:34:39

It's very simple to set it up.

Shelley: 00:34:41

As you can see you can choose destinations, you can multistream

Shelley: 00:34:45

it, or you can put it just on your website, wherever you choose to do it.

Shelley: 00:34:49

And this is just getting started, so I know they're going to be adding more

Shelley: 00:34:52

and more features to this webinar plan.

Shelley: 00:34:55

If you wanna know more about it we'll put the the link to their

Shelley: 00:34:59

video that discusses it, which is on YouTube into the description box

Shelley: 00:35:03

so that you can check that out for

Jen: 00:35:05

yourself.

Jen: 00:35:07

I will say that StreamYard, this was something that Shelley brought

Jen: 00:35:10

into my world and I have used other things like Restream and Zoom.

Jen: 00:35:16

Obviously I've used Zoom.

Jen: 00:35:18

I find StreamYard to be so easy and the audio is better.

Jen: 00:35:22

Than Restream.

Jen: 00:35:23

I think it's better than Zoom as well.

Jen: 00:35:25

Yeah, and it is, it's just incredibly easy and I feel like if you're already

Jen: 00:35:30

using StreamYard and you do a lot of speaking and you wanna go into webinars,

Jen: 00:35:36

, this is a natural thing for you to do.

Jen: 00:35:39

This is a natural extension of what you're doing.

Jen: 00:35:42

Now I have clients who do like weekly.

Jen: 00:35:45

Facebook Lives or LinkedIn lives and they use Streamy Yard.

Jen: 00:35:49

I'm like, this is a natural next step for you is to go into doing

Jen: 00:35:53

webinars and Streamy Yard is now making it super easy to do.

Jen: 00:35:58

This is probably a, now what Streamy Yard is doing is they're being a

Jen: 00:36:03

competitor to like things like DEO and some of the other webinar software

Jen: 00:36:08

because they can stream to so many places and then with a form, you can

Jen: 00:36:12

make it really easy to do some webinar.

Jen: 00:36:15

Software.

Jen: 00:36:15

So they're I guess you could say streamer is looking at two different things.

Jen: 00:36:19

They're looking at comp, competing with like Zoom

Jen: 00:36:22

webinars and then competing with.

Jen: 00:36:24

Some of the streaming software like Streamy Yards or re stream.

Jen: 00:36:28

So this is fascinating.

Jen: 00:36:29

It's very exciting to see.

Jen: 00:36:30

Now,

Shelley: 00:36:31

streamy Yard, I know last year and maybe the year before,

Shelley: 00:36:34

at least last year, I know for sure they were doing webinars.

Shelley: 00:36:38

They were doing big ones and they were using Hop in is there Platform?

Shelley: 00:36:41

Yeah, platform.

Shelley: 00:36:42

Now I think they were not completely satisfied with Hop in.

Shelley: 00:36:45

So they built their own webinar product.

Shelley: 00:36:49

Yeah.

Shelley: 00:36:49

And then of course they can offer it to.

Shelley: 00:36:51

Their clients as well.

Shelley: 00:36:52

Yeah.

Shelley: 00:36:53

Yeah, this is great.

Shelley: 00:36:53

I've always been very happy with Streamy Yard's product.

Shelley: 00:36:56

They, they, they really work hard to listen to their customers and to do the

Shelley: 00:37:02

things that that customers are asking for.

Shelley: 00:37:05

Every time we end a stream, it says, how was the stream?

Shelley: 00:37:07

Good, bad.

Shelley: 00:37:08

Yep.

Shelley: 00:37:08

If you say bad, they wanna know why it was bad and then, That will immediately send

Shelley: 00:37:13

them an email to their customer support and customer support will be emailing

Shelley: 00:37:18

you immediately saying, what went wrong?

Shelley: 00:37:20

How can we fix it?

Shelley: 00:37:21

How can we make this better?

Shelley: 00:37:22

So top of the line for customer support.

Jen: 00:37:26

Yeah.

Jen: 00:37:26

And it is, yeah it's been a great deal.

Jen: 00:37:29

I would say that lifetime.

Jen: 00:37:33

For what they're offering compared to webinar software.

Jen: 00:37:38

, jump in if you're interested in this.

Jen: 00:37:40

Yeah, because webinar software is expensive and since they're offering

Jen: 00:37:44

a lifetime discount for the next few days, if this is something that

Jen: 00:37:48

you're really interested in, it is something to really consider doing.

Jen: 00:37:52

Doing.

Shelley: 00:37:52

That's right.

Shelley: 00:37:53

And if you're already in StreamYard and maybe you just need to upgrade

Shelley: 00:37:57

so you can get that right now.

Shelley: 00:37:59

Definitely

Jen: 00:38:00

something to look at.

Jen: 00:38:00

For sure.

Jen: 00:38:01

Thanks.

Shelley: 00:38:02

Really?

Shelley: 00:38:02

You betcha.

Shelley: 00:38:03

What got now a little inspirational time because of there's a life

Shelley: 00:38:08

transition going on in my home with the moving into retirement years.

Shelley: 00:38:13

This is the good quote from Seneca.

Shelley: 00:38:15

Let us prepare our minds as if we'd come to the very end of life.

Shelley: 00:38:19

Let us postpone.

Shelley: 00:38:21

Let us balance life's books each day.

Shelley: 00:38:25

The one who puts the finishing touches on their life each day is never short of.

Shelley: 00:38:30

If I live today as if it were my last, what would I do?

Shelley: 00:38:34

And I had to think about that.

Shelley: 00:38:35

Today, this was in my journaling and I was like what would I do?

Shelley: 00:38:39

I definitely would wanna spend some time out in nature.

Shelley: 00:38:42

And the fact that Toby and I have this day trips channel is pushing us every week.

Shelley: 00:38:48

What are we going, where are we gonna go this week?

Shelley: 00:38:50

How are we getting out in nature?

Shelley: 00:38:51

What are we doing?

Shelley: 00:38:53

Even when it's windy and cold, we're still getting outside and we're recording

Shelley: 00:38:57

and we're coming up with adventures and stories every week, and it's

Shelley: 00:39:02

such a marvelous way to end the year.

Shelley: 00:39:04

Looking back at all those memories and all those photos and videos that we made

Shelley: 00:39:08

and seeing all the places that we went.

Shelley: 00:39:11

Being in nature is so relaxing, calming reaffirming, life-affirming.

Shelley: 00:39:16

So I would definitely have, part of it is being out in nature,

Shelley: 00:39:19

and the rest of it would just be.

Shelley: 00:39:21

Closing things down, like closing down all of my social media accounts so that

Shelley: 00:39:25

other people don't have to do it, things.

Shelley: 00:39:26

And then closing all my accounts out and make sure that I'm passing

Shelley: 00:39:30

that on to people who can use it.

Shelley: 00:39:32

And then taking whatever I have that I can give away to

Shelley: 00:39:35

other people, I would do that.

Shelley: 00:39:37

So it sparks your, some ideas for me about Yeah.

Shelley: 00:39:40

What would I do and what can I do today to start that process?

Jen: 00:39:47

Wait, does this mean you're shutting down all your social No,

Jen: 00:39:51

. Shelley: Cause I'm not dying tomorrow.

Jen: 00:39:54

. Jen: So if I live today as if it

Jen: 00:39:58

with John somewhere at the beach.

Jen: 00:40:00

Yeah.

Jen: 00:40:00

I really like the beach.

Jen: 00:40:01

I am in a very cold place.

Jen: 00:40:03

At least it's not snowing like it is in Seattle, but it's cold here.

Jen: 00:40:07

And I would wanna be someplace much warmer all the.

Jen: 00:40:10

With my loved ones.

Jen: 00:40:11

Yeah, I don't know.

Jen: 00:40:12

I don't know if I'd be I don't know.

Jen: 00:40:14

I'd probably be doing something, but I don't know that I'd be hitting it

Jen: 00:40:17

as hard on work, that's for sure.

Shelley: 00:40:19

Yeah.

Shelley: 00:40:20

Yeah.

Shelley: 00:40:20

Isn't that interesting?

Shelley: 00:40:21

When you ask yourself those questions, it's like, why am I doing this?

Shelley: 00:40:25

And is it important in the grand scheme of things now of.

Shelley: 00:40:30

I think what we do, we do because we wanna help people.

Shelley: 00:40:34

We wanna improve lives, and we do our show because it's not only is

Shelley: 00:40:38

it fun and it's great to be on a team together, but we feel like the

Shelley: 00:40:43

information that we give out is helpful to people and that's why we do it.

Shelley: 00:40:47

And I think we, we continue to do that no matter what.

Shelley: 00:40:51

Sure.

Shelley: 00:40:51

Even if you said, I'm moving to Arizona and

Shelley: 00:40:54

. Jen: No beaches in Arizona?

Shelley: 00:40:56

Nope.

Shelley: 00:40:56

Nope.

Shelley: 00:40:57

But there's Arizona.

Shelley: 00:40:57

I did that before.

Shelley: 00:40:59

, there is a Riverside.

Shelley: 00:41:00

Yes, I have checked out Arizona and they do not have a beach there.

Shelley: 00:41:04

Yeah.

Shelley: 00:41:04

Yeah.

Shelley: 00:41:05

I could have looked at a map before I moved there, but any hle?

Shelley: 00:41:08

Yeah, so I dunno.

Shelley: 00:41:10

I do think that I would be out in the public domain doing something for sure.

Shelley: 00:41:14

Probably I'd still be making video.

Shelley: 00:41:16

Yeah, things like that, but I wouldn't be hitting it as hard with building

Shelley: 00:41:19

a consultancy and that sort of thing.

Shelley: 00:41:22

Yeah.

Shelley: 00:41:22

Yeah.

Shelley: 00:41:23

But there's some things that we can close out each day, and then there's some things

Shelley: 00:41:26

where we're just building up for future.

Shelley: 00:41:28

Me, I'm future me is gonna look back and say, I, I'm glad I did this work

Shelley: 00:41:32

so that today I have this thing.

Shelley: 00:41:34

Yeah,

Jen: 00:41:35

we have to about that.

Jen: 00:41:36

I felt that way last week when we pre-recorded.

Jen: 00:41:38

Yeah.

Jen: 00:41:39

And I, future Jen felt pretty good about Jen in the past, having

Jen: 00:41:42

recorded the show on Thursday.

Shelley: 00:41:45

Yeah, cuz then you're like, I've got time to relax now.

Shelley: 00:41:49

. Exactly.

Jen: 00:41:50

Oh Toby, thanks for listening and watching.

Jen: 00:41:53

Yeah.

Jen: 00:41:53

Serving is a great reason for living.

Jen: 00:41:55

Absolutely.

Jen: 00:41:56

That's right.

Jen: 00:41:57

Absolutely

Shelley: 00:41:57

agree.

Shelley: 00:41:57

That's right.

Shelley: 00:41:58

And Toby and I are gonna be talking about retirement again in our show

Shelley: 00:42:01

today, so we're like gearing up for that.

Jen: 00:42:04

I, yeah, it's not time for me yet, so I don't.

Jen: 00:42:09

I don't wanna think about that too much . Yeah.

Jen: 00:42:11

Yeah.

Jen: 00:42:12

I'm not ready.

Jen: 00:42:13

Yeah.

Jen: 00:42:14

But I'm excited and I can't wait to hear about it.

Jen: 00:42:17

So have a good show today and thank you.

Jen: 00:42:19

I think, are we just telling everybody to have a great week?

Jen: 00:42:22

Is that where we are?

Jen: 00:42:23

We

Shelley: 00:42:23

are.

Shelley: 00:42:24

I know, my show this week was really short too, I think.

Shelley: 00:42:27

Super short show week

Shelley: 00:42:29

. Jen: That's great.

Shelley: 00:42:30

Have a good week everybody.

Shelley: 00:42:32

Thank you for being.

Shelley: 00:42:36

Thank you for joining the Women Conquer Business Podcast, posted

Shelley: 00:42:39

by Shelley Carney and Jen McFarland.

Shelley: 00:42:42

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Shelley: 00:42:46

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Shelley: 00:42:48

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Shelley: 00:42:52

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Shelley: 00:42:57

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