Pricing is not just a number, but a signal that sends messages to customers about the value, safety, and reassurance of what we offer. Positioning plays a crucial role in how pricing is perceived, and it’s important to be confident in the value we offer and not negotiate with ourselves by offering discounts.

In this episode, Carlos and Ben discuss how pricing and positioning overlap, and how we can inject a little experimentation and play into our pricing.

Links

• Join the Happy Pricing course
• Join the conversation live