EPISODE OVERVIEW

Duration: Approximately 45 minutes

Best For: Trapped entrepreneurs who have sacrificed their health and personal time for their business

Key Outcome: Listeners will discover how to build a business around their passion while prioritising their wellbeing, and how AI can help even the most technology-hesitant business owner get unstuck

She was on twelve medications and bound to a wheelchair. Then she picked up a paintbrush during lockdown and everything changed.

THE BOTTOM LINE

You know that feeling. You built something from nothing, and now you cannot remember the last time you had energy left at the end of the day. Your body is sending signals you keep ignoring. Your relationships are suffering because there is always something more urgent. Sarah Rose knows this feeling intimately, having battled five autoimmune diseases, fibromyalgia, and years of being told she would never improve. The thing is, she found her way out. Not through working harder, through working differently. Through art, through community, through breath work, and through using AI as a tool to finally get the thoughts out of her dyslexic brain and onto paper. Now she and Wendy are opening The Craftery, a creative space in Beccles that does more than sell art. It gives people permission to be present, to heal, and to rediscover themselves. This episode reveals what happens when you stop sacrificing yourself for your business and start building a business that actually serves your life.

WHY THIS EPISODE MATTERS TO YOU

When you prioritise your morning routine, you gain the mental clarity to make decisions that free you from daily firefighting, rather than creating more of it.

The creative practices Sarah shares solve the overwhelm problem by giving your brain a space to rest, which means you stop carrying yesterday's stress into today's decisions.

Learning how AI can organise your scattered thoughts means you stop being the bottleneck for every communication, every social post, every piece of content your business needs.

If you keep ignoring your health and personal time, you will join the 70 percent of small business owners near burnout, and your business will collapse with you.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

When you spend one hour on yourself each morning before touching your business, you operate with 20 percent more energy and mental clarity. Sarah went from being bedbound to becoming a Wim Hof instructor because she stopped putting herself last. Your business cannot outperform your body.

AI is not about replacing your thinking. It is about extending it. Sarah has severe dyslexia and always believed she was not smart enough to write proper business communications. Now she talks to ChatGPT, gets her thoughts organised, and communicates more effectively than ever. The fear of AI being complex is exactly backwards. It simplifies everything.

Art and creative practice are not hobbies. They are business tools. When Sarah sat painting during lockdown, she stopped thinking about pain, bills, and arguments. She was fully present. This is the same focused state that allows breakthrough thinking in business. You need practices that empty your mind so there is room for the next idea.

Your business is a baby that needs to grow into an adult. Most entrepreneurs get stuck in the teenage years because they cannot let go. Sarah and Wendy are building The Craftery with the explicit goal that it can run without them constantly present. That is the only path to the freedom you originally wanted.

Tracking your wellness commitments is as important as tracking your revenue. Roy introduced the concept of aiming for four or five days a week of self-care, not seven. This removes the guilt of imperfection while building the consistency that transforms your health and energy.

GOLDEN QUOTES WORTH REMEMBERING

"I literally sat in that little art room thinking, I have not thought about pain. I have not taken any painkillers. I have not thought about anything else apart from what I was doing in that moment." - Sarah Rose

"I do not think I would have had the confidence to do this had I not been taught AI. There is no way." - Sarah Rose

"If you are able to give yourself that extra 20 percent every day by doing your morning routine, firstly longevity wise you are going to get better and better. You are going to lose the weight, increase your body's ability to heal itself." - Roy Castleman

"Life is too short. If you want to do it and you have always wanted to do it, just go and do it." - Wendy

"You do not want to build a business that is totally reliant on you." - Roy Castleman

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Sarah's journey from wheelchair-bound to Wim Hof instructor

03:30 - The health transformation: How Sarah reduced from 12 medications to nearly none

08:45 - Wendy's story: When your body forces you to follow your passion

12:20 - Living with EDS: What chronic illness actually means day to day

17:00 - The lockdown breakthrough: How painting became therapy

22:15 - Creative Cuppers: Building community through art

26:40 - AI for the technology hesitant: How ChatGPT changed everything for a dyslexic entrepreneur

32:00 - Communication skills: What training AI teaches you about talking to humans

36:30 - The morning routine commitment: Why one hour changes everything

40:15 - The Craftery vision: Creating a home for artists and healing

44:00 - Just do it: Taking action when fear says wait

GUEST SPOTLIGHT

Name: Sarah Rose

Bio: Sarah is a Wim Hof Method instructor, artist, and founder of Creative Cuppers. After battling five autoimmune diseases and being wheelchair-bound, she transformed her health through breath work, cold exposure, and creative practice. She now helps others find their own path to wellness through art and community.

Connect with Sarah:

Website: https://www.facebook.com/profile.php?id=61584047698274

LinkedIn: https://www.linkedin.com/in/sarah-rose-randlesome-522159272/

Facebook: https://www.facebook.com/sarahroserandlesome

YOUR NEXT ACTIONS

This Week: Block one hour every morning before you touch your business. Use 20 minutes for breath work, 20 for movement, 20 for something creative. Track it in a simple app or notebook. Notice how your decision-making changes by Friday.

This Month: Choose one AI tool like ChatGPT and have three conversations where you brain dump everything in your head about a problem. Let it organise your thoughts. See if your communication improves across all areas of your business.

This Quarter: Design your business with the explicit goal that it runs without your constant presence. Identify the three things only you can do, and start documenting or delegating everything else.

EPISODE RESOURCES

The Craftery Beccles - Facebook page for Sarah and Wendy's new creative space

Creative Cuppers - Sarah's art and wellness workshops

Email: thecrafterybeccles@gmail.com

Joe Dispenza meditations - mentioned as part of their morning routine

Wim Hof Method - breath work and cold exposure practice

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

Hey, power movers, welcome. Here we have Sarah and Wendy

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and they have an interesting story to tell us. Sarah,

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I've worked with for. How long has it been, Sarah?

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Two and a half years? Three years? Over three now.

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Three and a half. Three and a half, four years.

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Gosh. And Sarah came to me first of all at

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a WIM HOF workshop that I was running and there's

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a whole story on there which is on one of

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the other podcasts we've done. So go and have a

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look at that. And this is the additional part of

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the next stage in Sarah's journey. Sarah is an entrepreneur

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and she's been doing entrepreneurial things and she's stepping and

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now she's going into something bigger. Welcome Sarah and Wendy.

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So introduce yourselves and then we will start digging into

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the, the exciting new project. Do you want to go

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first? No, you go first. I'm Sarah. Yeah, you probably

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you might have seen me on a previous podcast of

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Roy's mum to three kids, two crazy cog poos, Wim

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HOF instructor like Roy. And yeah, we're now delving into

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a new side of things with a bit more of

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a creative flow. I've been running Creative Coppers for I

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don't know how many years now. A few years. And

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it's now going to have a permanent home which is

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really exciting. Amazing. Amazing. Wendy. I'm Wendy.

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I'm married, I've got two grown up kids. I'm currently

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working as a Tyler and a bathroom fitter. But my

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health hasn't been quite so good just recently and that's

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forcing me in a good way to pursue my lifelong

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passion of art and craft. And I met Sarah just

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over a year ago actually doing a WIM HOF workshop.

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So Wendy was a participant on my very first workshop

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after I qualified last year and since. How nuts is

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that? That's crazy. And since then I've been going to

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her creative cuppers and probably about six weeks ago what

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has happened in my life has just pushed me into

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making completely different career choice. So I thought now's the

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time the kids have grown up. Maybe I can open

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that little art and craft shop that I wanted years

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ago and mentioned it to Sarah and she's actually I'm

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looking for a home for creative cuppers. So we started

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looking and everything has really snowballed really quickly and we

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found beautiful little shop in Beckles and, and. It'S just

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been so easy like to begin with it wasn't because

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we did find a different venue but that created a

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whole Lot of stress for us. And we realized. Pause,

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pause, pause for a second. Let's go back. Okay, okay,

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let's go back and then. We'Ll move into this. So

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firstly, I just want to set the scene of it

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for people that didn't watch the previous podcast. Sarah. When

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I met Sarah, she was very unwell. She was wheelchair

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bound most of the time. The first thing she said

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to me was, I'm not getting in that damn ice

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bath. I'll do the breath work, but I'm not getting

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in the ice bath. I really was so rude to

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you. When I run these

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workshops, I talk about autoimmune diseases, I talk about the

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benefits of the method. And Sarah, she paid a bit

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of attention and decided to give them the ice bath.

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And she did that and changed her life. She went

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from nine medications or 10 medications and staying 12 medications

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and staying in bed all the time to maybe a

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couple and hardly taking them. She went from being wheelchair

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bound and having a car that was disability car to

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actually selling her wheelchair and selling that car and living

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the life she loves. And that's what it's all about,

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right? This is what it's all about. And yeah, she's

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always been an entrepreneur, but she's never had, and I'm

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saying this for you, so she's never had the energy

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to be able to pursue that passion. Is that fair

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to say? Yeah. Yes. All the confidence. All the confidence.

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Yeah, yeah. And she went off and she went to

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Poland and did the WIM HOF and instructors course. And

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that's. No, that's no small feat. That's, yeah. Massive achievement.

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So well done for that. But during this whole process,

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Sarah has. She's always been very creative. She's been arty

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and she started running crafty cuppers and. Crafty cuppers. Crafty

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cuppers. It used to be crafty coppers. Yeah. And then

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we had to change it to creative coppers. Creative cuppers.

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Yeah. People, wherever you are. So creative coppers

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really started bringing people together and bringing people the ability

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to connect over art and be able to have

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a support group and a community and really talk about

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things in a different way, but also using this me

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methodology or mechanism to be better, to be healthier, to

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be happier. And you started doing this. And I remember

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the first time you spoke, you'd been doing it at

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home, charging people like five pounds. You know, if you

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were. Come on, Sarah, appreciate your value. Just

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char, what do you charge now? Most classes are between

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the 15 pound to 25 range, depending on what craft

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we're doing and things and what venue we're at because

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I've been obviously moving around different venues, which is why

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I'm so excited now to actually have a home and

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do this with Wendy. We'll get to that. We'll get

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to that. We'll catch that. So, you know, we. So

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this. Yeah, Sarah's amazing at art. She can, you know,

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do watercolors and she can do all sorts of things.

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And that's always. I've always appreciated that because I'm not

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that. That arty and Sarah worked for me for a

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while. Yeah, she helped with a lot of the workshops.

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We've done workshops together a lot and remain good friends.

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And now she's out going out the nest and doing

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your own business. And I'm just so excited for this

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because this step into this next stage is so powerful

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and it's so empowering and it just gives you everything.

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Wendy, you said a little while ago, follow my passion.

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I feel Sarah's reading now following her passion. Tell me

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about your passion. For my whole life, I've loved art

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and craft. When I was younger, I used to draw

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lots. Never really followed it enough and took it up.

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Actually, it was a watercolor class that you did. Another

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thing you've introduced me to, I did one of Sarah's

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introductory watercolor classes and thought, oh, I can paint too,

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and actually found I was really enjoying it. So I've

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started watercolor painting. Making anything of my whole life, I've

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always tried to make things and I've always wanted to

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do things with my hands. Yeah, I've done some craft

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shows and some craft fairs in the last few weeks.

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So, yeah, that's what I love to do. And you

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sell your art as well. Yeah, and selling just bits

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of craft work and yeah, I love to do it

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and I love to sew, I love to crochet, which

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again, is another one of your creative covers that I

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learned that to do and. Yeah, anything. Making things. Yeah,

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that's what I like to do. So this piece of

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art comes into it. But I know Sarah, you bring

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something else to it. What do you. What else do

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you bring to it? Me? What do you mean? The

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wellness side as well or. Well, on the side. This

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idea that art is an enabler. Yeah. So for me,

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I remember being. I remember Ross, my husband, creating me

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a little art room inside because during lockdown, I realized

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that I could paint. I didn't real. I knew I

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was all right at school, but never really got on

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at school with it. And then my Grandma's cat actually

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passed away, and I needed to get a card or

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something, but it was locked down. Everywhere was shut. So

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I decided to get some watercolor pens and paint something.

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And it actually looked really good. So I was like,

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oh. And I really enjoyed it. I literally. I remember

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sitting in that little art room and thinking, I haven't

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thought about pain. I haven't taken any painkillers. I've not

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thought about anything else that's going on lockdown. All these

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germs that were going around and I was petrified of.

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I didn't think about anything apart from what I was

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doing in that moment and creating that little painting. And

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then it became a bit of a. I would say

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an addiction. But it was an escape. Especially like throughout

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the whole of lockdown and the second lockdown. And then

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because I was at risk, lockdown for me didn't finish

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until a lot longer after. And so I just carried

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on doing all my arts and crafts and things. And

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then I started making concrete gunks that Ross was outside

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mixing up the concrete for me, and I was putting

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it in the molds and then painting them all. And

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it just took me to a completely different place. And

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that's what I loved sharing with other people is igniting

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that little bit of spark in them when they realize,

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oh, I campaign, like, I can do this. And actually,

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I'm really enjoying it. And the fact that I hear

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people at the classes and workshops saying, I've not thought

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about anything else. I've not thought about bills. I've not

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thought about the argument that I had with my husband

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last night. I've just been in the here and now

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and just enjoyed it. What I've experienced from coming to

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your creative couples, though, is groups of people that get

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together. And it's mostly women seem to be. But it's

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not exclusive to women. But they all sit there and

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we all. Nobody seems to moan about their husbands or

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moan about their jobs. Everything seems to be positive, and

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everybody just seems to get along, have a good time.

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You first get there, and everybody seems to be a

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bit nervous, and nobody really wants to say anything to

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anybody. Yeah. But within probably 10 minutes, 15 minutes at

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the most, everybody is relaxed, just getting to know the

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people sat next to them. I've been to a few,

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and I haven't known anything. Yeah. Yeah. And it's not

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really my thing. I didn't think it shocked me at

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how many people actually come on their own. And that's

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what I love about it, is that you can literally

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just turn up on your own and leave with two

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or friend. Two or two or three people that you

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now know. Yeah. And now they all come together. And

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I think. Yeah, it's really important to dig into. There's

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an excitement that you bring here as well, but there's

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a much deeper thing that you're bringing to this. Right.

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Yeah. We talk about being in the moment and we

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talk about that in my history of being in the

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moment. Right. My. My idea of being in the moment

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is jumping out of an airplane. Yeah. Or going diving

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30 meters underwater or getting into an ice bath, because

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that really does focus your mind. But that's not for

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everybody. Yeah. And you know, it is. It is for

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everybody, but they just don't know. Yeah. Yeah. And this.

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Yeah. How do we enable people to be present? How

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do we know them to be in that moment? Yeah.

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And what you're able to do, Sarah, is you're able

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to put people at ease. Right. Your energy brings it.

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Put them at ease. The way that you talk to

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them, the way that you engage people and bring them

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together, this all kind of. Yeah. Is key and foundational,

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I think, to working. You experienced Wendy with Sarah. Is

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that fair to say? Yeah, definitely. And that's what we

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hope to bring together to our workshops. Yeah. Isn't it?

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And now there's the next piece of this. You know,

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we're going in and you're teaching art, but you're not

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really, are you? Yeah, you're teaching. Yeah. There's so much

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more to it than just art for us, I think,

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especially you as well. Like now with everything, with you

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not being able to do your. All the stuff that

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you've been doing for all these years, like art is

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your therapy now as well. Yeah. Oh, totally. I will

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spend hours on an evening especially. My work is very

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heavy and manual, and it's really taken its toll on

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me. I've been doing it for the last 23 years,

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and I realized I now can't do it any longer.

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So in the evening, I do need to rest and

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I also have. Is that okay? Yeah, yeah, yeah, yeah.

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So she's got EDS as well. Yeah, we both have

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it. And her daughter as well. And so, yes, we've

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got that. Yeah, sure. But in the evenings, rather than

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sit and watch and telly, if I have got time

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to rest, I will sit and paint. I will sit

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and craft. I would just spend a few. I will

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get lost for hours just sitting there painting. And that's.

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So let's. Let's just talk about annual syndrome. Yeah. Yeah.

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What is this? And yeah, I don't need to just

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tell you. I don't want you to tell me that

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this is what the description is. Yeah. I want you

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to tell me what it actually does to you in

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the day. What is. I remember you calling me once

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from the car and say, oh, I think I'll just

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look out of my knee. Oh, God. Yeah. Yeah. What

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is this day to day? What does it mean for

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both of you? It's very different for you to what

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it is for me. Yeah. And that's why they class

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us as zebras, because, yeah, we're all very different because

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there are so many different variations and symptoms that you

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can have. For me. I have a whole lot of

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different symptoms. I have gut problems, I have. My spine

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has problems with it and my discs have problems. Partly

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probably because all my heavy lifting through my work. I

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have a pelvic prolapse, which is partly to it. A

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lot of aches and pains. Yeah. A lot of neck

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issues which caused me a lot of headache. Headaches. What

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else do I have? I don't know. There's a lot.

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We're both a bit loopy. We are a little bit

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loopy, but I think that's just us. Yeah. I just

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have to be really careful with what I do. Yeah.

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More so now. I know. I think an age thing

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as well. Nothing to do with age. Nothing to do

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with it. Yeah. Yeah. How old are you, if you

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don't mind me asking? I'm 52, 53. Oh, yeah.

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You got this. I've got more gray hair than both

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of you. Yeah. This is fake. Yeah. I

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was on a meeting yesterday and someone told me he

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had a machine that could potentially help me regrow my

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hair. And I thought, no, I'm good. I don't think

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you, I. You wouldn't be you if you. If your

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hair was like, different. My dad's been bald, for God.

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The snints I can remember my dad suddenly turned up

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on the drive in his Land Rover with hair. I'd

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be like, oh, my goodness, it's not the same person.

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Yeah. And let's talk about something other than my hair.

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But, yeah, you're going into this. You have a vision,

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you have a mission. And I wanted to go. I

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just wanted to start digging into some of the work

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that we've done together, Sarah, and some of the things

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that you've learned. And we will carry on doing this

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and we'll meet after this and go through some things.

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But you came along and you. This AI thing. What's

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this all about? I'm not going to be doing. That's

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just not me. I'm not the more at the moment.

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And Wendy, I think you'll probably agree that she doesn't

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spend a day without going on it 10 times at

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the moment. Right? Yeah, Honestly, I will. Hands down, I

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do not think I'd have had the confidence to do

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this and everything that I've been doing for the last

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year probably had I not have been taught that by

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you. There's no way it's rubbing off as well. Very

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good, very good. And this idea that AI is an

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enabler, it allows you to evolve. But I want to

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ask you a couple of questions around it. Firstly, do

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you think it's made you a better communicator? Absolutely. Generally,

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you know why? Because it's not that it's got into

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my brain, but what AI has done for me, especially

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chat, GPT and a couple of other things I use

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is it's been able. I can get out of my

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brain what stuck in there and on paper. And I've

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never ever been able to do that ever, because I'm.

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I've got severe dyslexia and I've. Because of how things

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that. From my childhood, I remember being told that I

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was thick so many times throughout my childhood and I

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believed that. And so even when it came to something

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simple like Facebook posts on my personal page, let alone

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my business page, I wouldn't ever have the confidence to

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put things on there because nine times out of 10

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I get a message from somebody saying, oh, you've spelled

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this wrong and that doesn't make sense. And now with

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me being able to. I literally talk to chat and

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just say, this is what I want to say. Can

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you help me put it into a proper sentence? Yeah,

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yeah. Because it just allows me to get out who

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and what I am onto a bit of paper or

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onto a laptop or onto a newsfeed or. It's amazing.

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This. This idea that so many people have around AI

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is going to make me dumb. And for me it's

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an evolution. Right. And so long as you're bookending it,

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somebody said to me the other day, I bookend AI

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with human. And that's so important. I bring my human

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first. Right. This is what I'm trying to say. This

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is why I'm trying to say it. This is the

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emotion bring to it. Yeah. Then a output something and

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it output something. That. Yeah, okay, that sounds like me,

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but ch. Just a book. And at the end of

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it, right, with human and then I put it out

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there, I'm like, okay, yeah, now that, that's. That's what

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I'm thinking. That's what I'm feeling. Yeah. And the reason

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I go into communication with AI is that when you

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first start using AI, it's really rubbish, isn't it? Yeah.

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You really do have to train it and let it

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get to know you. Not so much. No. You know

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what's changed? When you first started, you said, okay, I

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would like to have a letter, please, to marry you,

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to do this. So then it just makes it better.

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But then you start realizing that you're not being clear,

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you're not being conscious, you're not telling it what it

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needs to do and how it needs to do it.

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You're not telling the output you expected to be. So

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then you start changing how you communicate. And then you

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start realizing, actually, you know what? When I'm shouting at

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my kids because they're not listening to me, if I

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communicate a little bit better with them, just maybe they'll

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actually get it. Yeah. And I found this really filtering

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through my entire life in every different aspect, from my

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staff to my kids to partners to all sorts of

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things. And it's just been really informative. Yeah. Then the

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next piece you're talking there about this. I think AI

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is evolving the human mind. Right. It's allowing us to

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think outside of our mind. And what you're talking about

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there with the, you know, talking into it, that's my

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version now of journaling. I could never journal. You know,

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I tried to journal. I tried. Really? Yeah. I was

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like, firstly, I should have been a doctor because I

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can't write to save myself. Yeah. Secondly, Yeah. I think

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I've also got some of that dyslexia going on and.

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Yeah. ADHD and all these things, all these superpowers that

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we have. Yeah. So now I get up in the

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morning, I'm like, okay, chatgpt, I'm going to do a

350

brain dump. Yeah. And I'm just going to get everything

351

out. There's going to be a stream of consciousness. Yeah.

352

And I want you to help organize my thoughts. Yeah.

353

Yeah. And, yeah. Just empties the mind. Just entirely empties

354

the mind. Yeah. And then it allows more space for

355

the next bit of thinking. Yeah. Because now it's somewhere

356

I can use it. I can copy it off for

357

ChatGPT. I can put it out there or I can

358

put it into my to do list. Yeah. So that's

359

the next piece. And the third piece is we now

360

Live in this age of information, Right. So information is

361

free everywhere. Yeah. $20 a month. 20 pounds a month,

362

whatever it is, will allow you to get access to

363

every single piece of information in the world. You can

364

have a thousand experts sitting in the room with you

365

all day long. You just need to know how to

366

talk to them. So now what we used to do

367

in the past is we used to go and get

368

a book, right? Then learn, read the book and learn

369

the stuff and put it into our minds. Now we've

370

got it, then we'd go and do something, forget some

371

of it and we'll come back and we'd create something

372

or we'd do something. Now we don't need to do

373

that anymore. No. Now what we need to do, we

374

need to know what the problem is and the context

375

is. And then you can say to ChatGPT, this is

376

what's happening. This is the problem I've got. Can you

377

find me the ten best experts in the world that

378

can help me fix this problem? And then ask me

379

as many questions as you want to ask me to

380

get to the bottom of this so we know exactly

381

what's going on here. So you don't even need to

382

know the information, you just need another problem and you

383

can get it solved. So now instead of thinking in

384

our minds, we can think outside our minds. Right. And

385

this gives us more brain power to actually think about

386

the things that we want. But importantly, we have to

387

keep the thought ownership here, the thought leadership, because it

388

can take you down some paths on it. Yeah. How

389

many rabbit holes Welsh? Because mine used to do that

390

all the time. I was Welsh and it talked to

391

me in Welsh and I'm like, that's not my thing.

392

Not Welsh. This is the AI piece. And yeah, we've

393

spoken a little bit about your Wim Hof journey. And

394

the next piece really is how do you set yourself?

395

Because now you're going into a new game, right? Yeah.

396

And you know, you need to look after yourselves. Yeah.

397

Wendy, we. We got into a really good habit, actually,

398

of every morning we were. You were coming around and

399

we were sparkling. Yeah. So walking and. Yeah, we do

400

our walks and all sorts. So we. We need to

401

get probably back into it a little bit. That has

402

slipped. Yeah. And this is it, right. We. We're

403

human. So. Yeah. But this is the whole thing of

404

it, and this is part of the elevate plan, is

405

that you have to spend time on yourself. Sarah, we've

406

had conversations about this so many times. Yeah. At the

407

point where you were the worst. You couldn't look after

408

people, you couldn't look after your family, you couldn't self.

409

Yeah. But if you spend an hour every day can

410

I have a commitment from both of you that you're

411

going to spend an hour in yourselves every day? Yes.

412

Yeah. I'm off to Poland in what's the day today?

413

On the 5th of December I'm off to Poland again.

414

Good. But you're still going to be spending more than

415

an hour yourself every day Wendy. Then you need to

416

be doing it yourself, right? Oh definitely. Yeah. So what

417

is your morning routine? Not as good as that right

418

now. Whereas we were really getting up Joe Dispenza meditation,

419

breath work. Yeah. And then ice bath. Yeah. And we

420

should be getting back into that right now and yeah.

421

Especially going forward and especially once we have the shop

422

because we will have that extra time because I'll be

423

a little bit later. Yeah we can. That will be

424

car sharing. Yes. We can have our daily routine. Yeah.

425

And the importance. I can't really, I can't. For where

426

you are on your journey. I can't stress this enough.

427

Right. Yeah. If you are able to give yourself that

428

extra 20% every day by doing. Yeah. Firstly longevity

429

wise you're going to get better and better and better.

430

Yeah. You're going to lose the weight that you want

431

to lose. You're going to increase your body's ability to

432

heal itself. You're going to do all these things but

433

more importantly with the breath work you clear off the

434

emotions from yesterday. You don't think about what other people

435

are doing. With meditation you give yourself actually room to

436

think. With the cold exposure, you give your body all

437

the tools it needs to heal itself. You do that

438

every day and you will take off. You don't. And

439

in six months time you'll be joining the 70% of

440

other small business owners that are near burnout. Yeah. That's

441

the only reason why I've got where I am is

442

because I put myself first. Yeah. Time for myself to

443

do those things. I've been spending the last six months

444

spending a lot of money, a lot of time and

445

a lot of effort looking at every single biohacking thing

446

that you can do. All the vitamins, you can do,

447

all the peptides and the other things you can do

448

to make yourself as fit and as young as possible.

449

We're going into a new world now. It's an entirely

450

new world with what's possible. They say in the next

451

10 years there will not be a disease that's not

452

curable because of AI. Hopefully. Fingers crossed. Yeah. So,

453

yeah. What is it that you can do for yourself

454

today? How can you invest in yourself? And this is

455

the important thing is we don't invest in ourselves. We

456

don't invest time, we don't invest money, we don't invest

457

effort in ourselves. And if you do that. Yeah. Then,

458

yeah, the sky's the limit. So every day, put an

459

hour aside, do something and track it. Right. Yeah. You've

460

looked at 90, Sarah. I think I sent you a

461

link, but. Yeah. So you're gonna start, you're gonna sign

462

up for 90, pay your. Whatever it is, 20amonth, whatever.

463

Yeah. And put your wellness in there. Track it. Yeah.

464

Don't aim for seven days a week, aim for four

465

or five days a week. Yeah. And give yourself some

466

time. Yeah. But I totally agree. Because we. Yeah, we

467

do need that commitment. Yeah. Yeah. Because I think it's

468

going to help just channel us on this. Yeah, exactly.

469

Yeah. We know how much better we do after we

470

get out of that ice bar. Yeah. When we were

471

doing it before. Yeah. Yeah. This morning's ice bath was

472

painful. I bought my 20, or what was it, 10

473

days of ice yesterday, put it in, got out this

474

morning, and at the top of the ice bath was

475

frozen. What's the temperature there? It's about the same.

476

It's probably a bit. It was frozen last night, so

477

it must have been. Yeah. Zero. Why did you need

478

ice? It hasn't been. Today's the first day. Okay.

479

Yeah, yeah. And I like ice. It gives it a

480

crunch. I like how it feels like if. You just

481

eat a meal without any texture in it, it doesn't

482

work. Very true. Yeah, yeah. It's. Yeah. Personal preference, but

483

There we go. Mine's down to about 5 degrees at

484

the moment. Yeah, yeah. So it's just this idea of

485

look after yourself. First you've got the AI tools, now

486

you're starting to use those. There's so much. You can

487

do them. Yeah. You know how to look after yourself

488

and you need to do it. Right. Yeah. And then

489

it's the business stuff. Right. How do you grow and

490

scale your business? And. Yeah. Our brains have been working

491

overtime as we realized that if certain things don't take

492

off, we have to make it work. Yeah. So we

493

will do whatever it takes to make it work. So

494

we have so many ideas of where this may take

495

us. And it could grow and grow. Yeah. It could

496

really take off. Yeah. And we've had a couple of

497

conversations, Sarah. We'll have a Couple more. The thing is

498

to try one thing properly first because you're at the

499

moment, it is so tempting, you know, when something doesn't

500

work straight away to go and do something else. Yeah.

501

Oh, we'll just try that and we'll just try this.

502

And you've got the journey of mastery. Right. The journey

503

of mastery in the wind tunnel. If this is the

504

indoor skydiving piece. Right. You're always looking at this goal

505

in the future. Right. Okay, I want to do that.

506

I want to do that. Yeah. And you don't look

507

at the now as much. Yeah. So you're like, if

508

only I could do that. I've had to learn to

509

enjoy the journey because I'm never going to be as

510

good as an 18 year old gymnast to be able

511

to do everything. Yeah. So I mustn't look at them

512

and say, if only I could do that. What can

513

I do? But I've learned that every single small move

514

takes a bunch of commitment that you need to do

515

in order to take the next step. So you're like,

516

okay, you start a TikTok server, had some pretty good

517

success and then for 10 days and then you had

518

some more success and then you stop for 10 days.

519

Yeah. But we have to get this. And we've had

520

this conversation. Yeah. So how do you make this part

521

of what you're doing? Right. How do you actually incorporate

522

this into your day? So now you finished your morning.

523

Yeah. And you've got a nice clean brain. Yeah. Do

524

something straight away. Yeah. Yeah. Just layer it in and

525

you will blow up on tick tock as you go

526

forward. If you just keep on doing the thing that

527

you know how to do, you'll blow up on YouTube,

528

you'll blow up wherever because you have a message, you

529

have a passion. Wendy, where's your tick tock? Sarah's got

530

to teach me how to even use tick tock. But

531

we have said this is something we want to do.

532

Yeah. To set something up and actually video content kind

533

of every day if you can. Because we're really excited

534

about the fact that we've got probably a lot of

535

time. Yeah. Like we've just created a business where we

536

can sit and craft. We could sit and just do

537

the stuff we love to do. But in that same

538

time we might have, I don't know if we're there

539

in the shop for eight hours, we could craft for

540

a couple of hours. Yeah. Paint for an hour. We

541

could maybe do some paperwork if we feel. Yeah. But

542

we can also create video content and Then upload it.

543

So we're really excited by being able to share. Even

544

if people can't get into the shop for some reason,

545

they can see what we're doing in shop and they

546

can even join later on our classes by Zoom. Yeah.

547

Or we could do online tutorials. Yeah. And. Yeah. But

548

just. There's so much with. Oh, yeah. Our brains just

549

keep going. We could do this. Or we could host

550

this and we could do this. Yeah. And just start

551

a couple of threads. Start a thread each on ChatGPT.

552

Yeah. Just pop those ideas in. Because the problem is

553

as soon as you start thinking about these ideas, you

554

give your energy to the future. Yeah. Right. And you

555

take your energy away from today. One of my favorite

556

things is you wake up in the day and first

557

of all, you think about yesterday. You think about what

558

you didn't do and think about all these things and

559

you give some of your energy to yesterday and then

560

you're like, okay, but I've got to get that done

561

by this date and I've got it. And you start

562

giving your energy away to tomorrow. Yeah. If you're giving

563

30 away to send away to yesterday and 30 away

564

to tomorrow, you're not. You're now losing. Yeah. 60 of

565

your day. Yeah. So what are the tools that you've

566

got that you can actually. Okay, chatgpt, just. This is

567

an idea I've had. Just draw this idea thread. Yeah.

568

And then we've spoken, Sarah, about the 90s stuff and

569

the business operating stuff, and you've absorbed quite a bit

570

of that over the years, I'm sure. And it's just.

571

Yeah. You've got to. Have. You got to work on

572

your business and you've got to work in your business.

573

What is the difference? Quick time aside to. They say

574

you should work 20% of the time on your business

575

and then 80% in your business. Yeah. Because you don't

576

want to visit the business that's totally reliant on you.

577

No. Yeah. I like to think of business as a

578

concept that I'm playing with, that a business is a

579

baby. And you can. You. You're both mothers. Your mother,

580

Wendy, you're both mothers, you've been there, you know this

581

deal. So you decide, I'm going to have a baby.

582

Yeah. You go through that whole pregnancy piece and you

583

give birth and then you have two years or year

584

and a half of not sleeping very much of a.

585

And it's painful initially. Yeah. And now you've just given

586

birth. Yeah. This is our baby. Yeah. Isn't It. Yeah,

587

absolutely. We are our baby. And then you get to

588

the terrible twos and there's all this kind of pain

589

with that, and. But you go over that stage, you

590

work your way through it, and slowly but surely you

591

get up to the teenage years, and then there's all

592

sorts of challenges. And the real risk is we get

593

stuck in the teenage years. We get stuck in teenage

594

years because we don't want to let go. We don't

595

want the kids to leave the home. We don't want

596

to be left alone. We don't want to let them

597

be adults. And this is the same with the business,

598

right? If. Unless you're in the situation where you're saying,

599

okay, the purpose of the business is this. The vision

600

is this, and it needs to be able to stand

601

by itself without us being there. And that's what you're

602

building towards. You want to be able to get to

603

go on the holidays, do it. I've been to 25

604

countries in the last two and a half years. Right.

605

I've just finished in France. I was there for a

606

week. I was in Egypt for 10 days. Free diving

607

with dolphins. I'm now in the U.S. yeah, for two

608

months. And this is because it's super important to me

609

that the thing that I wanted from business was freedom.

610

Yeah. I wanted the freedom to be able to do

611

what I want to do. I love what I do.

612

It just lights me up. But that doesn't mean that's

613

all I want to do. Yeah, yeah, yeah. And you

614

get stuck in that. That. That loophole. You get stuck

615

in doing all those things in the way that you.

616

This is what I need to do then. Yeah. It

617

can become your prison quite quickly. Yeah, yeah. So we'll

618

go through all of that. So now. Yeah, I just

619

wanted to talk a little bit more about what you

620

do. And this is something for the guests out there.

621

What you do and what you've said to me you

622

do is you tell me what you do. Tell me

623

again in your business. That probably

624

what. What is the business

625

vision? Yeah. So we are the Craftery. And the Craftery

626

is a safe and inviting place for people to come

627

and sit and craft, to come and talk to us,

628

to come and look at people's artwork and craft. And

629

it's for local artists who want to sell their work

630

as well, so that they've got somewhere. Because we've spoken

631

to loads of people who have, literally. And some of

632

them are from my classes, some of them are local

633

artists and things. They've got houses filled with all their

634

artwork and they've never either dared to sell them or

635

found anywhere that they want to sell them. So we're

636

that place for them. So a place where local artists

637

can come and rent space and get to sell their

638

artwork and put it on view for other people to

639

see. Even if they're a beginner. That doesn't even. It's

640

almost like a testing platform to see if their artwork

641

will sell. So they could rent a small space just

642

to test to see if anybody wants to buy their

643

artwork. And that first sale is. You remember when you

644

sold your. Yeah. I was so excited that I actually

645

first myself sold my first painting. Yeah. And somebody actually

646

wants to buy it. It doesn't actually matter how much

647

it's for. It's the fact that somebody else wants to

648

buy your work because you don't think it's good enough.

649

But that's the kind of a testing platform for them.

650

So it's all. It's just encouraging like people to be

651

able to express themselves and put themselves out there when

652

they wouldn't normally be able to. I want you to

653

go back and I want you to think about this

654

again because that's what you're doing. What

655

are you solving? What pains are you solving? You know,

656

what things for you has actually meant the most. Sarah,

657

you said it so well earlier. I sat down there

658

during COVID I started doing my art and I didn't

659

think about the pain. I didn't think. It just took

660

me into the moment. It gave me a focus. That's

661

what you're doing. Yeah. Yeah. You're giving people a space

662

to find themselves again. You're giving people a space to

663

live in the moment. You're giving them other tools that

664

allow them to navigate this entire pain point of the

665

world as it is. In the moment. You get to

666

think more positive. You're getting them to get a community

667

of like minded people together. You're doing all, all of

668

these things that if you get really focused on just

669

the art, you miss out on all this really important

670

stuff that's really so important to you. Yeah. So it's

671

just that thought process of actually what are the pain

672

points I'm actually solving? And I know pain points is

673

not the best word to put in, but it is.

674

And then what are those pain points? What emotions do

675

they make you feel? Yeah. So if you think about

676

how you felt before you did that and how you

677

felt after, it's okay. Do you ever feel like this?

678

Well, yeah. Yeah. This is a way that this is

679

how I felt. And this is my story and this

680

is what it's allowed me to do after that. Yeah.

681

And Sarah, your journey is obviously so inspiring because so

682

many people can look at you and say, okay, she's.

683

Yeah, you've had more in your place. Sarah's got or

684

had or has got. I don't know how we want

685

to say it, the five. Yeah. I've still got everything.

686

Yeah. Five different autoimmune diseases. Fibromyalgia. Yeah. And a whole

687

bunch of challenges, thyroid issues, all sorts of things. But.

688

And if you can do it right, if you can

689

use this tool and this mechanism to enable you to

690

be your best possible self. Yeah. Then it gives people

691

hope. And that's, for me, that's the power of what

692

you're doing. Right. Yeah. And at the moment, in any

693

case, like, you've heard me do it so many times.

694

Right. I'll go and I'll learn Russell Brunson or I'll

695

learn something else. And I'll spend this time and energy

696

explaining to you about this thing because now I know

697

it and I think you should know it. Right. Yeah.

698

But if I just spent the time saying, this is

699

the problem that is fixing. This is how you can

700

fix that problem, then you engaged in actually doing that.

701

Yeah. And Wendy, you said, yeah, yeah. You have this.

702

Yeah. I've always been able to do this art, but

703

I've never quite done anything with it. Yeah. So those

704

people that have always been able to do the art

705

and haven't done they. Your stories is as important. Right.

706

This is where I was and this is what I

707

was doing and I felt better doing it, but I

708

didn't really know why I felt better. Now I know

709

I feel better. Right. And now I'm help people get

710

to that. Right. This is. This. It makes you much

711

more human. It gives you much more depth in what

712

you're doing and people get behind it. Anyway, that's just.

713

Yeah. A thought to bring that to the front. Yeah.

714

So excited about the. What I do. Don't forget why

715

I do it. Yeah. Okay. People can find you where

716

and they can, you know, how do they get hold

717

of you? We are on Facebook, the Craftery Beckles. And

718

then we've got an email as well. If you've got

719

any questions or anything like that, which is the crafterybeckles

720

gmail.com. Yeah. Just head to the Facebook page. Really? Yeah.

721

Because then you can message us, you can WhatsApp us

722

until we get our Instagram and tick tock all up

723

and running and. Yeah, anybody else that's. But anybody

724

else that's sitting there thinking about, I have an idea

725

I want to. I would like to start. What advice

726

would you give them? I'm gonna ask. Yeah, really, just

727

do it. Just do it. We actually really have just.

728

We literally have just done it. Six weeks ago, I

729

was sat on that sofa. Wendy was sat on this

730

sofa, and I said, if you want to do it,

731

we might as well just do it now. And we

732

literally. And that was what we did, started. Looking there

733

and I think we had a shop viewing literally booked

734

for the next day. And we've looked at three or

735

four shops, haven't we? And, yeah, found our little quite

736

scary. But we thought, actually, yeah, let's just do it.

737

Let's just go for it. And, yeah, I think we've

738

learned, especially this last year, life is too short. Yes.

739

Yeah, yeah. And it is. You just go and do

740

it. If you want to do it and you've always

741

wanted to do it, just go and do it. I

742

wish you the very best in your journey. I'll be

743

following you very closely and we'll be talking a lot,

744

I'm sure. Yeah, yeah. We'll have you back in a

745

couple of months and we can get it up. Yeah,

746

we'll be in the shop then. Yeah, yeah, we could

747

do it for in there too, hopefully. Yeah. Very good

748

luck and thank you for joining Power Movers. Thank you

749

very much for having us. Thank you.