Byron Baker is the Head of Design at Blink UX, an Evidence-driven Design™ firm solving customer experience (CX) and employee experience (EX) challenges for businesses. He joins the show to share his experience leading a team of design experts as they create user experiences that truly enhance the value and impact of devices. He dives into their diverse and fascinating portfolio, spanning from modernizing the trucking industry with a seamless on-the-road experience to a device that ensures your shower temperature is always perfect. He shares their comprehensive and effective methods for gathering customer insights that have helped them deliver on what truly matters to customers.
7:15 - What Blink UX does
8:15 - How Blink UX has helped customers upgrade their customer experience
19:20 - Helping Moen create a spa like experience at home
24:30 - Tips on gathering customer feedback to truly understand their needs
27:25 - Strategies for keeping innovation alive
32:30 - Where to learn more about Blink UX
There’s A Device For That is hosted by Sudhir Reddy, SVP of Engineering, of Esper. For more about Esper, visit us.