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Why Content Strategy is Critical for Sales Enablement Teams, with Erin Sarris
19th January 2022 • Mind the Gap • Enablix
00:00:00 00:25:09

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Nearly every sales rep will tell you that they need quality sales content to succeed, but where does it come from? In this episode Nick sits down with Erin Sarris, Sr. Content Strategist at Paypal, to talk through ideas of sustainably creating content for the sales team, and how to develop an effective dialogue to make sure that sales enablement strategies are actually working for the sales team.