It's no secret that social media is changing. And after working through many waves of changes online (remember when Instagram feeds were all about posting 3x a day with the prettiest photo in the world? Yeah, we do too), we've learned a few things about how to focus on what matters most as a small business owner who has to market online.

On this episode of the Talking Small Business Podcast, we're chatting about how to market your business in 2021. We dive into:

• How the social media landscape is changing for business owners
• A reminder to create content that’s useful to your clients – not just your aesthetic
• How you can use social media to share your message without worrying about it being perfect
• Why creating high quality content off social media still matters
• The importance of an email list
• Why taking a break from social media for a hot minute may not be the worst thing in the world

Listen now and learn where you should think about putting your energy as a small business owner trying to reach new customers online!

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Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/