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262: 3 Steps to Recession Proof your Business with Adam Wills
Episode 26219th October 2022 • Terminal Value • Doug Utberg
00:00:00 00:23:29

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Doug and Adam spoke about three steps you can take to help ensure that your business is recession proof.

Businesses experience recessions every few years, and if you are in the growth stage of your company, you can usually forecast what will come next.

In this podcast episode, you will learn the three steps to figuring out the true value of your company, evaluate current risk factors, and be prepared for a recession.

Learn more at

Doug partners with business leaders to strategically optimize their contract costs and would like to offer you the Most Incredible Free Gift Ever just for saying 'Maybe.'

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Terminal Value:

00:00 Introduction

03:22 Compelling offer

07:56 Relationship economy

10:33 Lead generation system

12:51 Having a system

18:58 Last thoughts