In today's dynamic retail environment, the term "transformation" is brandished as the cure-all for a myriad of challenges. It's a buzzword that is easily thrown around but may mis-set expectations. But what does genuine transformation look like? Dive deep with Oliver Banks in this podcast episode to unpack the misconceptions surrounding retail "transformation" as well as "digital transformation" and discover the signs of genuine, impactful change. Listen now to debunk myths, understand authentic transformation, and recalibrate your perspective.

Listen to this podcast episode to discover:

• Instances and examples where transformation is incorrectly used and the dangers of this.
• Common myths about transformation and the genuine reality that exists.
• Strategies to ensure impactful, long-lasting transformation in the retail landscape.

 Find the full show notes at www.obandco.uk/254.