If you're an expert, coach, or consultant who has been putting off writing a book, this episode cuts straight to the solution. Cary Richards — veteran self-publisher, digital marketer, and co-founder of InfoStack — joins Chuck Anderson to reveal how AI-powered tools are making it faster and easier than ever for experts to publish a high-quality nonfiction book that builds real authority.

Cary shares his journey from corporate sales burnout to self-publishing success, and breaks down the critical difference between lazy AI-generated content and genuinely useful AI-assisted book creation. He introduces BookRaven, an AI-powered publishing platform designed specifically for nonfiction experts who want to get their message out without sacrificing quality.

If you're searching for how to write a nonfiction book quickly, how to use AI in book writing without producing generic content, or how self-publishing can grow your coaching or consulting business, this episode answers all of it. A must-listen for any expert ready to turn their knowledge into a published book that opens doors.

Q&A SECTION

Q: How can I use AI to write a nonfiction book without it sounding generic?

A: Use AI as a structured writing assistant, not a content generator. Tools like BookRaven guide you through a proper book framework so the AI captures your expertise and voice — rather than producing the generic 'AI slop' that comes from dumping a vague prompt into ChatGPT.

Q: Why should a coach or consultant write a book?

A: A book is still the single most credible authority tool available to experts. It gets your message in front of people who would never find you otherwise, builds instant trust, and creates a scalable way to deliver your expertise — without trading more hours for dollars.

Q: How long does it take to publish a nonfiction book using AI tools?

A: With the right AI-powered framework, experts are completing and publishing quality nonfiction books in a fraction of the traditional time — weeks rather than years — because the AI handles structure, drafting, and refinement while you focus on your unique insights.

Q: What is the difference between BookRaven and just using ChatGPT to write a book?

A: BookRaven is purpose-built software with an embedded book framework, not a prompt wrapper. ChatGPT without structure produces unfocused, generic content. BookRaven guides your inputs so the output reflects your actual expertise, voice, and intended reader — saving significant editing time.

Q: Is self-publishing still a viable option for building expert authority in 2024?

A: Absolutely. Self-publishing gives experts full creative control, faster time to market, and better royalty rates than traditional publishing. Platforms like Amazon have made it easier than ever to reach a global audience, and AI tools are now removing the biggest barrier: actually finishing the book.

Q: How has AI changed the self-publishing and digital education industry?

A: AI disrupted the digital course and bundle market significantly around 2023, making commodity content abundant and cheap. But it also opened a new opportunity: experts who use AI strategically to publish well-structured, insight-rich books now stand out more than ever in a sea of generic content.

Q: What kind of expert is best suited to write a nonfiction book right now?

A: Any coach, consultant, or subject-matter expert with a repeatable framework, a defined audience, and a transformation to offer. If you have a process that gets people results, that process is a book — and AI tools now make it practical to publish it without hiring a ghostwriter or taking a year off.

QUOTES

"It isn't just a bunch of prompts that we put into ChatGPT and have it write a book — you end up with AI slop, and you'd spend as much or more time fixing it than writing it yourself." — Cary Richards

"I started writing short nonfiction books and publishing them on Amazon — and that was the beginning of understanding how powerful your own expertise can be when it's packaged the right way." — Cary Richards

"When we pivot in a business, we don't throw everything away. We keep the parts that are still working and fill the gaps with something new." — Chuck Anderson

"Both Tom and I had backgrounds in self-publishing, so when the bundle business shifted, we already knew where the real opportunity was — helping experts get their knowledge into a book." — Cary Richards

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Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

https://AffiliateManagementExpert.com/

Hello, everybody.

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Welcome back to the show.

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This is the Collaborators Unite podcast.

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Chuck Anderson here, your host, and this is the show where we're we serve big impact

experts.

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And that's you if you are on a mission to make a big positive impact with the work that

you do.

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You might be a coach, a consultant, or an expert of any kind.

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And what we know from having conversations with you is of course you want to make money,

but the reason why you do what you do goes way beyond that.

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You want to make a big

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Difference in people's lives.

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You want to make a big impact in the world with your work.

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And you know, there's no better way to do there's a lot of great ways, but there's a you

know one time tested way of really getting your message out, really reaching a lot of

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people, and that is with a book that showcases your expertise.

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So I wanted to dive deep into that topic and also how do you make it easier than ever

before?

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So I've invited my friend Cary Richards here to weigh in on this.

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Cary and I have known each other for years.

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Um, he's uh he is an expert at book marketing, and digital marketing, internet marketing.

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this man has done it all.

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I'm gonna get Cary to you to share your story here, but but you guys have done really

amazing work with InfoStack and uh and now with the stuff you're doing in the book

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publishing world.

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Um, just absolutely groundbreaking.

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So welcome to the show.

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Thank you very much.

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I I really am excited to be here today.

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Yeah.

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Um and yeah, I know we're you know, two weeks ago we had a brief conversation and you

know, now finally here we are doing this.

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And I think a great place to start, Cary, is tell everybody your story.

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How you know what you know, tell them a little bit more about you, the work that you do,

and you know, that kind of leads us up to, you know, the the conversation that we're gonna

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have today about book publishing.

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But but you know, um you and I have we've we've encountered each other in a few different

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you know, ways, especially when it comes to coaches and transformational leaders and

experts of many different kinds.

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Yes, we we worked on a couple of events together actually a couple of years ago.

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So but yeah, so I mean my story is uh you know uh it I'll I'll try to make it as brief as

I can because it's kind of a long story.

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Uh but I spent years and years uh in the corporate sales world.

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Uh right.

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So um I sold everything from vacuum cleaners to um

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you know, commercial alarm systems, spent thirteen years in the real est you know, the uh

the uh the uh residential real estate business.

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Uh so I mean I've been out selling just about anything you could name.

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and pretty much hated every minute of it when I was doing it.

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Uh and I w I you know, I always wanted to do something, have my own business, do something

for myself.

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So back in probably 20 uh seventeen ish, I decided that, you know, what I really wanted to

do was was figure out a way to make money online.

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And so I heard uh something about somebody writing books and and publishing them on Amazon

and and making money doing that.

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And uh I had had a couple of people tell me that I was a pretty good writer.

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Uh and so I thought why can't I do that?

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So that's what I started doing.

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And I started writing uh these short, not very good, self-help uh nonfiction books, uh and

publishing them up on Amazon.

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And you know, went okay, started making some money.

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and learned a lot.

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Um but then I wanted to kind of scale it.

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Um and and again long story short, there's a lot of ups and downs and back and forth.

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But long story short I I I happened to uh to hook up with a a guy named Tom Marcus and who

was uh really probably one of the world's book marketing experts uh and he and I uh

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co-founded a thing called InfoStack.

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And what we did is we came up with an idea of how to pull together uh a bunch of courses

and different resources and bundle them together into these bundles uh and uh and sell

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that at a discount and when it was a really good way to

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to have people who ha who had developed a course or had some resource get it out in front

of people.

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uh plus that are able to make some money as an affiliate in the same process.

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And we started doing that uh just before it was like twenty eighteen, late twenty

eighteen, uh and in and un and then through COVID and I actually felt a little guilty c

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because COVID was really good for us because people had nothing else to do but sit at home

and and you know, buy a bunch of courses.

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and uh and so we did that for several years between like twenty eighteen and

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And uh about twenty twenty four, probably twenty twenty-three and a half, something like

that.

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and things changed.

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so let me just say too that uh both myself and Tom of of course had backgrounds in the

self publishing industry.

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And so a lot of the bundles that we would put together had something to do with self

publishing.

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We're in this self publishing niche in one way or another.

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Um and so uh ended up with a pretty good list uh of of self-publishing related

subscribers.

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and but then about uh like I say about two years ago, a year and a half, two years ago,

things char started changing rapidly.

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Uh and the whole bundle business kind of just fell off.

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Uh and I think um

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Really not totally but really substantially, uh because of AI.

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Right?

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Uh and so we we needed to kind of pull back and figure out what the heck we're gonna do

and kind of r pivot and and rework some of this and figure out a good way to kind of go

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forward.

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And and that's when we came up with this book raven uh idea uh that

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just now bringing out it's we're still in beta and we're looking for a couple more design

partners right now beta users basically

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And so yeah, so that's that's where we are right now.

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It's that's really the the main focus of our business right now is this new book Raven

concept that we can get into if you'd like.

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and the other thing we're doing is we still do a couple of bundles a a year, and we do

still do a couple of of uh book the book related summits a year.

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So that's the other thing we do.

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Yeah, and I remember that was one of the campaigns that I worked with you on.

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You you had an event that you were doing where you're helping people, you know, uh in in

book publishing.

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And I've always known you as someone who is very keen on the whole self publishing thing,

which I think is the great topic.

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Um, you know, you and I had a conversation recently about uh book Raven.

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So I wanna uh share everybody with everybody about what that is.

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But I mean, you know, what you just shared.

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I mean, obviously your your best selling bundles, you're gonna wanna keep doing that.

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When we when we pivot in a business, we don't throw everything away.

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We keep the parts that are still working, we throw the parts that are not working away and

we fill that with something else.

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So I love what you're doing and and um you know, a such a great uh platform foundation of

experience that, you know, both you and Tom, you know, bro brought to the table for sure.

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Tell everybody about BookRate.

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What is it, what does it do?

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How does it help people make a bigger impact?

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Okay, so yeah.

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So BookRaven uh is an AI powered software uh that we've built and what it does, uh it's it

look I'll tell you what it isn't.

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It isn't just uh a bunch of prompts that we put into Chat GPT and have it write a book.

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So uh I mean uh y I know people that do that.

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Yes.

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and that's uh just not the way to go.

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you end up with uh with AI slop and it just you know, you'd have to spend more the uh as

much or more time

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you know, going back through that thing and editing it and reworking it and you might as

well just write the book yourself.

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and so but BookRaven is we've gone in and we've coded a bunch of agents.

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It's very agentic and it's just not one a one agent, it's a bunch of agents.

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and and what we do uh what what it does uh is it extracts the information out of you, and

what we do is we ask you a question, one question a day, for 30 to 45 days, and it

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extracts the information out of you, out of an expert's head.

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Uh, and then what we've also done, excuse me, is we have uh

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Um, we've done a bunch of research about the structure, how how the top nonfiction books

of the last 20 years were structured.

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What's the structure of a top selling nonfiction book?

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It turns out there's five different structures that a nonfiction book matches.

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Uh, and so we we extract the information out of you, we run it through.

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And we pick one of those structures.

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We, along with you, go ahead and pick one of those structures and then we run it through

that structure.

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Uh, and it will write the book.

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We w and we we take it all, we run it back by you and make sure it sounds like you and

make sure it says what you want it to say.

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Uh, but at the end, uh, we're able to spit out a a really well-written nonfiction book

that sounds just like you and that you're

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that you're proud to put your name on uh and and no one would ever know that it was

written by AI.

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Hmm.

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That is fascinating because I've definitely seen the AI slop.

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And um I just learned something new right now, and that there's five different models for

nine fi nonfiction books.

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And, you know, I I like to think that I've read, you know, not the maximum number of

nonfiction books, but but a fair number of them.

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and uh and so I didn't really pick up on the pattern that there are these different

models.

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So I love that.

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That's way deeper than I've ever heard anyone.

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explain it before.

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So is it a matter of then picking the right one for the type of material and audience that

you're

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one that fits their content, right?

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The one that fits their approach.

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The one that that would sound the most like them.

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Uh a lot of the structures, not all, but but most of the structures have to do with uh

origin story uh and and a story arc that that runs through a nonfiction book.

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Most successful nonfiction books are also entertaining, right?

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They also have a story arc to them.

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It's not just

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You know, info, info, info, bullet point list, bullet point list, right?

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It's it's

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non fiction authors got that.

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some of them are a little bit dry.

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One of my favorites is Mike McCallowitz, who did Prophet First.

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I mean, probably the I never read the book.

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I heard the audiobook, so he might not have been actually reading it, but it was one of

the most entertaining books I ever read.

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So.

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Yeah.

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Yeah.

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works and and uh and it's so it's structured such that uh again we pull the information

out of you and then have uh have the AI write it.

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Actually, you as the expert have never really sat down at a computer to go write a book,

right?

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Uh and so you you are able to continue on with what you're doing.

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Uh it frees you up to focus on what you're expert at.

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uh

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just talking a minute ago about how most of the authors that we work with don't really

consider themselves a an author necessarily.

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They're an expert, they have an expertise at something, they have information that they

need to impart, they want to make an impact, but they're not necessarily a an author,

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right?

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but they do want a book.

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So that's that's where we come in.

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Yeah, um I love that.

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And I love this drawing out process that you have because you look I've I known other

experts who have written their book and they go and lock themselves into a retreat uh

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somewhere, rent a cabin in the woods.

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Yeah.

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Right.

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And then what do you do when you have writer's block?

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I mean, certainly there I mean, yesterday for about two hours I sat in my keyboard and

wrote nothing.

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So I ended up, you know

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Doom scrolling on YouTube and all of that.

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So, but I love what you're saying.

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How long does it take to do the daily intake?

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w we restructure it so it's thirty to forty-five days of one question a day.

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And we'll do a we'll do a little bit of pre-work with you.

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We'll we'll we'll get information from you.

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We'll get writing excerpts so we can make it sh make it in your voice, uh, and that kind

of a thing.

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So we we have some we you know, we have some information from you so that we'll help you

pick that structure and we'll help you know, help you make it sound like you kind of a

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thing.

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Mm-hmm.

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Amazing.

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no, I love that process.

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Um, but getting back to experts, because I think that's where we, you know, like that's

all well and good if you've decided to write a book, if you've you're already trying to

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write a book and and and maybe you're hitting the wall, maybe even writing your second

book and you want it just to be easier than it was the first time.

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But you know, yeah, but as an expert, why, you know

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Like who are you hearing from?

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Are they a asking you why they should write a book or they've already decided that they

should write a book?

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Like what is the the the what are you hearing and what's the the main reason why an expert

should consider a a book?

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know, we're we're not out trying to convince people to write a book.

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Mo you know, ninety nine point nine percent of the people that we work with are people

that come to us and say, Hey, I wanna write a book.

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You know, and so okay, we we can help you do that.

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Uh and I also wanted to mention that yeah, you know, most people, most experts, most

people I find that most experts, I mean, define expert, right?

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But I mean most of the people we work with, um

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have wanted to write a book or have been meaning to write a book, uh you know, and they've

got excerpts, they've got you know, files and post-it notes and this, you know, all kinds

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of stuff all over their computer and all over their office and, you know, and they just

haven't been able to to pull it all together and make it into a book.

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So we can take all of that and run it through this process and boom, there's your book.

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That sounds amazing.

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And um and so the the drawing out process is about thirty to forty five days and then and

then and then what?

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So so so it's it's being trained on all my con so I'm so am I speaking it or am I writing

that out?

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Like how does that work?

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wow, okay.

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can do it either way.

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and uh and yeah, so thirty to forty five days and then by by probably the end of sixty

days, uh, you've got a book.

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That's amazing.

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But not just any book, but a high quality book that fits the the one of the five models of

well-researched, well-written nonfiction books.

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And I want everybody to hear what he just said, right?

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Because there's a lot of offers out there, like write your book in a weekend and you know,

just fill out this information and put it into Jet GPT.

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And I've seen people do this and you read it and

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Well it tried really hard.

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I'm laughing, but it like I'm I'm picturing some of the stuff that I've read and I'm like,

What the hell does this even mean?

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Uh-huh.

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actually tried it just for the hell of it.

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Just just to see what would come out, you know, and it's like, my God.

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Uh so yeah.

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Um

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it'll get better, but we're not it's not there yet.

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And it but it you you have gotten to the extent that AI needs, and that's a lot of

training.

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I was just gonna say that, yeah.

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It it it is better already if you know how to make it work, right?

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If you know how to structure the the agents and and teach them and and train them on what

they need to do and train them on the information that's come in, uh and uh and so it's uh

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it's way deeper than than, you know, ninety percent of the people out there are able to

sit down and and actually do.

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So

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Yeah, I think a lot of people treat AI like the genie in the bottle.

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You just, you know, your wish is my command, you know, write me a book.

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That's their prompt.

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Like, okay, and it won't say, give me more information.

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It'll try to do it.

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You're so smart for for coming up with that idea.

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I can't wait to work on this with you.

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and you know kind of the kind of the niche or the the the place in the marketplace that

we're designed to to fill uh is is is in between that, what we were just talking about,

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uh, and the the person that's gonna go out and spend thirty, forty, fifty, sixty thousand

dollars on a ghostwriter, right?

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There's a lot of experts out there that that'll go, yeah, I need a book.

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I'll have somebody ghostwrite it for me and these these guys will spend thousands of

dollars.

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Uh and and it'll take six months to a year to do.

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And so uh we're able to do that.

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We're able to get just as good of a book uh and and do it for pennies on the dollar for

what that costs, and do it in in a couple of months and and or shorter and and and have it

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be a really good book.

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Yeah, and if you've never written a book before, I just wanna, you know, again say that a

couple of months is a relatively short period of time, uh, you know, for a quality book.

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and again, that's why I wanted to make that comparison to the the some of the snake oil

isn't quite fair, but um l oversimplification.

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You're not gonna write a high quality, you know, best selling book in a weekend.

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whatever, yeah.

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not without all of the training and the input uh and the drawing out process that you guys

are doing.

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And so it's that balance between okay, yes, I want this done in the shortest possible m

time frame, but at the same time, I don't want it to be rubbish either, right?

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And so yeah.

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Yeah, yeah.

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So yeah.

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So I mean that's that's basically it.

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and um so uh I think that we'll we'll be able to give a a link here somewhere on this

page.

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Uh

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I'll put it right beneath this video and in the show notes of the episode so that so that

people can find it very easily, yeah.

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and uh and all it is is just uh a a quick little one sheet.

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There's there's not a big sales pitch, it's just a quick uh Google Doc that just kind of

explains it.

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Uh and uh again, no big sales pitch.

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and if somebody's interested, we're there to to to help them.

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If somebody just wants to get on a call and talk about it, again, I'm not a hard sales

guy.

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Uh

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You know, I'm I'd be happy to talk to almost anybody.

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Uh and if they have a book idea or just wanna talk about book marketing or whatever

they're doing, you know, go ahead and schedule a call with me and and we can jump on and

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and and

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Yeah, it's worth at least a conversation.

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And Carrie's really easy to talk to, really caring.

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You're going to be in great hands.

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Um and if it's not a good fit, great.

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If it is, then this is one of the best times to jump into this because we're at a really

we're at a really great time where now AI isn't this this kind of like anything goes sort

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of thing.

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It's you know, well trained.

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You're gonna get something high quality and

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you know, I wanted to talk about too, you know, first of all, put all those links there.

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Go click the link, get the get the the the guide and and book your call with Caria.

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Put all the links right there.

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I wanted to ask too, um, what what you're noticing in terms of the benefits to someone's

business.

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We talked about impact.

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You know, we we talk, you know, we know the goal of our audience is to make a bigger

positive impact.

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You've been working for auth with authors for years.

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How have you seen experts' lives changed by writing and publishing a book and then having

that be part of their message and their impact?

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Yeah, I mean it's just amazing how um a really well done nonfiction book can can impart

authority.

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in fact that's the that's the uh tagline on the business is the authority you've earned

the book that proves it.

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Right.

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Uh and so that's that's the key to it is that no matter what you're doing, uh i if you uh

if you can earn more authority as you go, um

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and and be known as the expert in XYZ niche or whatever it is.

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you know, that that's gold.

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Uh and so this is one of the r really, really good ways to do that is is by having a a

really well written nonfiction book that people enjoy, people that entertains people and

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imparts wisdom.

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Um and it again it doesn't necessarily have to give all of the

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you know, detaily uh stuff, uh, you know, uh what am I trying to say?

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I you know, it i if you've got a system or if you've got um some kind of training that you

do or whatever, you don't have to give all of that stuff step by step, bullet point,

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bullet point in in your book.

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Just entertain people, tell people about it, get people excited about it, and then and

then shoot them over to your business and the and and now they're in

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They're in your ecosystem and they know you, they like you, they trust you and it's just

it it's just a world of different

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No, I love that.

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And um, you know, as as an expert, you're trying to get your message out there who peop to

people who don't know you yet.

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And, you know, a a a book is a great way to do that.

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In fact, I've even ended up working with a few people who I've read their book first and

then I w ended up working with them and you know.

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Mm mm.

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it.

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Uh and we've all we've actually had people that have uh you know they they wanted to write

a book for their business as a as a kind of a digital business card, which is great.

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That's that's that that's the point, right?

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But by the way, they're making a thousand dollars a month from sales of the book.

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You know?

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Yeah.

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all of a sudden it's an additional income stream for them.

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Yeah, and that's that's something that a lot of people aren't considering is that there is

that that opportunity there as well.

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I know as especially in the coaching and the transformational space, we we hear a lot,

it's like, yeah, you need to have a book so that people can learn more about you and all

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of that.

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But but but you can earn money directly from it, that you know, just just from having it

published.

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The other thing I I would say is it'll help you to get on more stages.

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As a speaker.

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So if you if you sell from the stage or you'd like to, a book will help you get booked on

more stages and more podcasts.

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In fact, if you talk to Cary, end up writing a book, I want you to email me and let you

know that you've done that.

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You can come back and be a guest on my podcast.

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You can tell everybody about your book.

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How about that?

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And so there's your first stage after your book is published.

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Um, and so uh, would you like to weigh in?

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On that, Cary, in terms of those opportunities and maybe any other opportunities we should

add to the list doors that open because you have a

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Yeah, and again, just like you said, I mean, um, you know, uh we we saw each other the

other day uh at the J V Directory, right?

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So there's J V Directory and there's a whole bunch of other th similar things where it's a

it's a place where you can go uh and connect with people.

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Connect on a

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J V level, uh joint venture type situations.

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You don't have to have a huge list to do this kind of thing, especially if you've got a

book, right?

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Uh and so you you you just go out and get in front of a bunch of people, get on stages,

get on get on these J V or and or uh

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list swap type deals, uh and uh and and a book can just help you, it'll grease this the

skids into into that sort of world.

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Hmm.

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I love it.

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Well, um, if this is resonating with you and you're hearing this, uh, the very next step

for you to do is go and download Carrie's free gift.

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The link is right beneath this video.

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I put it in the show notes.

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So if you're listening to this on the phone, just you know, what whatever player you're

on, all the links are right there.

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And then I want you to email me and let me know that you did that.

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And if you do, I will send you an additional free gift as well.

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Yeah.

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you know, yeah, do that and go write your book.

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Come back, I'll interview you and you can be on this on the show.

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We'll help you to to to get your message out and make a big impact.

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Uh that way is there uh that way there as well.

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In fact, we even have a way of doing kind of a little uh virtual book launch party, uh if

you will, and that's something we could definitely talk about.

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we could do a whole other episode, Cary, on just that.

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And uh and so maybe even that's a way that we can collaborate on something as well because

we have a great format for that.

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Um, any final words of encouragement for anyone who uh is either on the journey of writing

a book or is thinking about it, um, so that they can start to take the next steps.

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Yeah, well again, uh, you know, uh we talk to a lot of people that that have you know,

files and notes and piles of paper and you know, they've they've always wanted to write a

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book and they've got all this information sitting around that that they've never quite had

the motivation and or the the the bandwidth to to put it all into a book.

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writing write in the book

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can take months and months and months.

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People take years to write these books.

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and and we can help you with that.

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We can we can compile that all streamline the process uh and and and run it through our

structure and have it come out and be a really really good looking book that you're proud

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to put your name on.

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So yeah schedule calling me.

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Even you know uh again the you don't have to be um

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You don't have to sign right up or do you know, whatever.

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Um schedule to call.

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Let's let let's talk.

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I'm I'm I'm happy to to give you any advice I can on on book marketing and book writing.

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Um and so yeah.

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Let me know.

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Very generous.

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Cause I know time is valuable.

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So that's very generous, Cary.

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I really appreciate that.

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And to our audience, you know, take take Cary up on that generous gift because uh he will

help you more than anyone.

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Uh that will you especially if you're on this journey of thinking about writing a book.

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Maybe you've already started writing a book.

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maybe you've tried AI and it was AI slop and you want to solve the problem.

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Cary is your guy.

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Um, Cary, thank you so much for your time and

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your generosity and uh everything that you're doing.

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We could definitely could have launched we could have done this for hours.

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Uh there's lots of topics that we haven't talked about.

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And so we'll just that just means we'll have you come back again, right?

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And so um so before we sign off, I just want to ask you if you have a do you have a a

favorite quote or piece of advice you like to leave people with.

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Oh, quote, uh gosh, I don't know.

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Um I would just say seize the day, you know, get it done.

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You've been sitting around meaning to do it for years and uh so get a hold of us, let's

get it done for ya.

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Yeah, seize the day.

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I I couldn't agree more.

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You you want to achieve anything, you gotta take a step towards it.

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So you know, you're here listening to this for today for a reason.

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So, you know, trust that and take the next step.

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Cary, thank you.

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Um, and our audience, thank you as well.

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Thank you for your time and your attention, and also for the big impact that you want to

make in the lives of others and perhaps even the world.

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We need more people like you to go out there and get your message out there and make this

positive difference.

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probably now more than ever.

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And I want you to remember that even if things seem challenging, you might just be one

collaboration away from a big breakthrough and perhaps Cary is that person to collaborate

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with.

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So reach out, connect, have a conversation, and see where that leads.

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And in the meantime, I will leave you with this, that your mission is important.

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You are important.

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The work that you do is important.

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So never, ever let anything stand in your way.

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The only way to fail is to quit.

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So keep moving forward and we will see you on the next one, everybody.

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Thank you.