David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.

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David T. Fagan and Robert talk about the power of knowing when to quit, quitters never win, but sometimes you have to know if you are playing the wrong game. You need to have the right conversations with the right people at the right time to be successful.