Speaker:
00:00:03
Most social media platforms measure engagement in order
Speaker:
00:00:07
to determine relevance.
Speaker:
00:00:09
Basically, the more people interact with a piece of content and the
Speaker:
00:00:13
more time these people spend on a piece of content, the more relevant
Speaker:
00:00:18
the piece is considered to be.
Speaker:
00:00:21
And also the more profitable it turns out to be for the platform
Speaker:
00:00:25
as they can show us more ads.
Speaker:
00:00:27
And it makes sense.
Speaker:
00:00:29
Why would people interact with content if it wasn't relevant?
Speaker:
00:00:34
Well, maybe, but that misses the point because why would I need you to
Speaker:
00:00:41
interact with this piece of content for it to change how you act as a leader?
Speaker:
00:00:46
Why would I need you to spend 10 minutes on this piece when all I need
Speaker:
00:00:50
to say can be set in two minutes?
Speaker:
00:00:54
Don't get me wrong.
Speaker:
00:00:55
I appreciate your thumbs up as much as anyone.
Speaker:
00:00:59
And I'm grateful when you choose to spend your time with me and more of
Speaker:
00:01:03
that, but it's not why I'm doing this.
Speaker:
00:01:06
I'm publishing my thoughts because I hope that it will lead you to reflect
Speaker:
00:01:10
upon the way you speak, act, and lead.
Speaker:
00:01:13
If it actually does you'll hopefully come back to here what else I have to say.
Speaker:
00:01:19
Change is a much more useful, albeit hard to measure metric for the
Speaker:
00:01:25
relevance of a piece of content than the time we spend together or the
Speaker:
00:01:29
amount of interaction we exchanged.
Speaker:
00:01:32
It's the metric that I use in choosing the content that I consume.
Speaker:
00:01:37
Does it make me think?
Speaker:
00:01:39
Does it open up a new perspective on.
Speaker:
00:01:42
Does it make me act differently?
Speaker:
00:01:44
These are the things that matter much more to me than the time I spend on a piece.
Speaker:
00:01:50
So, from a social media platform, algorithm point of view, my podcast
Speaker:
00:01:55
is probably the worst thing you could do with each episode being
Speaker:
00:01:59
only about two minutes long.
Speaker:
00:02:01
I hope you enjoy it anyway and hope it challenges how you think, act and lead.
Speaker:
00:02:05
And by the way, if it does, please share it with a friend who needs to hear.
