In this episode, Tara Bryan discusess the power of certification programs and how they can elevate your business. She breaks down what a certification program is, why it's a great way to scale your proprietary framework, and how to develop one that benefits both you and your customers. Tara shares real-world examples from industry leaders like Mike Michalowicz (Profit First) and Donald Miller (StoryBrand), who have successfully scaled their businesses using certification programs. Tune in to discover how you can turn your signature methodology into a scalable asset that extends your impact far beyond your immediate reach.

Key Topics Discussed:

What is a Certification Program?

• Definition and overview of certification programs
• How they allow others to leverage your framework for their own businesses

The Value of a Signature Framework:

• How creating a signature methodology or framework is the foundation for any scalable certification program
• The importance of intellectual property and packaging it for scalability

Steps to Develop a Certification Program:

• Start by defining your core outcomes and skills
• Create a predictable success path (framework)
• Test your framework through a beta experience

Benefits of a Certification Program:

• Elevates your brand and expertise
• Allows you to serve more clients without being the bottleneck
• Provides a scalable revenue source

Action Steps:

• Start by developing your signature methodology or framework.
• Test your framework in a live environment to ensure it’s delivering consistent results.
• Consider turning your framework into a certification program to scale your business and impact.

Resources Mentioned:

• Profit First by Mike Michalowicz
• StoryBrand by Donald Miller

Want to Learn More?

If you're interested in exploring how to build your own certification program or need help developing your framework, schedule a call with Tara at https://taralbryan.com/step/15-learn-to-scale-call/.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

the success of your team and clients

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is based on your ability to deliver

a consistent experience and guide

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them on the fastest path to results.

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This podcast will give you practical

real life tips that you can use today

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to build your online experiences that

get results and create raving fans.

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Why?

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So you can monetize your expertise

and serve more people without adding

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more time or team to your business.

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If you're looking to uncover your million

dollar framework, package it and use

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it to scale, you're in the right place.

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Let's dive in.

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Transcribed by www.

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taralbryan.

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com.

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www.

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taralbryan.

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com.

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Hey, everybody.

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Welcome to today's episode.

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I want to talk today about certification

programs and how powerful they are as

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a way to extend your ability to serve

your customers at the highest level.

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You may have heard of a certification

program before but basically a

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certification program is your ability

or somebody's ability to take their

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proprietary framework that they have

created and turn it into an opportunity

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that someone else can use it to help

their customers or to help their own

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business or to bring in for their team

and so basically what you're saying is

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like I am teaching you my framework, and

I'm teaching you how to help other people

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with this framework so you can help them

get the result that my Framework offers.

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A couple of different examples.

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Mike Michalowicz has a framework called

Profit First, and he has also built an

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entire certification process around it.

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So he has certified professionals.

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These certified professionals pay him to

be certified, then they pay him a license

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fee to be able to use their use the Profit

First methodology in their business.

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And and, and then they're also a

part of his certified professional

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network, which means that they're

paying him for additional tools and

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resources and training and community

and the different things, right?

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And so there's so many

opportunities that are open to you.

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Once you have your framework, once

you're able to get success and, and

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sort of a brand reputation of the

framework that allows other people to

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say, Hey, I want to be a part of that.

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I want to use that

framework in my business.

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So that I can help my

customers at a different level.

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Another example is Donald

Miller has StoryBrand probably

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something that you've heard about.

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He also has a StoryBrand framework,

and that is the framework that he

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uses to train marketing professionals

to be able to use a StoryBrand

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framework in their businesses.

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Same exact model.

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And so when you imagine what it could

be like to train other people to

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be certified professionals in your

methodology, you can see how that

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starts to elevate your status, right?

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Starts to elevate your

brand and your expertise.

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And so when you're the go to expert in

the industry, people will say, well wait,

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like they have that framework that allows

people to go from point A to point B.

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I want to be a part of that.

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I want to be able to offer

that to my customers.

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It becomes a powerful revenue source

for you to be able to not only elevate

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your status, to become more of an

expert in the space, but also for you

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to train other people so that they can

benefit and your customers can benefit,

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and their customers can benefit.

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So it becomes this exponential growth

model that really allows you to expand way

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beyond just you and your ability to help

the customers that are closest to you.

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It becomes a high level offer on

your value ladder to be able to

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offer a certification program.

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It is an amazing way to again,

fast track that ability for

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you to grow exponentially.

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So before you do that though, like you

have to have that framework that allows

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you to build a certification program.

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And so, so what we do is we like, how

do you define your authority strategy?

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Well, you need to have your model,

which is sort of your core tenets of

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what you believe about whatever it

is that you're helping people with,

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right, that matches your expertise.

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And then the specific methodology, the

path going from point A to point B.

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Again, you've heard me

talk about this a ton.

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But the framework, your signature

methodology, your IP, your whatever

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you want to call it, is the

piece that becomes packageable.

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It becomes the asset that allows you

to sell it to, to be able to help

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people as a coach, to help people

as a trainer, to help people as a

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certified professional, to certify

other people as a professional, right?

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Like it's the thing that allows you

to grow the business beyond yourself.

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If you want to sell your business,

this is a great foundation to be able

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to create an asset that allows you

to sell the business in the future

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because it's your intellectual capital,

but it's not you it's outside of your

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ability to serve, which is if you're

trying to sell your business, you have

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to get out of being the middle of the

business or nobody's going to buy it

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because it can't exist without you.

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Being able to create your proprietary

framework allows you to get yourself

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out of the the mix of the the middle of

the business and is a great first step.

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which then is infinitely scalable,

which then allows you to go and, and

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ultimately do with it, whatever you

want, because it scales beyond your time.

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It scales beyond your ability to,

to be in that one on one capacity.

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Because the reality is

like you have 10 customers.

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Great.

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You have 50 customers.

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Things start to get a little shaky, right?

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You get a thousand customers.

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You cannot serve them the same way you

do when you only have 10 customers.

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And so when you're looking at the

vision for your business, if you're

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like, I want a thousand customers,

like I just talked to the someone the

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other day was like, I want 5 million

people in my she was creating a program.

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I want 5 million people in my program.

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Well, that has to have the foundation

of a framework and a methodology that

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gets somebody from point A to point B.

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There's no way you can scale to

5 million people if it's just

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you delivering the message.

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If it's just you being in

the middle of the business.

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If they're relying on you to do

all the things, you'll never,

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you'll never get there, right?

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You're going to max out

whenever you max out, right?

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40 hours or whatever a week.

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That's not possible to

serve 5 million people.

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And so, when you give yourself kind

of that, that level of parameter, you

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can see how if you're not creating the

foundation early enough, you're going

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to end up with a thousand customers and

they're all going to leave because they're

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all like, I don't know what's happening.

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This is just a chaotic

mess of, of something.

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Or you're spending all of your

time spinning plates in the air,

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trying to, to serve everyone and

try and create something that's

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going to work, but it doesn't have

the foundation of a framework.

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or a proven path that's going to fast

track their success and so it becomes sort

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of that again that hot mess express and

and so a certification program if that is

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your vision is such a great way to start

thinking about like a tangible asset,

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that tangible methodology that will serve

you and allow you to be able to do that.

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That's one example of, the infinite

number of ways you can deliver on what

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your signature methodology is, but a

certification is a great way to do that.

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Usually when you're putting together a

certification program, you're starting

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with like, what are the core you know,

outcomes that they need to be able

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to do, what are the core skills they

need to have and and then allowing

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them to be able to practice executing

on that signature methodology so that

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they're able to get people a result.

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And so that's how you put

together a certification program.

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But it's, the essence of it is

starting with a consistent and

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predictable success path, that takes

somebody from point A to point B.

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And for us, that's called

your signature framework.

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And so that's where we would start

people if they're looking to create,

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well, any packaged asset, but

for sure a certification program.

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So if a certification program is

on your list of things that you're

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like, I want to know more about that,

this is a great place to start that

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conversation to make sure that you are

fast tracking your success to creating a

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certification program is really looking

at starting with that right foundation.

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Starting with, with

finding your framework.

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What is that that's going to drive your

entire business model top to bottom?

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Cause again, if you go back to Mike

Michalowicz, like one of the things

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to think about, like, and if you

don't know who he is go check it out

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and go to ProfitFirst.com, but he

has his framework that he created.

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Then he created the book.

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And then from there, the book.

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Went to a coaching and went to packaged

maybe courses or whatnot, and then

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certification and then network partners.

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And then, you know, now he's

licensing to people to create

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different variations of the book.

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And he's doing, again, blah, blah,

blah, blah, blah, blah, right?

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Like all of the things.

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But it started with a foundation.

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It didn't start with like, well, I'm just

going to show up and help people randomly.

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No, he started with his framework and

then built multiple ways for people

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to interact with that framework.

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Whether it be a book, whether it be

a course, whether it be an online

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experience, whether it be coaching,

whether it be a live event, whether it be

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a certification, whether it be licensing,

it doesn't really matter, right?

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Like there's a million

different ways to deliver it.

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but he didn't start with like, I'm

going to create a certification

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program and so therefore I'm going

to, I'm going to write a book and do

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all these different things, right?

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Like the certification came from the

fact that he had, was able to help

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so many people and they wanted more.

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They wanted to be able to help their

people or become one of his coaches.

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And, and so that's how

a certification happens.

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And, as you're building this.

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Really think about,

like, what is the order?

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What makes the most sense for you?

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And for everyone, it's just

a little bit different.

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We always recommend that you find

your framework and then create

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a beta experience to test your

framework with live people, right?

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Like, do that MVP version that allows

you to sort of flush out the framework.

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Is it in the right order?

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Are the steps corrected?

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Did I miss anything?

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You're testing your framework.

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And then from there, you can turn

it into a packageable delivery

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experience, whatever that looks like.

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So hopefully this serves you as

you're thinking about creating

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various delivery models and

specifically a certification program.

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It gives you the structure to be able

to create that and create it easily

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so that you are helping people be

able to replicate what you're doing.

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The more structure you give them, the

easier it is for them to take your

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methodology and apply it to other people.

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Hopefully this serves you.

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If you want to talk more about

certifications or you just want to,

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you know, like, have me find out

whether or not you have your own

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proprietary framework, jump on my

calendar, would love to talk to you.

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And until next time, enjoy the day.