What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making.

00:00 Introduction and Sponsor Message

00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult

02:20 The Importance of Daily Data in Market Research

03:54 AI and Its Impact on Market Research

05:25 Challenges and Innovations in the Insights Industry

09:19 The Role of Insights in Shaping Public Opinion

14:11 Ensuring Quality in Market Research

21:52 Career Advice for Aspiring Researchers