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'Tech is a means to an end' Silvia Lagnado, global CMO of McDonald's
14th April 2019 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:25:45

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Silvia Lagnado believes that while the world may be changing, the fundamentals of marketing remain the same: “Tech is a means to an end: it’s people first, not digital first.” For McDonalds, ‘one of the most inclusive and democratic brands in the world’, building a community is still at the core. Archive talk recorded at The Marketing Society London conference.

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