Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been facilitated by social media in the last few years?

On the Shiny New Object podcast, Mihir Haryal, Assistant Vice President for Marketing at the Apex Group Ltd, tells us his opinion as he explains why he's picked the use of AI in marketing as his shiny new object.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net