Have you ever stopped to think about the story behind your favorite brands? It's not just about the products they offer - every brand has a unique story to tell, a journey that has led them to where they are today. And if you're a business owner, you have a story to tell too. It's time to make sure that story is heard and understood by your customers. That's where Spodek & Co comes in - experts in helping you effectively communicate your brand story through strategy, content creation, community training, and more. 

On today's episode of the Women Choosing Growth Podcast, Tina Sue sits down with Eden Spodek, founder of Spodek & Co, to learn about her 30 years of experience in integrated communication strategy. Eden has worked with the renowned company Fleishman Hillard and launched her own digital marketing business that is now known across North America for helping clients create memorable online brands and grow their businesses.

Eden shares her journey of starting and growing her business, including how she was approached by the University of Toronto to co-create and teach a program in communications management and social media marketing. She also provides valuable insights into crafting a compelling brand story, emphasizing the importance of revisiting it frequently.

As every business owner needs to be able to tell their brand story in a way that draws in their ideal customers, Eden's expertise is not to be missed. Her six steps to crafting a compelling brand story will help you effectively communicate your unique journey and connect with your customers on a deeper level.

Tune in to the Women Choosing Growth podcast to hear Eden's inspiring story and gain valuable insights into crafting your own brand story!

Enjoy!

What You’ll Learn in this Show:

• Why Eden decided to start her own business.
• Why the most successful team members are the ones who share a mutual respect and deliver great work.
• The benefits of creating a work environment where people can work without limitations on hours.
• The problems that Spodek & CO are solving for their clients.
• Tips on building emotional connection with your customers. 
• When business owners need to consider revisiting their branding and messaging.
• The 6 steps to telling your brand story.
• And so much more…

Resources:

Spodekandco.com 

Business Linkedin: https://www.linkedin.com/company/spodek-and-co/

Eden Spodek Linkedin: https://www.linkedin.com/in/edenspodek/

Brand Voice Worksheet: https://spodekandco.com/unleash-your-standout-brand-voice/