Artwork for podcast The Brand & Market Podcast - Turning Airbnb Listings into Legacies
Introducing the Brand & Market Podcast
Episode 258th January 2025 • The Brand & Market Podcast - Turning Airbnb Listings into Legacies • Ali Haney, AirBnb Host
00:00:00 00:35:14

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Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. 

Time-stamps:

My history in business (3:49)

Identifying my new ideal client (8:21)

The process of rebranding (10:40)

Brand & Market’s mission statement (14:15)

My personal and brand values (14:59)

50% off Flodesk (18:14)

Understanding my new audience (18:55)

Updating my online presence (20:19)

The website and the podcast (23:47)

Lessons learned from the rebrand (27:12)

Positive wins and reflections from the process (29:39)

Three major takeaways (32:37)

Mentioned in This Episode:

50% off your first year subscription to Flodesk: brandandmarket.co/flodesk

Brand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

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