In this episode of QueenMode, Dr. Ana Castilla teaches the Queen Client Filter—a simple way to stop attracting random clients and start building a premium brand with right-fit clients who value outcomes and pay you more. If you’re a woman entrepreneur running a service-based business, this episode will help you say no to the wrong people so you can scale with clarity, confidence, and clean delivery.

Queen, today I’m pulling you out of “open door marketing” and into CEO-level standards. Because if your clients feel random, your business will feel heavy. And if your business feels heavy, it’s usually not because you’re not working hard enough—it’s because you’reletting the wrong people in.

Here’s what I walk you through:

What you’ll learn in this episode

1. Why “trying to serve everyone” creates confusion, burnout, and inconsistent results
2. How the 80/20 rule applies to clients—and why saying no is a revenue strategy
3. The difference between a high-value client and a right-fit client (they’re not always the same)
4. The most common types of wrong-fit clients (and how to spot them fast)
5. How to say no with leadership—without guilt, without overexplaining, and without sounding harsh
6. The 3 signals that tell you someone is a Queen Client (high-level, no worksheets needed)
7. How your messaging should help the wrong people self-select out—so you stop “proving your worth”
8. Why specificity is a spotlight, not a cage—and how it attracts premium clients
9. How filtering improves your team, operations, and capacity (the real growth lever at 6–7 figures)

The QueenMode takeaway

If you want premium clients, you need premium standards. The goal isn’t to get more people to say yes. The goal is to stop saying yes to the wrong people—so your time, energy, and delivery are reserved for the clients who implement, respect your process, and get results that build your brand.

QueenMode Challenge (15 minutes)

1. Write down your best 3 clients (or best 3 wins if you’re earlier-stage)
2. Identify what they all have in common
3. Write your “Not For You” sentence (one clean boundary line)
4. Update ONE place in your business (IG bio, website headline, pinned post, or intake form)

Dr. Ana Castilla is the host of QueenMode, where she teaches women entrepreneurs how to build premium brands with strategy, standards, and CEO-level clarity. To connect with Ana and get more tools, visit dranacastilla.com and follow along on Instagram at @queenmodepodcast and @dranacastilla.

Queen, if your marketing is clear, but your clients still feel random, you're not

confused.

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You're unfocused.

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And I want to say this loud and clear because I meet so many women entrepreneurs who are

so generous and genuinely want to help as many people as possible.

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Trying to serve everyone is not generosity.

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It's a business model for burnout.

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Because here's what happens when you don't filter your clients.

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Random clients give you random results.

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Random results lead to shaky confidence.

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Shaky confidence leads to discounting, over-delivering for the wrong client, and

resentment.

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And then one day, you wake up and you're like, why am I exhausted?

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Why do I dread my own business?

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Why does this feel heavy?

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It feels heavy because you've accidentally built a business that doesn't protect you.

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And Queen, that ends today.

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Whether you're building your first consistent 10K months or you're already at multiple six

or seven figures, this episode is the cleanup your business has been begging for.

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brands aren't built by convincing more people.

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Premium brands are built by selecting the right people.

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What's up Queen?

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I'm Dr.

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Ana Castilla.

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Orthodontist, author, speaker, unapologetic dream chaser, and yes, I took my business from

flatlining to an eight figure exit in just eight years.

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But spoiler alert, I didn't get there by playing it safe.

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I broke rules.

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I made bold moves.

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And I became the woman my younger self was waiting for.

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Queen Mode is your weekly dose of fear strategy, unfiltered truth, and mindset shifts that

will have you leading, growing, and living like the powerhouse you are without burning out

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or selling out.

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So if you're done playing small and ready to rise, welcome.

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home.

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I want to start by sharing a story about my practice and the moment I burned the ships and

went all in on my ideal client, no matter what.

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It was July, 2020.

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I had just put my practice back together after the COVID closures.

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I was exhausted.

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And on top of that, I was in school full time doing my MBA program.

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So my husband and I take a much needed long weekend in Cabo.

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And I remember it like it was yesterday.

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I land in Cabo and within minutes of landing I get a message from my team.

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There was an issue.

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The Invisalign aligners for one of my patients were going to arrive late.

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Meaning, this patient had an appointment to receive her second set of aligners but they

weren't going to arrive on time.

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Now, on paper,

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This is not a big deal.

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We just reschedule.

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The delay wasn't even our fault.

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But here was the problem.

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This patient was not a nice lady.

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She was demanding.

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She was rude to my team.

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She was often late on paying her bill.

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And instead of appreciating the fact that she was getting a premium orthodontic product

like Invisalign for almost no down payment and extended zero interest financing,

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She complained about every little thing.

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If we called her about her past to account, she would deflect and even become of the

people to have to call to reschedule, she was the last person I wanted my team to deal

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with.

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When I got to my hotel, I called Invisalign.

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I asked them to please rush the case, and I would pay whatever extra fee.

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They said no, they couldn't.

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So now I knew my team had to call her.

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We had to face her.

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And I called my front office lead and asked her to reach out to the patient.

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And when I hung up the phone, I turned to my husband and I said, no more, I'm done.

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And listen, this story has nothing to do with Invisalign.

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It has everything to do with my ideal client.

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Because by 2020, I had already figured out through data and experience that my ideal

client, the person I love serving and got the best result for, preferred braces.

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I had already figured out that my brand was built for braces.

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I just hadn't let go of aligner patients because aligners represented about 15 % of my

practice.

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And no one wants to drop 15 % of revenue from one day to the next.

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That fear makes sense, but it's also a lack mindset.

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Because what I was really doing was this.

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I was continuing to serve people who were not my ideal client because I was afraid.

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Afraid the business wouldn't grow.

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Afraid it would decline.

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Afraid that more customers automatically meant better business.

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Queen, wrong.

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What I was actually doing was spending my time putting out fires for patients who didn't

appreciate what our office offered instead of running my business.

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That's not keeping revenue.

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That's losing revenue.

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Because energy, time, morale, and operational chaos are costs, real costs.

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So in that moment, sitting in that hotel room with my weekend trip interrupted, tiptoeing

around a client who didn't even pay her account, I made a decision.

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I called my digital marketing guy and I said to him, stop advertising Invisalign.

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Take it off my website.

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Don't mention it.

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We're going all braces.

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All my advisors told me I would lose revenue.

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They said it would take a while to recover.

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And guess what?

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That same year, my practice grew anyway.

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Not because I got lucky, but because I finally stopped trying to be everything to everyone

and I started choosing my people on purpose.

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I have said it before and I'll say it again.

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You cannot be everything to everyone.

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You have unique gifts and talents suited for a particular type of customer.

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And for you to serve your mission, you must filter who gets access to you and your brand.

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In episode 12, I talked about Pareto's principle, also known as the 80-20 rule.

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It simply states that 80 % of your results will come from 20 % of your efforts.

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And Queen, this applies to clients too.

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Saying no to 80 % of clients means you're applying the 80-20 rule to focus on the 20 % of

clients who generate most of your profits and results, while strategically,

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shedding the 80 % who consume most of your time, resources, and energy for minimal return.

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That 80 % is where burnout lives.

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That 80 % is where I hate my business starts.

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That 80 % is where your team starts crying in the bathroom.

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And the crazy part, most women don't even realize they're doing it.

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They think, well, I'm just being kind or

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Well, I'm just taking what I can get.

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Or, well, I'm not big enough to be picky.

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Queen, you don't get picky after you become successful.

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You become successful because you got intentional.

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Now, I want to talk to you about the idea of the right fit client, which I call your queen

client.

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Right fit is not a lofty goal or something you hope for.

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It's a decision.

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The decision to exclude anyone else that is not the right fit.

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The goal is the right person at the right stage with the right problem who will engage

fully with your offer.

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A right fit or queen client values the outcome, not the lowest price.

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Decides faster because the value is clear.

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Respects boundaries, less chaos, less scope creep.

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Shows up prepared and follows your process.

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Gets better results because they participate.

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Refers more because the experience is clean and high trust.

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Now I do want to make a distinction between a right fit client and a high value client

because they are not necessarily the same.

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A high value client contributes to a business's profitability through high spending or

repeat purchases.

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But that doesn't automatically make them a right fit client.

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You can have a high value client, one that spends a lot, that is the wrong fit.

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And the problem is we tolerate them.

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We keep them.

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We let them disrespect boundaries.

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We let them drain our team.

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We let them hijack our process because they spend.

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Queen, hear me.

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Fit first, then value.

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Because a high value, wrong fit client can cost you more than they pay you.

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They drain resources.

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They create conflict.

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They pull your delivery off track.

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They lower morale.

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And they crowd out the queen clients you're meant to serve.

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And here's a line I want you to tattoo on your brain.

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The more you try to be for everyone, the more invisible you become to the person who would

pay you the most or appreciate you the most or refer you the most.

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Trying to be everything to everyone.

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creates confusion and friction because you can't possibly create an experience that

everyone will be happy with.

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Every client type is different.

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And if you try to make everyone happy, you will run around creating and delivering

something different to every client.

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That's not only exhausting, that is random.

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And your business can't scale on randomness.

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It can only scale on repeatability.

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So when you say no to the 80%, you protect your time, protect your energy, protect your

mental health, prevent burnout, and preserve the quality of your work, all while making

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room for Queen clients who truly value your expertise and your offer.

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Queen, this doesn't mean you slam doors on day one.

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It means your message and your process stops being designed for everyone.

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You're not starving your pipeline.

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You're cleaning it.

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And if you're in a slower or rebuilding season, your filter can be softer, but your

standards still stay clear.

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Saying no isn't rejection.

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It's leadership.

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It's CEO energy.

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When you turn down the 80 % that doesn't fit, you protect the vision, keep your time on

the moves that actually move the needle, and stop your business from becoming a chaotic

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yes factory.

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You save yourself and your team from burnout.

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You set a standard of clear boundaries which earns respect, and you build a culture that

values results, not busy.

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And the best part?

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Every note to the wrong client makes room for the right ones.

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Aligned, profitable, actually enjoyable to serve.

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So how do you find the 80 %?

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It's actually pretty easy.

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Here are some common identifiers I'm sure you've already seen.

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Number one, clients with convince me energy.

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Don't confuse this with the person that values what you're doing but needs to overcome an

obstacle.

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Here is the Queenmo distinction.

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Some clients aren't saying no.

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They're saying, I'm interested, I just need to get over this.

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That's an obstacle client.

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Their objections are really information requests in disguise.

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You'll feel it, because they're engaged.

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They ask real questions, pricing, terms, rollout.

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Their concerns are specific, timing, budget, decision maker, and their language starts to

sound like ownership.

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When we implement, how will this work with my team?

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They might even push back or debate, not to be difficult.

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but to test your expertise before they trust you.

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And most importantly, they move time forward.

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They book the next step.

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Then there's the other type.

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Convince me energy.

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This isn't curiosity.

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It's a slow exit.

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These people aren't wrestling with an obstacle.

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They're avoiding a decision because they're not truly interested.

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Everything is vague.

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Send me info.

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I'll think about it.

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They disappear.

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They cancel.

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They respond days later with one-liners.

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They keep you auditioning?

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Here's your queen mode rule.

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If they're asking specific questions and moving time forward, it's an obstacle.

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If they're staying vague and moving you in circles, it's convince me energy.

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And your job is to protect your time, not audition for approval.

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Number two, the price shoppers.

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I'm not referring to clients where price is one of the considerations.

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I'm referring to clients where price is the only consideration.

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You can hear it in their first question.

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Not, what does this solve, but how much is it?

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And then, can you do it cheaper?

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And then, what if we remove this part?

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Queen price shoppers aren't evil.

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They're just not your people if you're building a premium brand.

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Because premium brands are built on outcomes and standards, not bargain bin negotiations.

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Number three, the non-implementers.

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To my orthodontic queens, you know exactly who I'm talking about.

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And to my coaching, consulting, and high-level service queens, this is one of the biggest

silent deal killers.

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A non-implementer is the client who pays for the plan, loves the session, takes notes,

says this is so helpful, and then does nothing.

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They see barriers everywhere.

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They're inconsistent.

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They aren't truly committed.

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They want transformation without the inconvenience.

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And here's the truth.

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If your work requires execution to get results, a non-implementer isn't just a challenging

client.

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They're often a wrong fit client.

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Not because they're a bad person, but because they have other priorities.

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Your service is not magic.

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It's strategy plus support plus accountability.

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But the client still has to move.

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Otherwise, they don't get results but blame the process.

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You become the emotional punching bag.

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Your energy gets drained on maintenance instead of momentum.

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Number four, crisis driven chaotic communicators.

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These aren't high standard clients.

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They're high cortisol clients.

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And if you keep saying yes to them, you're signing up to run your business like an ER

instead of a CEO.

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They don't run on strategy.

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They run on panic.

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One scary email, one unexpected hiccup, one bad comment.

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and suddenly the plan is gone.

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You're no longer executing a roadmap.

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You're reacting to emotions.

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They communicate in a chaotic feed.

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12 places, text, email, DM, voice note, Slack, quick call.

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None of it is organized.

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They change their mind constantly.

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They delay critical info, then blame you for the outcome.

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And they export their emotional chaos onto you.

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Queen, bottom line.

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A crisis-driven communicator is a wrong-fit client because your excellence cannot

outperform their instability.

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Number five, people who want your brain but won't respect your process.

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Let's name this one clearly.

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This is the client who hires your genius but refuses to follow your game plan.

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They want your brain, your strategy, your clarity, your shortcuts, but they don't want

your process because your process means they're not in control.

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And the second they realize you're not an order taker,

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You're an expert with a method, they start acting like your boss.

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They micromanage you, they argue with the advice they paid you for, they blur boundaries,

they become the shadow expert.

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In MySpace, this is the Google doctor.

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They demand urgency from you, but move slow themselves.

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And here's the truth.

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You cannot get premium results with someone who won't respect the premium process.

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Queen Mode rule.

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If they don't trust the process, they don't get access to the brain.

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Need some examples of what to say when you're saying no?

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Here's a few sample scripts you can steal.

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Thank you for your interest.

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I don't believe we're the right fit for this engagement, so I'm going to decline.

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If it's helpful, I can point you toward a few resources or partners who may be better

aligned with what you're looking for.

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Or, I'm grateful you reached out and shared what you're building.

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From what I'm seeing, I don't think my approach is the right fit for what you need right

now.

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I want you to feel fully supported, and I don't want to over promise or force a fit that

isn't there.

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Or, thank you so much for considering working together.

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After reviewing what you're looking for, I don't believe I'm the best fit to support you

right now.

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I'm going to step back so you can find the right partner for this season.

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Or, I totally get wanting to stay on budget.

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We don't discount, because the price reflects the outcome and the process that gets you

there.

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If this isn't the right time for it, I'd rather pause than force a bad fit yes.

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Or, thanks again for reaching out.

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Based on the scope and timeline, I'm not the right person for this project.

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I want you to get the results you're after, and that requires a different structure than

what I can offer.

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Okay, so if we're saying no to the 80%, what are we saying yes to?

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How can you tell you might have a Queen client on your hands?

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I'm going to give you three signals.

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Not a worksheet, not a full diagnostic, just three clear green lights you can use today.

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And I want you to listen to these and ask yourself, who in my business consistently shows

up like this?

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Because that person, that archetype, that's who you build around.

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And if you don't have many clients yet, borrow data from your past wins.

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Who have you helped where results felt clean and natural?

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That's still evidence.

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Signal number one.

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You get them the best results.

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This is not about who you like.

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This is about outcomes.

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Who do you consistently help win?

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Who takes what you teach and turns it into traction?

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Who gets results that make you feel proud?

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And queen, I'm not just talking about the final outcome.

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I'm talking about the process, the clean results, the predictable results.

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that this client was a joy to serve and the outcome is a case study results.

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Because your queen client is often the person whose success becomes your marketing without

you begging.

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Think about your last five clients.

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Which one made you think, damn, I'm good at this?

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That's data.

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Follow it.

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Signal number two, they implement.

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This one matters because implementation is the difference between a client who buys and a

client who transforms.

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Right fit clients don't outsource responsibility.

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They don't treat you like a magician.

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They treat you like a partner.

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They take action.

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They meet deadlines.

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They show up prepared.

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They don't make you drag them across the finish line.

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And here's the reason this matters beyond your sanity.

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If your clients don't implement, your results look inconsistent.

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And when your results look inconsistent, your confidence gets shaky.

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And when your confidence gets shaky, you start over explaining, discounting, and trying to

be more likable to sell.

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That's the slippery slope.

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So your queen client is the one who says, tell me what to do, I'm doing it.

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Not tell me what to do, and then I'll debate it for three weeks.

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Now some of you are thinking,

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Ana, what if I like her, but she doesn't implement?

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Queen, liking someone is not the qualification.

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Implementation is a requirement for results.

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So when someone doesn't implement, you have three CEO options.

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One, you decline.

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Two, you raise the bar.

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Higher price, higher commitment, firmer boundaries.

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Or three,

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you shift them to a lighter touch offer where the stakes are lower.

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But what you don't do is keep a non-implementer in a high touch container and then blame

yourself for their lack of movement.

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Signal number three, serving them strengthens your brand.

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This is the most underrated signal because sometimes you can help someone and they can

pay, but serving them makes your brand messy.

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It pulls you off your lane.

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It confuses your market.

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It forces you to contort your offer or it creates a client story that you can't proudly

repeat.

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Queen clients do the opposite.

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Serving them creates loyalty.

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It creates referrals.

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It creates clean word of mouth.

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It improves operational efficiency and it reinforces your values and messaging.

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Meaning, the more you serve them, the more your brand becomes known for something

specific.

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And when you're known, you don't chase.

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You're chosen.

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Now in my CVP work, I teach a fuller scorecard to help you filter out your Queen client.

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But these three signals are a powerful way to start.

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And I want you to remember this line.

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Your Queen client is not just who you can help.

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It's who you help best without abandoning yourself.

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where everything clicks.

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Filtering is not just a mindset.

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It's a messaging decision.

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Because if you don't communicate who you're for, the wrong people will keep raising their

hand.

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And if your message is vague, it's like leaving your front door open and then wondering

why chaos walks in.

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Queen, you need to communicate across your marketing and across your entire business who

your business is for and what you do for them.

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not only for clarity and consistency, but so the 80 % can self-select out.

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Now let me calm a fear I hear all the time.

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If I get specific, won't I lose opportunities?

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Queen, being specific in your messaging is not the same as being incapable of serving

others.

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Specificity is a spotlight, not a cage.

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It tells the right people this is for you while letting you be a multi-talented woman with

a wide skillset.

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So you don't waste your time explaining your value to people who were never your people.

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Now, I want you to pause and write this down

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Because this is the difference between random marketing and queen mode marketing.

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Here are four questions that will get you on your way to a premium repeatable message

without turning this episode into a full CVB class.

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Number one, who do I get the fastest, cleanest results for?

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Not who do I want to work with, who do you actually get results for?

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And Queen, if you're earlier stage and you don't have a ton of clients yet, do this

instead.

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Who have you helped in the past?

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Friends, colleagues, even in a job where you created a noticeable win.

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Look for the pattern.

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Two, what outcome do they want most?

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And be careful here because this is where a lot of entrepreneurs get it wrong.

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The outcome is not your product.

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The outcome is not your deliverable.

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The outcome is not a website or a workout plan or a course.

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The outcome is what that thing does for them.

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It's the feeling.

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It's the transformation.

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It's the business or life result they're chasing.

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For example, they don't want branding.

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They want to be seen as the obvious choice.

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They don't want marketing.

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They want consistent leads.

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They don't want coaching.

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They want to stop spiraling and start executing.

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That's the outcome.

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Number three, what do they value most?

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Speed, certainty, simplicity, privacy, status, support, convenience.

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This matters because two people can want the same outcome, but value it differently.

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One person wants speed.

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Another one wants handholding.

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Another wants privacy.

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And when you understand what your queen client values, your message becomes magnetic

because it feels like you get them.

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And number four, what's one red flag that predicts wrong fit?

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What's one signal that tells you this will turn into drama, delays, discounts, or scope

creep?

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Write it down.

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Because your message isn't just about who you're for.

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It's also about who you're not for.

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That boundary is what creates premium.

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Now, from those four questions, your message needs three parts if you're going to filter

out the 80%.

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It needs to clearly communicate who it's for, what you helped them achieve, and what makes

you the obvious choice.

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Notice I didn't give you a fill-in-the-blank formula because the full build is deeper,

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But at a high level, those three parts are the backbone.

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And here's the test.

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If you can't say who you're for in one breath, your audience can't repeat it either.

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And if your audience can't repeat it, they can't refer you.

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Here's a quick mini test you can do today.

399

Ask yourself, could a stranger understand what I do in 10 seconds?

400

Could a past client describe me accurately to a friend?

401

Does my message attract Queen client or does it attract everybody?

402

it attracts nobody.

403

Queen vague feels safe, but vague kills premium.

404

Specific creates power.

405

Specific creates referrals.

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Specific creates demand.

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Queen, I know the early stage hustle.

408

You want revenue now.

409

So it's tempting to say yes to anybody with a credit card.

410

But here's the truth.

411

Filtering for your right fit Queen client early isn't picky.

412

It's profitable.

413

It's how you build momentum without building chaos.

414

When you filter early, you stop spending your most limited resources, time, energy, and

attention.

415

on people who were never going to get great results with you anyway.

416

You trade busy for productive.

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Here's what that does for your business.

418

One, your marketing gets sharper.

419

Because you're speaking to one person with one problem.

420

No more I help women do the thing.

421

You start talking like a leader.

422

And when your message hits, it hits.

423

Number two, your results get better, which becomes your sales engine.

424

Right-fit clients implement.

425

They trust your process.

426

They value the transformation.

427

That means stronger outcomes and outcomes create testimonials, referrals, and social

proof.

428

And that is the currency of early growth.

429

Number three, you make more money with less drama.

430

Right-fit clients don't nickel and dime you.

431

They don't demand discounts.

432

They don't turn every project into an emergency.

433

They pay cleaner, they stay longer, they respect boundaries.

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number four, you protect your reputation while you're still building it.

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Early on, every client experience matters.

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If the client is aligned, you deliver consistently high level work and you become known.

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as the expert for that problem.

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And number five, you build a business you can actually scale.

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Filtering creates clarity.

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Clarity creates systems.

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Systems create capacity.

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And capacity is what turns your early stage business into something sustainable,

profitable, and expandable.

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Bottom line, queen, your ideal client isn't just who you like.

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It's who makes your business work.

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and you don't just grow faster, you grow cleaner.

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And that's how you build an empire without burning yourself down.

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And if you're thinking, Ana, I'm already at six or seven figures, why do I need this?

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Let me tell you.

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Filtering at the six or seven figure stage is what turns growth from sell harder into

scale smarter.

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Because at six or seven figures, the problem usually isn't, can I sell?

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It's why the selling feel like I'm dragging a couch uphill.

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That heaviness is a signal.

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Not that you're bad at sales.

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that you're selling to the wrong people.

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here's what happens when you stop trying to win everyone.

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Number one, sales get lighter because you stop convincing.

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You stop persuading people who don't value what you do.

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You start attracting prospects who are already aligned.

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So the conversation becomes, are we a fit?

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Not let me prove my worth.

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Number two, profit goes up without more hustle.

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Right-fit clients tend to have real budgets, need less hand-holding, respect boundaries

and stay longer.

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That's higher lifetime value and lower acquisition costs.

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That is the grown woman version of work less, make more.

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Number three, outcomes improve and your business markets itself.

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Right-fit clients get better results.

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and results create better testimonials, better referrals, and stronger case studies.

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Translation, you don't need more leads, you need more proof.

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Number four, your brand authority skyrockets.

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Filtering forces clarity.

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Clarity makes you known, and when you're known, you don't chase, you're chosen.

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And number five, you get your capacity back, the real growth lever.

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Wrong fit clients create churn, scope creep, and team stress.

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But let's say plainly, wrong fit clients also create revisions, exceptions, and

emergencies.

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They're the ones who blow up your inbox, demand last minute changes, and turn a simple

process into a custom situation, and suddenly your team is spinning.

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That constant internal churn, extra meetings, extra edits, extra quick calls, extra fires,

steals the one thing that actually scales a six to seven figure business, capacity.

477

Because capacity is the real growth lever.

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Not more hustle, not more hours, capacity.

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Right fit clients create stability and repeatability.

480

so you can build systems, refine delivery, and scale without feeling like you're

constantly on.

481

Here's the truth.

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If selling feels heavy at six to seven figures, it's rarely a sales problem.

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It's a fit problem.

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Filtering is how you go from we're booked but drowning to we're booked, profitable, and in

control.

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Alright Queen, let's make this practical.

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Here's your Queen Mode Challenge for this week.

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And it's simple.

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No spreadsheets, no overthinking, just truth.

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Step one, write down your best three clients ever.

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If you're earlier stage and you don't have three paying clients yet, write down the best

three people you've helped, the best three projects you've worked on, or the best three

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wins you've created for others.

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two, what they have in common.

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Be specific.

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They were nice, what do they believe?

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How do they make decisions?

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How do they communicate?

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What do they value?

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Step three, write your not for you line.

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One sentence, something like, I'm not the right fit if you're looking for blank.

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My work is for women who are ready to blank.

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Keep it clean, keep it honest.

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That one line will change your life because it protects your time, it protects your

energy, and it tells the right people, she has standards, that's who I want.

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And step four, update one place in your world.

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Your Instagram bio, your website headline, your pin post, your intake form, one place.

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Do it today.

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Queen Momentum loves speed.

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Queen, before you go back to your day, I want you to hear me.

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You are allowed to have standards.

509

You are allowed to protect your peace.

510

You are allowed to build a business that feels clean.

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And if you've been afraid to say no because you think it makes you mean or ungrateful or

too much, I want you to reframe it.

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Saying no is not rejection.

513

It's leadership.

514

It's you finally acting like the CEO of your life.

515

Because here's what I know.

516

Every time you say yes to a wrong fit client, you are telling yourself, my time is not

valuable.

517

My boundaries are optional.

518

My standards are negotiable.

519

And queen, that is not queen mode.

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Queen mode is I choose my people on purpose.

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I do my best work.

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for the women who are ready.

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I serve at a high level without abandoning myself.

524

And if you want to be paid more, respected more, and referred more, you must become the

woman who filters.

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And let me soften something right here.

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Wrong fit doesn't mean bad people.

527

It usually just means misaligned season, stage, or standards.

528

Not because you're elitist, because you're intentional, because you're building something

that lasts.

529

might sting a little, but it will set you free.

530

You cannot build a premium brand with a clearance rack filter.

531

So today, choose.

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Choose the clients who implement.

533

Choose the clients who value outcomes.

534

Choose the clients who make you better and release the rest because your queen client is

looking for you but she can't find you if you're buried under the wrong people.

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Thanks for tuning in Queen.

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I hope today's episode gave you the clarity, courage or confidence boost you needed

because building a powerful business starts with believing in you.

537

If you loved what you heard, don't forget to subscribe so you never miss an episode.

538

And if this podcast moved you, inspired you or made you think,

539

Share it with another powerhouse woman who needs to hear it.

540

Your reviews and shares help more queens rise.

541

And if you want more tools, resources, or just want to connect, head to dranacastilla.com

or find me on Instagram at Queen Mode Podcast and at Dr.

542

Ana Castilla.

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Keep showing up, keep leading boldly, and remember, you were born to rain.