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Behind the Awards | You Can Taste When It’s Waitrose
Episode 15th July 2023 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:12:57

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In 2022, Waitrose won the award for Brand Communication at The Marketing Society’s 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is joined by Lindsay Clay, CEO of Thinkbox, the marketing body for commercial TV in the UK, and Joanne Massey, Advertising and Paid Media Lead at Waitrose to discuss Waitrose’s winning case study.

Covering some of the market challenges the retailer was facing at the time of its winning campaign, as well as the expert media strategy and quality creative approach behind it.

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